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CPA Trendlines Podcasts

CPA Trendlineswww.podomatic.com

Exclusive information. Extraordinary insight.

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CPA Trendlines is the world’s only research and advisory service focused solely on the tax, accounting, and finance professions.

We use a time-tested, quality-proven, proprietary blend of data, analysis, community, experience, and imagination to produce extraordinary value for our clients.

Elite decision-makers from all over the world look to CPA Trendlines for trusted advice, bold insights, and confidential access to exclusive intelligence and decision support.

You’ll stay more focused, save time, grow revenue in a fast-changing global digital environment, and sleep better at night. Guaranteed.

Facts. Figures. Insights. Implications.

Here you'll find the data and analysis you can use for your practice and your career, plus exclusive research, insights, and commentary on the most pressing issues and fastest-changing trends. 

We are dedicated to delivering the actionable intelligence that tax, accounting, and finance professionals need in order to identify and act on emerging issues and opportunities. 

We specialize in high-quality, concise executive briefings designed to help busy professionals improve their organizations, advance their careers, and enhance their lives. 

Our reports are relevant, timely, and to-the-point, providing the most essential information, and are digestible often in under an hour. 

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Episodes

Megan Genest Tarnow: Hire for Curiosity Rather Than Compliance

The Disruptors With Liz Farr for CPA Trendlines Megan Genest Tarnow is well-known in accounting circles as the go-to expert in using QuickBooks for the fund accounting required by nonprofit entities. Full episode notes here: https://cpatrendlines.com/?p=108914 See all CPA Trendlines multimedia productions here: https://cpatrendlines.com/category/video,podcast/ Many of the best accountants she knows have come from non-traditional backgrounds like dance or philosophy. Megan worked in theater for s...

May 01, 202343 min

Twyla Verhelst: Firms Must Get Creative to Compete

With Liz Farr Creating the firm you want means you have to be intentional about it, said Twyla Verhelst, CPA. The head of Accountant Channel at FreshBooks and creator of Women in Accounting Mentorship said the first step is getting clear on your why, your firm’s why and your team’s why so you can approach growth more intentionally. More from CPA Trendlines here: https://cpatrendlines.com/category/podcast/ She said CPAs should be asking, "Why is it that a particular goal appeals to you?" "Is that...

Apr 18, 202356 min

Donny Shimamoto: Future Firm Growth Requires a Mindshift

Donny Shimamoto, CPA.CITP, CGMA, says that one of the COVID pandemic’s benefits is accelerating technology adoption. With the ongoing talent crunch, technology is one of the ways firms can get the work done with fewer people, as firm owners seek to create a sustainable balance “because we can’t keep going the way that we’re going.”

Apr 17, 202348 min

Hitendra Patil: No New Tech. No New Growth.

The silver lining of the pandemic is that it forced accountants to move to the cloud and to develop distributed labor models, changes that are here to stay, Hitendra Patil, author of Client Accounting Services: The Definitive Success Guide , tells CPA Trendines in the latest episode of The Disruptors.

Apr 17, 202346 min

Transformation Talks with Chase Birky: Firms waste time and money recreating the wheel.

Produced by the Center for Accounting Transformation. Presented by CPA Trendlines. Entrepreneurs in the accounting profession are rare, according to Chase Birky, president and CEO of Dark Horse CPAs. And he should know. More here: https://cpatrendlines.com/2023/04/10/chase-birky-paralysis-by-analysis-plagues-the-profession/ He had to take an uncomfortable step outside of his own comfort zone to become one. After starting out in audit at a Big 4 right out of college, he decided it was no longer w...

Apr 10, 202346 min

Transformation Talks with Dustin Wheeler: Tech advisors can revolutionize your team.

Transformation Talks With Donny Shimamoto Center for Accounting Transformation Many accounting graduates dream of joining large firms right out of college. That dream became a reality for Dustin Wheeler. However, it didn't last long. MORE: Dustin Verity: Keep an Open Mind and Constantly Learn | Secret to Success? A Growth and Abundance Mindset | O.D. Lanier: Stepping Into Advisory | From Tax to Transformation | Early Adopters Gain an Edge in Audit | Why the Future is in Risk Advisory | Four Stra...

Mar 28, 202332 min

The Disruptors with Heather Smith: Try Not Growing Your Business

The Disruptors With Liz Farr Heather Smith has loved accounting since she was 14 and loves the flexibility the profession offers. Since the mid-2000s she has been one of the original cloud accounting nomads, with an accounting business that she says fits in a lovely Italian handbag. More here: https://cpatrendlines.com/2023/03/27/heather-smith-try-not-growing-your-business/ In 2022, the ANISE Consulting founder based in Brisbane, Australia, demonstrated that nomadic lifestyle by attending all th...

