How do you manage your brand on Google? What is an SERP and why is it important? Joining me for this conversation is Jason Barnard, the founder and CEO of Kalicube. He is also an author and digital marketer who specializes in Brand SERP optimization and Knowledge Panel management. Jason uses the pseudonym "The Brand SERP Guy'' for his professional work! Jason, aka The Brand SERP Guy, has over 2 decades of experience in digital marketing, starting in 1998 (the year Google was incorporated) with a...
Feb 07, 2023•40 min•Season 1Ep. 76
How do you reach an expanded audience, and what does it mean once you do? Joining me for this conversation is Becky Robinson, the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, speakers, and thought leaders. Since launching more than a decade ago, under Becky’s leadership, the firm has provided a wide range of services to help ...
Jan 31, 2023•25 min•Season 1Ep. 75
How do you create a 1-page marketing plan? Is it possible to create a marketing strategy and plan that you will actually use and reference? And further, how do you change that plan as the world and industry evolves? Joining me for this episode is Allan Dib, a serial entrepreneur, rebellious marketer and #1 bestselling author. His book The 1-Page Marketing Plan has been an international bestseller for the last four years. Allan helps businesses all over the world develop and improve their marketi...
Jan 24, 2023•49 min•Season 1Ep. 74
How do you make Pay Per Click (PPC) work for your firm? What’s the difference between PPC, SEO and Local Ads? Can they work cohesively together or should they be used independently? Joining me for this conversation is Ameet Khabra. As a veteran PPC advertising specialist, Ameet has helped her clients achieve as high as a 500% increased ROI from their digital advertising campaigns. Her work has included managing over $4 million in ad spend for a single client, as well as providing meaningful and ...
Jan 17, 2023•39 min
How do you evolve your firm with design? Why is it so important to consider the design of your firm from all angles? While some may believe that design doesn’t matter, it truly does impact your firm in terms of clients, retention, trust and brand presence. Joining me for this conversation is Gail Doby. Gail Doby is co-founder of Gail Doby Coaching & Consulting, a firm that has helped designers, architects, and other creatives increase their profitability by up to 512 percent. As the firm’s C...
Jan 10, 2023•31 min•Season 1Ep. 72
What is the anatomy of a marketing strategy? Why is it so important to consider the components of your strategy before creating social media content, writing blogs, running ads, and generating leads? In this episode, Caleb Roche joins me to discuss the three elements of a marketing strategy and how you can leverage each to create a sustainable plan for your firm. Born and raised in Enid, Oklahoma, Caleb brings a personalized approach to each and every client of his. With a degree from the Univer...
Jan 03, 2023•49 min•Season 1Ep. 71
What are the myths when it comes to being published? Do you need to be in every big media outlet to build credibility? How can you become a regular contributor? What do outlets look for when it comes to running a story? Joining me for this conversation is Cindy Constable. Cindy is a strategist, writer, and speaker. She is a Business Transformation Strategist, founder of Women Breaking The Mold, and co-founder of Results Global Impact Consulting Agency. Cindy specializes in communication by helpi...
Dec 27, 2022•47 min•Season 1Ep. 70
In this episode, we learn how to do profit-driven marketing with Hannah Smolinski. How do we ensure our marketing efforts are actually profitable? Are there ways in which we should be paying attention to our numbers to increase profitability? Hannah is a CPA and the founder of Clara CFO Group, a virtual CFO agency providing small businesses with financial clarity and profit maximization strategies. Her experience working for one of the world’s largest accounting firms inspired her to make corpor...
Dec 20, 2022•33 min•Season 1Ep. 69
IS a DIY website right for your firm? How do you know if you should create a professional website or a website through Clio’s new website developer app? In this day and age, every lawyer should have a marketing plan, and part of that plan should be an online presence and website. As the CEO and Founder of Clio and a pioneer in cloud-based legal technology, Jack Newton has spearheaded efforts to educate the legal community on the security, ethics, and privacy issues surrounding cloud computing, a...
Dec 13, 2022•47 min•Season 1Ep. 68
What makes for the most successful website copy? Is the text on your website actually that important? What makes your website copy stand out vs. your competitors? Joining me for this conversation about writing successful website copy is Erin Ollila. Conversion copywriter. Copy Coach.Wing Woman. Word slinger. No matter what you call her, Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and smal...
