Tässä jaksossa juontajana Mikko Honkanen ja vieraana Seppo Hälikkä. Miten B2B-myynnissä voi menestyä vuodesta toiseen ilman, että työ muuttuu raskaaksi? Seppo peilaa omia kokemuksiaan pitkästä työurastaan ja kertoo, mitkä tekijät auttavat myyjiä kehittymään huipputekijöiksi. Käymme läpi, miten pitkäjänteisyys, asiakasymmärrys ja teknologian hyödyntäminen vaikuttavat menestykseen. --- Vainu specializes in providing relevant, reliable, and timely company data for B2B businesses and helps B2B profe...
Feb 18, 2025•27 min•Season 3Ep. 11
Jaksossa Mikko Honkasen vieraana on Valtteri Ylimäki, Trustmaryn CFO ja Co-Founder. Trustmary on kulkenut pitkän matkan videotuotantoyrityksestä kansainväliseksi SaaS-yritykseksi, joka houkuttelee tuhansia käyttäjiä ympäri maailmaa. Valtteri kertoo Trustmaryn kasvusta ja siitä, miten PLG-strategia on avannut ovet globaalille markkinalle ja mahdollistanut laajentumisen yli 80 maahan. Miten tarkasti määritelty ihanneasiakasprofiili ja vahva SEO-osaaminen ovat vaikuttaneet menestykseen? Tämä jakso ...
Feb 04, 2025•34 min•Season 3Ep. 10
Jaksossa Jan Ropponen ja Mikko Honkanen keskustelevat arvomyynnistä. Jan Ropponen on kirjailija ja Axend-yrityksen perustaja. Arvomyyntiä voidaan kutsua B2B-myynnin salaiseksi aseeksi, jolla voi olla suuri vaikutus tuloksiin. Kun myyntiprosessi keskittyy asiakkaan liiketoiminnan vaikutuksiin, yritys voi saavuttaa merkittävän kilpailuedun. Tämä on myös todistettu käytännössä. Yritykset, jotka panostavat myyntiprosessinsa ainutlaatuisuuteen, voivat saavuttaa korkeampia tuloksia. ”Monet yritykset s...
Jan 17, 2025•40 min•Season 3Ep. 9
In this episode of the "Don't Blame the CRM" podcast, we sit down with Robert Bråkenhielm, a partner at Resultify, to explore the evolution of website design and the possibilities of AI in HubSpot. Robert shares his screen to guide you through helpful tips, making it easy for you to learn alongside him. From building thousands of websites to founding his own company, Robert discovered his passion for HubSpot and the possibilities within the software. This episode delves into real-world examples ...
Dec 19, 2024•38 min•Season 3Ep. 8
In this episode of the "Don't Blame the CRM" podcast, we reflect on a decade of predicting B2B sales trends and look ahead to 2025. Since 2015, we’ve highlighted six key trends each year. Early predictions included Sales Automation, AI, and SDRs. Later, sales playbooks and personalization emerged. Post-COVID, PLG, RevOps, and hybrid teams took focus. Most recently, generative AI, signal-based selling, and near-bound strategies have shaped the industry. What’s next for 2025? Here are our predicti...
Dec 10, 2024•11 min•Season 3Ep. 7
Tässä jaksossa Mikko Honkasen, Vainun yksi perustajista, vieraana on Kaksio Labs:in Juha Leppänen. Juha toimii sekä puheenjohtajana että perustajana Kaksiolla. Keskustelun teemana on tekoäly, CRM ja myynnin tehokkuus. Lisäksi pohditaan, missä Suomi menee edellä mainittujen asioiden kohdalla. Jaksossa pohditaan, millä tasolla myynnin automaatio ja tehokkuus ovat Suomessa ja miten yritykset voivat hyödyntää CRM-järjestelmiä laajemmin liiketoimintansa tukena. Juha ja Mikko pureutuvat myös tekoälyn ...
Nov 21, 2024•39 min•Season 3Ep. 6
In this episode of the "Don't Blame the CRM" podcast, Johanna, Mentimeter’s COO, talks about the company's growth and its current recruitment for a VP of Revenue Operations. Mentimeter is based in Stockholm, with offices in North America and Sydney. It has grown from a small team to nearly 400 employees. The company offers a product that facilitates group engagement by collecting and visualizing input. They are transitioning from a self-service model to include enterprise sales, necessitating a ...
