In this episode of Do This, Not That , host Jay Schwedelson delivers a brief rundown of current events in business, marketing, and technology. From Apple’s AI setbacks to Google’s expanding overview feature—and even a quick take on TLC’s The Baldwins —Jay offers timely insights and advice for marketers of all stripes. ================================================================= Best Moments (00:54) Apple’s AI struggles and pausing of new features (02:30) Google’s AI overviews in search resu...
Mar 11, 2025•11 min
In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson dive into marketing strategies centered around merchandise and swag. They discuss the importance of quality, how to create visibility for social media impact, and how to use merch giveaways to engage audiences effectively. ================================================================= Best Moments: (00:56) Discussion on conference merchandise and its effectiveness (02:15) Jay’s top tactic for using swag in marketi...
Mar 10, 2025•12 min
In this episode of Do This, Not That , host Jay Schwedelson welcomes #1 Marketing Expert in United States - Amy Porterfield . They explore webinar strategies to instantly increase webinar registration rates, boost show-up rates, and other quick win tactics. Amy also shares the launch of her NEW podcast 'The Amy Porterfield Show' and why getting comfortable being uncomfortable is the best way to connect with your audience. ================================================================...
Mar 07, 2025•28 min
In this episode of Do This, Not That , host Jay Schwedelson reveals quick, impactful tips for creating irresistible email subject lines—plus shares his latest TV show critiques and must-watch recommendations. ================================================================= Best Moments: (00:40) Introduction to subject line tactics (01:37) Using hours instead of days in subject lines (02:14) Incorporating future dates in subject lines (03:22) Effective reminder strategies without using the word ...
Mar 07, 2025•11 min
In this episode of Do This, Not That , host Jay Schwedelson tackles questions from marketers working in conservative or “boring” industries. He shares strategies for revamping newsletters, standing out on social media, and increasing engagement while maintaining brand integrity. Jay also addresses personal questions about managing friendships and balancing work-life relationships. ================================================================= Best Moments: (01:16) Addressing the challenge of ...
Mar 05, 2025•13 min
In this episode of Do This, Not That , host Jay Schwedelson dives into recent social media marketing trends, changes in affiliate marketing, and how daylight savings time can affect email open rates. He also drops some fun personal anecdotes—including a memorable moment with Patrick Dempsey—and wraps up with entertainment updates you won’t want to miss. ================================================================= Best Moments: (00:56) Meta’s data on Facebook post engagement and external lin...
Mar 04, 2025•9 min
In this episode of The Bathroom Break , hosts Jay Schwedelson and Daniel Murray dive into LinkedIn’s newest updates—from newsletter metrics and impression counts on comments to mobile video labeling. They also explore AI-generated content detection and share strategies for maximizing engagement in a rapidly evolving platform. ================================================================= Best Moments: (01:14) LinkedIn’s new newsletter metrics (03:55) Introduction of impression counts on comme...
Mar 03, 2025•11 min
In this episode of Do This, Not That , host Jay Schwedelson calls out five marketing tactics that many marketers still swear by—but are no longer effective. He dives into better alternatives to help you maximize results across social media, email, and lead generation. ================================================================= Best Moments: (01:16) Instagram carousel posts are losing engagement (01:56) Why requiring corporate email addresses on forms is outdated (03:52) First name personal...
Feb 28, 2025•11 min
In this episode of Do This, Not That , host Jay Schwedelson interviews Kate DiLeo , an international best-selling author and branding expert, to explore the art of effective brand messaging. They discuss how businesses can create compelling taglines and pitches to drive revenue and stand out from competitors. ================================================================= Best Moments: (01:02) Introduction of Kate DiLeo and her expertise in branding (01:48) Kate's journey into the brandin...
Feb 28, 2025•18 min
In this episode of Do This, Not That , host Jay Schwedelson takes listener questions in an “Ask Us Anything” segment. He offers practical tips for avoiding burnout and shares insights on navigating relationships, including communicating about long-term commitments. ================================================================= Best Moments: (01:04) Work-related question about avoiding burnout (01:51) Jay’s daily motivational thought (03:00) Practical ways to avoid burnout (04:13) The importan...
