How do you create a 1-page marketing plan? with Allan Dib
Episode description
How do you create a 1-page marketing plan?
Is it possible to create a marketing strategy and plan that you will actually use and reference? And further, how do you change that plan as the world and industry evolves?
Joining me for this episode is Allan Dib, a serial entrepreneur, rebellious marketer and #1 bestselling author. His book The 1-Page Marketing Plan has been an international bestseller for the last four years. Allan helps businesses all over the world develop and improve their marketing capabilities using the 1-Page Marketing Plan (1PMP) framework.
In the past Allan has started, grown and successfully exited multiple businesses in various industries. Allan grew his previous business from startup to four years later being named by Business Review Weekly (BRW) as one of Australia’s fastest growing companies.
Allan gives listeners actionable tips on:
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