The Secret To 10X Your Career (Find Your Mentor)
How to build a mentor relationship that will change your marketing career
Sep 08, 2023•12 min
Content is for Closers
Welcome into ‘Content is for Closers,’ where each episode we talk with business owners, entrepreneurs, and marketers alike to find out how to best leverage digital content to close more business and grow your company.
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Episodes
Niche-ing Down is Terrible Advice + How to Measure ROI
How to measure ROI without a doubt, an excellent content example, and why nicheing down is terrible advice
Jul 23, 2023•10 min
Shaan Puri is the World's Greatest Copycat
Today’s story is about Shaan Puri. As the Creator and CoHost of My First Million, Founder of The Milk Road, Investor, and Entrepreneur- you’ve definitely heard of him. Here are 3 lessons we can learn from Shaan's career.
Jul 20, 2023•9 min
How to earn $400/hour through your newsletter
In this issue, Adam shares how you can make $400/hour through your newsletter and explains the step by step process he's using to do it right now. To read the full issue, visit www.adamsletter.com
Jul 16, 2023•8 min
Sara Blakely: How 1 woman turned a pair of hose into $1 billion
Sara Blakely went from door to door sales woman to billionaire. We study how she did it and what we can learn as a result. Read the full newsletter at www.adamsletter.com
Jul 13, 2023•8 min
How Marketers Can Earn More From their 9-5 Right Now
In this issue, Adam details how marketers can make more money by using the tools and strategies learned in their 9-5 jobs to start lucrative side hustles. visit adamsletter.beehiiv.com for the full issue!
Jul 09, 2023•19 min
How to Market in a Recession
On this episode, Adam shares the playbook for guiding executives out of their emotions and into the data to make marketing decisions that grow the bottom line. To read the newsletter version or to receive these issues directly in your inbox, visit: https://adamsletter.beehiiv.com/p/emoceo
Jul 03, 2023•24 min
Freight Founders - Ryan Petersen
Freight Founders is a weekly newsletter exploring one of the industry’s most important founders. This week's issue: Ryan Petersen. We dive into how Ryan went from importing motorbikes from China as a teenager to building an $8 billion freight unicorn that would change the world and everything along the way. Enjoy!
Jun 16, 2023•17 min
Freight Founders: Ted Alling
Freight Founders, a weekly newsletter exploring one of the industry’s most important founders. This week's issue: Ted Alling. We dive into how Ted's childhood formed who he'd become as an entrepreneur, the founding story of Access America, what happened when he sold his $500 million business, and how he continues to build great organizations today. Enjoy!
Jun 02, 2023•23 min
Ep. 78 - Trey Griggs of BETA Consulting Group on Finding What You Do Well and Going All In
Highlights from the conversation: Trey’s ability to connect with people (0:55) What attracted Trey to supply chain? (3:59) The BETA journey (7:37) Finding what you do really well, and focusing on it (13:08) Getting honest input from your friend network for what you want to do (16:41) Where is content creation for businesses going in the near future? (25:19) Connecting with Trey (32:42) Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty...
May 23, 2023•34 min
Ep. 77 - Adam Robinson of The Robinson Agency on Supply Chain Marketing
Highlights from the conversation: Adam’s innovation in health insurance (1:56) The move from insurance to advertising (8:00) Getting into SEO and content marketing (10:04) Founding the Robinson Agency (12:45) Betting on yourself (18:04) The impact of AI and ChatGPT on SEO and other factors (20:51) Putting the customer at the center of your content strategy (23:07) Becoming an expert in your niche with relevance and specificity (25:52) Growing in a struggling market (28:27) Clarity of vision and ...
May 09, 2023•40 min
Ep. 76 - Jason Roberts of MODE Global on The Importance of Failure and Adaptability
Highlights from the conversation: Jason’s background from being fired to his current successes (0:23) Starting over as a broker (4:22) The “luck” of sales (7:49) Data-driven decision making (8:39) The impact of COVID-19 (14:42) MODE’s shift in trajectory (15:57) Improving operations (18:35) Complexity of agent network (19:56) The importance of failure and adaptability (25:47) Pivoting against the challenges (29:09) Creating value for yourself (32:28) Approaching customers with a full solution mi...
Mar 28, 2023•43 min
Ep. 75 - Ed Stockman of newtrul on Redefining the Value Proposition
Highlights from the conversation: Value of attending conferences (0:25) Ed’s background in supply chain (3:49) Finding more freight (6:47) Evolution of newtrul (8:38) Selling technology vs freight (10:27) Challenges of monetization (11:23) Quantifying value proposition (13:19) Overcoming challenges of fundraising (19:57) Choosing the right investors (21:51) Lower margin strategy (26:53) Final thoughts and takeaways (28:47) Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Eac...