Feb 26, 2025•11 min
In this “What’s Up This Week” segment of Do This, Not That , host Jay Schwedelson highlights the latest events and trends marketers need to stay aware of, along with a few pop culture updates. From Daylight Savings Time’s impact on marketing campaigns to a quick review of recent TV shows and movies, Jay keeps you in the loop! ================================================================= Best Moments: (00:40) Introduction to the "What’s Up This Week" segment (01:04) Impact of Daylig...
Feb 25, 2025•9 min
In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson tackle popular business and marketing sayings, challenging their validity and sharing perspectives from their experiences in the field. They also sprinkle in a bit of pop culture talk, discussing current movies and apps for film fans. ================================================================= Best Moments: (01:12) “Love what you do, and you'll never work a day in your life” – Is this true? (02:35) The pro...
Feb 24, 2025•11 min
In this episode of Do This, Not That , host Jay Schwedelson dives into the habituation effect in marketing and how it diminishes the impact of email and social media templates over time. He shares recent data on the decline in template performance and offers actionable tips to keep your marketing fresh. ================================================================= Best Moments: (00:40) Introduction to the habituation effect in marketing (02:20) Research findings on advertisement effectivenes...
Feb 21, 2025•13 min
In this episode of Do This, Not That , host Jay Schwedelson talks with Matt Bettis , Senior Director of Customer Engagement and Loyalty at GoTo Foods, about loyalty programs, data collection strategies, and customer engagement in the food industry. Matt shares his journey from computer engineering to marketing, insights on loyalty programs for brands like Auntie Anne's and Cinnabon, and tips for standing out in a competitive space. ===========================================================...
Feb 21, 2025•21 min
In this episode of Do This, Not That , host Jay Schwedelson tackles listener questions in the "Ask Us Anything" segment. He dives into fresh marketing content formats, shares tips on growing a social media following from scratch, and takes a fun detour into current slang terms. Jay also highlights Marigold’s Consumer Trends Index report and the upcoming Eventastic virtual event. ================================================================= Best Moments: (01:29) New content formats ...
Feb 19, 2025•11 min
In this episode of Do This, Not That , host Jay Schwedelson delivers a brief yet insightful rundown of the latest marketing trends, pop culture highlights, and current events in his "What's Up This Week" segment. From LinkedIn scams to new content in the entertainment world, Jay keeps listeners updated with what’s happening now and what to watch for next. ================================================================= Best Moments: (01:16) New LinkedIn scam involving account ren...
Feb 18, 2025•9 min
In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson break down landing page optimization strategies to help marketers boost conversions—plus, they share some personal struggles with dealing with colds. 🥶 ================================================================= Best Moments: (00:40) Introduction to landing page optimization (02:15) Why personalized CTA buttons make a difference (02:51) The power of social proof on landing pages (03:39) Why you should ditch na...
Feb 17, 2025•11 min
In this episode of Do This, Not That , host Jay Schwedelson dives into hidden opportunities in database segmentation for marketers, sharing strategies for both B2B and consumer databases. Plus, Jay shares a personal rant about “sharesies” dining experiences that we can all relate to! ================================================================= Best Moments: (00:40) Introduction to hidden gold in your database (01:36) B2B database segmentation strategies (04:05) Consumer database segmentatio...
Feb 14, 2025•11 min
In this insightful episode of Do This, Not That , Jay Schwedelson sits down with Dahlia El Gazzar , a trailblazer in the events industry, to delve into the evolving landscape of event planning. They explore innovative strategies for enhancing events, ensuring they resonate with today’s audiences and leave lasting impressions. ================================================================= Key Discussion Points: (02:01) Dahlia's unique entry into the events industry through organizing a ca...
Feb 14, 2025•18 min
In this episode of Do This, Not That , host Jay Schwedelson answers listener questions in an “Ask Us Anything” segment. Jay covers a variety of topics, from email marketing strategies and Apple's new email categorization feature to a personal story about how he proposed to his wife. ================================================================= Best Moments: (01:15) Jay’s experience with trying a Cronut (02:21) Question about emails going into the promotions tab in Apple Mail (03:20) Exp...
