Struggling to decide between a weekly or monthly newsletter for your online business? Let me break it down for you in this podcast episode. 🎧 Do you remember obsessively listening to a song on repeat? That's the power of consistency, and it applies to your email marketing strategy too! 🎶 In this episode, I share why a weekly newsletter can be a game-changer for your business. From staying top of mind to boosting sales, the benefits are endless! 💼 Listen in as I explain how regular touchpoints...
Feb 27, 2024•9 min•Ep. 40
Hey there, business besties! It's Megan Wisdom, your go-to guide for crafting copy that doesn't just sound good, but also brings in the sales. In our latest bite-sized episode of Copy That Converts, we dive straight into the heart of what makes copy truly effective. I kept it short and sweet because I know you're all about efficiency. But don't let the brevity fool you—these tips are gold. And if you're gearing up for a launch, take a minute to ask yourself if you've got these three non-negotiab...
Feb 20, 2024•5 min•Ep. 39
Want to clean up your email list but nervous about hitting ‘delete’ and removing subscribers? Then try a re-engage campaign. It is the best method to clean up your list without deleting inactive subscribers. You’ll learn about the importance of regularly cleaning up their email list and how it can lead to a more engaged audience plus improved email metrics. We’ll chat about the three most important parts of a re-engage campaign: segmentation, automation, and creating compelling content that “hoo...
Feb 13, 2024•9 min•Ep. 38
“It took AGES to build my list, and now you want me to DELETE contacts?!?” I know–this feels counterproductive, but regularly cleaning your email list is one of the best things you can do to get higher open rates, better click-through rates, and understand your clients better. Removing unengaged subscribers can actually help your list thrive. Discover why email list hygiene (I know, it sounds so gross) is essential to healthy email marketing and why saying “bye-bye” to some of your clients can h...
Jan 30, 2024•8 min•Ep. 37
In this week’s episode of Copy That Converts, we’re talking about the transformative power of storytelling in email marketing. What can using storytelling in marketing do for your business? Engaging your audience, building brand loyalty, improving conversions...storytelling in marketing can do it all! Whether you’re a seasoned marketer or a business owner who's struggling to figure out an email strategy, listen in to get two actionable writing prompts tailored to elevate your email game. Use the...
Jan 23, 2024•8 min•Ep. 36
This is URGENT! In only a few weeks, Google and Yahoo will be implementing updates to their email sender guidelines that affect every email marketer, no matter how large or small your list may be! To avoid permanently ending up in the dreaded SPAM folder, learn the 3 steps you need to take to maintain a happy, healthy inbox and become Google compliant so you can continue to produce high-quality email marketing campaigns. Psst! These changes are set to begin in February 2024, so don’t delay! MENT...
Jan 16, 2024•11 min•Ep. 35
A new year always feels like a great time for a fresh start! From content consideration to techy things, here are 10 quick tips to consider if you want to revamp or revitalize your email marketing this year. MENTIONED IN THIS EPISODE: Join the free Facebook Community >> Email Marketing Tips for Online Business Owners Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganw...
Jan 09, 2024•11 min•Ep. 34
Let's take a walk down memory lane! 2023 was filled with ups and downs for all online business owners. I'm sharing the lessons I learned about copywriting and sales and what I'll keep and what I'll leave behind as we start a brand new year. Listen in and see if you need to change these things, too! Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️Big Sis se...
Jan 02, 2024•13 min•Ep. 33
What’s the #1 thing that determines whether or not your email marketing efforts will succeed? The subject line. It’s what determines whether or not a person will click and read that carefully crafted email you created, so let’s get it right! Listen in for best practices and 8 tips to help you create subject lines that shine! MENTIONED IN THIS EPISODE: Download the Confident Copy Calendar, the FREE workbook to help you map out your 2024 email marketing plan! ➡️ CLICK HERE! Subject Line Analyzers:...
Dec 26, 2023•15 min•Ep. 32
Do you tend to have typos or a tendency to be extra wordy? Are you looking for ways to improve your email marketing before you hit “send?” Today’s episode contains 5 quick tips to help refine your email marketing and make it your very best before sending it out into the world! MENTIONED IN THIS EPISODE: Download the Confident Copy Calendar, the FREE workbook to help you map out your 2024 email marketing plan! ➡️ CLICK HERE! EP 15 | Beyond Open Rates: How to Get People to READ Your Emails Connect...
