It's the 100th episode of Copy That Converts and I’m celebrating by answering YOUR most pressing questions about email marketing and copywriting.🥳 Whether you're just getting started or you're a seasoned pro, this episode is packed with tactical tips, smart strategy, and honest answers that will help you write copy that actually converts into sales. From figuring out how often to email, to knowing if you're ready to hire a copywriter, to fixing deliverability issues and platform headaches—this ...
Jun 11, 2025•21 min•Ep. 100
Are your emails feeling a little ‘blah’? What if there was a way to take your emails from 'meh' to memorable? In a world full of AI-written content and crowded inboxes, what makes someone actually want to read your emails? The answer: personality. In this episode, we’re talking about how to bring more of the secret sauce behind your online business into your email marketing. Spoiler alert: It’s YOU. You’re the secret sauce. In this episode, you’ll learn: The difference between authentic voice an...
Jun 04, 2025•9 min•Ep. 99
Think your business doesn’t need to use storytelling in your marketing? Think again. In today’s episode, we’re breaking down four of the biggest lies online business owners believe about using storytelling in their marketing—and why avoiding stories might be the very thing holding you back from more clicks, more connection, and more conversions. From the brain science behind why stories sell to examples that prove you do have stories worth telling (yes, even your trip to Target!), this short and...
May 28, 2025•15 min•Ep. 98
If you’re tired of creating lead magnets that just sit unopened in inboxes, this episode is for you. We’re ditching the dusty PDF and diving into two opt-in ideas that actually get consumed. These high-value lead magnets are designed to help you grow your email list and rapidly improve trust with ideal clients—without adding more to your plate. You’ll learn: Why PDFs aren’t (usually) ideal lead magnets Two better options that are low-cost, high-interest, and trust-building machines How to use a ...
May 21, 2025•12 min•Ep. 97
Ever feel like you’re trying your best but not seeing the results you’d like with your email marketing? In this episode, I’m breaking down eight signs that your email marketing isn’t working the way it should—and what you can do about it. You’ll learn: Why low open rates could mean more than just a boring subject line The messaging mistake behind dismal click-through rates What it really means if you’re emailing consistently but still not making sales How relying too much on templates or AI can ...
May 14, 2025•8 min•Ep. 96
Have you ever ghosted your email list… for months (or years)? 🙋♀️ You’re not alone—and in this behind-the-scenes update, I’m walking you through exactly what happened when I decided to re-engage an old, ice-cold email list from a neglected Teachers Pay Teachers side business . This episode is part two in the Email Revival Project series. I break down: The why behind re-engaging this list now The 4 types of emails I sent (and the real results) What worked, what didn’t, and why How I used open a...
May 07, 2025•12 min•Ep. 95
We've all had those days — the ones where you're drained, uninspired, and the last thing you want to do is send an email. In today's episode, I'm sharing practical ways to stay consistent with your email marketing when you’re feeling low ideas or are on the verge of business burnout. You'll walk away with simple low-energy email ideas, strategies to prep for those "blah" days, and a thoughts about how few systems you can set up now to make your life easier whenever you want to step away form ema...
Apr 30, 2025•12 min•Ep. 94
Are you drowning in data but not sure what to do with it? Monitoring your email metrics is an important part of developing a strategic email plan that helps improve conversion rates. But email dashboards, reports, and numbers can leave you feeling overwhelmed (and maybe second-guessing everything). Even worse–some metrics have become increasingly more unreliable. What’s an email marketer to do?!? In today’s episode, you’ll learn which email metrics actually matter, which ones have become less re...
Apr 23, 2025•11 min•Ep. 93
If you’ve ever thought, “I don’t know what to write,” or “I don’t want to sound cringey or salesy,” this episode is for you! We’ll walk you through an email prompt that ANY online business owner can use to craft a story-driven email that connects, builds trust, and leads to sales—without the awkward salesy ick factor. You’ll learn how to: Use a simple story about a mistake to create empathy and trust Brainstorm specific details that emotionally resonate with your audience Seamlessly transition f...
Apr 15, 2025•8 min•Ep. 92
Not growing your email list like you hoped? What if I told you there may be a way to grow your email list without running ads or offering a new lead magnet. You might be missing leads without even realizing it! In today’s episode I’m sharing four often-overlooked places where online business owners lose potential subscribers. We’re talking about missed tech connections, forgotten opt-ins, and one simple strategy to turn buyers into lifelong fans. Spoiler alert: with one of these strategies I was...