Mar 21, 2023•30 min
Ep. 74 - Whitney Cowell of KCH Transportation on Rewards and Culture: The Key to Retaining Talent in the Supply Chain Industry
Highlights from the conversation: Whitney’s background and experience (0:55) KCH’s growth in marketing (4:07) Creating a uniform message (7:27) Building a content machine in supply chain (10:19) Recruiting the right fit (11:03) Managing growth in a changing economy (14:09) Company culture and rewards (16:02) What’s coming next for KCH? (17:10) Keeping up with Whitney (19:03) Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details wi...
Mar 14, 2023•20 min
Ep. 73 - Chadd Olesen of AVRL on Hand-Selecting Customers to Deliver White Glove Service
Highlights from the conversation: What does AVRL do in the space? (0:15) AVRL’s unique approach to delivering white glove service to companies (1:17) What does growth look like in AVRL’s hand-selection of clients? (5:44) The niche approach to gaining quality of customers, not quantity (6:46) Laser focus on delivering results, not promises (8:45) Combating a recession with growth (11:55) Being a voice for the industry on LinkedIn (15:12) Content Is for Closers is a bi-weekly podcast powered by HE...
Mar 07, 2023•21 min
Ep. 72 - Josh Brees of FreightVana on Building a Content Machine Internally
Highlights from the conversation: Josh’s backstory getting into the content game (1:54) Influences that inspired the brand (3:13) Getting organizational buy-in (5:28) Showcasing the brand through individual personalities (9:55) B2B Content and Recruiting Content (16:29) Guarding against complacency (19:31) Wins from the FreightVana approach to Content (22:14) Final thoughts and takeaways (26:53) Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the ni...
Feb 28, 2023•29 min
Ep. 71 - Santosh Sankar of Dynamo Ventures on How to Grow in a Recession
Highlights from the conversation: Takeaways from Manifest (1:36) Embracing the challenges of growth (4:34) How a possible looming recession is impacting start-ups (8:01) What does growth look like for businesses in 2023? (12:05) Using AI to automate workflow and cut out the fluff of communication (17:33) Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally...
Feb 21, 2023•22 min
Ep. 47 - Content: To Build or To Buy? With Craig Fuller
Highlights from the conversation: Craig’s background and career journey (7:07) Fly-In Luxury Resort (12:47) Building vs. buying content (25:32) Keep up with Craig: Twitter: https://twitter.com/FreightAlley * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading the word. Use this link to share: www.contentisforclosers.com * Have you joined our private email ...
Nov 29, 2022•30 min
Ep 9 - One Venture Capitalist's Advice to Startups on How to Build a Media Brand with Santosh Sankar
Highlights from this conversation include: * (9:20) How Santosh is disrupting Supply Chain VC through content * (15:36) Training founders how to articulate a story effectively * (18:32) Building the industry’s biggest and best show * (27:02) The power of content compounding * (39:55) Have You Heard --------- * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spre...
Nov 23, 2022•45 min
Ep. 40 - How to Build a New Media Empire in an Old Industry with Scott Luton
Highlights from the conversation: The current state of the supply chain (3:50) How Supply Chain Now came to be (8:37) Scaling your podcast beyond yourself (14:05) Giving it forward one asset at a time (20:41) Where Supply Chain Now is heading (27:53) Keep up with Scott: Supply Chain Now: https://supplychainnow.com/ LinkedIn: https://www.linkedin.com/in/scottwindonluton Twitter: https://mobile.twitter.com/ScottWLuton * Want to be featured in a future episode? Drop your question/comment/criticism/...
Nov 16, 2022•31 min
Re-Air: Applying Personal Values to Create Digital Experiences with Eric Brown
Highlights from the conversation: What CVO means and does (3:34) The importance of experience (6:11) Having a 30-year perspective (9:01) Building digital service (10:44) Digital-first impressions (13:06) Growth contributors (16:37) Team building habits (20:21) External influences on internal creativity (24:19) Being tech-wise in the media industry (28:15) Links & Resources: The Infinite Game by Simon Sinek: https://simonsinek.com/the-infinite-game Whiteboard’s Digital Stewardship Manifesto: ...
