What’s the one story that EVERY business has? A founder story. After all, every business has a starting place and origin story. Founder stories can be powerful marketing tools because people connect with other people’s struggles, dreams, and wins–things we are all experiencing or have experienced at some time. It’s a tool to help grow the know-like-trust factor for your business and Listen in to hear: Why founder stories are powerful How founder stories can be used for financing and team-buildin...
Oct 08, 2024•9 min•Ep. 70
Have you ever wondered why copywriting is called and art AND a science? In this episode, we break down the science behind copywriting–specifically why stories resonate with us on an emotional level, and how they can guide your audience to take action. Here’s a sneak peek of what you’ll learn: The Role of Brain Science: Discover how our brains react to stories and why they are so powerful in influencing decisions. The Emotional Connection: Learn about the release of oxytocin and how it helps crea...
Oct 01, 2024•12 min•Ep. 69
In today's crowded online marketplace, standing out is more important than ever. One of the most effective ways to achieve this is through storytelling. Storytelling not only makes your business memorable but also helps build emotional connections with your audience, which is crucial for decision-making. Let’s talk about why storytelling matters in marketing and how using stories in your email marketing can improve brand loyalty and sales. Key takeaways from this episode: Discover how you can ut...
Sep 24, 2024•11 min•Ep. 68
Want to know my secret weapon for making email marketing smoother and less stressful? If you are feeling resistance toward email marketing, this episode is for you. My secret weapon is named Sarah Gower, and she's a virtual assistant. We're chatting about all the things a trained VA can do to help you sustain a healthy email list and make sure all the pieces are operating Key takeaways from this episode: What email tasks can be easily outsourced to a VA The surprising benefit of hiring a VA that...
Sep 17, 2024•11 min•Ep. 67
Sending sales emails can be tricky. You might be worried that you’re annoying your readers or being too “salesy.” It’s a possibility! There's a right way and a wrong way to send sales messages. There are five big mistakes that people (knowingly or unknowingly) make that turn off readers and cost businesses thousands in sales. Some of these mistakes can be found in messaging and border on unethical–tactics that reek of desperation and turn potential buyers into unsubscribers. But other messaging ...
Sep 10, 2024•10 min•Ep. 66
For online business owners, battling burnout is not a question of IF but WHEN. The pressures of managing day-to-day operations, meeting customer demands, and scaling your business can easily lead to exhaustion and overwhelm. And doing it all while navigating hard times in your personal life is even more difficult. It’s easy to hit a breaking point where the path of least resistance is walking away from it all. But it doesn't have to be that way! Today we’re chatting about how to battle burnout w...
Sep 03, 2024•16 min•Ep. 65
Every online business owner eventually has to wrestle with the question: How long should a sales sequence be? Will I turn off customers by talking about the sale for too long? How short is too short? On today’s episode, we’ll break down the factors to consider when determining the optimal length for your specific audience and products with a focus on the three, five, and seven-day sales sequences. I’ll share insights on the importance of timing, audience engagement, and the impact of urgency in ...
Aug 27, 2024•8 min•Ep. 64
What if we’re doing marketing all wrong? 😬 Today’s special guest is Addy Lopez, a marketing educator and website designer who, after five years as an entrepreneur, was looking for a better way to market her business without feeling like she was pressuring her audience or shouting into a void. And after making the change, she didn’t have negative results. Her email open rates are now a whopping 89%!! Addy uses cozy marketing and world building to form long-term relationships with her audience an...
Aug 20, 2024•24 min•Ep. 63
Social proof is essential for any online business. It’s a game-changer when it comes to building trust and converting potential clients. But here’s the tricky part: how do you gather testimonials? As always, I’m sharing actionable tips that you can use to get those rave reviews that will improve how clients know, like and trust you. Key Takeaways: What is social proof? How testimonials strengthen your online business Tips for storing and organizing testimonials When to ask directly for client fe...
Aug 13, 2024•10 min•Ep. 62
Everyone wants to improve their email marketing and improve conversion rates. The hard truth is, no matter if you have the best content and the best email sender reputation–it can all be worthless if you don’t start with this one thing. There’s often a hidden reason your email marketing may not be working, but the good news is it’s an easy fix! (And there’s no difficult tech knowledge required!) Listen and learn the most vital part of a high-converting email marketing campaign. MENTIONED IN THIS...