Oct 22, 2024•27 min•Season 3Ep. 5
[This podcast episode is In Finnish] Tässä jaksossa Vainun Mikko Honkasen vieraana on Fellowmindin Sami Kankaanpää (Business lead, CRM). Jaksossa jutellaan CRM-järjestelmien laajemmasta merkityksestä liiketoiminnassa ja siitä, miten CRM nähdään usein liian kapeasti pelkkänä myyntiputkena. Jaksossa käydään läpi CRM-toimijoiden muutoksia viimeisen 20 vuoden aikana ja pohditaan, miten tekoäly mahdollistaa uusia tehokkaita tapoja automatisoida eri prosesseja. Jakso sisältää konkreettisia esimerkkejä...
Sep 10, 2024•37 min•Season 3Ep. 4
Johanna Korhonen is the CSO of Dear Lucy and was one of the first salespeople at Supermetrics – one of the most successful SaaS companies in the Nordics. In this episode Johanna gives tons of concrete examples how to get started with data in B2B sales and why it's business critical for all companies and salespeople to do so. Highlights Johanna's 10 years in B2B sales. Importance of data in scaling sales. Steps to become data-driven: gather data, implement CRM, build a data culture. Role of sales...
Aug 29, 2024•37 min•Season 3Ep. 3
This episode is in Finnish. Tässä jaksossa syvennymme Revenue Operationsin (RevOps) maailmaan Kati Huusko-Viikilän kanssa, joka on RevOps-strategiatoimisto Revoryn perustaja. Keskustelemme hänen kirjoittamastaan kirjasta "Monikanavaisen myynnin johtaminen - Näin johdat kaikkia tulovirtoja", joka on ensimmäinen suomenkielinen opas RevOpsista. Kati jakaa oivalluksiaan ja kokemuksiaan B2B-myynnin ja markkinoinnin alalta sekä antaa käytännön vinkkejä, miten yritykset voivat tehostaa liikevaihdon muo...
Jul 03, 2024•41 min•Season 3Ep. 2
[This podcast episode is In Finnish] Tervetuloa podcastin kolmanteen kauteen, joka alkaa jaksolla 21. Tässä jaksossa Vainun Mikko Honkanen haastattelee revenueops.fi -palvelun kanssaperustajaa (ja yhtä Vainun parhaimmista myyjistä) Mika Jordanovia. Jaksossa käydään läpi miten RevOps purkaa perinteiset siilot, yhdistää eri osastot ja pyrkii suuntamaan prosessit yrityksen liikevaihdon maksimoimiseen. Opit, miksi RevOps on noussut suosioon, kuinka se eroaa SalesOpsista ja miksi talousjohtajan rooli...
May 28, 2024•28 min•Season 3Ep. 1
In this episode, Aamer Hasu and Wouter Dieleman discuss key strategies for optimizing Revenue Operations (RevOps). Note: this episode contains a few of minutes of screensharing, which of course cannot be seen on a podcast. But we have this episode on our YouTube channel @vainuapp so you can check the screenshare there. Segment 1: Understanding Your Audience Learn how defining your Total Addressable Market (TAM) and Ideal Customer Profile (ICP) is crucial for aligning go-to-market strategies and ...
May 16, 2024•24 min•Season 2Ep. 20
There’s a growing amount of new RevOps people in the Nordics. If you’re one of them, what key things should you focus on? Tune in to the first panel discussion of vloxq’s new OPEX Community, where Lotte Nedergaard Lauridsen , SaaS Lead & Co-founder of Helion B2B, Alexander Mason , CRO at Retriever, Wilma Eriksson , CRO and Co-founder of vloxq CPQ, and Mikko Honkanen , CEO and Co-founder of Vainu discuss the most critical trends and their impact on revenue generation and enablement in 2023, i...
