Download Your Digital Guide: V.O.I.C.E : how to create with confidence by using your voice. --- https://kalariggins.myflodesk.com/voice 00:00 Why Storytelling is crucial for marketing success. 06:39 The 5 consistent brand stories, origin, family, success, failure, evolution. 08:48 Share and integrate your origin and family stories. 13:54 Be honest and share your failure stories. 15:42 Share your evolution story to connect and grow. 19:09 Assert your authentic voice in personal branding. 21:27 Ti...
Jul 23, 2024•25 min•Ep. 13
Download Your Digital Guide: V.O.I.C.E : how to create with confidence by using your voice. --- https://kalariggins.myflodesk.com/voice --- 00:00 Create, share, and be recognized independently. 05:29 Create diary or documentary of your life. 06:54 Creating impactful content leaves a lasting legacy. 09:44 VOICE Digital guide for women content creators. --- Let's stay connected https://www.instagram.com/kalariggins I'm Kala... host, content creator, and personal branding strategist! I love creatin...
Jul 15, 2024•13 min•Ep. 12
Download Your Digital Guide: V.O.I.C.E : how to create with confidence by using your voice. --- https://kalariggins.myflodesk.com/voice 00:00 How to show creativity through content. 05:27 Create content that reflects your unique personality. 08:34 Expressing your authentic opinions in your content. 13:19 Your personality is profitable . 14:11 Free Guide on using your VOICE in your content Let's stay connected https://www.instagram.com/kalariggins I'm Kala... host, content creator, and personal b...
Jul 01, 2024•17 min•Ep. 11
As you map out your Q2 Content Strategy , I want you to go back to the core of what content creation is so that you are connected to the content. Ask yourself: What problem am I assigned to solve? What purpose has been assigned to me? What mission am I trying to accomplish? Remember content creation is about More Than Marketing so it has to be bigger than you. Join me for my More Than Marketing 4 Day Challenge for Entrepreneurs just like you who need to... Sharpen Your Messaging Understand What ...
Mar 30, 2023•6 min
Putting together a content strategy is not something you do once and never revisit it again. As your business changes, your content strategy will too. Guest Isis Breanna, breaks down how often you should update your content strategy + the biggest mistakes entrepreneurs are making with their content. I’m re-opening my FREE Facebook Community where I’ll be teaching you all of these strategies that I discuss on the podcast. This will include: Live workshops and trainings 1:1 Q&A With Me A commu...
Feb 16, 2023•5 min
Your audience is always showing up online for you the question is how are you showing up for them? In this Brunch Bite I share how to navigate vanity metrics and serve your audience in a way that really matters. I’m re-opening my FREE Facebook Community where I’ll be teaching you all of these strategies that I discuss on the podcast. This will include: Live workshops and trainings 1:1 Q&A With Me A community of other like minded women entrepreneurs Don’t meet me there… click here and beat me...
Feb 09, 2023•7 min
The online space is crowded and full of people blending in. Everyone is starting to look the same, act the same, and sound the same. So as your audience goes about their daily scroll the thing that will catch their attention will be the thing that is different, the thing that stands out. That’s how you build an audience online. In my next live workshop Im going to teach you how to create content that leverages your POV to… Build a community online. Generates Leads for your business. Convert your...
Feb 03, 2023•6 min
You have to give your content some time. Just because something doesn’t hit at first, it doesn’t mean it ain’t a hit. Instead of chasing the instant gratification of vanity metrics and seeing likes and views pour in as soon as you hit publish. Put that energy into creating a body of work with your content that builds you authority, perfects your messaging, and creates a binge worthy content catalog. In my next live workshop Im going to teach you how to create Binge Worthy content that... Builds ...
Jan 27, 2023•5 min
Before you plan a single piece of content I need you to first decide what your objective is. This means I need you to what the hell is the point of the content. In this Brunch Bite I break down the 4 Popular Content Objectives and how to use them. Content Objectives: Increase Brand Awareness Generate More Leads Increase Conversions Build Community In my next live workshop Im going to teach you how to identify what your content objectives are and create content around them okay. Click here to joi...
Jan 27, 2023•5 min
No one just wakes up a content creator. We all start somewhere and for many of us including myself it starts with having a 9-5 career, and that’s not a bad thing. In the digital space entrepreneurship is glamorized and some gurus will tell you that in order for it to work it has to be all or nothing. Well that’s not everyone’s story. In fact some people use their 9-5s as a gateway into Entrepreneurship. Special Guest Blake Newby, Former Beauty Editor at Essence Magazine & now Entrepreneur &a...