Aug 06, 2024•9 min•Ep. 61
Have you noticed that sometimes your email marketing messages are getting sent to the promotions tab in Google inboxes? One-third of the world’s email users have a Gmail account, so it’s important to try your best to stay out of the promotions tab (where messages are often ignored) and get back into the Primary tab. But how? In today’s episode, we’ll look at the factors that the algorithm uses to determine how Google categorizes your email messages and what you can do to move from Promotions to ...
Jul 30, 2024•10 min•Ep. 60
Are you tired of the constant pressure to create content for your email list? Are you afraid readers will unsubscribe if you don’t provide a freebie inside every email? If you've ever wondered how to keep your audience engaged and deliver real value through your words and community-building efforts, this episode is for you. Key takeaways Value isn't just about free content or tips. Words can be immensely powerful in driving engagement and building relationships. Community building is essential i...
Jul 23, 2024•9 min•Ep. 59
I love nothing better than sharing a good book recommendation, and today I’m sharing 10 of the best business books that can transform your approach to sales, high-converting copywriting, and brand messaging. Whether you're a seasoned entrepreneur or just starting out, these reads offer practical business-building advice and invaluable insights into the psychology behind effective marketing strategies. Listen in to find out why I recommend these books and why you should read them, too! Profit Fir...
Jul 16, 2024•10 min•Ep. 58
Email marketing is a powerful tool to make sales for your online business, so growing that list should be a priority for every online business owner. But paying for ads can be a risky investment that many solopreneurs aren’t willing to make in the early stages of business growth. What if I told you there is a way to grow your list without spending a dime on ad spend? There’s not just ONE but SEVEN ways to increase the number of contacts on your email list for free. Listen to the episode to learn...
Jul 09, 2024•11 min•Ep. 57
Is your sales page turning visitors into paying customers or scaring them away? In this episode of Copy That Converts, we’re taking a look at the sales pages and uncover a critical mistake that could be sabotaging your conversion rates. But here's the thing: it's probably not what you think! We'll explore the surprising culprit behind low conversions and show you how to identify it in your own sales pages. Why are Sales Pages Important? Sales pages are the cornerstone of your online sales funnel...
Jul 02, 2024•9 min•Ep. 56
Are you struggling to get people to buy your products or services through email marketing? Be sure to tune in to this episode of Copy That Converts for tactics you can use to help close the sale. Instead of blasting sales messages into an inbox every day, try these kinder, gentler (but effective!) tactics instead: Focus your copy on the right thing Ensure the right message is getting to the right people Make an emotional connection Use scarcity and urgency (without being sleazy) Boost your brand...
Jun 18, 2024•10 min•Ep. 55
Today, I’m debunking 4 common myths about storytelling in email marketing. Spoiler alert: Storytelling is crucial for higher conversions! If you want to stand out and make more sales, give this one a listen. Here are the 4 myths we’ll be discussing on today’s episode: Myth #1: "No one wants to read stories in emails." FALSE! Myth #2: "Storytelling is a waste of time and energy." WRONG! Myth #3: "I can't write stories, I'm not creative." LIE! Myth #4: "I don't have any stories to tell." UNTRUE! M...
Jun 11, 2024•11 min•Ep. 54
Exciting news - It's my one year podcasting anniversary! 🥳 In this special episode, I share what I've learned about long-form content and how it can help grow your email list and business. Plus, there are prizes to be won!! I’m sharing what I’ve seen using podcasting as the primary long form content and traffic source for my business. Is it worth it? Is it easy? Tune in to find out! To celebrate, I'm giving away my favorite new tumbler and a free email audit. Want to win? Do this: 1️⃣ Leave a r...
Jun 04, 2024•9 min•Ep. 53
Are you feeling overwhelmed with writing copy for your business? Or maybe your current copy isn't converting as you hoped? It might be time to consider outsourcing your copywriting. In this episode, not only will we talk about when to outsource, but you'll also learn how to find the right copywriter for your business. Key traits include: feeling a connection with the copywriter understanding their communication style ensuring they can write in your brand voice working with tight deadlines agreei...