Mar 23, 2023•32 min•Season 2Ep. 19
Communication fatigue is a real challenge. People—including your potential buyers—are being bombarded with messages daily. Given that this is unlikely to change anytime soon, what can you do? We teamed up with Sharen Murnaghan (HubSpot), Joakim Steenfos (Radiant), and Per Allin (Contractbook) to answer this very question and give you actionable tips on how sales teams can tackle communication fatigue among prospects. Expect to learn about –a sales model that’ll increase your hit and win rates –h...
Mar 14, 2023•57 min•Season 2Ep. 18
In this episode, Vainu's co-founder Mikko discussed with Henri Ripatti, Sales Operations Director at Supermetrics, one of the fastest-growing SaaS businesses in the Nordic countries. At Supermetrics, an operations team of seven is currently spending almost half of their time on Salesforce-related tasks. How does this lean SalesOps team at Supermetrics orchestrate a tech stack of 30 different sales and marketing technologies – most integrated with Salesforce? How does a company growing almost 40%...
Mar 07, 2023•34 min•Season 2Ep. 17
In our 16th Don't Blame the CRM podcast episode, we discussed with Elisabeth Norberg, Revenue Operations & Intelligence Manager at Swedish telecommunications software company, Telavox. Knowing your customers is essential. With a background in marketing and having worked with RevOps for close to 4 years, Elisabeth is acutely aware of this fact, and today she’s here to share some of her knowledge with all of us. Expect to learn: – What other tips does Elisabeth have for the newcomers in the Re...
Feb 28, 2023•30 min•Season 2Ep. 16
In this episode of the Don't Blame the CRM podcast, Mikko Honkanen, Vainu co-founder, and Lotte Nedergaard Lauridsen, co-founder, partner & SaaS lead at Helion B2B, discusses the challenges and best practices for managing data and properties in HubSpot. Lotte has been working with implementing and building HubSpot setups for the past 8 years and knows the ins and outs of the system, whereas Mikko, one of the product leads at Vainu, is always on the lookout for the best possible ways to deliv...
Feb 21, 2023•32 min•Season 2Ep. 15
“Bring RevOps in early. It creates less of a headache later”. And why is that, exactly? How to build a solid tech stack from RevOps point of view, and what does Demostack's tech stack look like? What's the purpose of all these technologies for efficient growth? What is "demo experience" all about, and why is that important for sales and scaling up? In this episode of the RevOps interview series, we had the privilege to discuss the questions above and more with Eric Portugal Welsh, RevOps, and Go...
Feb 07, 2023•27 min•Season 2Ep. 14
In this episode of the Don’t Blame the CRM podcast, Mikko discusses with Adam Holmgren, Global Demand Generation Strategy Lead at GetAccept. Adam has been at the forefront of the Demand Generation movement, and in this 30-minute episode, Adams shares his views about - what’s working in demand gen and what’s not - how to get marketing, sales, and product to work towards the same ICP - the importance of measuring success with KPIs that are actually relevant - why is executing both “one-to-many” an...
Jan 31, 2023•31 min•Season 2Ep. 13
Why and how to build and leverage HubSpot Workflows to grow and scale up? In the 12th episode of the Vainu RevOps interview series, you'll get to hear concrete tips and use cases from a real HubSpot expert, Rune Aabo, Head of Business Development and a certified HubSpot trainer at HubSpot partner Radiant. During our deep dive into the HubSpot growth ecosystem, we touch upon, e.g., – What are HubSpot Workflows actually about? – Why is storing the key sales intelligence pieces into HubSpot propert...
Jan 24, 2023•31 min•Season 2Ep. 12
In this episode, Mikko Honkanen, co-founder of Vainu, sums up our six key predictions for B2B sales trends in 2023 and what these trends actually mean for sales and marketing teams: 1. From Siloed Ops to Revenue Operations 2. Interactive Demos will be everywhere 3. Salespeople will need to become domain experts 4. Demand generation will continue to triumph over lead generation 5. Expect more stakeholders, longer sales cycles, and CFO involvement 6. Look-a-likes will finally become mainstream in ...
Jan 10, 2023•12 min•Season 2Ep. 11
Maxine Rior, VC at Northzone, joined Mikko Honkanen, Vainu co-founder, and Kaveh Rostampor, co-founder of Planhat, for a fireside chat to talk about what metrics matter most for investors and how to think about valuation as markets are changing. Maxine Rior is part of the investment team at Northzone, covering the Nordic and French-speaking markets across a wide range of sectors. This episode is a live event recording from a pre-SLUSH meet-up for SaaS professionals hosted by Planhat and Vainu at...