Dec 22, 2022•1 hr 6 min•Season 1Ep. 10
In the midst of a 30 second Reel and TikTok world, long form content is making a comeback in a major way. As you put together your 2023 content strategy I highly recommend you include a signature piece of long form content. In this episode I explain why long form content is necessary for your business and I breakdown…. The Different types of long form content. The best way to create long form content. How to select the best format for your long form content. I want to help you create a signature...
Dec 15, 2022•20 min•Season 1Ep. 9
Entrepreneurship much like content creation is simply not one sides fits all. When you notice a drop in your content performance sometimes it ain’t the algorithm, it’s alignment. It’s important to prioritize your authenticity over the algorithm because only one of those things you can actually control. In this episode I breakdown 5 ways to audit your content to ensure that you are showing up online as your authentic self. What’s the biggest problem you’re having in regards to your content strate...
Dec 08, 2022•16 min•Season 1Ep. 8
Everything in the online space is changing fast as more and more coaches and content creators publish their first post online everyday. But no matter how saturated the market becomes, there is one thing that will never change and that’s leveraging your uniqueness to build a profitable brand online. Special Guest Isis Brenna , Business & Marketing Strategist breaks down… The biggest mistakes entrepreneurs are making in 2022. What she would do if she had to build her brand from scratch. How to...
Dec 01, 2022•56 min•Season 1Ep. 7
If it was working, would you be here, listening to me? Probably not. You’re here to fix it. So let’s fix it! Any of this sound familiar? Your strategy won’t work unless you do. Nothing will work unless you do. If you want it to work, you’ve gotta do the work. You’re treating it like a stepchild, an afterthought, and delegated it to someone who is not an expert. You’re only posting a couple reels here and there and calling it a strategy. That ain’t it. You like clarity, but you’re lost. Doing too...
Nov 24, 2022•15 min•Season 1Ep. 6
How many times have you been told that you need a content strategy? Here’s another one: you need a content strategy. But, you should be mindful about whose advice you take and whose approach you follow. Here’s why: There’s a big difference between a social media strategist and a content strategist. Social media specialists are platform specific and a content strategist, like me, will help build a strategy for everywhere you exist online. Pay attention to the type of content they create. Is it ab...
Nov 17, 2022•16 min•Season 1Ep. 5
So often we get caught up in following the blueprint of what somebody else did that we find ourselves becoming those people. There’s value in the experiences of those who are doing what you’re trying to do, but you have to have some discernment about what will work for you and what won’t. Some people are good at dancing and pointing on reels, and some people are terrified by the thought. Not everyone has to use reel just because they work for some people. What you don’t see is the work on the ba...
Nov 10, 2022•14 min•Season 1Ep. 4
During my onboarding process I ask a lot of questions because I need to really figure out what the root of the problem is. If you feel stuck with creating content, it’s usually because you’re not moving. Overthinking leads to under-implementing. It’s like how blogging has evolved over the last 10 years. Back when I started Model May I, everyone was sharing everything, just because they wanted to. I was blogging because I got dressed. I wasn’t hunting for content - I WAS the content. Now, I see l...
Nov 03, 2022•18 min•Season 1Ep. 3
In this episode we are dishing all about how content is a major… major… MAJOR factor in every step of your business. After working with me, my clients feel like they have a solid strategic plan that actually prioritizes content creation for their business. It’s a total game changer. You have to treat your content plan like the main course. Your content strategy is the nourishment that your business needs to survive, so stop treating it like a side dish. We’ve been force fed the idea that our con...
Nov 03, 2022•17 min•Season 1Ep. 2
We’re all consuming content all the time. From commercials, to social media, to binge watching shows on Netflix, there’s content everywhere. The consumption of content is bottomless… just like brunch! I spent my 20s living in New York and we went to brunch every chance we got. There was even a restaurant that had a midnight brunch - same vibe, same music, same chicken and waffles, but in the middle of the night. The conversation was filled with so much substance, so much conversation that led to...
Nov 03, 2022•16 min•Season 1Ep. 1
Content for Brunch is the meal your marketing plan has been missing! This is the podcast where substance, storytelling, and strategy is served in a practical digestible way. Each episode you will learn how to consistently create meaningful content that builds your brand and grows your business online. In this podcast we will dish on creating content strategies that… convert to clients adapt to social media shifts are fun and easy to execute & keep you unique to yourself and your core values ...
Oct 27, 2022•2 min