Dec 19, 2023•9 min•Ep. 31
Batching sounds good for meal prep and laundry days, but does it really work when it comes to email marketing? We’re diving into the DOs and DON’Ts of batching when it comes to creating an email marketing plan for your online business. In this episode you’ll learn: How to batch without burnout How a content calendar helps in the batching process What type of email content you can create in one sitting MENTIONED IN THIS EPISODE: Download the Confident Copy Calendar, the FREE workbook to help you ...
Dec 12, 2023•15 min•Ep. 30
Download the Confident Copy Calendar, the FREE workbook to help you map out your 2024 email marketing plan! ➡️ CLICK HERE! Want to use more stories in your email marketing but not sure HOW to do it? Listen in to this step-by-step guide on how to incorporate storytelling into your emails to boost sales and buyer loyalty. In this episode you’ll learn: Why using storytelling in email marketing is beneficial The psychology behind storytelling How stories help make your brand stand out The formula yo...
Dec 05, 2023•18 min•Ep. 29
Download the FREE Confident Copy Calendar + workbook to help you map out your 2024 email marketing plan! ➡️ CLICK HERE! “What should I write about?” That’s what we’re tackling in Part 3 of the Plan Your 2024 Email Marketing Series. If you’ve ever struggled with blank page syndrome, listen in as we discuss different ways you can brainstorm topics. You might just find that you have TOO many ideas once you put these tactics into place! In this episode, you’ll learn Two questions to ask for every em...
Nov 28, 2023•15 min•Ep. 28
This is part 2 in the Plan Your 2024 Email Marketing Series. Today, we’re digging into a topic that seems off-topic: Organization. Trust me–a lack of organization for your copy and content can leave you frustrated, stressed, and actually wasting precious time and money! Starting with a good organizational plan will benefit your business for many years to come! In this episode, you’ll learn... How to organize marketing materials in Google Drive The importance of creating templates for email newsl...
Nov 21, 2023•15 min•Ep. 27
Download the Confident Copy Calendar, the FREE workbook to help you map out your 2024 email marketing plan! ➡️ CLICK HERE! Welcome to the first episode a series designed to help you plan your best business year yet! Let 2024 be the year where you stress less and make more sales! We’re starting with the foundational piece: mapping out your year. Listen in and learn more about... What to plan first How to prioritize your highest revenue-generating offers What backwards planning looks like for mark...
Nov 14, 2023•10 min•Ep. 26
Email is SO 2001. No one checks their emails. Everyone has thousands of unread emails in their inboxes.SMS marketing is better. If you’ve ever had one of these thoughts, you’re probably thinking that email marketing is a waste of time. But does the data prove that to be true? Tune in to today’s episode as we face the cold, hard truth about the future of email marketing. MENTIONED IN THIS EPISODE: Download the Confident Copy Calendar, the FREE calendar and workbook with tips, prompts and more to ...
Nov 07, 2023•10 min•Ep. 25
True or False? You can’t launch until you’ve grown a large email list. FALSE. You can have a successful email launch even if you have a small list, but the key is in aligning your goals and expectations with hard data. True or False? You can still make big bucks by sellling to a small email list? TRUE! Today, we’re talking about how you can plan for a launch, what steps to take, and the benefits of collaborating with your email list while you are still creating the course that you want to launch...
Oct 31, 2023•9 min•Ep. 23
Ready for a super quick episode that gives you tips to implement right away? This episode a follow-up to last week’s where we gained insights on WHEN to send emails and WHY. Today, you’ll walk away with two proven, research-backed timing strategies that can help you improve open rates. Spoiler alert! Focusing on the day of the week and minute in the hour can help you improve your email marketing! MENTIONED IN THIS EPISODE: EP 22 | Perfect Timing! Strategies That Can Boost Email Open Rates Connec...
Oct 24, 2023•4 min•Ep. 24
Timing is everything when it comes to email marketing. Scheduling the perfect send time is the first important step in getting your email in front of the eyes that need to see and read it! In today’s episode, we’re talking about timing strategies you can implement to improve open rates. → Have copy questions? Join our FREE Facebook Community. Just CLICK HERE ! Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Insta...
Oct 17, 2023•8 min•Ep. 22
Want to keep your email list happy? Prevent unwanted unsubscribes by avoiding these 6 email pet peeves that consumers report to be the most annoying habits in email marketing today MENTIONED IN THIS EPISODE: EP 10 | Want to Connect to Your Ideal Client? The 1 Thing You Should Do to Stand Out in Marketing EP 15 | Beyond Open Rates: How to Get More People to READ Your Emails EP 16 | Quick & Easy Tips to Transform Your Copy and Improve Your Conversion Rate Connect with Megan Wisdom Copywriting:...
