Ep. 286: 🟨AMY PORTERFIELD🟨Drops WEBINAR Secrets! 60 MILLION Podcast Downloads! #1 Marketing Expert in U.S. joins the show!

[00:00:09] Introductions and Guest Announcement
[00:00:09] Jay Schwedelson:  Welcome to Do This, Not That, the podcast for marketers. Marketers. You'll walk away from each episode with actionable tips you can test immediately. You'll hear from the best minds in marketing who will share tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos that is our everyday.

[00:01:30] Conversation with Amy Porterfield
[00:00:31] Jay Schwedelson:  I'm Jay Schwedelson. Let's do THIS, not that. We are back for do this, not that podcast presented by Marigold. And today is Amy Porterfield day. What does that even mean? Listen. When you have Amy Porterfield on your show, it's a national holiday. It should be a national holiday. And if you don't know who Amy is, I don't know who you are because she is incredible. She's literally the number one expert in the world for digital course creation. She's had over 90,000 students. That is like six football teams. That's wild. Okay? When she started her business, she started from zero. She built it up to do over a hundred million dollars in revenue. Okay? And her podcast, which is easily my favorite podcast, has had over 60,000,000 downloads. Like, what type of number is that now? And she's gonna be like, why are you saying loss? Because it's true. If you said Jay, you could have anybody on the show, anybody you want. I'm serious. Any celebrity, ANYTHING, it would be Amy. Instant. What I would say, no doubt. I Amy an absolute superfan. Amy, I'm so happy to have you on the show. Thanks for being here.

[00:02:27] Discussion on Webinars
[00:01:36] Amy Porterfield:  Okay. First of all, you give the best intros ever. And, also, you're not a superfan. We are friends now. Now we talk about how great your hair is, where your kids are going to school, what your wife does, which is one of the coolest professions ever. I wish she was my wife. That sounds weird. I know I have a husband, but, we are true friends now, and I'm so honored to be here.
[00:01:56] Jay Schwedelson: Thank you. I appreciate all of that. And I'm not gonna do What’s we normally do on these shows WEEK we're what's the story of your life? What's the meaning of life? I wanna get into the weeds because you got a lot of good information to share. And what I wanna get into right off the bat is webinars. Okay? Do tell me because there's a lot of people out there that think, webinars, they're boring. They're terrible. I hate webinars. They don't work. Why would anybody even think about using a webinar? But you are on team webinar. What is it? Why do you like webinars? Do they actually work?
[00:02:27] Amy Porterfield: Okay. So the reason I love webinars so much is because of how much value you get to give before you ever ask for anything in return. So over a sixty to ninety minute period, you are giving immense value. You are increasing your trust, your engagement with your audience, and you're teaching them something new where they walk away with a new idea, new perspective, new strategy, whatever it might be. So I love everything about webinars.

