Direct Sales Done Right - podcast cover

Direct Sales Done Right

Katy Ursta www.katyursta.com

The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way.


With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your relationships, and your joy.


Each week, you’ll walk away with relatable stories, real-life strategies, and the kind of honest advice you’d expect from a mentor who’s been exactly where you are — who’s made mistakes, learned the hard way, and figured out how to rise after a setback.

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Episodes

Episode 280: Building Community On Social Media In 2024 with Kristina Bartold

Katy and Melanie having a special guest on this weeks episode of The Direct Sales Done Right! Kristina speaks to 3 pain points that she sees most commonly with her clients on social media. Specifically, Kristina dives into trends, posting, and algorithm as well as the mindset to have when posting on social media. Kristina Bartold-Sorgota is the co-founder and CEO of The Social Snippet. She loves helping entrepreneurs and small businesses grow their communities online using social media and podca...

Jun 27, 202441 min

Episode 279: 5 Summer Proof Strategies to Hitting Your Revenue AND Enjoying Your Summer

Have you heard of the summer slide? Katy and Melanie are helping you avoid that on this week of The Direct Sales Done Right! The ladies are chatting essential strategies for success, starting with the importance of time management, time blocking, and establishing an effective morning routine. Katy and Melanie expand on the concept of time blocking for the entire week and underscore the significance of setting clear, achievable goals. Recognizing that not everyone has a flexible schedule, they of...

Jun 20, 202426 min

Episode 278: Maximizing Convention Visibility To Increase Sales + Sign-Ups For Your Direct Sales Business

The biggest mistake Katy and Melanie see direct sellers make is that they go to their annual company convention and they don’t post the entire time they are there! They see convention as an opportunity to hang with friends, party, and have a good time but they forget that convention is a HUGE opportunity to build your business. On this week of The Direct Sales Done Right Podcast, Katy and Melanie are chatting about the importance of your company's convention to grow your business. They are givin...

Jun 13, 202425 min

Episode 277 Lead Generation 101: My Interview with Sonya Eickel

Katy is in the hot seat today!! A few months back, Katy was interviewed by Sonya Eickel on the Direct Sales Success Formula. Katy dives into her specialty, branding for direct sellers. She shares her story, talks about social media platforms, and how to successfully drive leads to your products through the content you post. HIGHLIGHTS: 2:27 Katy's story of how she got into direct sales. 5:47 What Katy does and how she helps direct sellers. 7:32 First steps to take when starting on social media. ...

Jun 06, 202445 min

Episode 276: It’s Butterfly Szn with Aisha Marshall

​​If you've found yourself running in circles, trapped by old habits and patterns that just won't let go, and you're yearning to live the life you've always dreamed of but feel stuck, then the Butterfly SZN Transformation Journal is designed with you in mind. It's perfect for those seeking a genuine shift from the cycle of suffering to a journey of empowerment and change. Understanding the significance of life's transformative cycles, this Forbes 30 Under 30 honoree, Aisha Marshall, and dynamic ...

May 30, 202449 min

Episode 275: 400k Followers: "How I Did It" with Lauren Hale

Lauren went viral being herself! On this week on The Direct Sales Done Right podcast, Lauren Hale is sharing her story about how she changed her content to be more aligned and authentic to be able to build her connections on Instagram. Lauren Hale is 43 years old and a self taught makeup artist specializing in teaching women over the age of 40 how to use and apply makeup to their changing skin. She also shares how she is navigating the 40’s talking about loving your chamging skin, perimenopause,...

May 23, 202442 min

Episode 274: Confident Selling In The DM’s With Jillian Murphy

Jillian was a master in the sales world for over 28 years before covid hit leading her to unfortunately lose her job. After losing her position at her corporate job, Jillian took it upon herself to help anyone in the sales field learn how to sell better! She started a private Facebook group and the rest is history. Tune into this week of the Direct Sales Done Right Podcast to learn how Jillian was a powerhouse in sales in the corporate space to how she moved to on and offline selling! Jillian ta...

