How are lead generation and personal branding the same? Did you know they go hand in hand? Your personal brand amplifies your lead generation strategy, and helps to build credibility around the ‘know, like and trust’ factor your prospective clients are looking for. Joining me for this conversation is Mary Henderson. Mary is an internationally recognised Personal Branding & Online Business Specialist. Mary helps Industry Experts systemise, digitalise and commercialise their knowledge, wisdom ...
Jul 12, 2022•30 min•Ep. 46
Why do you need to read more? This is what we’re exploring in today’s conversation with Dr. Danny Brassell. There are so many benefits to reading that span wider than we can imagine. Dr. Danny shares that insight with us here. For nearly three decades, Dr. Danny Brassell has served as an educational advisor to students ranging from preschoolers to rocket scientists. While he has held a variety of titles and worked with leaders from a variety of fields and disciplines, Danny has always considered...
Jul 05, 2022•44 min•Ep. 45
How do the mentally strong manage their money? In a world where it seems like there’s a disconnect between those who have money and those who don’t, are there things we can do on a daily basis to transform our mindset around money? Joining me for this conversation is Winnie Sun. Winnie is one of the most trusted financial voices on social media today. With 20+ years of experience in the financial services industry, Winnie serves as Managing Director of Sun Group Wealth Partners, CNBC Financial A...
Jun 28, 2022•29 min•Ep. 44
How can lawyers be healthier? It’s no secret that the legal industry has a high threshold for burnout. So, is there anything we can do about it? My guest this week, Julian Hayes II says yes. Julian is an author, an executive health consultant, and the founder of The Art of Fitness & Life. His mission is to help entrepreneurs, executives, and high performers elevate their status and upgrade their energy and entire human system so they can run around with their great-great-grandchildren—not ju...
Jun 21, 2022•39 min•Ep. 43
How do you build a dream marketing team? There are two components to having a successful marketing team: a Rainmaker and a Visionary. Joining me for this conversation is Veronica Romney. Veronica is a Dream Team Architect helping online entrepreneurs dial in their human resources, develop phenomenal company cultures, and profitable bottom lines. She’s a former Speaker and Trainer for Tony Robbins and Dean Graziosi and the former Chief of Staff of mega-brand BossBabe. She’s no stranger to the sta...
Jun 14, 2022•34 min•Ep. 42
Listen to this episode to learn why your law firm can’t ignore website accessibility. As we continue to advance in technology, we must always remember to create our content, documents and websites in a way that is accessible to people with disabilities. Amber sheds light on many different areas of importance when it comes to accessibility. Amber is the CEO of Equalize Digital, Inc., a Certified B Corp specializing in WordPress accessibility, maker of the Accessibility Checker plugin, and lead or...
Jun 07, 2022•28 min•Ep. 41
Even though we are well into 2022, it’s important to keep up with the latest social media trends. It’s why Katie Brinkley joins me on the podcast this week, to talk all about her projections for the rest of this year. I loved Katie’s approach to social media, in that she doesn’t believe you need to hop on every and all trends. Katie Brinkley is a Social Media Strategist and Social Audio Expert with over 18 years of experience in the social media space. She has been featured on Fox, Ticker News, ...
May 31, 2022•32 min•Ep. 40
Where do initial consultation calls go wrong? Consultation calls are an important part of building your practice and firm, but are there crucial mistakes you should be aware of? Liz Wendling joins me to talk about where most consultations go wrong, and how to fix it. Liz is the rainmaking attorney coach and the author of The Rainmaking Mindset and Consultations That Convert. Attorneys nationwide seek Liz out when they want to discover how to maximize their business development skills and win mor...
May 24, 2022•41 min•Ep. 39
Are you building an empire or a kingdom? My guest, Travis Fox, shares this insightful analogy with us when it comes to building a firm that brings you fulfillment every single day. It comes down to how you show up as the leader of the firm, and also how you stay in your integrity when things get challenging. Dr. Travis W. Fox is an Actor, Producer, Director, Author & Keynote Speaker. He is a Hollywood veteran who has appeared on a variety of programs, including ABC's "One Life to Live," Talk...
May 17, 2022•42 min•Ep. 38
How do you leverage the power of LinkedIn as a lawyer? LinkedIn is a powerful tool when it comes to networking and establishing yourself as a thought leader. There are many great features that my guest Allison Nunes goes into in our conversation. Allison is the Director of Global Events for LinkedIn's sales org and has been with the company since 2013. In addition to her day job at LinkedIn, she is a workshop ambassador for LinkedIn's "Rock Your Profile" program which helps members create a prof...