May 28, 2024•9 min•Ep. 52
Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time. The final quick tip episode is here, and we're diving into the controversial topic of double opt-ins for higher quality leads on your email list. Let's talk about the pros and cons… The pros of double opt-ins are higher engagement, reduced spam compl...
May 21, 2024•7 min•Ep. 51
Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time. In this episode, we dive into the power of hyperlinks in your emails. From using clear colors to strategic placement, these tips can make a big difference in your email performance Did you know that the placement of your links can impact your email c...
May 14, 2024•8 min•Ep. 50
Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time. Learn how to make your email marketing 1% better using the power of preheaders.They play a crucial role in attracting readers, generating interest, and driving engagement with your email content. You can use this overlooked tool to: elaborate on the ...
May 07, 2024•5 min•Ep. 49
Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time. Episode 48 is all about turning the dreaded "unsubscribe" into a positive experience. I’m sharing some valuable insights on how to spice up your unsubscribe section in your emails to leave a lasting impression and possibly prevent people from leaving...
Apr 30, 2024•6 min•Ep. 48
Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time. We’re getting personal on this episode! Using personalization in email marketing can often improve open rates by up to 29%...and it also has a significant impact on click-through rates, too! Today you’ll learn: the importance of segmenting and how it...
Apr 23, 2024•5 min•Ep. 47
With the arrival of spring, we're all bustling with activities, and it's the perfect time to dive into a series of quick tips to enhance your email marketing strategies. Over the next six weeks, we'll be sharing short, actionable episodes to help you improve your email marketing game. In today's episode, we focus on the art of creating subject lines that grab attention and boost open rates. We discuss the importance of subject lines, as they play a crucial role in a recipient's decision to open ...
Apr 16, 2024•7 min•Ep. 46
Ever wondered what happens behind the scenes at a live launch. Admit it–we’re alla little nosey, I mean, CURIOUS about what’s happening in other businesses…especially if you’ve never launched before! In this episode, we'll dive into the behind-the-scenes of a recent live launch, sharing insights into how the market has changed over the past couple of years and what’s working now (in 2024). You’ll also get tips that can help you navigate the world of live launching with confidence. MENTIONED IN T...
Apr 09, 2024•12 min•Ep. 45
Are you tired of constantly creating new content for your online business? Yeah…ME, TOO! Here’s an idea. 💡 Let's make our marketing work smarter, not harder! Learn how to reuse and repurpose your old email marketing content into other forms of copy for your online business to save time and effort. By the end of this quick episode, you’ll have a few practical content creation ideas that you can start using today so that busy entrepreneurs like yourself can buy back your time while still communic...
Mar 26, 2024•6 min•Ep. 44
Whether you're in the midst of a live launch or simply looking to boost your sales strategy, understanding the power of a downsell can make a significant impact on your bottom line. You could be leaving money on the table if you don’t have a strategy to deal with buyer hesitancy. – Enter the mighty downsell offer.-- In this episode, we discuss the concept of downselling as a strategy to offer a more affordable solution to potential customers who may not be ready for your premium offer. We’ll tal...
Mar 19, 2024•7 min•Ep. 43
Are you gearing up for a live launch but feeling overwhelmed with all the copywriting needs? I’m covering the three (FOUR!) stages of launching and all the copywriting components you need for each. Get tips on creating high-converting copy that will help you close the deal with confidence. Plus, grab a free launch list checklist in the show notes to stay organized throughout your launch process. Whether you're a seasoned pro or new to the world of live launches, this episode is a must-listen. Le...
Mar 12, 2024•10 min•Ep. 42
If you think email marketing has to be boring, think again! Today, we’re chatting about how to create engaging, personality-filled, story-driven emails that everyone wants to read. Today, I’m excited to share a new podcast episode featuring the amazing Courtney Talley, the author of the daily email Sales Girl Social. You’ll get insider tips on creating engaging emails and connecting with your audience. Courtney is a true Salesgirl who not only knows how to get attention but also how to handle do...
Mar 05, 2024•18 min•Ep. 41