[00:06:24] Webinar Strategies and Engagement
[00:02:53] Amy Porterfield:  But I will tell you, Jay, webinars have changed. I've been in this world for sixteen years, and I've been teaching them just as long. And over the last probably two years, I've seen a really big shift. So I'm gonna tell you something that I haven't really talked about a lot, and I think that webinars alone are not working as well as they have. Now there's a caveat. If you are brand new and you've never done a webinar before, I want you to start out with just solo webinars, meaning I'm gonna tell you a strategy. I don't want you to do this strategy unless you've already done a few webinars on your own. But once you graduate from that, I really do believe that adding a webinar to an experience is what's working. So I'll get to the punchline first. I converted on a webinar at over 25% multiple times now, which the average is between, like, 810%. If you hit 10%, you're doing pretty good. I converted at 25% multiple times because I have moved my webinars into a boot camp. So can I take a moment and talk about boot camps?
[00:03:57] Jay Schwedelson: Yes. I'm all in.
[00:03:58] Amy Porterfield: So this is how you increase your conversions and your show up rates and your engagement with webinars. So what I started to do a few years back is I started to create a boot camp. A boot camp is essentially, let's say, a five day experience where people sign up, maybe pay. We'll talk about free and paid in a moment. They sign up for your boot camp, they get in with the promise of learning something new over a period of time. And so we do a welcome party, then we do three days of live training, anywhere from thirty minutes to forty five What’s, teaching on a very specific topic. They are walking away from each of those trainings with something really valuable. You are increasing the engagement of your, boot camp maybe in a Facebook group or some kind of community. You're getting the conversations going, maybe doing some prizes. I mean, in pure Jay style, you make it really, really, really fun, and then you do your webinar. So it's a welcome party, one, two, three days of training, and then your webinar. When you do it that way, your show up rate skyrockets. The engagement on the webinar is incredible, and it converts like gangbusters because they trust you. They know you. They can be on this journey with you now because they know you're going to take care of them. And the way to increase the conversion is to make it paid. So I get the question, well, do you have a paid boot camp, a free boot camp? You do it for free. You'll get a lot more people in. You do it for paid. These are people that are paying attention and are more likely to buy. So I converted at 5% in the total boot camp when I did it for free, and then I converted at 25% in the total boot camp when I did it for paid.
[00:05:35] Jay Schwedelson: So only the people who go to the boot camp can go to the webinar?
[00:05:39] Amy Porterfield: Yes. That's the cool thing. So you have to be in the boot camp to actually experience the webinar. Now I'm glad you asked that question. I still invite my general audience who did not sign up for the boot camp. Once the boot camp closes and it gets started, I then start promoting to anyone who didn't join the boot camp. I invite them just to the webinar. That webinar will convert lower, but it's still a lot of people coming in. So I offer both, but I love the boot camp into the webinar the best or
[00:06:07] Jay Schwedelson: the most. What’s an amazing strategy. I'm totally stealing that.
[00:06:10] Amy Porterfield: Please. But
[00:06:11] Jay Schwedelson: let me ask you, are you saying then webinar on its own? Okay. Jay, Amy so great, but I I can't do a boot camp. I still I'm thinking about this webinar, but should I not do a a webinar as a standalone thing anymore? Is that, like, a dead thing?
[00:06:24] Amy Porterfield: It's not dead. So I have a good friend, Jenna Kutcher, and Jenna Kutcher kills it with just doing three or four live webinars in, let's say, a week and a half. Well, actually, she doesn't even do that much. Maybe three webinars in about a week's time. And so she still does really, really well.

[00:10:18] Term Use in Webinars
[00:06:39] Amy Porterfield:  They're not dead. It's just harder to get people to show up and harder to get them to convert on single webinars. But I still think before you move into a boot camp strategy, you gotta do a few webinars and get them under your belt. They still will convert, but then move up to a bigger strategy. So they still very much work. Again, I still do them alone even without boot camps, but I enjoy the boot camp experience so much more.
[00:07:04] Jay Schwedelson: So you you're one of the unicorns out there that's actually charging for webinars. I mean, does that actually work?
[00:07:11] Amy Porterfield: Okay. So to be clear, I don't charge for the webinar. So when I do them for my general audience after the boot camp closes and they didn't sign up for the boot camp, those webinars are free. But I do charge for my boot camp. And but here's I'm so glad you asked. It's only $37. 30 7 dollars for the boot camp. They get three days of live training. They get a bonus training, which is the webinar, and they get PDFs and prizes and all the good stuff I talked about. So it's absolutely worth the $37, but that's the difference. I've done it both Jay, and I enjoy the paid more, not because of the money, but because of the engagement.
[00:07:46] Jay Schwedelson: So let's talk about engagement for a second. I think the biggest problem that people have with webinars, I think that we've all turned webinars into, like, Netflix. Like, oh, I'm gonna sign up for it. I'm not actually gonna go because I'm gonna get the on demand link, and it's, like, it's always on whatever. Are you seeing good put aside converting after the fact. Yes. Are you seeing good show up rates? Are there tricks to getting people to actually show up live?
[00:08:09] Amy Porterfield: Yes. Absolutely. And you have to put these strategies into place, whether they're the strategies I'm gonna share or other strategies. You can't skimp on this part. So whether you're in a boot camp or not, let's just say you're not doing the boot camp, you're doing the solo webinars. Number one, I really do believe that you need to use text messaging. And so we have tried this in different Jay. Kinda gotta get used to what's gonna work best for you. But the text messaging before the webinar is what is very powerful. And it might be just sending them quick little tips before, but the morning of, they get a text message. Okay. Today's the Jay. Set your timer. You're gonna get busy. You're gonna forget. Set your timer. And then thirty minutes before, ten minutes before, once it starts, it makes a huge difference. So text messaging to your webinar registrants goes a long way. Of course, you're gonna get their phone number when they opt in for your webinar. The second thing that we always do is a show up live bonus. So in the marketing, before they ever even sign up for the webinar, we're saying, and if you show up live, you get this really cool Us, something I know that they're going to love that's related to the topic I'm teaching. Usually, a PDF, a short video, a short audio, but they are the only ones that get it. So once you show up live, the minute you do, this bonus is yours. And we put it at the top of the chat so everyone that's there live, they can grab it so they're not asking about it when I'm trying to do my webinar. That makes a huge difference. Also, reminder ads to registrants. So running any kind of paid ads to just your webinar registrants THIS day of that they see it the morning of, the afternoon of before you go live, so very valuable. Hey. Your webinar today is at x time. I'll see you there, and go check your email for the link, that kind of thing. And then, of course, email marketing. I mean, I'm talking to the king of email marketing. We definitely do a lot of email reminders. And if you can include some kind of personalization or just even a a video in the email, like a BombBomb video Us a tool we use, I love a video to remind THIS, here's what you're gonna learn, here's why you can't you have to show up live and whatever else you wanna add.
[00:10:18] Jay Schwedelson: It is absolute gold that you just talked about, you know, giving that bonus content. We call it attend to receive, and WEEK do with ANYTHING, and it drives it it brings everybody there. There has to be a reason to go. There has to be FOMO. So you can't get that content piece, whatever you're giving out, unless you attend live.

