Craft Beer Professionals - podcast cover

Craft Beer Professionals

Craft Beer Professionalswww.craftbeerprofessionals.org
Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events. Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry. [Stay up to date with CBP] www.CraftBeerProfessionals.org
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Episodes

Beer TLC: Why Quality Control is Key

Brewers spend a lot of time and energy in crafting the perfect beer, from the best ingredients to the latest beer styles. With this in mind, beer quality is of utmost importance, and a quality control program is paramount to creating great beer every time. Whether you are a just beginning or want to learn more about best practices, we can help you develop the beer quality control program that works for you. Devin Tani received a B.S. degree in chemistry from the University of California, Irvine,...

Dec 31, 202243 min

The Cost of Lost Beer: Using Data Driven Tools to Maximize Your Taproom Draft Profits

What are the best practices, ideas, and tactics that will help your draft system be as efficient as possible? Our talented panelists will provide insights and easy action steps to increase your keg efficiencies, manage inventory, and understand what has been a challenge for the industry for years...BEER LOSS! Panelists: Austin John (Apocalypse Ale Works) Ian Purcell (BarTrack) Ruark Joos (RJ) (Golden Road Brewing Company) Moderator: Jon Childress (BarTrack) Thank you to Beer30 by The 5th Ingredi...

Dec 24, 202255 min

Grapes & Barley: A Conversation on Operating a Brewery + Winery

Operating one business is tough, but what sparks the desire to not only open a brewery, but also operate a winery. We will dive into why our panelists chose this model, strategies for success, lessons they've learned, and items for you to consider if looking into a similar concept. This conversation features: Barbara Evers (Everleigh Vineyards & Brewing Company: Winery, Brewery) Clay Keel (Keel Farms; Farm, Winery, Cidery, Brewery) Tamara Kosoris (Mandatory Fun Beer Works + The Viking Alchem...

Dec 21, 20221 hr 6 min

Understanding Brewing Economics for Production Profitability

Join a panel with Pulkit K. Agrawal (Beer30 by The 5th Ingredient), Chris Farmand (Small Batch Standard), and Kary Shumway (Craft Brewery Financial Training.com) on a topic dedicated to “Understanding Brewing Economics for Production Profitability". The topics covered will include helping owners and CFOs understand: Their brewery’s COGS with a breakdown of materials, labor, and losses Process changes to improve efficiency for greater yields and decreased costs Different methodologies of accounti...

Dec 17, 20221 hr 1 min

Supporting Your Brewery Staff

It is our goal to not only have conversations on how we can brew better beer, but how we can also be better people. Join us for a conversation discussing strategies on how brewery management and ownership can best provide support to their teams, as well as hear firsthand from staff who need to be supported. The goal here? To create safer, more welcoming, more supportive, and successful workplaces. Panelists: LaShanda Poteat (Little Brother Brewing Barrel and Bottle) Lois Sunodi (Ebb & Flow F...

Dec 14, 20221 hr

Navigating Dry January for Your Brewery

NA craft beer has become an important sector of the craft beverage industry, but with some brewery hesitation. We will discuss why Dry January can actually benefit your brewery, and how you can appeal to those observing as well as those who may chose NA options year round. We will have a few of our industry friends with us discussing how you can plan for what is traditionally seen as a slower time in the market, how your taproom, sales channels, and events can all benefit from Dry January throug...

Dec 07, 20221 hr 7 min

How to Make Ownership Your Competitive Advantage w/Larry Chase (Ray Johnson Group)

You’re an owner and your brewery business is always top of mind. Ask yourself: What would my business be like if my employees had an ownership mindset? What if they thought about the business like me? If they did, there’s a high likelihood the business would perform better and be more profitable. You’d have lower turnover and longer-term employees. They’d even be more involved. So, do you have to give employees actual ownership of the brewery to get an ownership mindset? You or other investors a...