Dec 06, 2022•46 min•Season 1Ep. 67
Why is having a marketing strategy so important? Do you take the time to think about the marketing strategy you want to implement for yourself or your firm? What are the tactics most lawyers get wrong when it comes to marketing? We’re talking about it in this episode with Sara Nay. Sara Nay is the COO at Duct Tape Marketing, Founder of Spark Lab Consulting, Scalable Business Advisor and host of the Agency Spark Podcast. With 11+ years working in the small business space, it is her passion to ins...
Nov 29, 2022•33 min•Season 1Ep. 66
How is speaking a marketing strategy? How can you leverage speaking to grow your presence, your reputation, your firm, and bring on new clients? As founder and CEO of The Speaker Lab, Grant Baldwin has helped thousands of people build successful and sustainable speaking businesses. Over the last 15 years, Grant has become a sought-after speaker, podcaster, author, and accomplished entrepreneur. Featured on the Inc. 5000 list, Forbes, Inc. Entrepreneur, and The Huffington Post, he has committed h...
Nov 22, 2022•40 min•Season 1Ep. 65
How do you dominate local search? How has Google My Business changed drastically over the years? Is it really enough to try and rank organically? Joining me for this conversation is Stormy Knight. With 27 years experience in search engine optimization, you would think that Stormy Knight would have a mumbo jumbo pile of technical complexity to share. But instead she has distilled all of her experience down to the simple basics that any small business person can understand and implement. Having wo...
Nov 15, 2022•39 min•Season 1Ep. 64
What are privacy policy best practices? What are the differences between privacy policies, cookie policies and terms and conditions? How can you ensure you’re compliant with the correct policies in your country? Donata Stroink-Skillrud is an attorney licensed in Illinois and a Certified Information Privacy Professional. She is the President and Legal Engineer behind Termageddon, a SaaS that has generated thousands of website policies and kept them up to date with changing legislation. Donata is ...
Nov 08, 2022•28 min•Season 1Ep. 63
What story should you tell? What makes you a great storyteller and communicator? How do you get your story across while keeping your audience’s interest and speaking to what they want to hear from you? Joining me for this conversation is Karen Eber. Karen Eber is an international consultant, author, and keynote speaker. Her talk on TED.com: How your brain responds to stories – and why they’re crucial for leaders, has almost 2 million views. As the CEO and Chief Storyteller of Eber Leadership Gro...
Nov 01, 2022•34 min•Season 1Ep. 62
What does ecommerce look like for lawyers? Can you be in ecommerce without a product-based business? Kathryn Smith is an ecommerce consultant based outside of Atlanta, GA. She helps entrepreneurs and small businesses launch and grow successful websites and ecommerce stores. Kathryn gives listeners actionable tips on: Resources mentioned in this episode: Girly Drinks by Mallory O'Meara Connect with Kathryn here: Connect with me...
Oct 25, 2022•25 min•Season 1Ep. 61
Is balance realistic for lawyers? How can lawyers create space in their lives for work, family, vacations, and living fully, with clients and scaling their practice? Joining me for this conversation is Steve Fretzin. Driven, focused and passionate about helping attorneys to reach their full potential, Steve Fretzin is regarded as the premier coach, skills trainer and keynote speaker on business development for attorneys. Over the past 17 years, Steve Fretzin has devoted his career to helping law...
Oct 18, 2022•34 min•Season 1Ep. 60
What measures of success matter most when it comes to marketing efforts and lead conversion? How do lawyers know which metrics they should be paying attention to, and which ones simply aren’t worth worrying about? Joining me for this conversation is Mark Graban. Mark is an author, speaker, consultant, and podcaster. His podcasts include “Lean Blog Interviews,” “Habitual Excellence,” and “My Favorite Mistake.” He’s also affiliated with the technology company KaiNexus and the healthcare advisory f...
Oct 11, 2022•48 min•Season 1Ep. 59
Why are smart lawyers so bad at conversation? What makes one person excellent at conversation and another terrible? Does it come down to listening? And are there ways to develop these skills? Joining me for this conversation is Celeste Headlee, an internationally recognized journalist and radio host, professional speaker and author of bestselling book We Need To Talk: How To Have Conversations That Matter and Do Nothing: How to Break Away from Overworking, Overdoing, and Underliving. Her latest ...
Oct 04, 2022•40 min•Season 1Ep. 58
How can law firms rethink lead generation? What are the changes and tweaks you can make to your current strategy? Tom Shapiro joins me for a conversation about creating a lead generation strategy that works for your business. Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion optimization. Through his career, Shapiro’s clients have included Intel, GE, AT&T, Hewlett-Packard, Un...