Feb 12, 2025•14 min
In this episode of "Do This, Not That" , host Jay Schwedelson shares effective Valentine's Day marketing strategies for both businesses and consumers. He introduces a powerful trick using DeepSeek AI through Perplexity.ai, and offers his recommendations for romantic movies to watch this Valentine's Day. ================================================================= Best Moments: (01:08) Valentine's Day marketing tips for businesses and consumers (02:59) DeepSeek AI to...
Feb 11, 2025•9 min
In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson discuss the importance of starting and maintaining a newsletter, offering valuable insights on content creation, audience engagement, and marketing strategies. They share tips on how newsletters can build expertise, foster trust, and grow email lists. ================================================================= Best Moments: (00:34) Introduction to the episode's topic: how to start a newsletter (02:19) Jay ...
Feb 10, 2025•14 min
In this episode of Do This, Not That , host Jay Schwedelson debunks the myth of the 10,000-hour rule and shares actionable tactics for achieving success without the need for extensive expertise. He provides examples of how taking action, testing strategies, and launching early can lead to meaningful results. ================================================================= Best Moments: (00:49) The misconception of needing 10,000 hours to achieve expertise (01:22) Origin of the 10,000-hour rule ...
Feb 07, 2025•13 min
In this episode of Do This, Not That , host Jay Schwedelson welcomes David Walsh , CEO of Limelight, to discuss social selling, influencer marketing, and building a personal brand on LinkedIn. ================================================================= Best Moments: (00:58) Introduction to Limelight and David Walsh's background (02:01) David's journey to becoming an entrepreneur (05:59) Explanation of social selling and its importance (08:19) Types of content that lead to pipelin...
Feb 07, 2025•21 min
In this episode of Do This, Not That , host Jay Schwedelson tackles two questions from listeners in a quick "Ask Us Anything" segment. He shares actionable advice for marketers looking to improve landing page conversion rates, while also offering humorous personal insights on Florida's East Coast vs. West Coast residents and TV compatibility for dating. ================================================================= Best Moments: (00:40) Introduction to the "Ask Us Anything...
Feb 05, 2025•13 min
In this episode of Do This, Not That , host Jay Schwedelson dives into the Super Bowl, sharing insights on its impact on marketing and advertising, and how businesses can leverage Super Bowl content to drive social media engagement. Jay also discusses the latest data on email subject line personalization techniques and shares some humorous Super Bowl prop bets for a bit of fun. ================================================================= Best Moments: (00:56) Super Bowl advertising costs an...
Feb 04, 2025•11 min
In this episode of The Bathroom Break , hosts Daniel Murray and Jay Schwedelson discuss the tough topic of firing clients and managing expectations in service-based businesses. They explore when it’s time to let go of difficult clients, how to set clear boundaries, and the importance of focusing on your ideal customer. Plus, they share their thoughts on the upcoming Super Bowl and Jay’s perspective on the big game’s commercials and parties. =======================================================...
Feb 03, 2025•13 min
In this episode of Do This, Not That , host Jay Schwedelson shares how marketers can capitalize on the Super Bowl to enhance their email marketing strategies—without directly advertising during the big game. From subject line tricks to understanding post-Super Bowl trends, Jay offers practical tips to take advantage of this massive cultural event. ================================================================= Best Moments: (00:40) Introduction to leveraging the Super Bowl for marketing (01:17...
Jan 31, 2025•13 min
In this episode of Do This, Not That , host Jay Schwedelson interviews Ian Dewar , Senior Director of Global Strategy at Anthropologie. They dive into the art of customer feedback, loyalty programs, and crafting unique shopping experiences to drive growth and satisfaction. ================================================================= Best Moments: (00:46) Introduction of Ian Dewar and his role at Anthropologie (01:42) Ian's background in customer experience and loyalty programs (09:22) ...
Jan 31, 2025•22 min
In this episode of Do This, Not That , host Jay Schwedelson dives into listener questions in the "Ask Us Anything" segment. He shares unique email marketing personalization tactics, highlights the value of milestone campaigns, and sprinkles in fun commentary on the latest season of The Bachelor . ================================================================= Best Moments: (01:37) Uncommon but effective personalization tactics in email marketing (02:39) Statistics on the effectivenes...
Jan 29, 2025•11 min