[00:12:32] In-Person Events Post-COVID
[00:10:36] Jay Schwedelson:  Right? You can't watch on demand and then get that bonus thing. You have to be there. Is that the play?
[00:10:40] Amy Porterfield: That's absolutely the Jay, and you'll miss the play if you don't use it in your marketing a bunch, reminding them. That's one thing we didn't do enough last time or the first time we did it, and we're like, what did we miss? We realized we didn't even get them excited for it. Also, here's one advanced strategy. Now remember, I've been doing webinars for sixteen years, and I have a big audience. So I wouldn't do this if I was just a year or two in. But if you've been doing webinars for a while, I don't do replays. Not always. In the boot camp, they get the replay because they're special. But for my general webinars last year for my biggest launch, we did not give replays. And that increase show up as well because here's the cold hard truth. They say they're gonna watch the replay. A tiny, tiny percent actually go watch the replay. So when we took the replay out, now we saw more people show up live.
[00:11:29] Jay Schwedelson: I mean, I agree with everything you're saying. I think on demand equals no demand. I mean, that is it Us it crushes performance. Alright. I have a question that's off script about webinars. I'm curious your opinion. I believe the word webinar itself is stained. It's I
[00:11:45] Amy Porterfield: was gonna say it.
[00:11:46] Jay Schwedelson: Yes. Boring. So, like, you call stuff different things. Like, you I I I see that. Like, are like, how do you handle that?
[00:11:53] Amy Porterfield: Yes. So we have stopped using the word webinar in our external marketing for many, many years now. The word WEEK like to use is masterclass. I think it's probably overused, and we all need to come up with something different or new. It can't be something so weird that people don't know what you're talking about, so masterclass people know. We've called them workshops before. That tends to be a little bit more interactive when we do so, but I stay far away from the word webinar. It's just been used too much, and people know your what you're gonna do, and they know you're gonna sell to them. But I think people know you're going to sell to them anyway. That doesn't matter. It's how much value you give from the get go.
[00:12:28] Jay Schwedelson: Yeah. I I hate the word. I mean, no one wants to put a webinar on their calendar.
[00:12:31] Amy Porterfield: What’s, like,
[00:12:32] Jay Schwedelson: the worst.