Oct 14, 2022•38 min
Ep. 70 - The 5 Go-Get Steps for Video Virality
Highlights from the conversation: The virality recipe (7:33) Step 1: Get their attention (12:26) Step 2: Get them to the end (15:27) Step 3: Get them to watch again (21:21) Step 4: Get a reaction (23:46) Step 5: Get a fan (25:32) The five points of execution (27:35) Watch the short here: https://youtube.com/shorts/4NwG371avM8 Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner ab...
Oct 07, 2022•31 min
Ep. 69 - Unpopular Opinion: You Don’t Have to Act Your Age with Shamus Madan
Highlights from the conversation: How Shamus got immersed into the business world (4:52) What drew Shamus to podcasting (13:27) How to get top-level guests on your show (16:08) The next steps in life for Shamus (20:23) The key to viral content (23:54) Links & Resources: Our Future by Michael Sikand Robinhood Snacks Podcast TBOY Podcast Keep up with Shamus: Podcast: https://www.mbitpodcast.com/ Twitter: https://twitter.com/mbitpodcast LinkedIn: https://www.linkedin.com/in/shamus-madan-9aa2a02...
Oct 04, 2022•29 min
Ep. 68 - Pushing the Limits of Audio Experiences with Michelle Khouri
Highlights from the conversation: FRQNCY Media’s unique marketing twist (5:16) Michelle’s unique relationship with audio (6:33) Defining “audio experiences” (12:11) Defining “post-capitalist” (20:09) Objectives that change how we approach content (28:46) The overarching audio strategy (32:59) What Michelle’s proudest of (43:01) Keep up with Michelle: FRQNCY Media: https://frqncy.media/ Twitter: https://twitter.com/MichelleKhouri LinkedIn: https://www.linkedin.com/in/michellekhouri Content Is for...
Sep 27, 2022•47 min
Ep. 67 - Cleaning Out the Fridge: Innovation, Branding, & Distribution
Highlights from the conversation: Audio innovation (1:36) The branding process (10:21) Show promotion (16:57) Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company. HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trus...
Sep 23, 2022•25 min
Ep. 66 - The Par-4 Course of Content Creation with Jon Sherman
Highlights from the conversation: Jon’s background and career journey (1:52) Crafting a unique voice (7:56) Building an audience (14:33) Nonconventional book writing (19:15) Keeping your podcast going (25:39) Practical golf knowledge (30:18) Keep up with Jon: Twitter: https://twitter.com/practicalgolf Practical Golf: https://practical-golf.com/ The Four Foundations of Golf: https://practical-golf.com/my-new-book-is-out/ The Sweet Spot podcast: https://sweetspotgolfpodcast.podbean.com/ Content Is...
Sep 20, 2022•34 min
Ep. 65 - The Keychain to Content Marketing Success with Blythe Brumleve
Highlights from the conversation: Upcoming season with the Jags (1:51) Blythe’s career journey (5:29) Launching a show as a single creator (11:58) The importance of remaining curious (18:22) The power in ruthlessly cutting content down (21:31) Aggravations of being a marketing agency (30:12) Keep up with Blythe: https://everythingislogistics.com/ Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer,...
Sep 13, 2022•36 min
Ep. 64 - 5 Ways to Make, Break, or Improve Your Podcast with Jonny Gamet
Highlights from the conversation: Jonny’s background (2:39) How to improve your show (9:42) Technical podcast production tips (14:36) Pulling social assets from your podcast (17:12) Links & Resources: Descript: https://www.descript.com/ Audacity: https://www.audacityteam.org/ HEARD Prime: https://www.trustheard.com/heard-prime/ The Data Stack Show : https://datastackshow.com/ Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty detai...
Sep 09, 2022•25 min
Ep. 63 - How a 2x4 Will Get Your Guests to Share Anything with Andrew Warner
Highlights from the conversation: Running a marathon on every continent (4:12) How to get your guests to open up (9:42) The secret to longevity (17:09) How to get your guests excited (20:18) How to stay focussed (23:45) Completing a book’s creative process (29:12) What there’s to be excited about (31:17) Links & Resources: Stop Asking Questions by Andrew Warner Mixergy by Andrew Warner How to Win Friends & Influence People by Dale Carnegie Focusmate Content Is for Closers is a bi-weekly ...
Sep 06, 2022•34 min
Ep. 62 - Breakthrough Ideas with Creative Constraints
Highlights from the conversation: Constraints aren’t always bad (0:51) Types of creative handcuffs (3:47) How to implement creative restraints (18:08) Tweet of the week (29:02) Links & Resources: Invest Like the Best with Patrick O'Shaughnessy Scramble.land by Carlton Riffel A Gentleman in Moscow by Amor Towles Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how the...
Sep 02, 2022•27 min
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