May 10, 2022•39 min•Ep. 37
How do you figure out what your law firm is worth? And why would you need to do so in the first place? Whether you’re planning to retire or simply sell off your firm, there are crucial factors you need to consider before making any decisions. In this episode, I sit down with Bharat Kanodia, who has valued over 2000 businesses and signed off on assets worth $2.6 trillion in value. He has appraised unique assets like the Golden Gate Bridge, Atlanta Airport, Uber, Airbnb, Yahoo!, Brooklyn Bridge, M...
May 03, 2022•29 min•Ep. 36
How do you avoid social media overwhelm? How do you turn your social media audience into a real community? We’re discussing the power of social media for your firm in this episode. Joining me is Andréa Jones, who has built an online business committed to empowering businesses to utilize the power of social media in a positive and impactful way, without being overwhelmed and drained by it. With over 7 years experience in the game, Andréa hosts the acclaimed podcast, the Savvy Social Podcast, lead...
Apr 26, 2022•26 min•Ep. 35
What is the value of a great mentor? Why does mentorship matter for lawyers? You may think back to your time as a junior associate and remember the specific people who impacted and helped shape your career from the beginning. Even if they didn’t know it, or if you didn’t realize it at the time, that’s a form of mentorship. In this episode, we’re exploring why mentorship is a crucial piece when it comes to helping the next generation of lawyers grow, and I couldn’t think of anyone better to join ...
Apr 19, 2022•33 min•Ep. 34
When you start a new firm, you will always be met with uncertainty. Of course, you have a plan of how you want to run your firm, but there are many variables that can attempt to throw it off course. So, how do you navigate it? That’s what we’re talking about in this episode with Jeremy Widder, a criminal defense lawyer practicing in Southern Maryland. Jeremy started his solo practice in 2020 at the height of the pandemic, and he shares about how this helped his firm become more innovative. He us...
Apr 12, 2022•39 min•Ep. 33
What is an intrapreneur and how can it help your firm? Truthfully, when it comes to your firm, anyone can be an intrapreneur. It’s up to the leaders of the firm to foster and encourage the team to explore and support new ideas and ventures. We talk about what intrapreneurship can do for your firm in this episode with Art Bell. Art is a writer and former media executive known for creating, building, and managing successful cable television channels. His memoir, published by Ulysses Press, Constan...
Apr 05, 2022•40 min•Ep. 32
Can you attract an ideal client with your brand personality? Most lawyers don’t get to learn the branding, marketing and content creation piece of their business while in law school. The challenge is, in order to be relevant in today’s digital economy, you have to have a presence online. When it comes to brand personality, it’s so much deeper than the colors you pick or the fonts you use. It’s the psychology behind it, and how it creates deep and lasting connections with your potential clients. ...
Mar 29, 2022•23 min•Ep. 31
Do you love being a lawyer, but can’t stand the sales hat that comes with it? It’s no secret that sales plays a vital role in securing new clients and growing your firm. What do we do when we want to close the business, but don’t want to use pushy, oldschool sales tactics? My guest, Merit Kahn, shares the four words that can transform your sales in this episode. Merit Kahn, CSP, is the CEO of SELLect Sales Development, author of Myth Shift: Challenging The Truths That Sabotage Success, co-host o...
Mar 22, 2022•37 min•Ep. 30
There are so many podcast episodes out there that talk about how to launch a podcast, but what happens after you launch? How do you make real money off of having a podcast? Is it even possible? In this episode, we’re focusing on how to monetize a podcast with Simona Costantini, our podcast producer. Simona is the Founder and CEO of Costantini Productions, a full-service podcast production agency. She is also the Executive Producer and Host of the Happiness Happens Podcast. She helps six-figure e...
Mar 15, 2022•31 min•Ep. 29
How do you deliver an outstanding presentation that keeps your audience engaged, attentive, and eager to hear more? Whether it’s to your firm partners, or addressing a judge and jury, this week’s episode will give you insight into how to make each presentation worth listening to. My guest this week, Tyler Foley, is an accomplished film and stage performer and has been acting in film and television since he was 6 years old. He has appeared in productions including Freddy Vs Jason, Door to Door, C...
Mar 08, 2022•34 min•Ep. 28
How does your style attract your ideal client? What makes you stand out among your competitors? How do you want your clients to feel when they first meet you, and how do you want them to remember you after your meeting? These are all questions that we’re exploring in this podcast episode with Melanie Lippman. Melanie is an image consultant and believes that confidence is a woman’s most important asset – because when you’re feeling fabulous, you’re ready to take on the world. Melanie has always b...