Sep 27, 2022•37 min•Season 1Ep. 57
As marketing trends continue to evolve, what’s next when it comes to digital marketing? Do you need to be on every single platform? How do you know if your content is landing for your client? Joining me for this conversation is Jessica Aries. Jessica is a digital marketing strategist and consultant who helps businesses and firms see the bottom-line impact of their online presence at By Aries. Having worked with some of the most prestigious and sought-after consultants, lawyers, and professionals...
Sep 20, 2022•34 min•Season 1Ep. 56
Why is it so hard to be a happy lawyer? It’s no secret that being a lawyer is challenging. There are incredibly long nights, many deliverables, and for high achievers, it can become overwhelming. In fact, many lawyers struggle with their unhappiness in silence. Joining me for this conversation is Dannie De Novo. Dannie is a corporate attorney, an elite happiness coach, and an international speaker and bestselling author. After having battled depression and anxiety for most of her early life, Dan...
Sep 13, 2022•40 min•Season 1Ep. 55
How can lawyers build communities with live streaming? Do you have a live streaming strategy as part of your marketing plan? What’s the value of showing up live, and how does it translate into paying clients? This is what we’re covering in this episode. Stephanie Liu is the founder of Captivate on Command® and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines ...
Sep 06, 2022•29 min•Season 1Ep. 54
Where do most law firms go wrong with SEO? One of the hottest topics and biggest marketing trends is leveraging SEO for business growth. In this episode, Eli Schwartz joins me to talk about SEO from a different angle than we typically speak about. He shares why most firms shouldn’t in fact be prioritizing SEO. Eli is an SEO expert and consultant with more than a decade of experience working for leading B2B and B2C companies. His ability to demystify and navigate the SEO process has generated bil...
Aug 30, 2022•35 min•Season 1Ep. 53
How can lawyers get interviewed in the media? What are the secret tips to landing incredible media features, becoming a recurring guest expert, and becoming the go-to source in your area of law? Joining me for this conversation is Robyn Stevens, PR expert. After fifteen years working as a television reporter and meteorologist in Philadelphia, Robyn Stevens' experience in the media industry enables her to obtain major media placements for her clients. Robyn creates highly innovative media and mar...
Aug 23, 2022•32 min•Season 1Ep. 52
What are the best marketing methods for introverted lawyers? There are many misconceptions introverts face, such as ‘they are no good at sales’ or ‘marketing is hard for them’. In fact, this couldn’t be further from the truth. Joining me for this episode is Tara Reid. Tara specializes in helping introverted entrepreneurs, and has been an online entrepreneur for 16 years. She is currently a business and marketing coach with 3 businesses and 8 different revenue streams. She loves helping other ent...
Aug 16, 2022•28 min•Ep. 51
How can women lawyers be financially empowered? Why is it important to feel heard, respected, and create boundaries in the workplace? Sibgongile Ngako joins me on the podcast this week to talk about financial independence and becoming financially empowered. Sibongile is a Harvard-educated corporate fintech and compliance executive leveraging her expertise and background to help empower women professionally, personally, and financially. Sibongile gives listeners actionable tips on: Resources ment...
Aug 09, 2022•26 min
How can lawyers use the power of story to build better relationships and a more loyal client-base? There is a lot of power in owning your story, and knowing how to communicate it effectively without ego or being boastful. Joining me for this conversation is Bridget Cook-Burch. Her clients call her “The Book Whisperer”. She is a New York Times & Wall Street Journal bestselling author, mentor, trainer, mamma-bear humanitarian, and speaker known for riveting stories of transformation. Her power...
Aug 02, 2022•28 min•Ep. 49
Why do lawyers need a happiness formula? How do we create more happiness in our jobs, relationships, businesses, with our coworkers and within our firms? Joining me for a conversation about creating more happiness is Mike Duffy. Mike is a philanthropist and an author of five books on happiness including: The Happiness Book: A Positive Guide To Happiness!, The Happiness Book For Men and The Happiness Book For Kids Volumes I & II. He has interviewed the top thought leaders, athletes, rock star...
Jul 26, 2022•26 min•Ep. 48
What sources of failure should lawyers plan for? How do we navigate the failures that undoubtedly will come up? Joining me for this conversation are Drs. Kim and Todd Saxton, award-winning professors at Indiana University’s Kelley School of Business, as well as co-authors of The Titanic Effect, The book is a practical guide to help startup founders, as well as their investors and supporters, successfully navigate the icebergs that so often sink startups in the ideation and early stages of develo...
Jul 19, 2022•38 min•Ep. 47