May 16, 202436 min

Episode 273: How Nicole Dobransky Niched Down To Level Up Her Social Media & Sales Game

Katy and Melanie have a special guest today on the Direct Sales Done Right podcast. Nicole Dobransky is the featured speaker in the monthly session for this month in The Collective; she is talking about niching down. Nicole makes niching down sound simple and doable. Tune in to hear her share her story and how she rose to the top with her niche. Follow Nicole on Instagram here: https://www.instagram.com/Fitnessfatale Check out The Collective membership here: https://bit.ly/4d8b6ge Check out The ...

May 09, 202441 min

Episode 272: A Unique Approach To Getting Your Spouse Onboard With Your Business

This episode is all about relationships! How would your relationship change with people around you, specifically your spouse, when you are creating a direct sales business? Katy and Melanie are giving you the scoop through their experiences. Melanie has been in a season where her husband did not support her business which then affected their relationship greatly. She has learned through more ways than she can count since then and wants to make sure you are prioritizing your relationships! Katy a...

May 02, 202426 min

Episode 271: BREAKING NEWS: The ElevateHer Summit

WE CAN FINALLY SHARE THE NEWS! You are invited to attend the ElevateHer Summit in Cranberry Township, Pennsylvania, from September 25th to September 27th. We understand the power of being in the RIGHT room, surrounded by women who inspire growth and success, and that is exactly what you can expect from this event. ElevateHer is more than just an event… It’s a dynamic, high-energy environment designed to help you define and achieve YOUR own version of success. It’s time to break free from limitin...

May 02, 202420 min

Episode 270: How To Switch Direct Sales Companies With Class

A reminder that someone leaving is not about you, it is just what the next chapter of their life looks like. When you can honor that decision, you can wish the person well and move on with your business! This week on Direct Sales Done Right, Melanie and Katy are sharing their candid thoughts on transitioning between direct sales companies. They focus on gracefully shifting your business without disparaging your former company, underscoring the significance of maintaining professionalism and inte...

May 02, 202422 min

Episode 267: Authenticity & Energy: Your Selling Superpower with Danielle Natoni

Since energy contagious, are you showing up authentically on your social media? On this week on the Direct Sales Done Right podcast Katy is interviewing Danielle Natoni. Danielle opens up about her start in direct sales. It took her about 8 months into her business to make a positive shift that in return made her more authentic in her story. She began to cultivate relationships and build a community that is based around her authentic self. She chose to show up as the example of the products and ...

May 02, 202437 min

Episode 269: How To Turn Your Facebook Group Into A Lead-Generating Machine With Leigh Ann David

Leigh Ann David has been in business for 20 years! She is a wealth of knowledge on the Direct Sales Done Right Podcast this week! Mary K is a business model that is more face to face, but Leigh had enough of that back in 2019. She took it upon herself to change up the way she was doing business. She then created a private Facebook groups to run her direct sales business which then in return blew up her sales, team, and momentum. On this weeks episode of Direct Sales Done Right, Melanie and Katy ...

May 02, 202442 min

Episode 268: What It Takes To Be A Top Recruiter In Your Direct Sales Business!

Katy puts Melanie in the hot seat today to chat about ways you can empower yourself into a season of team building. Melanie is launching another round of her Rockstar Recruitment course! On this episode of the Direct Sales Done Right, Katy is asking Melanie some questions to dive deeper into what the course consist of! HIGHLIGHTS FROM EPISODE: 4:15 What is the Rockstar Recruitment Course? 7:55 What holds people back from recruiting? 11:13 When to know to make an investment in your business. 14:3...

May 02, 202424 min

Episode 266: Our Most Commonly ASKED Question of ALL Time - Time Management Hacks

"How do you ladies do it all?" We don't! On this week of the Direct Sales Done Right podcast, Katy and Melanie are debunking all the time management myths that they are asked. The ladies have been in the direct sales space for 12 years now, which then made them learn how to manage life and business. Katy and Melanie are sharing how to chunk out time which aligned to the goal at the time, outsourcing, investing, and growing the business that you have envisioned. HIGHLIGHTS: 3:09 Social Media High...