Dec 27, 2022•18 min•Season 2Ep. 10
In this episode, Mikko Honkanen, co-founder of Vainu, shares his findings from the 50+ interviews he has had with RevOps leaders, e.g., why RevOps matters as a buying center, why is RevOps the new hot role in B2B SaaS, and the biggest learnings and pitfalls in the RevOps role. This episode is a live event recording from a pre-SLUSH meet-up for SaaS professionals hosted by Planhat and Vainu at the Vainu HQ Helsinki on 16 November 2022....
Dec 20, 2022•13 min•Season 2Ep. 9
“Don't throw stones at the [sales] teams, but actually get in the trenches with them and understand what it is that they're doing, going through…you start unlocking a lot of understanding around what it takes to be a salesperson and where you can actually add value.” Navjit Bhamra, formerly of Verizon, Splunk, and Palo Alto Networks, has been working with strategy and operations for 10+ years and is currently the Director of Sales Strategy and Operations at Lacework, a security platform for clou...
Dec 13, 2022•28 min•Season 2Ep. 8
Scaling your company is often time-consuming and costly, and it may be hard to figure out the next steps. That's where Revenue Operations (RevOps) and Revenue Marketing (RevMark) come in. Tune in to listen to the discussion of Mintis Hankerson, Demand Management Director at HubSpot, and Mikko Honkanen, Co-founder at Vainu , about the upcoming trends affecting the day-to-day tasks of Revenue Operations professionals. Expect to learn about: -How can you apply RevOps to your company to increase lea...
Dec 09, 2022•53 min•Season 2Ep. 7
In this episode of the Vainu RevOps interview series, we discussed with Shantanu Shekhar, Senior Director, Sales Strategy & Operations at Gong. Tune in to listen to Shantanu's thoughts about what are the three core pillars driven by the RevOps teams, what's needed to be able to drive change, what is it that makes up a successful person in RevOps, and what are his top tips for people trying to sell to RevOps teams and more!
Dec 06, 2022•30 min•Season 2Ep. 6
In this episode, you can listen to one of Nordic’s most experienced SaaS leaders, Kaveh Rostampor, co-founder of Planhat, discuss how you can enter the US market as a Nordic SaaS company. Where should you begin? What are the pitfalls? And what are the five crucial steps that will set you up for long-term success? Kaveh has 15+ years of experience building global software companies as an operator and board member. This episode is a live event recording from a pre-SLUSH meet-up for SaaS profession...
Nov 29, 2022•26 min•Season 2Ep. 5
Conor Tully , formerly of LinkedIn, Uber, and Glassdoor, has been working with strategy and operations since 2014 and is currently the Head of Strategy and Operations at Personio , a tech company that offers all-in-one HR software. Expect to learn what Conor thinks the most important skill set for a person working with operations is, how to effectively organize a RevOps team, the most challenging aspect of working with operations, how to make sure RevOps has an impact, and much more!...
Nov 22, 2022•31 min•Season 2Ep. 4
In our third episode of the revenue operations series, we discussed with Toni Hohlbein, CEO and co-founder of Growblocks. Toni has been working with revenue operations for over a decade, long before it became the hottest new thing in the B2B space, so we were pretty excited to have the opportunity to sit down and pick his brain about all things RevOps. “What we’ve realized while building those companies is… that there is a lot of focus on budgets and how they manage costs, but there’s an equally...
Nov 15, 2022•31 min•Season 2Ep. 3
In the second episode of our revenue operations series, we discuss with Teemu Ilola, VP of Sales Operations at Leadoo. This time we dived into learning more about -What does a person with a SalesOps title actually do -How can a high-growth SaaS company organize its sales function and processes from prospecting to closing -The biggest challenges in SalesOps -Teemu’s top tip for anyone looking to succeed in SalesOps Check out vainu.com about how we help B2B businesses by delivering accurate and up...
Nov 08, 2022•18 min•Season 2Ep. 2
