Why do we as women shy away from creating social media content? Perhaps our perfectionism creeps in, our fears and doubts about being seen in a big way show up, or worse, making a mistake and worrying about how we will recover. These are all things we talk about in today’s episode, and I wanted to bring on Davina Frederick as she has real-life examples of how she has navigated through some of these hard moments herself. When it comes to creating content, there’s no “right” or “wrong” way, it’s a...
Dec 14, 2021•28 min•Season 1Ep. 16
You were meant to take up space. Especially in the legal industry, which is typically male dominated, it’s more important now than ever before to stand up for yourself, your beliefs, and let your true self shine -- whether that’s with clients, in the courtroom, or at home. My guest this week is Nequosha Anderson, who is a business and intellectual property attorney. For the last eight years, she has assisted primarily women creatives who want to legally protect their income producing ideas. She ...
Dec 07, 2021•26 min•Season 1Ep. 15
What comes to mind when you think about ‘design thinking process’? If you’re unfamiliar with the concept, it’s about prioritizing empathy so that your client can have an excellent experience with you. How does this impact your bottom line? Because you’ll have happy clients who remember you in times of crisis, but who will also refer you to their loved ones. One of the biggest pieces to any lucrative marketing strategy is ensuring that empathy piece in every touchpoint - it’s what makes you the e...
Nov 30, 2021•26 min•Season 1Ep. 14
Have you ever wondered about the secret to getting great PR for yourself and your firm? How do some lawyers get quoted over and over again in media publications on topics you know you’re the expert in? Meet Michelle Calcote King, and this week we’re diving into why PR is necessary to incorporate into your firm. Michelle is the Principal & President of Reputation Ink, a professional services public relations and content marketing agency serving law firms. She has decades of experience securin...
Nov 23, 2021•24 min•Season 1Ep. 13
Imagine having a network of trusted and supportive colleagues supporting you in every new business venture or idea? The power that a network has is crucial in any industry, but it’s especially important in the law industry, as it has an impact on your retention, client satisfaction and overall success of your firm. In this episode, I speak with Kristen Gyolai, who has been representing injured employees in workers' compensation matters for 8 years. Three years ago, she started her own law firm, ...
Nov 16, 2021•30 min
How do you build rapport on social media as a lawyer? It’s a balance between ‘sharing it all’ and building that know, like and trust factor. In this episode, I speak with Mitch Jackson, one of the most well-known active trial lawyers on social media. Mitch was a “2009 Orange County Trial Lawyer of the Year” and “2013 California Litigation Lawyer of the Year.” He’s been profiled in best-selling marketing books and dozens of publications and platforms including INC., Mashable, and The Wall Street ...
Nov 09, 2021•28 min•Ep. 11
In this episode, I speak with Scott Pruim, who is with Integris, and we chat all about why it’s so important for law firms to hire out professional IT. Scott had a short stint in law school, and has been in sales since 1998 across all sectors: blue collar/construction sales to white collar IT. We talk about: Fun facts about Scott: he coaches youth sports, likes to scuba dive and climb, has two kids aged 16 and 13, and his lifelong dream is to visit Egypt! Resources mentioned in this episode: Int...
Nov 02, 2021•25 min•Ep. 10
In this episode, I speak with Wendee Lee Curtis about why it’s so important for lawyers to be on camera. Wendee is a veteran Broadway performer, former entertainment & traffic reporter / news anchor and Founder of Confidence On Camera for CEOs & Entrepreneurs. She shares with us in this week’s podcast episode why video is key in building the know, like and trust factor, and how if you’re not leveraging it, you're leaving money on the table. We talk about: She has spent over a decade on t...
Oct 26, 2021•25 min
In this episode, I speak with Pete Everitt, a UK-based digital entrepreneur. Pete learned his craft working in digital agencies specialising in e-commerce, SEO and paid traffic. In 2016 Pete started his own agency, SO…, and in 2020 launched SEOHive - a productised SEO service that helps digital agencies build streams of recurring revenue. Pete also podcasts at RetainFM. Pete is a wealth of knowledge and we go into the ins and outs of SEO, and how it will help your law practice stand out against ...
Oct 19, 2021•33 min
In this episode, I speak with Jake Minick -- the ‘Asheville DWI Guy’. Concentrating his practice in DWI / DUI Defense , he has handled hundreds of DWI cases throughout Western North Carolina. The National Trial Lawyers association has named Jake one of its Top 100 Trial Lawyers from 2014-2017. He is a General Member of the National College for DUI Defense, and has successfully completed the National Highway Traffic Safety Administration’s course on DUI Detection and Standardized Field Sobriety T...
Oct 12, 2021•26 min
In this episode, I speak with Sarah Moon, the founder & strategist at Sarah Moon & Co, a boutique website design and business strategy studio based in beautiful Portland in Oregon. We talk a lot about how marketing and pricing your services go hand in hand, because ultimately how your packages are structured and packaged impact your revenue and marketing plan. We talk about: Resources mentioned in this episode: Connect with Sarah here: Connect with me...
Oct 05, 2021•32 min
In this episode, I speak with Steve Fretzin, who is regarded as the premier coach, skills trainer and keynote speaker on business development for attorneys. Over the past 17 years, Steve has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice. We talk about: In addition to writing three books on legal marketing and business development, Steve has a highly rated podc...
Sep 28, 2021•29 min•Ep. 5
In this episode, I speak with Ali Katz, Family Law Attorney and Founder and CEO of New Law Business Model. What Ali Katz kept discovering was that the traditional law practice model we’ve been taught -- based on forms and documents, billable hours, and one-off transactions -- is broken, both for lawyers and their clients. So, she invented a new law business model in her own practice back in 2003, and within three years had built a 7-figure law practice on this new model, as a single mom, working...
Sep 21, 2021•26 min•Ep. 4
In this episode, I speak with Shermin Lakha, the Managing Attorney and CEO of LVLUP Legal, a boutique female-owned virtual law firm dedicated to empowering underrepresented startups, businesses, and entrepreneurs to “level up” and make smart legal decisions. Shermin started LVLUP Legal with the goal to modernize the legal field by creating an open level of communication. What sets her apart is her philosophy to build long-term relationships with her clients as a trusted legal advisor, and become...
Sep 14, 2021•23 min
In this episode, I sit down with Rob Eyler, a Christian, father and business leader who loves to improve the status quo by leading teams of dedicated people to service above self. Currently serving as the CEO and Founder of Capturely, Rob is focused on helping businesses grow with on-demand professional photography and video services. Rob has much success growing companies, and took his previous business from $9M to over $100M using various marketing tactics, as well as lead-generation. Listen i...
Sep 14, 2021•26 min
On the very first episode of the Counsel Cast Podcast, I sit down with my Strategic Partner, Michelle Hunter, to discuss why strategic positioning matters in the digital space. Michelle is a content strategist and copywriter who believes proper positioning is the key to converting prospects into clients. Michelle gives listeners actionable tips on: Connect with Michelle here: Connect with me...
Sep 14, 2021•23 min
The Counsel Cast podcast hosted by Karin Conroy provides the expertise of a Marketing Co-Counsel for your law firm. A co-counsel advances the reach of your firm's expertise and allows you to deliver at the next level. On this podcast, you will get clarity and answers to your marketing questions so you can elevate your impact online. Each week, we will discuss a topic related to marketing, strategy, and design. Our guests will leave you with actionable steps that you can implement right away. Be ...
Sep 03, 2021•41 sec