[00:14:36] Event Planning and Networking
[00:12:33] Amy Porterfield:  It's so true. It's so true.
[00:12:35] Jay Schwedelson: So alright. I wanna do a little bit of a turn here as it turns to events. You know, pre COVID, you were doing some in person events, then COVID hit, and you took, like, I don't know, like, a four year pause.
[00:12:45] Amy Porterfield: Yes.
[00:12:46] Jay Schwedelson: Right? On on in person events. But then I saw it towards the end of last year. Wait a minute. Amy's going and hanging out with people and doing events again. Yes. Are you back on the in person event train?
[00:12:57] Amy Porterfield: I am to an extent. So I am an introvert to my core. I am not as fun and exciting as Jay. So, like
[00:13:03] Jay Schwedelson: I don't believe you. You say this all the time. I don't believe you.
[00:13:06] Amy Porterfield: I asked my husband. I promise. He's like, oh Amy god. You can't even handle small talk. I can't do it. And but and so, Jay, have you done physical in person events? Because you'd be incredible
[00:13:17] Jay Schwedelson: with that. I've never put a physical one on myself because it's like I don't know. It feels like such a heavy lift. That's why I'm like, I wanna hear how you do it.
[00:13:23] Amy Porterfield: Well, you're already crushing it with your summits What’s your virtual, so I don't think you need to. But I used to do really big events, and I always dreaded them. They WEEK so expensive. But then when I was there, I loved it. I'm that kind of introvert. I hate it up to the point THIS I'm like, why didn't I do this more? So those were incredible. But this time around, because maybe I'm getting a little older and I don't wanna do those big huge things anymore, we've done smaller events. So I have a group called THIS Millie Club, and it's a group of 30 women in a club with me wanting to hit the million dollar mark. So I do two days of live events with them to kick off our six month club. I have a mastermind now, and I do three live events with THIS, all in Nashville. So I live in Nashville, and I don't really love to travel that much for business ANYTHING. So they all come to Nashville. But, I love it, and it allows me to really connect with people. I did start to miss that, Jay, really connecting with people, learning who they are, what they're about, having real relationships. So I keep them very, very simple. We don't have lots of bells and whistles. We really just focus on the content and the connection in the community. But we do try to wow them with, let's say, nice dinners or fun activities, like, during the two days, but we do keep it really simple.
[00:14:36] Jay Schwedelson: So tell Amy, what THIS, like okay. You've done this one, you know, team building thing or whatever activity at your event, and everybody loved it, and we became BFFs. Give me the Amy Porterfield WEEK little thing to do at an event.

[00:16:53] Podcast Evolution Discussion
[00:14:50] Amy Porterfield:  Oh, that's good. Jay, I'm not extremely good at that.
[00:14:53] Jay Schwedelson: I'm not You're right.
[00:14:54] Amy Porterfield: You might be, but I think let me think. So I've I've done just I've done three now in the last year, and so I think the thing well, this is so wild. This is what I mean by keep it simple, but I do have a story of what not to do. I haven't done anything spectacular or over the top really fun, but I've given them what they want. Paying attention to what they're paying for and why they Amy, all they really love the most from me is my q and a's. So So it's a room of get it's 25, 30 women that they get to ask me any question they want about how I've built my business and every mistake I've made. The connection and the behind the scenes is what they come back for. They tell me all the time, and that's what they love. Every single event, I said, what do you want more of? They want more q and a. So that feels great to me that I found the right people that truly wanna learn from me. But let me tell you about what not to do. So my first mastermind that I did, the first event I did after that four year hiatus, the first night we all came together, no one knew each other. So it's a high end mastermind that we worked together for a year. No one has met each other yet. They come to Nashville. They're very nervous. They're very awkward like I would be, And I do a sit down, like, two hour dinner. It was like crickets.
[00:16:07] Jay Schwedelson: Oh, no.
[00:16:08] Amy Porterfield: Oh my god. I was mortified. I'm like, what is happening? And I got feedback after. Don't ever do that again, Amy. Don't do that to us. We didn't know each other. We were nervous. We were out of our comfort zone. A lot of people who join Masterminds, it's their first time and they don't know what to expect. I'm pretty sure most of them hated it. But if I did that on the second night, these women would have been chatty, chatty, chatty. I couldn't have shut them up. It it's not it doesn't take that long to get people to connect in person, especially if you do these are things I do to get them to connect. We do, of course, introductions, but we do small group conversations. We break out and have discussions about different things. We have longer lunches so they can all talk to each other. We do a cocktail hour at the end of the day. Lots of just connection points. I should have waited for the two hour sit down, like, five course meal till they knew each other.

