Ep. 66 - The Par-4 Course of Content Creation with Jon Sherman

Highlights from the conversation:

• Jon’s background and career journey (1:52)
• Crafting a unique voice (7:56)
• Building an audience (14:33)
• Nonconventional book writing (19:15)
• Keeping your podcast going (25:39)
• Practical golf knowledge (30:18)

Keep up with Jon:

• Twitter: https://twitter.com/practicalgolf
• Practical Golf: https://practical-golf.com/
• The Four Foundations of Golf: https://practical-golf.com/my-new-book-is-out/
• The Sweet Spot podcast: https://sweetspotgolfpodcast.podbean.com/

Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.

HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.

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