Don't Blame the CRM - podcast cover

Don't Blame the CRM

Vainu•rss.com
Business
Management
Technology

Don't Blame the CRM is a podcast dedicated to helping B2B sales, marketing, and revenue ops people to succeed in their jobs through company data. We talk about CRMs, data enrichment, lead management, company data, prospecting, data analysis, segmentation, and many other topics. Manual data entry, irrelevant data, lack of data, or incorrect data are all problems data professionals in B2B marketing and sales are facing. We don't want anyone to blame their CRM; the challenges can be fixed.

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Episodes

#1 RevOps in a high-growth B2B SaaS company | Ryan Milligan, QuotaPath

In this first episode of our podcast's Revenue Operations series, we interview Ryan Milligan, Senior Director of Revenue Operations at QuotaPath. We cover multiple topics, including: -Things I wish I knew before I started RevOps -The background and rise of RevOps -Challenges in RevOps -What kind of metrics are used Check out vainu.com for more information about company data and how you can use it to fix your B2B sales and marketing data, and improve your results....

Nov 02, 2022•27 min•Season 2Ep. 1

Why You Shouldn’t Ignore Your CRM | Business Growth Show | Aamer Hasu & Sam Dunning

► Why your CRM is so important for B2B marketing ✔ Why you should be data-driven! 🎧 Have a listen to Aamer & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover: 👉 What does being data driven really mean 👉 How it affects your Ideal Client Profile (ICP) 👉 How to populate your target accounts 👉 How it helps your sales team ✔ Aamer Hasu Head of Marketing @ V...

Oct 18, 2022•29 min•Season 1Ep. 7

The practical use cases of company data for B2B marketing teams | Vainu Live | Episode 6

On this episode, we'll be sitting down to discuss the practical use cases of leveraging company data in a B2B marketer's day-to-day. We'll be outlining the specific tactics we use at Vainu to create demand, drive customer retention, and, ultimately, generate more revenue. We'll touch upon several topics, such as: -Building a database you can trust in and efficient data management practices -ICP alignment with the sales team & ABM -Our approach to lead scoring and routing -Segmentation and pe...

Oct 18, 2022•41 min•Season 1Ep. 6

Key takeaways from Inbound 2022 and SaaStr Annual 2022 | Vainu Live | Episode 5

In this episode, Mikko will be reporting back from Inbound 2022 and Saastr Annual 2022 to discuss his key takeaways from these huge events with Aamer and all of you. Valuable for anyone interested in hearing what some of the world's most notable thought and business leaders have to say about the future of B2B business.

Oct 05, 2022•24 min•Season 1Ep. 5

The launch of Vainu Global | Vainu Live | Episode 3

Vainu's co-founder and product manager Mikko Honkanen is back on the show to talk about Vainu Global, which is a database of more than 60M companies worldwide. It's designed for all HubSpot users as it integrates smoothly with Hubspot CRM. Vainu Global provides several new proprietary data points, and they all will be presented in this live episode.

Sep 07, 2022•46 min•Season 1Ep. 3

There's no standard industry classification for SaaS | Vainu Live | Episode 2

There's a real challenge for companies to find ICP accounts when those accounts are part of specific industry verticals, for example, SaaS, Ecommerce, or FinTech. Traditional industry classifications are too broad for these. In this session, we have Mikko Honkanen, the co-founder of Vainu, discussing the solutions to this challenge and our new study about SaaS companies globally. Topics: - The most common problems companies experience when searching for ICP accounts. - Challenges of finding comp...

Aug 25, 2022•31 min•Season 1Ep. 2
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