Oct 10, 2023•12 min•Ep. 21
If you’ve been looking for a way to make more sales or simply need to buy back your time so you can focus on revenue-generating activities for your online business, then collaborating with a copywriter may be exactly what you need to reach next-level success. In this episode, you’ll get a behind-the-scenes peek into what it’s like to work with a copywriter. Walk away with tips on how to find and hire the best fit for your business, including what questions to ask along the way. Connect with Mega...
Oct 03, 2023•14 min•Ep. 20
Ever heard of the Ford Edsel? After 10 years of planning and considerable expense, it became a complete product failure for the Ford Company. In order to avoid your "Edsel moment” for your online business, we’re going to look at 10 things you can avoid to ensure that your launch is a success! MENTIONED IN THIS EPISODE: Get your FREE Launch List, a checklist to plan your next launch ➡️ CLICK HERE! Ep 06 | How to Use the Science of Sales to Increase Revenue for Your Business Ep 14 | The #1 Thing t...
Sep 26, 2023•11 min•Ep. 18
If you are looking for a way to improve your online sales, there may be a way to do so without spending tons of money generating new leads through ads or trying to get in front of other people’s audiences. In fact, you may already have everything you need! There is an email marketing strategy that can help you get people excited about buying and generate more revenue for your business...and it's not complicated. It just takes a little consistency and commitment to providing value. MENTIONED IN T...
Sep 19, 2023•12 min•Ep. 19
As busy business owners, we are all looking for solutions to make life easier. Evergreen funnels seem to be the best way to make sales on autopilot, but are they really all they are cracked up to be? Today, we are going to compare evergreen funnels versus live launching and try to discover which is the best way to sell your product online. Let’s discuss the strengths and weaknesses of each. MENTIONED IN THIS EPISODE: Get your FREE Launch List, a checklist to plan your next launch ➡️ CLICK HERE! ...
Sep 12, 2023•7 min•Ep. 17
The Bossy Big Sis is back and bringing some SUPER quick copy tips that can transform your copywriting and conversion rates. No matter if your copy is being used for email marketing, social media, or website content, this episode will help you discover how to create engaging and effective copy that connects with your audience and drives sales. Mentioned in this episode: 07 How Can I Use Storytelling In Email Marketing? LIVE Exercise 10 T he One Thing You Should Do to Help Your Brand Stand Out 15 ...
Sep 05, 2023•7 min•Ep. 16
Everybody LOVES a good open rate….but what does that metric tell us really? To be honest, it only tells us that someone opened the email…not that they actually read it! Let’s chat about things you can do to get people to actually read the emails you have so carefully crafted. The way you format your email has a huge impact on whether or not your audience will read on. I’m sharing several tips on how to improve your email aesthetics to encourage readers to scroll beyond the first sentence. Mentio...
Aug 29, 2023•11 min•Ep. 15
Fancy logos and stellar brand photography is nice, but spoiler alert: neither of those things are the most impactful thing you can invest in if you want to attract your ideal client. In fact, the best thing you can do to nail your messaging often costs little to nothing! Today we’re talking about the #1 thing you can do to attract your ideal client and create copy that converts. I’m also sharing several ways you can do it at very little expense. No matter if you are a solopreneur or small busine...
Aug 22, 2023•8 min•Ep. 14
Many solopreneurs and online business owners struggle to find the time to write a weekly email, yet consistency in email marketing is one of the most important things you can do to cultivate a relationship with your audience and make more sales. Listen in as I share 10 of my favorite hacks to make the process of writing emails faster and easier! Mentioned in this episode: ➡️Download the FREE step-by-step guide: How to Set Up a Private Podcast as a Lead Magnet ➡️Pomodoro Timer: https://pomofocus....
Aug 15, 2023•11 min•Ep. 13
Online business owners all have the same problem: How to find more clients? Everyone wants to know, “How can I grow my email list or expand my audience?” By making people more aware of your brand and your product or service, then you will have an even greater opportunity to help more people and make more sales. Lead magnets or opt-ins are the tools you can use to connect with your ideal client and make more sales. Today, I’m explaining what is a lead magnet and 6 different types of lead magnets ...
Aug 08, 2023•11 min•Ep. 12
You probably realize that email marketing is one of the most effective and cost-effective forms of marketing available, but which email marketing platform should you choose for your list? Whether you are a new business owner looking for the right email platform to get started or a business owner with a growing email list who’s ready to make a change, this episode is for you! I’ll share the benefits and drawbacks to five of the most commonly used email marketing platforms in the online space incl...
Aug 01, 2023•15 min•Ep. 12
