Direct Sales Done Right - podcast cover

Direct Sales Done Right

Katy Ursta www.katyursta.com

The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way.


With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your relationships, and your joy.


Each week, you’ll walk away with relatable stories, real-life strategies, and the kind of honest advice you’d expect from a mentor who’s been exactly where you are — who’s made mistakes, learned the hard way, and figured out how to rise after a setback.

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Episodes

Episode 309: Words That Work: Using Your Word of the Year to Stay Focused and Fulfilled

In this episode of the Direct Sales Done Right podcast, hosts Katy Ursta and Melanie Mitro dive into the powerful concept of choosing a "word of the year" to guide personal and professional growth. With their own words—"joy" and "peace"—as examples, they discuss how these intentional choices can act as compasses for decision-making, keeping you accountable and aligned with your values. Katy and Melanie share practical tips for staying focused on your word throughout the year while embracing simp...

Jan 16, 202526 min

Episode 308: Set Yourself Up For A Transformational 2025 With Our Goal Setting Success Framework

On this episode of Direct Sales Done Right Podcast , Katy Ursta and Melanie Mitro explore the transformative power of goal setting as you prepare for the new year. Through personal stories and actionable advice, they break down the key elements of effective goal planning, including the importance of vision casting, crafting SMART goals, and staying emotionally connected to what you want to achieve. Learn how identifying your "push goal" can create a domino effect, why daily action steps are non-...

Jan 09, 202534 min

Episode 307: Looking Back on 2024 and What Almost Broke Us & What Made Us Stronger and More Equipped to Handle Success in 2025

In this episode of Direct Sales Done Right Podcast , Melanie Mitro and Katy Ursta reflect on the challenges and growth opportunities that came with the tumultuous year of 2024. Together, they share personal and professional obstacles they faced, offering insights on how adversity can be a powerful teacher. The conversation highlights the importance of learning from setbacks, communicating effectively in business partnerships, and avoiding emotional decision-making. Melanie and Katy also discuss ...

Jan 02, 202533 min

Episode 306: Steps For Fail-Proofing Your 2025 Business Strategy & Goals

We are wrapping up 2024!! Say What!? On this episode of the Direct Sales Done Right podcast, Melanie and Katy take a deep dive into the art of year-end reflection. Together, they explore what it means to close the year with intention, why it’s essential to evaluate both your wins and struggles and how reflection can set you up for success in 2025. Melanie and Katy share their personal growth journeys from 2024, including their biggest wins, the lessons they’ve learned, and the challenges they’ve...

Dec 26, 202429 min

Episode 305: Real Talk: When Do You Pivot vs. Persevere

In this episode of Direct Sales Done Right , the ladies tackle one of the most common questions they receive: How do you know when to pivot versus persevere? Whether you're facing a crossroads in your business or even in other areas of life, this conversation is packed with actionable tips to help you discern your next steps. They’ll guide you through practical strategies to evaluate whether it’s time to stay the course or shift directions, so you can make confident decisions that align with you...

Dec 19, 202427 min

Episode 304: Revealing The Winning 2025 Social Media Strategy Secrets

On this episode of The Direct Sales Done Right Podcast, Melanie and Katy pull back the curtain on the tried-and-true strategy they've honed over the last 13 years. If you’ve been feeling stuck, overwhelmed, or unsure about your social media approach, this episode offers the clarity you need. Get ready to reframe how you see social media—not as a chore, but as a powerful platform to document your truth, growth, and evolution. The ladies walk through their three essential types of weekly content t...

Dec 12, 202425 min

Episode 303: Don't Be A Quitter

In this episode of The Direct Sales Done Right Podcast, Katy and Melanie dive deep into how to end the year on a high note, addressing the two distinct camps many people find themselves in as the year comes to a close. Are you looking back in frustration, feeling nowhere near your goals, and tempted to just give up until January? Or are you motivated, seeing the finish line, but unsure whether to push forward or ease up? Katy and Melanie explore strategies for both energies and mindsets, share b...

Dec 05, 202421 min

Episode 302: Building A Scalable Business During The Holidays

Is this the time of year when everything seems to ramp up—business, family, friends, and holiday festivities? Katy and Melanie totally get it! In this episode, they share practical tips to help you maximize your holiday season while moving through it with more grace, peace, and joy. These strategies are valuable for any season of the year, as they emphasize the importance of your vision, goals, and energy. HIGHLIGHTS: 3:24 – General rule of thumb that keeps Melanie and Katy in a good cadence. 3:...

Nov 28, 202426 min

Episode 301: The Power Of The Long Game Mentality

On this week of The Direct Sales Done Right podcast, Katy and Melanie explore the theme of embracing new opportunities and provide actionable suggestions for business leaders who are making changes but haven’t yet seen the desired sales results. We delve into the concept of adopting a long-game mentality, discussing its significance for sustainable growth and success in your business. Additionally, we address the common challenge of feeling paralyzed by obstacles and offer insights on how to tra...