Apr 09, 2025•8 min•Ep. 91
Are you looking to boost your sales without relying on social media? What if I told you that there’s a way you can potentially double your sales by using the email marketing you already have in place? In this episode, you’ll learn: How to double your email open rates Techniques to increase click-through rates Strategies for growing your email list with quality leads The importance of storytelling in emails Tips for ensuring your emails are easy to read and take action MENTIONED IN THIS EPISODE:...
Apr 01, 2025•12 min•Ep. 90
Did you know that it can cost 5 to 25 times more to gain a new client than retain a current one? That’s why it’s important to build brand loyalty–to establish repeat clients who will be your biggest superfans. In this episode, we’re digging into Mailchimp's Science of Loyalty report and uncovering how customer loyalty is deeply rooted in brain chemistry and emotional connections rather than just rational decisions. You might be surprised to learn that, according to Dr. Cyrus McCandless, “Loyalt...
Mar 25, 2025•12 min•Ep. 89
Planning a product launch or big promo? Before you send a single email, there are two foundational elements you must have in place to ensure your copy actually converts. Otherwise, you risk pouring time and energy into something that flops. In this episode, we’ll cover: The two non-negotiable elements of a profitable launch or product promo How market research shapes every piece of your copy (and how to do it right) The secret to a sales page that does the selling for you Why reply on AI alone w...
Mar 18, 2025•10 min•Ep. 88
The Hawaiians have a great marketing secret…and it’s not the beaches or the beautiful weather. It’s the Polynesian tradition of "talking story"—a practice of sharing narratives to build community and connection. The power of storytelling is a tool every online business owner can use, particularly in fostering relationships and loyalty with ideal clients. Today, you'll hear an excerpt from my interview with Gillian Perkins on her podcast, Work Less, Earn More, where we dig into the benefits and i...
Mar 11, 2025•6 min•Ep. 87
Are you struggling with low open rates and unsure what to do better? In this episode of Copy That Converts, I’m chatting with Gillian Perkins for an interview on her podcast, Work Less Earn More. In it, I share a real-life example of a client whose email open rates soared from a dismal 12% to an impressive 50% and the steps we took to get there. We’ll dig into the strategies implemented, emphasizing the importance of understanding your audience, providing consistent value, and crafting engaging ...
Feb 25, 2025•7 min•Ep. 86
Your welcome sequence is one of the most powerful tools in email marketing. It nurtures new subscribers, builds trust, and leads to more sales. But what if your welcome sequence didn’t stop after just a few emails? Instead of a short introduction, an Endless Welcome Sequence (also known as a Forever Funnel) keeps nurturing your audience for weeks—or even months—ensuring every new subscriber gets your best content while keeping them engaged and ready to buy. This strategy can help you automate sa...
Feb 18, 2025•13 min•Ep. 85
If you’ve ever ghosted your email list (whether intentionally or not), you’re not alone! In this episode, I’m sharing a big surprise I discovered while reviving my neglected email list for an online side business that I own—and a surprising decision I made as a result. If you haven’t listened to Episode 82 yet, go back to hear all the things not to do when starting email marketing. But this week, I’m updating you on my progress: the surprise I found when I dug into my list, and why I suddenly co...
Feb 11, 2025•7 min•Ep. 84
You may have heard some people say email marketing is dying—but let’s be real, it’s not going anywhere. With all the chaos happening on social media platforms, email marketing is still one of the most reliable and highest-converting marketing strategies for online business owners. That said, there are some things that make people absolutely crazy about email marketing. And if you want to keep subscribers engaged (and not hitting that unsubscribe button), you need to avoid these common mistakes. ...
Feb 04, 2025•6 min•Ep. 83
Want to go behind the scenes and watch me build an email list from scratch? That’s exactly what we’re diving into in this new series! I’ll share every win, mistake, and lesson learned while building an email list for a side business (not my copywriting business). In this episode, I’ll reveal: Why I’m rekindling my passion for Teachers Pay Teachers as a hobby business How I failed in email marketing for my TPT store in the past How I’m taking a more strategic approach this time around Why email m...
Jan 28, 2025•11 min•Ep. 82
Are you struggling to choose the right email service provider for your online business? Whether you're just starting your email list or considering switching platforms, this episode has you covered! With so many options available—like Kit (formerly ConvertKit), Mailchimp, Flodesk, ActiveCampaign, MailerLite, and more—it can feel overwhelming. But don’t worry! We’re diving into the pros and cons of the top providers and helping you decide which one is the best fit for your unique business needs. ...