[00:18:24] Personal Growth and Podcast Change
[00:16:58] Jay Schwedelson:  Oh Amy god. See, that's gold though because I think that people are just doing the dinner and they think that's the way and that's it. So Us being able to kinda work through it, I love THIS. And I'm gonna attend even though I'm not invited. I'm gonna attend just because I'm breaking in. I wanna be the guy.
[00:17:12] Amy Porterfield: Okay. I want you to be a guest speaker. Would you ever consider it?
[00:17:15] Jay Schwedelson: Of course. I'll be there.
[00:17:17] Amy Porterfield: You tell me what it where. You're on my list, mister.
[00:17:19] Jay Schwedelson: Oh, nice. Alright. I wanna do a hard turn now. I wanna talk about your podcast because I don't understand something. You're the one who inspired me to do this podcast. Okay? You've been doing it for a long time. You've had you've done over 700 episodes. That gives me such anxiety. I can't even begin to tell you. And 60,000,000 downloads of things like top of the What’s, and then you announce on your podcast, hey, everybody. I'm changing my podcast. Instead of online marketing made easy, I'm gonna be rolling out the Amy Porterfield show, and I need to understand why. It it you're crushing it. What was the reason? What was the thought process? What do we have to look forward to?
[00:17:57] Amy Porterfield: Well, when you ask me that way, it makes me very nervous, Jay. I hope I didn't make a mistake.
[00:18:01] Jay Schwedelson: So it
[00:18:02] Amy Porterfield: literally comes out where the day we're filming this, it comes out next week. So funny you should ask this today because today, I recorded just a three and a half minute final little episode for Online Marketing Made Easy saying goodbye and hello to the new show. Almost bawled my eyes out because you're right. When I think about that, 02/2013 is when I created that Wow. Podcast. I remember, Jay, the first time I did my very first episode, I did a keynote, and I had it on my computer. And I clicked a button and read everything on each

[00:20:15] Importance of Sharing Personal Stories
[00:18:32] Jay Schwedelson:  of the
[00:18:32] Amy Porterfield: slides as a podcast episode. That's episode number one. I wouldn't go back and listen to it. And, oh, in true fashion for you, it was about list building. So you gotta love that. So, the why I want to why I decided to transition the podcast. So because I've done this so long, and I think this is really important for everyone to hear, I have grown. I have elevated. I have learned a lot and made a lot of mistakes. I am a very different person than I was in 02/2013 or really who I was two or three years ago. The the, rapid growth of what we can do in online businesses is incredible, and you're going to change quickly, and I have. And so but also Amy audience has. So I have been known for teaching newbies from the start how to start an email list, not how to advance an email list, how to start a digital course from scratch versus how to optimize it. So that's what my podcast was. Online Marketing Made Easy. It was very much for people getting started, but then started to evolve a little bit beyond that. But I'm ready for a higher level conversation. I'm ready to get deeper into topics that just, with a title like that kind of puts me in a box. So I wanna bring guests on that you might not expect, that I could really expand in entrepreneurship, in online marketing beyond just the basics of what to do. And so I just thought I need a new way to let people know we're gonna have new conversations. The great thing though is I kept it in the same feed. So don't you think I'm letting go of those 60,000,000 downloads or this beautiful audience that I have? And so it's just in the same feed, branded new, new conversations, new energy, but a lot of the same stuff that I'm known for and what has gotten me to where I am today.
[00:20:15] Jay Schwedelson: Well, I have to tell you, I'm very excited about the new show, not just because I'm staring at you right now. It'd be awkward if I didn't say that.