Nov 21, 202425 min

Episode 300: The Pivot

Katy and Melanie dive into the transformative journey of navigating pivots, whether they're forced or self-chosen. They share their personal experiences, including Katy’s insights from her network marketing days, illustrating how to embrace change with resilience. This episode offers practical tips and strategies for anyone facing a significant shift, emphasizing the power of showing up authentically to attract your ideal clients. The discussion also touches on crucial themes such as building tr...

Nov 14, 202425 min

Episode 299: How To Boost Your Holiday Sales

Discussing all things holiday sales! Katy and Melanie believe the final two months of the year can be a significant opportunity for your business. In today’s episode of the Direct Sales Done Right Podcast, Katy and Melanie share tips, tools, and specific strategies to help you maximize this holiday season in your direct sales business. HIGHLIGHTS: 3:30 Importance of time blocking in your calendar around the holiday sales days. 5:27 12 Days of Christmas Strategy. 9:03 How to run a successful Blac...

Nov 07, 202430 min

Episode 298: No Brand, No Business! The Personal Brand Advice you need NOW!

In this week's solo episode of The Direct Sales Done Right Podcast, Katy shares her personal journey and insights on the evolving nature of branding and messaging in direct sales. She delves into the importance of understanding the current season of your business and how it can shape your approach to content creation. HIGHLIGHTS: 3:02- Discovering the significance of curiosity and reflection in your business journey. 5:30- How your authentic self must be integrated into your social media presenc...

Oct 31, 202419 min

Episode 297: The Juicy Story, Higher Sales Strategy

Join Katy for a solo episode where she dives deep into her proven strategies for driving sales in your business. Katy will explore the transformative power of storytelling and how it serves as the bridge connecting you to your customers. Discover the one key factor that distinguishes those who consistently make sales from those who struggle to reach their goals. It’s not just about having a great product; it's about the stories we share. Our personal narratives resonate with people, creating aut...

Oct 24, 202424 min

Episode 296: Recruiting Business Builders In 2024: What's Working Now!

On this episode of the Direct Sales Done Right podcast, Katy and Melanie explore effective strategies for recruiting in 2024 through social media. The ladies discuss how to uniquely position yourself online as an expert, making it clear that your business is open while showcasing your strengths as a mentor. You’ll learn four specific strategies to elevate your presence and attract the right audience. HIGHLIGHTS: 4:25 Melanie's insight from her 1:1 clients on how they are struggling with social m...

Oct 17, 202432 min

Episode 295 The Journey To Building A Downline Of Over 30k Team Members

In this episode of the Direct Sales Done Right Podcast, Katy put Melanie in the hot seat. Melanie shares her insights on building a top-performing network marketing team within one of the industry's leading companies. She reflects on her initial goals and the strategies that propelled her success, including the importance of adapting to current trends and fostering a strong team culture. Melanie emphasizes how embracing uncomfortable situations can enhance confidence and drive business growth. T...

Oct 10, 202429 min

Bonus Episode: State Of Network Marketing

Katy Ursta and Melanie Mitro of Chic Influencer address the current state of Network Marketing and how to navigate through the news of BODi announcing that they will no longer be a Network Marketing Company (NWM) and will transition to an Affiliate business model. Follow Melanie and Katy here: Melanie Mitro Instagram Katy Ursta Instagram Direct Sales Done Right Instagram...

Oct 07, 202446 min

Episode 294: Increasing Engagement & Community As A Direct Seller, The Strategy You Might Be Missing!

On this episode of the Direct Sales Done Right Podcast, Katy and Melanie shine a light on the often-overlooked aspects of business engagement and community building. Join Katy and Melanie as they explore practical strategies to enhance your social platforms while seamlessly integrating your personal life—without making it all about you. Discover common challenges direct sellers face, such as a lack of engagement beyond their own platforms, and learn how to cultivate genuine connections through r...

Oct 03, 202432 min

Episode 293: Simple Strategies For Onboarding New Team Members Successfully

This week on the Direct Sales Done Right Podcast, Melanie and Katy share examples of onboarding challenges they've faced, illustrating the importance of setting clear expectations and providing proper support for new distributors. They emphasize that mindset plays a crucial role in the onboarding process; a positive and open attitude can significantly enhance the experience for newcomers. Katy offers valuable advice for those who feel unworthy of leading others, encouraging a focus on personal g...

Sep 26, 202432 min

Episode 292: Your Morning Leadership Routine For Sanity and Success

In this week's episode of The Direct Sales Done Right Podcast, Katy and Melanie dive into The Leadership Journal created by Melanie. They discuss how reflection is essential for visionary CEOs and the importance of forward-thinking in daily leadership. Katy puts Melanie in the hot seat, asking her why she developed the journal, what it entails, and how it stands out from other journals. HIGHLIGHTS: 3:35 Why Melanie created the leadership journal. 5:17 What Melanie finds that direct sales leaders...

Sep 19, 202425 min

Episode 291: What's The Difference Between Six and Seven Figure Direct Sales Leaders

In this episode of The Direct Sales Done Right Podcast, part of our leadership series, Melanie and Katy walk you through the essential mindset shifts and skill set upgrades needed to scale your network marketing business from six to seven figures. The ladies cover how to effectively position yourself on social media and dive into two of the seven pillars crucial for growth: the Visionary CEO mindset and advanced Marketing strategies. Tune in to gain actionable insights and practical tips for ele...

