User-Centric SEO: How to Create Content For Users

In this episode, Ashley Segura sits down with Shelly Fagin, Head of Growth Acquisition at DigitalOcean, to explore the evolution of SEO and content strategy. Shelly shares how her team shifted back to their roots of creating user-first content, the challenges of maintaining technical accuracy, and why failure can be a growth opportunity.

From balancing SEO priorities with user needs to leveraging customer feedback and building a thriving UGC (user-generated content) community, Shelly provides actionable insights for marketers, SEOs, and content creators alike.

She also reveals her secret sauce for integrating multiple marketing channels under one cohesive strategy.

Whether you're an SEO pro looking to refine your tactics or a marketer aiming to create impactful, user-centered content, this episode is packed with practical advice you can start implementing today.

Subscribe now for your regular dose of content strategy inspiration and the secrets to staying ahead in the SEO landscape!

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Follow Shelly Fagin:

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