Jan 14, 2025•12 min•Ep. 81
Welcome to 2025! Are you ready to make this year the best one yet for your small business? Email marketing is alive and thriving, and it's still one of the most effective ways to connect with your audience and boost your sales as an online business owner. If you’ve been wondering how to create a solid email strategy for the new year that leads to profitability and sales, this episode is for you. In this episode, we’ll cover: Why email marketing is still king 5 simple steps to create a profitable...
Jan 07, 2025•10 min•Ep. 80
Think resending emails to unopens is the ultimate quick fix? It might be... or it could be quietly sabotaging your email list. In this episode, we're diving into the hidden dangers of relying too heavily on resends and what you need to know to avoid hurting your deliverability and reader trust. Listen in to learn: The reason you should resend to unopens The negative impacts of resending to unopened emails and how to avoid them MENTIONED IN THIS EPISODE: EP 37 / Ditch the Dead Weight! Why & H...
Dec 17, 2024•6 min•Ep. 79
Have you ever felt like your business is just too boring to talk about in social media or email marketing? Are you stuck feeling like you only have facts to share and struggle to create captivating content? Then you need to meet Madison Brown of Madison Dearly Bookkeeping. She’s mastered the art of turning spreadsheets into story worthy content—and she's sharing tips on how to make your boring business unforgettable. Madison is a small business owner, mother, and entrepreneur. Madison knows what...
Dec 10, 2024•17 min•Ep. 78
Every good recipe has a secret ingredient that takes a dish from ‘meh’ to “WOW!” Same for copy. Every website, sales page, and email MUST start with one thing. In today’s quick episode, we talk about the foundation of impactful sales copy and why omitting this key ingredient can negatively impact your sales and weaken client connections. When it comes to creating copy that converts, there's nothing more impactful, but unfortunately, many business owners skip it. LEARN MORE ABOUT FULL SERVICE EMA...
Dec 03, 2024•8 min•Ep. 77
Black Friday is coming soon, and that often leads to great opportunities to end the year with some quality sales for your online business. But if you have neglected your email list, sending a Black Friday sales email could actually lead to more harm than good! Before you publish your Black Friday email message, you’ll need to make sure your audience is warm and ready to receive your message. If you don’t, you ‘ll risk damaging your sender reputation and harming your email list with spam complain...
Nov 19, 2024•9 min•Ep. 76
Are you an entrepreneur with big ideas and an endless vision for your business? That’s the spark that makes online business owners unique! But not all ideas are great for your business – and sometimes, launching without the right foundation can lead to lost time and money. In this episode, I share my personal story of why I chose not to launch a new business after nearly a year of planning. It may sound surprising, but I believe that decision saved me from online business failure – all thanks to...
Nov 12, 2024•8 min•Ep. 75
Are you tired of your website just sitting there, feeling more like a placeholder than a real extension of your brand? For many business owners, their first website is a “good enough” effort, created quickly and with limited resources, but it can quickly become an embarrassment. And what if that “good enough” site is actually costing you clients? In today’s episode, you’ll meet Rachel Verde, a web copy specialist who knows exactly what it takes to make a website stand out in a crowded market. To...
Nov 05, 2024•21 min•Ep. 74
Feeling stuck on what stories to share with your audience? Or struggling to think of story ideas at all? In this episode, we’re diving into a brainstorming activity designed to spark ideas and break through creative blocks. This simple exercise will help you dig into experiences and everyday moments to recover stories you may have forgotten. By using Matthew Dicks’ Crash and Burn Method, you can uncover story gems that can resonate with your readers and bring your brand to life. Listen in as Lau...
Oct 29, 2024•13 min•Ep. 73
Being vulnerable can be uncomfortable and hard, but telling your awkward stories of failure, loss or disappointment in your email marketing can actually help your clients feel more connected with you and your product. Scientific research backs this up! Vulnerability is the heart behind a purpose story which is the story we’re focusing on this week. Listen in to hear: My cringe-worthy childhood nickname The difference between a founder story and a purpose story How authenticity builds trust What ...
Oct 22, 2024•10 min•Ep. 72
Storytelling is often viewed as something that people are simply born with. However, much like football, which requires training, practice, and a strategic approach, storytelling is a skill that can be learned and refined over time. Today’s episode explores the structure and strategy behind a story that is foundational for all sales copy: the value story. Spoiler alert: the value story has nothing to do with the cost of your product or service. Listen in to hear: Key elements to include in a val...
Oct 15, 2024•13 min•Ep. 71