Mar 27, 202350 min

Jackie Meyer: Be a problem solver, not a number cruncher.

Jackie Meyer is a fan of value pricing and niching your practice. Her favorite area is tax planning, which doesn’t require a huge investment of time to provide huge financial benefits for clients. Her own firm tripled revenues by focusing on tax planning. Firms that focus on low-volume, highly-niched areas solve several problems at once.

Mar 21, 202326 min

Transformation Talks with Dustin Verity: Keep an Open Mind and Constantly Learn

Dustin Verity admits to being cautious. He also admits to being a technophile. In the latest episode of Transformation Talks, the CPA explained being conflicted between his obsession with playing with the latest technology and finding the right fit for his firm. "I've always been interested in technology and, and you know, efficiencies," Verity said, always wanting to know how his firm could produce more and work more efficiently. "That means less hours that we have to spend in the office oursel...

Mar 16, 202339 min

Clayton Oates: One Way to Keep Clients for Life

“We’re ultimately in the people business. We’re in the relationship-building business. We just happen to do accounting.” That's how Clayton Oates, the founder of QA Business, views the accounting profession. Oates also believes accountants can choose whether they are playing a finite, zero-sum game with clients or the infinite game, which continues forever and results in an abundance forever mindset with clients, who will then be your clients for life.

Feb 17, 20231 hr 17 min

Ron Baker: Monetize the Relationship, Not the Transaction.

Ron Baker has been on a crusade to transform accounting firms for decades, first by pushing us to kill the billable hour and to implement value pricing. Today, he’s advising accountants to switch to a radically different business model. His new book, co-authored with Paul Dunn, "Time’s Up! The Subscription Business Model for Professional Firms," explains the subscription model and why moving to this model aligns the values of firm owners with those of their customers.

Feb 10, 20231 hr 7 min

Aynsley Damery: Rethink the 80:20 rule, because the 80% are likely stealing from you.

"...Clients who have started their own businesses are looking for a combination of “money, time and freedom.” However, Damery said, we’re selling them dashboards, KPIs and cash flow forecasting without explaining why that’s important and what that’s going to do for them. "Clients are looking for an advisor who's going to listen to me, understand my hopes, my fears, my vision, what the challenges are, and be able to be there to support me,” Damery said..."

Dec 21, 202248 min

Work Less, Earn More: Build the Accounting Firm of Your Dreams

Erik Solbakken: Create a firm you'd love working in. The Disruptors With Liz Farr for CPA Trendlines Erik Solbakken, a.k.a. “The Heavy Metal CPA,” is on a mission to free accountants from an oppressive business model. Solbakken spent 18 years working his way up to be a partner in a firm in Canada, but when the partnership fell apart, he was liberated to create a new kind of firm, where he and his staff never worked overtime, and he made more money. Today, he acts as the guide he wishes he’d had ...

Dec 12, 20221 hr 4 min

Donny Shimamoto: Future Firm Growth Requires a Mindset Shift

The Disruptors With Liz Farr Donny C. Shimamoto, CPA.CITP, CGMA, is the founder and managing director of IntrapriseTechKnowlogies LLC , a specialized CPA firm dedicated to helping small businesses and middle market organizations leverage strategic technologies, proactively manage their business and technical risks, and enable balanced organizational growth and development. Donny also works with larger organizations as a trusted business advisor, facilitating organizational strategic planning and...

Dec 01, 202247 min

Jennifer Wilson: Empower Young Workers to Build the Firm Everyone Loves

The Disruptors With Liz Farr for CPA Trendlines Subscribe to CPA Trendlines podcasts anywhere: Apple , Google , Spotify , iHeart , Deezer, Amazon Music and Audible , Player FM , Audacy , Gaana (India) , and Boomplay (Africa) . More: https://cpatrendlines.com/?p=105184...

Nov 28, 202252 min

Mike Whitmire: Re-Think Your Hiring and Training Practices

Training can triumph over textbooks in the talent wars. The Disruptors With Liz Farr for CPA Trendlines Mike Whitmire wants to transform the role of accountants in industry from mere counting beans (though that’s not a bad skill to have) to an operational role that leverages accountants’ knowledge of company finances and operations to drive efficiency throughout an entire organization. More here: https://cpatrendlines.com/?p=103950 Subscribe to CPA Trendlines podcasts anywhere: Apple , Google , ...

Nov 23, 202236 min

Ed Kless: Clients Don’t Want Outputs. They Want Outcomes!

Too busy? Raise your prices. The Disruptors With Liz Farr for CPA Trendlines What do clients – or, as Ed Kless prefers, customers – want from their accountants? It’s not the tax return or the financial statement but the outcome for the customer, which is most often peace of mind. To remain relevant in disruptions like online tax preparation and automated bookkeeping tech firms like Pilot, accountants need to think about other ancillary services they can provide above and beyond those basic servi...

