EP 71 | Storytelling Strategy to Showcase Your Product's True Worth
Episode description
Storytelling is often viewed as something that people are simply born with. However, much like football, which requires training, practice, and a strategic approach, storytelling is a skill that can be learned and refined over time.
Today’s episode explores the structure and strategy behind a story that is foundational for all sales copy: the value story.
Spoiler alert: the value story has nothing to do with the cost of your product or service.
Listen in to hear:
- Key elements to include in a value story
- How to visualize the characters in sales copy
- How to structure a value story
- Why you must showcase transformation
- What to avoid in a value story
- What details to include and exclude
- The importance of focusing on benefits over features
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Participants get one email per week showcasing storytelling methods and tips that you can use and an action item to complete.
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Books mentioned in this episode:
- Storyworthy by Matthew Dicks
- Stories That Stick by Kindra Hall
- Building a StoryBrand by Donald Miller
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
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