Mar 01, 2022•24 min•Ep. 27
Google ads, Facebook ads, pay per click, TikTok, Instagram, LinkedIn – the list goes on. In an ever-changing digital landscape, how do you know which tactic is right for you and your firm? A key takeaway from this episode is that sometimes the old school marketing techniques still work, and this is what we’re talking about with Shreya Banerjee and Paul Counts: How to get free traffic from Google. Shreya and Paul are Co-Founders of Marketing Counts, serial entrepreneurs, Tech Startup Founders, an...
Feb 22, 2022•26 min•Ep. 26
What’s the difference between benchmarks and baselines when it comes to measuring your firm’s KPIs? Often, we set revenue and project-based goals to achieve on a quarterly or annual basis, without having a clear understanding of our KPIs, how to measure them, or how to shift them if they’re no longer aligned. We dive into all things KPIs with Jeff Smith in this episode. Jeff is affectionately known as “The KPI Guy” as he’s written 7 international #1 best-selling books on KPI and Business Managem...
Feb 15, 2022•30 min•Ep. 25
How do you double your website revenue? There are so many different strategies, and this week, we’re talking about a new concept called The Rule of 26. Joining me for this conversation is Michael Buzinski, President & CMO of Buzzworthy Website Marketing. Michael is a lifelong entrepreneur, digital marketing thought leader, and best-selling author. Dubbed a “visionary marketer” by the American Marketing Association, Michael’s sole mission is to help entrepreneurs avoid the time drain and frus...
Feb 08, 2022•32 min•Ep. 24
For so many law firms, SEO can feel like the golden ticket or all-encompassing answer to their marketing questions and strategy. But great marketing and online presence goes beyond keyword searches, and in this episode we’re answering why focusing on keywords is the wrong approach to SEO. Joining me for this conversation is Lorraine Ball, who after spending too many years in Corporate America, said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion helping small busi...
Feb 01, 2022•27 min•Season 1Ep. 23
Have you heard of a buyer persona? If you’ve done any kind of rebranding for your law firm or practice, you will likely have gone through a buyer persona exercise. I know it may be cumbersome to sit down and figure out who your buyer personas are, but I promise that it’s worth it, and this week’s episode will explain why. I’m joined by Stormie Andrews, creator of The World’s Best Buyer Persona® System and the co-founder of Yokel Local, an award-winning digital marketing agency located in Las Veg...
Jan 25, 2022•30 min•Season 1Ep. 22
At the beginning of each year, it’s important to sit down and map out how you want your business to grow. We do this by planning marketing efforts in advance, and slotting them into each quarter based on the level of importance. I thought to myself “who better?” than to bring Michelle Hunter, my Strategic Partner, back onto the podcast to give you insight on how to plan your marketing efforts in advance. Michelle is a content strategist and copywriter who believes proper positioning is the key t...
Jan 18, 2022•24 min•Season 1Ep. 21
How has the landscape changed for law students nowadays compared to 10 or 15 years ago? How are the challenges similar or different from what you may have experienced when you were in law school? In this episode, I sit down with Samantha and Haylie, Co-Hosts of the Ladies Who Law School Podcast, and 3L Law Students in Oklahoma City. We talk about: Resources mentioned in this episode: Law School Confidential by Robert H. Miller...
Jan 11, 2022•27 min•Season 1Ep. 20
You work so hard every day in your firm to build a more profitable practice. But then you take a look at the numbers, and wonder why there isn’t much income left at the end of the day for you. Budgets can feel overwhelming. We create them to help us stay on target, but feel like money is being spent everywhere – how is it really contributing to your bottom line? In this episode, I speak with Brooke Lively, Founder of Cathedral Capital, to talk about why budgets suck, and how to run a more profit...
Jan 04, 2022•27 min•Season 1Ep. 19
When designing your firm’s website or marketing materials, it can be overwhelming to want to ‘get it right’. Oftentimes, we forget that design has many iterations, and that the first draft of anything we create is rarely the final version. So, when it comes to your service design, are you designing assets with your clients in mind? Are you studying and taking into account how your potential clients are searching for and finding you? This week on the show, I spoke with Sérgio Taveres, who has a P...
Dec 28, 2021•22 min•Season 1Ep. 18
Are you tired of trading time for money? If you said yes, this episode is for you! Kimberly Bennett teaches us how you can have more time for what you love, without the burnout, by making a few changes to your services, and by integrating subscriptions into your offerings. Kimberly is the Co-Founder of Fidu, a client experience platform, which was named the viewer’s choice winner and the $100,000 grand prize winner in the 2021 Launch//Code Developer Contest by Clio as determined by this year’s e...
Dec 21, 2021•21 min•Season 1Ep. 17
