Ep. 72 - Josh Brees of FreightVana on Building a Content Machine Internally
Feb 28, 2023•29 min
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Episode description
Highlights from the conversation:
- Josh’s backstory getting into the content game (1:54)
- Influences that inspired the brand (3:13)
- Getting organizational buy-in (5:28)
- Showcasing the brand through individual personalities (9:55)
- B2B Content and Recruiting Content (16:29)
- Guarding against complacency (19:31)
- Wins from the FreightVana approach to Content (22:14)
- Final thoughts and takeaways (26:53)
Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get into the nitty-gritty details with an entrepreneur, marketer, or business owner about how they literally use content to close more business, drive more sales, and grow their company.
HEARD helps service-based businesses leverage digital content to close sales. Learn more about HEARD by visiting trustheard.com.
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