Dec 03, 202237 min

"This is Native." - Collaboration & the Art of Storytelling

Skydance Brewing Co opened their downtown Oklahoma City brewery and taproom in fall 2021 with a lot of local buzz as a Native-owned craft brewery, but owner Jake Keyes felt his full story was not yet being told in their brand and sought to elevate the packaging of their core beers for stronger shelf appeal as they grew distribution. Join us for a conversation with Jake and Brian Winkeler, founder of branding agency Robot House as they discuss the process behind their collaboration to build the “...

Nov 30, 20221 hr

Quality Control Triage

There are only 2 types of breweries: 1) Those who have had quality issues 2) Those who have had quality issues but didn't know it We all try to prevent quality issues, however, it happens to us all. What is commonly overlooked, what do I do when I have a quality problem? How do I control the damage? What should I do with the beer? What do I do next? Escarpment cofounder Nate Ferguson has been working in the beer industry for nearly a decade, mainly focusing on microbiological Quality Control and...

Nov 26, 202230 min

Craft Beer Consumers: Who Goes Where

After a year's worth of analyzing customer reviews, CBAS has bucketed six distinct craft beer consumer personas. This presentation will dive into what matters to each persona - ranging from things like service speed to parking availability. After a deep dive on the different types of consumers, we'll explore the audience at different types of taprooms. We know the experiences at a nanobrewery will be different than a regional, but this presentation will help breweries understand who is going whe...

Nov 23, 202245 min

Developing Your Own Sense Of Beer Style w/Jeremy Storton (Good Beer Matters) & Julia Herz (American Homebrewers Association)

Beer styles are a bit polarizing. They are sometimes viewed as rules brewers ought to follow or information reserved for the elite. In this presentation, Jeremy and Julia will share that styles are meant to serve, not separate, and that everyone should develop their own sense of beer style. Once upon a time Jeremy Storton didn’t know the difference between an ESB and an IPA. Now he’s an Advanced Cicerone®, IBD certified brewer, BJCP judge, beer educator, freelance mixed-media content producer, a...

Nov 19, 202246 min

Building Relationships with Your City Government & Visitors Bureau

Craft beer is all about relationships, with your guests, with your neighbors, with your brewing community, and with your suppliers. However, we do often talk about the value of building a relationship with your local government. In this conversation, we will discuss the value of engaging with your local government, strategies for mutual success, and how it can ultimately help solidify your brewery's position as leader in your area. This conversation features: Andrea Arnold - Nashville Convention...

Nov 16, 202258 min

Guest Experience: How to Thrive in an Instant, On-Demand World

There’s a huge difference between good service and a good guest experience. It’s challenging enough to ensure your guests are greeted in a timely manner, their orders taken quickly, drinks never run dry, and their bill received and closed on time. These service steps are absolutely critical, but do very little to combat a negative first impression. Standards for service are increasing at a rapid pace as patience of our guests wanes, so is it time to pivot our focus away from basic tasks and focu...

Nov 12, 202251 min

Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing in the Craft Beer Industry

You and your employees' social, mental and physical wellbeing matter. The craft beer industry is in a time of reckoning with an all-time record of people leaving their jobs, and employers struggling to fill vacant roles. 1 in 5 employees left a job at some point in their career because of its toxic organizational culture. By one estimate, employee turnover triggered by a toxic culture cost U.S. employers nearly $50 billion per year pre-pandemic. What makes a brewery’s culture toxic is often the ...

Nov 09, 20221 hr 5 min

Life-Saving Alarms for CO2 Leaks: What You Need to Know w/Josh Pringle (CO2Meter)

Brewers pose unique challenges when it comes to carbon dioxide in the workplace. While CO2 is a necessary product in the brewery process, exposure to high concentrations can be life-threatening. While normal CO2 concentrations tend to be around 400-800ppm, the case of CO2 off-gassing or a CO2 leak can quickly reach 50,000ppm (5% CO2 by volume). This is above the Occupational Health and Safety Administration (OSHA) evacuation threshold of 30,000ppm or 3% CO2 by volume. As an expert on Carbon Diox...