[00:22:26] Open Conversations and Trust Building
[00:20:23] Amy Porterfield:  Right. You bet.
[00:20:23] Jay Schwedelson: Genuinely excited about it because, I I love all the marketing tips, and you share such tactical stuff on your show, your current show, and I love that. But I think my favorite episodes are where, the way that you always describe it, I love this, is that you come on and you'll share scars. Right? Things will happen in your life, and you wait until you kind of figured them out. They're not like open wounds. And then you come on the show and you say, listen. This happened, and I'm gonna share with you how I work through it, What’s. And you're sharing, like, legit real life stuff. And What’s could be about anxiety. It could be about relationships. If I mean, like and I'm always like, I cannot believe she's doing this episode. So here's the thing I don't understand. And And this is for real because I have a hard time with this. You're very successful. Okay? You don't need like, I when celebrities I mean, not that you're, like, you know, Up there with Lady Gaga, but, you know, in my mind, you're getting up there. Right? When celebrities get famous, they start to share less and less and less. And now you've had success. Why are why are you sharing more? Like, I love it. I I'm all in, but but why?
[00:21:29] Amy Porterfield: So I have to tell you, it hasn't been easy. So I'm the kind of girl that if I just had to talk about business all day on on the platforms and on my podcast, I'd be most comfortable. It's very uncomfortable sharing my depression, my anxiety, all THIS mistakes I've made. But here's the thing. I believe that and I learned this from a woman in my mastermind, and I believe that we are in a trust recession. I think it's really hard right now to earn people's trust with AI and with all the different noise online and the media telling us a million different things. People are not as trusting as they were even five years ago. And so because of that, I know I have to let people in behind or beyond Us, I can teach you how to do a webinar. They wanna know, well, really, who are you? Can I trust you? Are you a woman of integrity? Will you share the good, bad, and ugly? Because if you're only sharing the good, something's wrong. And I learned that because I know who I follow. I wanna know all the things. Like, when we were talking about your family and your wife before we came on, I was like, oh, this is the stuff I live for. I I like to know it. And so it just brings people closer, and I finally realized, I love when other people do it. Why am I not doing it? So I don't do it tons and tons.

[00:24:04] Video Podcasting and Challenges
[00:22:40] Amy Porterfield:  It's not like a big fake, like, let me tell you about my sob story. It's just when it fits into what I'm teaching, I will absolutely let people in more so than I ever have before.
[00:22:50] Jay Schwedelson: You know, I first of all, the phrase trust recession is is incredible.
[00:22:54] Amy Porterfield: Right.
[00:22:54] Jay Schwedelson: And it and it makes you, not that you're not believable, but it makes you more believable. Like, I wanna listen to you more on the regular marketing stuff because I feel so connected to you about the about the life stuff. But, like, do you sit around and do you have, like, a filter on yourself? Like, okay. I can't share that. That's, like, crazy. And then you're like, wait a minute. That's actually what I should share because it is so, like, woah. Like like, do you have, like, a meeting with yourself? Because how do you figure out which
[00:23:20] Amy Porterfield: Absolutely. I have moments that I think I shouldn't say that. Like, I've stopped the recording and I Jay, that's cringey or that's too much or that's crazy. And then I usually think like, I did a podcast episode the other day, and I told THIS story how there's this guy in line, and he was telling me about this cool thing and then told me I probably couldn't afford it, and I should probably look for another option. The guy didn't even know me. He could afford it, but I probably couldn't. And I said to him, well, good thing I'm rich. And he was appalled. And I told this story in longer, of course, but that's cringey THIS I literally told someone, well, good thing I'm rich, but I wanted my audience to embrace making money in a different way and be more open about talking about it. So I didn't wanna tell someone that I said that, but I did tell them all I said that because it proves a point. So when I'm a little uncomfortable, that's when I know I probably should share it.

[00:25:10] Announcement of Eventastic and Keynote
[00:24:10] Jay Schwedelson:  See, I'm I subscribe to that. You know, we have to all get comfortable being uncomfortable. Yeah. I mean, that is that's where it's at. I mean, even I heard you talk about something the other day about how you believe the future of content and the future of podcasting, which I agree with, is video, and you're very, like you've heard yourself introvert. I think that's garbage. I don't believe you. But, but that you don't actually love doing the video stuff, but you're you're doing it because you have to. Right? Because that's the only way to do it.
[00:24:34] Amy Porterfield: Yes. It's so true. And so, like, I if you told me we never like, why does every podcast need to be video now? Why? Back in the day, Jay, it was so good. You never had to worry about and as a woman, you gotta worry about how you look, and so you just do. And so not all of us can have your hair. Okay? So it takes us a little longer. So yeah.
[00:24:53] Jay Schwedelson: Good hair too.
[00:24:53] Amy Porterfield: I don't love it, but I I just embrace it. And there's you know, as an entrepreneur or anyone building a business or building anything, there's a lot of stuff we don't wanna do, but there's so much stuff that is so rewarding when we do, and it's worth it. And that's kind of the lens I look through.
[00:25:10] Jay Schwedelson: Totally. I I I'm so on board with all that. Alright. I wanna one more hard turn here, which is you I've twisted your arm, and you have agreed, okay, to speak at our new event. It's this virtual event.

