In this episode, our host, Ashley Segura, sits down with Mordy Oberstein to discuss what it really means to create engaging content. Mordy shares his journey from SEO to brand-building, highlighting how brands can stand out in a crowded digital space. Learn how to define your brand identity, craft messaging that connects on a deeper level, and avoid the common pitfalls of generic content. Mordy breaks down why so many brands struggle to connect with their audience and offers practical strategies...
Feb 18, 2025•39 min•Season 1Ep. 30
In this episode, our host, Ashley Segura, sits down with Christine Skopec from SEMrush to discuss how experimenting with content can lead to meaningful improvements. Christine shares her journey from journalism to content marketing and explains how her unique background shapes her approach. Learn practical ways to identify content worth revisiting, test elements like titles and calls to action, and refine your approach based on data. Christine emphasizes the value of trying new strategies, adapt...
Feb 04, 2025•29 min•Season 1Ep. 29
In this episode, our host Ashley Segura breaks down the art of content repurposing, sharing simple and effective strategies to make the most of the content you’ve already created. Learn how to identify what’s worth repurposing, adapt it for different platforms, and keep your audience engaged in fresh ways. You’ll get practical advice on auditing your content, reworking it for various formats, and tracking how well it’s performing. The episode also highlights common mistakes to avoid and how to t...
Dec 10, 2024•18 min•Season 1Ep. 28
In this episode, Ashley Segura sits down with Shelly Fagin, Head of Growth Acquisition at DigitalOcean, to explore the evolution of SEO and content strategy. Shelly shares how her team shifted back to their roots of creating user-first content, the challenges of maintaining technical accuracy, and why failure can be a growth opportunity. From balancing SEO priorities with user needs to leveraging customer feedback and building a thriving UGC (user-generated content) community, Shelly provides ac...
Nov 26, 2024•29 min•Season 1Ep. 27
In this episode, Ashley Segura sits down with Katie Trant, founder of Foodie Brand Lab and agency director. Katie brings a unique perspective from both sides of the brand-building fence - as both a successful food blogger and branding agency expert. Katie shares her compelling journey from food blogger to branding expert, showing how she developed her blog "The Muffin Myth" into the successful "Hey Nutrition Lady" brand. She also discusses the essential elements of brand building, explaining why...
Nov 13, 2024•34 min•Season 1Ep. 26
In this episode, our host, Ashley Segura, chats with Suzanne Kagan, a Senior Marketing Leader. We Suzanne to spill all the beans on how storytelling shapes successful marketing strategies. Suzanne shares practical techniques for testing and evaluating brand messaging, including budget-friendly ways to collect data and refine content. She offers insights on everything from creating effective one-liners to conducting messaging tests and adapting stories across different platforms. Learn how to use...
Oct 29, 2024•30 min•Season 1Ep. 25
In this episode, we dive into the often-overlooked side of content marketing—retention. Shana Haynie, Head of Content and Organic Growth for MoEngage's North America region shares insights on the differences between creating content for acquisition versus retention, especially in B2B and B2C contexts. Ashley Segura and Shana discuss strategies for keeping your customers engaged post-purchase, from educational content to loyalty programs, and explore how AI and data are transforming retention str...
Oct 15, 2024•27 min•Season 1Ep. 24
In this episode, Ashley Segura chats with Brie Anderson, an expert in Google Analytics 4 (GA4). Brie shares her insights on how to effectively use GA4 to track and analyze your content's performance. Discover the essential reports within GA4 that every content marketer should be monitoring, from traffic acquisition to engagement metrics. Brie reveals the key metrics to track in GA4 and how to use them to measure the success of your content strategy. Tune in to learn how to unlock the power of GA...
Oct 01, 2024•30 min•Season 1Ep. 23
In this episode, Ashley Segura, Head of Content at ContentYum and Kate Ahl, the founder of Simple Pin Media, discuss how to use Pinterest to drive traffic to your website. Kate, an absolute Pinterest expert, shares her journey from helping a friend with her blog to building a successful Pinterest marketing agency. She reveals why Pinterest stands out from other social platforms and why it's a powerful, often underutilized tool for content creators and brands aiming to boost their content traffic...
Sep 17, 2024•36 min•Season 1Ep. 22
In this episode, Ashley Segura chats with Blake Hutchison, the CEO of Flippa, which is the leading online marketplace for buying and selling websites. Blake shares how you can prepare your content and your online business for a successful exit. Discover the ways to make your online business attractive to potential buyers, from optimizing your content strategy to building a loyal audience. Blake reveals the key metrics that investors look for when evaluating an online business and how to maximize...