May 02, 202426 min

Episode 265: Sara Burdick Shares How She Broke Through Her Plateau To Skyrocket Her Success

Katy and Melanie sit down with top recruiter in Green Compass, Sara Burdick to discuss her unique approach to building her downline. She walks you through her networking and event strategy that has skyrocketed her success. Sara is going to be our Expert Speaker inside the Direct Sales Done Right Collective on March 20th! To get instant access to the Collective and Sara’s training click the link to join the collective here: Join the Collective. Use Code SARAB at checkout for a discount on annual ...

May 02, 202442 min

Episode 264: The Breakthrough Tips No One Talks About For Massive Social Selling Success

A breakthrough occurs when crucial factors are at play, which may not necessarily be directly related to business strategy or tasks.This week on the Direct Sales Done Right Podcast, Katy and Melanie discuss the four obstacles hindering a breakthrough in one's business.HIGHLIGHTS: 2:07 Mindset Block POV 2:58 1st breakthrough8:28 2nd breakthrough 14:58 3rd breakthrough 23:02 4th breakthrough Books mentioned: The Slight EdgeThe 10x Rule10x Is Easier Than 2xCheck Out The Collective Here: http://coll...

Mar 07, 202426 min

Episode 263: How To Take Negative Comments and Turn Them into Content Gold!

Katy and Melanie have faced their fair share of critical remarks while establishing their business, but these experiences have forged them into the resilient entrepreneurs they are today.During their conversation on the Direct Sales Done Right Podcast, Katy and Melanie discuss 3 negative comments that helped the ladies learn the art of transforming negative feedback into valuable insights that can fuel the creation of exceptional content. 4:14 Melanies first negative comment story 5:43 Katys fir...

Feb 29, 202437 min

Episode 262: The "I, Me, My" Vibe is Killing Your Business

We know that social media is forever changing, but no worries Katy has your back! Katy is talking about all things social media content, and changes and updates when it comes to growing your Instagram. She is sharing about how to become more personal on your social media to help you grow your platform, sales, and sign ups in 2024. HIGHLIGHTS:4:20 Toby Keith song meaning when Katy was writing section 3 of her book, Direct Sales Done Right 5:18 Katy's client Ah-ha! moment 7:20 Why Katy struggled w...

Feb 22, 202424 min

Episode 261: How I Doubled My Income While Working Full Time with Lauren Bondy

Melanie is interviewing Lauren Bondy today on the Direct Sales Done Right Podcast! Lauren is sharing her story of her journey through her direct sales business! In the first few years of her business she was not fully committed since she works full time! On this episode with Lauren, she shares how she switched her mindset from one foot in to two feet and how that drove her business up! Connect with Lauren Bondy on Instagram here: https://www.instagram.com/laurenjbondy/Sign up for our newsletter ...

Feb 15, 202437 min

Episode 260: How to Enjoy The Process When You're Hating The Work

Social media doesn't show ALL the parts of building your own business. Everyone goes through tough times in their business, but you normally wont be seeing that on social media. On this week of the Direct Sales Done Right, Katy and Melanie are discussing how to accept the imperfection and knowing not everything will go the way you have it pictured in your mind of running a business. The ladies are unpacking the emotional side when it comes to scaling a 6 or 7 figure business. Check out The Colle...

Feb 08, 202434 min

Episode 259: Our Best Advice For Thinking Like A Finisher

What is a finisher? Katy describes it as someone who gets the work done, achieves the goal, set out what they set out to do and never look back. On this week of the Direct Sales Done Right Podcast, the ladies are chatting with you about how the project of the building The Collective was a no brainer a finisher project! They break down the gritty action steps they took, while giving you 7 practices to start adapting the finisher mindset and how to build your business with it. A direct sales train...

