EP 49 | QUICK TIPS SERIES #4: Power Up Your Preheader
Episode description
Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time.
Learn how to make your email marketing 1% better using the power of preheaders.They play a crucial role in attracting readers, generating interest, and driving engagement with your email content.
You can use this overlooked tool to:
- elaborate on the subject line and reduce confusion
- create a sense of urgency by highlighting limited-time offers or exclusive content
- make readers curious about what’s being offered inside
This week’s homework:
It’s simple: Start using preheaders this week or create a more carefully crafted preheader (50 words or less).
MENTIONED IN THIS EPISODE:
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