Sep 03, 2024•33 min•Season 1Ep. 21
In this episode, Ashley Segura sits down with Jakub Rudnik, Head of SEO and Content at Softr, with a background in journalism, to explore the balance between quality and quantity in content creation. Jakub, with his unique journey from sports TV to content marketing, shares valuable insights on how his journalism background influences his SEO and content strategy approach. He's dishing out all the details on creating compelling content at scale without sacrificing quality. Get ready to add to yo...
Aug 27, 2024•29 min•Season 1Ep. 20
In this episode, Ashley Segura, the podcast host and Head of Content at ContentYum, chats with Emma Valentiner, Head of SEO at ThreeColts, to uncover the critical elements of a successful content strategy. Emma shares a wealth of insights, from her journey into SEO to practical tips for creating a content strategy full of content that ranks. She's dishing out all the details on how to develop a content strategy that drives actual results. We're talking keyword research techniques, the importance...
Aug 20, 2024•32 min•Season 1Ep. 19
In this episode, Ashley Segura chats with Chris Cunningham, Co-Founder of ClickUp, to learn how the company is dominating social media. Chris dishes out all of the juicy details on how ClickUp is turning the world of B2B marketing on its head with great organic social media content. We're talking short-form content that's so entertaining, that it's making millions of people forget they're watching videos for project management software. They have already hit over 75 million organic impressions a...
Aug 13, 2024•32 min•Season 1Ep. 18
Get ready to spice up your marketing strategy! In this episode, Ashley Segura sits down with Naomi Soman to dish out the secrets of creating customer personas for your marketing campaigns. Naomi shares her approach to building personas and the importance of focusing on pain points, dream states, and doubts/hesitations rather than just demographic data. One tactic Naomi covers is using sales call recordings as a valuable source of information for understanding customer language and concerns. The ...
Aug 06, 2024•39 min•Season 1Ep. 17
In this episode, Ashley Segura and Arsen Rabinovich continue their discussion on links, shifting their focus to internal linking strategies and best practices. Arsen explains the different types of internal links, emphasizing the importance of descriptive anchor text for both user experience and SEO. He advises against using generic phrases like "click here" and advocates for incorporating relevant keywords in the anchor text. The conversation moves to the nuances of internal linking, including ...
Jul 30, 2024•24 min•Season 1Ep. 16
In this episode, Ashley Segura sits down at the table with Arsen Rabinovich, founder of TopHatRank, about the intricacies of link building, backlinks, and internal linking. In part one of this two part episode, Arsen shares his first hand expertise in digital marketing and SEO, discussing practical link strategies. Together, Ashley and Arsen explore foundational aspects of link building, the significance of competitive analysis, and the importance of balancing relevancy and authority. Arsen offe...
Jul 09, 2024•36 min•Season 1Ep. 15
In this episode, Ashley Segura chats with Carolyn Cohen, the Content and Social Lead at H&R Block, about how she manages and adapts content calendars for a seasonal brand. Carolyn shares her approach to balancing planned and spontaneous content, and the importance of flexibility during the intense tax season. Together, Ashley and Carolyn discuss the importance of cross-departmental collaboration, ensuring consistent engagement, and the unique strategies to keep content relevant and engaging ...
Jul 02, 2024•34 min•Season 1Ep. 14
In this episode, Ashley Segura chats with Jeannie Assimos, the Head of Content/Brand at Way.com, about how she scaled Way.com's traffic from 40,000 to 1.6 million monthly users. Jeannie shares her methods for achieving such growth, such as her strategic approach to content creation and how important it was to partner with SEO. Together Ashley and Jeannie chat about understanding audience needs, expanding content topics beyond the core business, and the importance of high-quality, well-researched...
Jun 25, 2024•26 min•Season 1Ep. 13
In this episode, Ashley Segura interviews Julia McCoy to discuss her remarkable journey from investing $75 to building a $5 million business in content marketing. The conversation explores Julia's principles for business growth, her challenges transitioning from a freelancer to a business owner, and her strategies for content marketing success. Together, Ashley and Julia chat about understanding customer needs, the balance between quantity and quality in content creation, and AI within the indus...
Jun 18, 2024•39 min•Season 1Ep. 12
In this episode of 'Content in the Kitchen,' host Ashley Sagura explores the recent Google algorithm leak and its implications for SEOs and content creators. The episode covers the major revelations from leaked documents, including unexpected factors influencing search rankings like NavBoost, user experience metrics, content relevance, and more. Ashley also discusses the SEO community's reactions and provides actionable strategies for navigating these changes. Additionally, the episode addresses...