Nov 05, 202234 min

From Grain to Package

Join this panel discussion with Pneumatic Scale Angelus, ABS Commercial, and MacKinnon Brothers Brewing for a conversation on “From Grain to Package.” PSA’s Mike Davis and Elden Rowland join Alex Smith, Lead Brewery Consultant with ABS/Raleigh Brewing and Dan MacKinnon, Co-Owner and Brew Master of MacKinnon Brothers Brewing to talk about the journey from a passion for brewing beer to building a successful brewing business to packaging the final product to get it to the consumers who enjoy the fr...

Oct 29, 202240 min

Start A Brewery Presents: Game Changers for Your New Taproom

When you think about the ultimate tap room, assuming excellent beer, where does your mind go? To beer draft lines and glassware? To the comfort of the tables and chairs? To great service or ambiance? Whether you’re just opening your tap room or looking to give your existing tap room a boost, our panelists from Start A Brewery will bring you actionable steps based on their years in the industry. Magic? Well, more inspiration and insight plus a little bit of planning. Join us as we talk shop – you...

Oct 26, 202258 min

After the Reckoning: A Safe Bars Experience

It’s been almost two years since our eyes were opened to some of the toxic behaviors common in brewing culture. While awareness was the first step in building a new culture, we still have work to do to take care of one another and heal. Fortunately, you (the people who work in the industry) are primely positioned to make that happen! Safe Bars will guide you in this interactive experience to illustrate why we still need to invest in safer spaces to bring about much-needed change, and equip you w...

Oct 24, 202234 min

Storytime with Marcus Baskerville (Weathered Souls Brewing Company)

Marcus Baskerville is arguably one of the hardest working people in craft beer. From being a co-founder at Weathered Souls Brewing Company to helping lead the Black is Beautiful initiative to opening up a new taproom/incubator in Charlotte, North Carolina, Marcus is dedicated to positive change and the longterm success of our industry. In this conversation, we speak with Marcus about his most impactful experiences over the past several years, discuss the importance of family, how we can learn fr...

Oct 22, 202252 min

Pro Tip: A Conversation of Tipping in Breweries

Over the past several years, many breweries have reconsidered their service models – searching for the delicate balance that best maximizes the experience for both guests and staff. In doing so, this has also generated more conversations about best practices regarding tipping. In this panel, we will discuss different tipping models, their benefits, their challenges, and how conversations on tipping can result in greater success for your taproom. This conversation features: Carmone Macfarlane (Ph...

Oct 20, 20221 hr 4 min

Summer Camp Vibes...the CBP Connects Experience

Thank you to everyone who attended CBP Connects in 2022. In this conversation, we reflect on the highlights, relationships, and reasons why this is a must attend event for 2023. This conversation features: Ariel Rivera (Blue Moon Brewing Company - RiNo) Ashlie Randolph (Lifting Lucy) Tranice Watts (Lifting Lucy/Patuxent Brewing) Grab your spot now for CBP Connects Milwaukee (June 19-21, 2023) https://cbpconnects-milwaukee.eventbrite.com/

Oct 17, 202242 min

How to make a quality meme, outside the box brewery events, and keeping education accessible

In this conversation we talk about how to make a quality meme, outside the box brewery events, and the importance of keeping education accessible. This conversation features: Chris Overlay (Hoptimized Digital) Emily Wang (Fermly) Laura Lodge (Start A Brewery) Meg Ellis (Texas Craft Brewers Guild) View the complete schedule and RSVP for your chance to win a limited edition CBP shirt: https://fall2022.craftbeerprofessionals.org/ Huge thanks to ABS Commercial, Pneumatic Scale Angelus, and CO2Meter...