Feb 01, 202436 min

Episode 258: What’s The Difference Between a Six Figure and Seven Figure Earner in Direct Sales?

The ladies are talking MONEY! Katy and Melanie know that this isn't the most comfortable topic to talk about, but when it comes to your personal income and direct sales business, this is huge component!On this week of the Direct Sales Done Right podcast, Katy and Melanie are talking to the points of the skill sets, mindset, and organization of a six figure earner vs. a seven figure earner in the direct sales space. A direct sales training and membership experience to explode your business growth...

Jan 25, 202435 min

Episode 257: DON’T Make These Mistakes If You Want To Succeed In Direct Sales

Katy and Melanie are being open and honest about the most common mistakes that they see while building a direct sales business. They even are sharing a few of their own mistakes that they made! This week of the Direct Sales Done Right Podcast, the ladies are covering 8 common mistakes in detail and how you can shift the mistakes you are making to benefit you rather than hurt you! A direct sales training and membership experience to explode your business growththrough increased sales, sign-ups, a...

Jan 18, 202430 min

Episode 256: How to Build Momentum and Consistency In 2024!

Are you one of those people who get excited about a new year then you can become overwhelmed because you start to think about how you have a way to go between where you are now and the end of the year with your goals? This is the episode for you! Katy and Melanie are sharing personal stories on how they didn't hit a certain goal, but then not hitting the goal made the ladies take their business' to the next level through a different level of momentum and consistency. Discover the secrets network...

Jan 11, 202435 min

Episode 255: The Power Of Embracing Change

Katy is hosting this week of the Direct Sales Done Right Podcast solo! This week Katy is diving right into the new year! As we spent time reflecting on the last year, we are going to discuss how and what we can learn from what we took away from our end of year reflection. Katy is taking this episode to give you 7 ways you can embrace change and approach the changes with confidence.

Jan 04, 202427 min

Episode 254: How To Take Extreme Ownership Of Your Goals In 2024

Can you believe it is the last Thursday of 2023!? Katy and Melanie are here to bring you some extra tough love to end your business strong to bring with you into 2024. Katy and Melanie are giving you steps, thoughts, and conversations to help you take ownership of the current business practices you are utilizing. Get your End of Year Reflection PDF here: https://chicinfluencer.com/end-of-year-reflection/announcement email list: https://services.chicinfluencer.com/chic-announcement-alertslocal ev...

Dec 28, 202322 min

Episode 253: 3 Ways to Break Your Bad Habits Now

We all have habits that we want to break, but there is a difference between wanting to break them and actually breaking them. Katy and Melanie are sitting down to get vulnerable when talking about the habits that they need to break to be able to continue to build their business. The ladies are giving practical tips to help you break the habits that have been holding you back from living your best life! Get your End of Year Reflection PDF here: chicinfluencer.com/end-of-year-reflection/

Dec 21, 202331 min

Episode 252: 2024 The Taylor Swift Era Strategy

How does Taylor Swift show up and serve her fans so intentionally!? We can learn from her to grow our own businesses. Today, 2024 Era Strategy is coming to you from Katy and Melanie! The ladies give you strategies to help you move your business forward by explaining different strategies that Taylor Swift implements to her own fans. Case Study Episode: https://soundcloud.com/user-939426329/episode-224-how-case-studies-can-grow-your-sales-and-conversionsGet your End of Year Reflection PDF here: ht...

Dec 14, 202328 min

Episode 251: Stop Faking It: Vision Casting Done Right

This is the perfect time of year to do your vision casting! What do you want with your life, what have you accomplished, what felt good, and what didn't feel good? Melanie and Katy are going to walk through how to cast your own vision! On this week of the Direct Sales Done Right Podcast, Melanie and Katy are reflecting back on 2023! They are walking you through the most common mistakes in hope it will actually equip you to have the 2024 that brings you the most joy. Check out The End Of Year Ref...

Dec 07, 202326 min
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