Jun 11, 2024•24 min•Season 1Ep. 11
In this episode, Ashley engages with Meredith Farley to discuss LinkedIn content strategies for a broad range of audiences, from executives to lifestyle brands. The conversation begins with the intricacies of creating impactful LinkedIn posts. Then, we chat about a range of topics such as ghostwriting for executives, the nuances of brand storytelling on LinkedIn, and the benefits of consistent engagement on LinkedIn. Meredith also shares insights on the use of AI in content creation for LinkedIn...
Jun 04, 2024•43 min•Season 1Ep. 10
In this episode, Ashley sits down with Bjork and explores the journey from casual kitchen moments to creating a successful content business with his wife, Lindsay. Bjork shares valuable insights on evolving content strategies, digital marketing, and the importance of loving the content creation process. Practical advice is provided for those starting from scratch, emphasizing the significance of market research, picking the right platforms, and focusing on content quality. Bjork also discusses t...
May 28, 2024•47 min•Season 1Ep. 9
In this episode of Content in the Kitchen Nik Ranger delves into the significance of internal linking within an SEO strategy. Nick emphasizes the value of internal links in enhancing user experience and outlines a robust internal linking optimization framework. She discusses the use of machine learning tools like Screaming Frog, SEMrush, Ahrefs, and specialized AI tools like InLinks and LinkBERT to automate and optimize internal link placement for maximizing SEO impact. This episode is packed wi...
May 21, 2024•36 min•Season 1Ep. 8
This episode of 'Content in the Kitchen' features guest Jess Cook, a storytelling and marketing professional with over two decades of experience working with notable brands like Eggo, Rice Krispies, Blue Cross, Cottonelle, and McDonald's. Jess shares insights into crafting compelling narratives that resonate with customers, build brand loyalty, and drive recognition. Learn how to build trust with your customers through telling the right brand story and strategies for engaging with B2B and B2C au...
May 14, 2024•39 min•Season 1Ep. 7
In this episode of Content in the Kitchen, Erika shares her personal and professional journey, highlighting her shift from journalism to SEO and content marketing. Hear about the challenges and successes when adapting to a new country and industry, Erika’s approach to cooking mini Greek cheese pies as a comforting hobby, and her strategies on creating engaging content. You’ll also learn about the importance of building trust with audiences through content, the ethical and practical ways to use A...
May 07, 2024•39 min•Season 1Ep. 6
In this episode of Content in the Kitchen, we explore content marketing strategies and insights with Samuel Schmidt, the founder of Thruuu. He shares his journey from starting Thruuu in 2019. He shares his experience writing content that truly resonates with the human audience, rather than focusing solely on satisfying search engine algorithms. Samuel and Ashley chat about the challenges of delegating content creation, how to build a content outline, the significance of topic clusters, and the s...
Apr 30, 2024•38 min•Season 1Ep. 5
In this episode of ‘Content in the Kitchen’, we explore how businesses, especially startups and those with tight budgets, can scale their content marketing efforts efficiently. Joined by Casie Gillette, a content marketer with 18 years of experience, we discuss the significance of evaluating existing content for improvement, leveraging the power of tools for content optimization, and innovative strategies for content repurposing. Casie shares her journey from agency to startup, offering actionab...
Apr 23, 2024•36 min•Season 1Ep. 4
In this episode of 'Content in the Kitchen', we discuss the impact of Google's Helpful Content Update and the March Core Update. Rad Paluszak, the guest star on this episode, shares what he’s seen both of these updates do to websites and discusses strategies for recovery. This includes a comprehensive approach to rewriting content and enhancing user experience, leveraging tools like Quillbot and Claude AI for content detection and improvement. The episode underscores the importance of continuous...
Apr 16, 2024•35 min•Season 1Ep. 3
In this episode of ‘Content in the Kitchen’, we’re joined by Purna, an award-winning author, content strategist, and marketer with a notable career, including being ranked as the leading influential expert by PPC Hero. Currently at LinkedIn, Purna shares her insights on building a content strategy centered around thought leadership, leveraging personal expertise to build trust and authority within the industry. The conversation explores what thought leadership looks like within content marketing...
Apr 09, 2024•43 min•Season 1Ep. 2
Join us in this premiere episode of 'Content in the Kitchen' as we chat with Eric Doty, a mastermind in solo content creation and currently leading Dock's content strategy to monumental organic growth. Learn how you can automate and scale your content creation process, from project management strategies to leveraging tools like Airtable. Eric shares his work smarter not harder approach to task prioritization, contractor collaboration, and nurturing creativity amidst a demanding solo content mark...
Apr 02, 2024•46 min•Season 1Ep. 1