Sep 12, 202430 min

Episode 290: How Leaders Build A Social That Creates Authority & Expert Positioning

In the upcoming episodes of The Direct Sales Done Right Podcast, Melanie and Katy will focus on engaging with individuals in direct sales who aspire to become leaders, current leaders aiming to expand their organizations, and those looking to scale their teams. Their motivation for this series stems from observing a common challenge: the significant fear and difficulty in bridging the gap between one's current position and achieving effective team leadership. Melanie and Katy aim to address the ...

Sep 05, 202428 min

Episode 289: Belief and Energy: Keys to Direct Sales Growth

Have you thought about what could the The Direct Sales Done Right Collective do for you and your business? Today on The Direct Sales Done Right podcast, Melanie and Katy are talking to you about two collective members and how the tactical training inside the membership can help them in building their direct sales business. These two women who are featured are regular women who wanted to work in a direct sales business so they could bless their families financially! The Direct Sales Done Right Co...

Aug 29, 202432 min

Episode 288: Direct Sales Leader, Beth Kohler On Motivating Your Team To Reach Their Goals

Ready to be inspired? In this episode of the Direct Sales Done Right Podcast, Melanie is interviewing one of her previous Rockstar Recruitment Course students, Beth! Today, Melanie is talking with Beth, who took a bold leap from the corporate world to become a powerhouse in network marketing. Tune in to hear how Beth navigated the challenges of balancing family life with career ambitions and found her true calling in a space where she could truly thrive through sales and building a top network m...

Aug 22, 202451 min

Episode 287: Is Now The Right Time To Push For My Big Year End Goals?

Since you've been doing the work, are you thinking will your momentum ever start to catch on? Today on the Direct Sales Done Right Podcast, the ladies share real experiences from when they were in the beginning of their business and how they reached goals that they set. Melanie and Katy talk through some of the questions and mindsets you can walking yourself through to check in with the goal you may have set for yourself is still the right and realistic goal for you. HIGHLIGHTS: 4:54 Story from ...

Aug 15, 202424 min

Episode 286: GRWM A Day In The Life Of A 6-Figure NWM

In this episode, we dive into the inspiring journey of both Katy and Melanie, successful network marketers who transitioned from a full-time teaching job and being a stay-a-home mom to building a thriving six-figure business. Katy and Melanie share their personal story of starting out in network marketing, revealing the strategies and routines that helped them balance both life and business which brought them to the 6-figure market and beyond. HIGHLIGHTS: 3:40 Katy shares her story of starting o...

Aug 08, 202430 min

Episode 285: August Marketing Strategies For Direct Sales Growth & Momentum

Do you feel that life gets busier at the end of the summer? Melanie and Katy want you to know that they understand and this year can be a record breaking August for you and your direct sales success. On this episode of the Direct Sales Done Right Podcast, Melanie and Katy walk you through the strategies they have created and implemented over the last 13 years in the direct sales space to be able to see record breaking growth when others can say success isn't possible during busy months. HIGHLIGH...

Aug 01, 202421 min

Episode 284: 7 Tips To Reimagine Your Social Media Presence As A Direct Seller!

Are you evolving with the times? Is something holding you back from evolving? Today, the ladies are taking a walk down memory lane. They are speaking to those who are in rebuilding phase of your business, but noticed that social media has changed over the years. On this weeks episode of The Direct Sales Done Right podcast, Katy and Melanie chat through the evolution of social media and ways you can evolve your business through the changes from the front end on social media. HIGHLIGHTS: 2:44 Flas...

Jul 25, 202429 min

Episode 283: 6 Strategies For Making Meaningful Money in Direct Sales (Bookversary)

Happy 1 Year to Katy's book: Direct Sales Done Right! Katy and Melanie are talking about the reasons behind Katys purpose for the book, the importance of the sections of the book, how you can incorporate each of the sections into your own direct sales business, and examples of real life from Melanie and Katy on how you can implement what you are learning from the book! Get your copy of the Direct Sales Done Right Book DSDR Book here: https://chicinfluencer.com/direct-sales-done-right/ DSDR Workb...

Jul 18, 202431 min

Episode 282: Cultivating Main Character Energy in Social Media

Katy is hosting this week of the Direct Sales Done Right podcast solo! She spends todays episode talking about a topic that she has been ruminating on for some time now. She always is thinking about this because she finds one of the biggest struggles her clients have on social media is the idea of how can I show up authentically as myself, serve other people real, and have the confidence and energy that is contagious. Katy shares 5 tips on how to adapt a main character energy when it comes to ma...

Jul 11, 202431 min

Episode 281: Is Micro-Niche Really That Effective?

Katy is in the hot seat today to talk about her favorite thing ever, branding! Melanie is asking Katy the most asked questions she has received lately about niching down your content. She gives you the best way to go about niching down and how to build your content and business through the new lease you put on your business. Katy gives examples, a framework for more reach, and crucial mindsets to have to build a strong social media presence. Check Out The Chic Branding Experience here: https://c...

Jul 04, 202431 min
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