Oct 13, 202246 min

Online Advertising & Your Brewery: Dos and Don’ts (Fall Virtual Conference Preview)

CBP Fall Conference Preview: Online Advertising & Your Brewery: Dos and Don’ts w/Devon Hoffman (Site-Seeker) October 19, 3:30pm ET View the complete schedule and RSVP for your chance to win a limited edition CBP shirt: https://fall2022.craftbeerprofessionals.org/ Huge thanks to ABS Commercial, Pneumatic Scale Angelus, and CO2Meter

Oct 11, 20227 min

The Value of Coaching & Why You Should Wear Yellow

In this conversation we talk about the value of coaching, becoming a more successful leader, and strategies to stand out. This conversation features: Dana Kaluzny (Endswell Beer) Larry Chase (Ray Johnson Group) Pulkit K. Agrawal (The 5th Ingredient) View the complete schedule and RSVP for your chance to win a limited edition CBP shirt: https://fall2022.craftbeerprofessionals.org/ Huge thanks to ABS Commercial, Pneumatic Scale Angelus, and CO2Meter...

Oct 08, 202248 min

What Do You Mean There’s No Alcohol? (Fall Virtual Conference Preview)

CBP Fall Conference Preview: What Do You Mean There’s No Alcohol? Sales and Marketing Strategies for NA Beer w/Scott Kolbe (Market Your Craft) October 18, 4pm ET View the complete schedule and RSVP for your chance to win a limited edition CBP shirt: https://fall2022.craftbeerprofessionals.org/ Huge thanks to ABS Commercial, Pneumatic Scale Angelus, and CO2Meter

Oct 07, 20225 min

Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing (Fall Virtual Conference Preview)

CBP Fall Conference Preview: Beer and Balance: Strategies for Social, Mental, and Physical Wellbeing in the Craft Beer Industry w/Dana Kaluzny (Endswell Beer) and Tom Halaska (Ritual Beverage) October 19, 12pm ET View the complete schedule and RSVP for your chance to win a limited edition CBP shirt: https://fall2022.craftbeerprofessionals.org/ Huge thanks to ABS Commercial, Pneumatic Scale Angelus, and CO2Meter

Oct 05, 20228 min

CBP Connects: Highlights from Virginia

Thank you to everyone who attended CBP Connects in 2022. In this conversation, we reflect on the highlights, relationships, and reasons why this is a must attend event for 2023. This conversation features: Brad Lugar (Steel City Tap) Madeline McMahon (Float Fermentations) Pulkit K. Agrawal (The 5th Ingredient) Tracy Bardugon (Fire Maker Brewing Company) Grab your spot now for CBP Connects Milwaukee (June 19-21, 2023)...

Oct 01, 202233 min

A Tale of Two Brews: A Conversation on Brewery Coffee Shops

So many taprooms sit empty for a bulk of the day. In this conversation, we will talk with brewery owners and managers that not only serve beer, but also operate as a coffee shop. We will dive into why they chose this model, strategies for success, lessons they've learned, and items for you to consider if looking into a similar concept. This conversation features: Lindsey Forsche (Four Keys Brewing) Chuck Garrity (Death of the Fox Brewing) Corrie Bateman (COVA Brewing Company) Morgan O'Sullivan (...

Sep 28, 20221 hr 7 min

How to Make Ownership Your Competitive Advantage (Fall Virtual Conference Preview)

CBP Fall Conference Preview: How to Make Ownership Your Competitive Advantage with Larry Chase (Ray Johnson Group) October 17, 12:30pm ET View the complete schedule and RSVP for your chance to win a limited edition CBP shirt: https://fall2022.craftbeerprofessionals.org/ Huge thanks to ABS Commercial, Pneumatic Scale Angelus, and CO2Meter...

Sep 27, 20227 min

Build Your Brewery's Content Marketing Strategy Around These 5 Channels

With so many new content and social media platforms popping in and out of existence, there is an overwhelming volume of options for your brewery to communicate with your audience. However, if you are trying to run a content marketing plan that is effective RIGHT NOW, then you definitely need to focus on these 5 channels. 1. Email 2. Instagram 3. Facebook 4. Google My Business 5. Website (Blog) In this session, we’ll break down why these channels are essential and how to best leverage them for yo...

Sep 21, 202238 min
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