[00:27:04] Excitement for Future Projects
[00:25:22] Jay Schwedelson:  It is free. It is called Eventastic. It's gonna be the world's largest event about all things events, webinars, in person events, virtual events, you name it. And you're speaking there to share all the stuff about all THIS event stuff. First of all, are you excited about this?
[00:25:36] Amy Porterfield: Okay. So excited. Like, I have never spoken at an event like this. And so, also, I know your events are very exciting. Have you already announced the theme? I don't know who's even speaking there. Like, I need some details.
[00:25:47] Jay Schwedelson: Okay. So by the way, this is the first anybody's hearing that you're speaking at this event. So this is a big announcement that we have you. This is a huge Jay. But, we haven't haven't told you, so I wanna get your reaction. We wanted to find a celebrity, like, a real celebrity
[00:25:59] Amy Porterfield: k.
[00:25:59] Jay Schwedelson: To be our keynote, but a celebrity that knew events. And so we've locked in the celebrity, and our keynote is going to be Andy Cohen.
[00:26:07] Amy Porterfield: Stop it. You're lying. Stop it. I am obsessed with Bravo.
[00:26:13] Jay Schwedelson: I know. That's why I don't wanna tell you. So before Amy and I went on, I go, do you know what the keynote of Fantastic is? She goes, no. I go, cool. We're gonna do it on the episode.
[00:26:21] Amy Porterfield: I feel like I my cheeks are getting red. I'm really excited. Like, I feel like I'm gonna be in the same room with him, though I know I'm not. Hello, Real Housewives, one of my most favorite series ever. What? How did you get Andy? Do you know how much oh my god. I hope he's not drinking on the show. You know, he loves drinking on the show. We're checking all
[00:26:38] Jay Schwedelson: the shots key with him. Would we we we gotta make that happen.
[00:26:41] Amy Porterfield: That would be amazing. Please. Why aren't your events in person?
[00:26:45] Jay Schwedelson: I know. Right? So, yo, so you WEEK were saying, what celebrity does ANYTHING with events? And we're like, oh, he has BravoCon, which, by the way, I I wanna go to Bravo
[00:26:53] Amy Porterfield: Same. Let's go together.
[00:26:54] Jay Schwedelson: Yeah. A %. And so he was like, yeah. I'm all in because it's an event about events, and I love events. So we are so amped up to have Andy Cohen and you. Those are the only two speakers we've announced so far.
[00:27:04] Amy Porterfield: Okay. That is so cool. Oh my gosh. Jay, you get the best speakers. Oh, that's so cool.
[00:27:09] Jay Schwedelson: That's cool. Alright. So everybody's got a red show to Ask. But more important than that, you must listen to Amy's new show, THIS Amy Porterfield Show. I I am so amped up about this. I cannot wait. What else? Everyone should go to amyporterfield.com. Anything else people should do? What should they do?
[00:27:25] Amy Porterfield: No. I just so appreciate you shouting out the new show. I'm really excited about it, so thank you. And, Jay, it's always a pleasure to be on THIS show. I have so much fun, and I cannot wait for the event.
[00:27:36] Jay Schwedelson: Thank you. Well, you're the best. Can't wait to talk to you soon. Appreciate you being here. See you soon. You did it. You made it to the end. Nice. But the party's not over. Subscribe to make sure you get the latest episode each week for more actionable tips and a little chaos from today's top marketer. And hook us up with a five star review if this wasn't the worst podcast of all time. Lastly, if you want access to the best best virtual marketing events that are also 100% free, visit guruevents.com so you can hear from the world's top marketers like Daymond John, Martha Stewart, and me.guruevents.com. Check it out.




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