Nov 13, 202240 min

The Six Pillars for Finance Transformation with Chris Ortega

Career Reflections With Amy Welch After years in public accounting, Chris Ortega decided he wanted something different. Armed with his MBA in corporate finance from the University of Indianapolis, as well as multiple years of experience, Ortega created Fresh FP&A to provide CFO services to companies, helping them transform their finance departments and businesses. And, while many business owners start with dreams and plans, Ortega says his company operates with six key pillars in mind. More ...

Oct 14, 20227 min

CSR for CPAs: The Missing Ingredient

Transformation Talks: Corporate social responsibility reporting all starts with transparency, and leaders should prioritize this, not just for communities but also for sustainability. James Ross, the CSR leader at Buzzacott, a 500-person accounting firm based in London, talks to Donny Shimamoto, for the Center for Accounting Transformation. Published by CPA Trendlines .

Oct 06, 202231 min

O.D. Lanier: The Four – or Five – Steps for Moving into Consulting

Transformation Talks: A leader at one of the fastest growing firms in the country describes transforming his career, pros and cons of building versus buying and the four (or five) steps to becoming a consulting firm. Transformation Talks With Bill Penczak, Center for Accounting Transformation More here: https://cpatrendlines.com/2022/09/28/rick-thisthe-four-or-five-steps-to-moving-into-the-consulting-business/...

Sep 28, 202236 min

Hector Garcia: How Niche Knowledge Drives Success

The Disruptors With Liz Farr for CPA Trendlines Any accountant who has ever met Hector Garcia will likely use the adjective ‘generous’ to describe him. Since 2011, he’s been sharing his encyclopedic knowledge of QuickBooks on a YouTube channel that has generated millions of views. Because of that YouTube channel, he hasn’t printed business cards for two years. In this discussion, he shares tips for transitioning to value pricing, provides a step-by-step blueprint for offering additional advisory...

Sep 21, 20221 hr 7 min

Career Advice and Success Planning for Accountants from Mike Maksymiw

Transformation Talks With Bill Penczak <a href="https://improvetheworld.net/">Center for Accounting Transformation</a></em> After 16 years of working in firms, Mike Maksymiw, CPA, CGMA, was done. Or, so he thought. Maksymiw discussed his career path in the latest episode of Transformation Talks with Bill Penczak, the chief transformation officer for the Center for Accounting Transformation. Maksymiw, who is now the leader of Aprio's Alliance-Firm Foundation, offers career advic...

Sep 13, 202234 min

Disruptor: Jason Staats Shakes Up the Status Quo

<b>The Disruptors</b> <em>With Liz Farr</em> <em>for CPA Trendlines</em> Jason Staats started doing videos at the beginning of the pandemic to quickly share information about the PPP and other relief programs with as many clients as possible. Now, he has an entertaining and informative YouTube channel where he shows how to use his favorite tech tools and a new mission to drive accountants into the future with collaborations and vision....

Sep 09, 202250 min

Innovation Insights: Early Adopters Gain the Edge in Audit

Innovation Insights: Paving the way for ESG reporting. Innovation Insights With Donny Shimamoto, CPA, CITP, CGMA Center for Accounting Transformation Those who hesitate to adopt mature technologies could find themselves too far behind to easily catch up, according to tech experts Pete Myers, CEO of Auvenir, and Donny Shimamoto, founder and managing partner of IntrapriseTechKnowlogies. More here: cpatrendlines.com/?p=100196...

Sep 03, 202227 min

From Tax to Transformation

Transformation Talks Paul Mueller, CPA, is the managing director of Mueller Pye & Associates, CPA LLC in Loveland, Colorado. with Bill Penczak Center for Accounting Transformation Paul Mueller was at a crossroads. As a national manager for the tax group of a large firm, he should have felt like Leonardo DiCaprio, yelling, "I'm the king of the world!" Yet, something just wasn't right. Today, he is the managing director of his own firm, Mueller Pye & Associates, CPA LLC in Loveland, Colo. ...

Aug 26, 202232 min

The Disruptors: Penny Breslin on Facing Your Staffing Challenges Head-On

With Liz Farr for CPA Trendlines The accounting profession has faced staffing issues for years now and, especially post-pandemic, the problem has compounded. Penny Breslin, CPA Trendlines contributor and the founder of MoneyPenny, talks about how firms are facing the hiring challenges and popular solutions that seem to be working, including using predominantly cloud-based apps for collaboration and engagement and taking a true evaluation of the talents and skills needed for each position. More h...

Aug 15, 20221 hr 2 min
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