Content Is Everywhere & Everything: What to create when you feel stuck.

Okay. I was having an onboarding call with a client and when I take you through my onboarding process, I ask you a series of very specific questions to get your wheels turning, um, to really help you brain dump and for me to understand what the problem really is like. I need to get to the root of it, you know? And so a lot of times, you know, you don't know, and it's my job to help you figure that out and solve it.

And so I do that by asking a series of questions that really pull it up out of you. and so with this particular client, she said to me, she was like, I just always feel stuck on what to create. It's just so hard. And before she could finish, I said, No, it ain't I interrupted her, was like, No. Oh, it's not, Don't you say that again. you know, But it's not hard. At least it doesn't have to be. Right? It shouldn't be.

And because content is everywhere, in everything, that's one of the advantages and one of the things that we should leverage so that it isn't so hard. So when you feel stuck, it's usually because you're not. Let me say that again. When you feel stuck, it's usually because you're not moving. The literal definition of stuck is what?

Lack of movement, and so I want you to think about that as it relates to your frustration or feeling stuck with how you show up online and how you promote your business when you feel stuck creating content, I need you to move. Right. So often we sit still and that sitting still causes us to overthink, and as a result, we do a lot of overthinking and a lot of under executing. So when you feel stuck, I need you to move.

Now I have a simple way for you to keep moving consistently and create content, right? And that is simply to document daily. You see, most of us are overthinking content. We assume that it has to be some elaborate production every single time. And I know you're probably like girl, who are you to talk? You are sitting in front of cameras and lights and it's action, and I get it, but that's not a representation of all of my content, right? It doesn't have to be that way every single time.

I want you to focus on creating content. But most importantly, instead of putting the overwhelm and the frustration on creating it, I want you to become the content. So instead of putting so much focus on creating the content, I need you to become the content. So it reminds me of my days as a beauty and style blogger. Listen, I told y'all your girl has been around the block. Okay? I've done a few things. I used to publish a weekly. under the moniker model.

May I, if you know, you know, Um, and so I first started that blog back in 2012. Now there was no such thing as brand deals. I don't think anyone had coined the term influencer yet. But this was when people were really. Organically and authentically sharing, right? They were sharing their, vacations, their kids, what they ate for lunch, their weight loss journey, whatever it is. People were just blogging about things that were actually happening in their lives and was organic to them, right?

It was more so a hobby, than it was the highly sought after career that it is. and so chow much has changed since then. Um, so much has changed since then. I mean, that was 10 years ago and so I remember when blogging started to take off. and working with brands became a thing and getting partnerships was like something that everybody wanted to do. I started to make blogger friends and, you know, going to these circles. I was living in New York at the time, so that's market one, the place to be.

And I was realizing that the girls were getting dressed to take pictures like they. Go buy a bunch of clothes, put them on, shoot them just to attract the partnerships or the attention of the brand and. Meanwhile I was waking up early in the morning cuz I was working my nine to five. Okay. Shout out to everybody working those nine to fives to stay alive. Um, I was working my nine to five and I would get up in the morning to shoot before going to work.

I would shoot my outfit of the day post for my blog before going to work. It would be me, my tripod, and a New York City street corner getting it done. Okay. And so I remember thinking. These girls are getting dressed to blog, but I blog because I get dressed. And so the correlation that I'm making here is I was the content. I didn't start blogging because I got dressed. I blogged because I got dressed right. I was always a girl who was into those things. It was my life.

It was a natural part of my lifestyle. And I thought it's so crazy that people were doing the opposite. And so that's the 2012 version of focusing too much on creating the content instead of becoming the content. Okay. And I was still am and will forever. The content So I don't want you guys to focus so much on all of these things that are perfect and it having to be the right everything that you're forgetting, that there's simplicity in just documenting the process.

So this method definitely simplifies it, right? By documenting you have less overwhelm. Um, you're more regular, you're more consistent because you're simply documenting the things that you already do. Um, you eliminate the overthinking and you actually begin to build a content bank. And when you have a content bank, you always have something to post, right? So there's no more, you know, I don't know what to post or I feel stuck. And so documenting.

Is the movement that's gonna help you get unstuck, right? Because you have a routine of simply pulling out the camera and capturing what you're doing. Content is everywhere, and content is everything. It's all around you. You create it as you live your life daily. You consume it as you live your life daily. And if you are running a business online, it is everything. It is the foundation of your business. It should be at the core of your business, right?

So without an online content marketing strategy, how will you reach people? How will people reach you? How will they find. How in the world will they know that you exist? And so if those questions are kind of running through your head and you're trying to figure out how to simplify the process, start documenting. Right. That's going to be the way to have a content bank to reach your audience.

When you think about traditional forms of advertising, cuz people love to say, Well, okay, look, you know, like, I don't wanna create the content, I don't wanna show up. Well, I don't know what to tell you because if you are marketing a business online, content has to be created. I mean, you can take out an ad, the newspaper if you want to, but when the last time you read a n. Exactly. So girl, I don't know what to tell you if you don't wanna do it.

Okay. Content is everywhere, and it's everything. There's no way around it, right? And it has to be the foundation of your business. Now, y'all know this wouldn't be an episode of content for brunch if I didn't make a brunch reference. Duh So I'm from New Orleans, right? And y'all know we loves our gumbo, we loves our a lot of things, but gumbo, I think, is probably the one dish that is the most associated with New Orleans.

And so if you've ever tried gumbo and you say you don't like it, you lying. I can't trust you. You don't make good decisions. you're probably like some person who's like, low key best friends with Satan. Like if you said you had gumbo and you ain't like it, you lying. And now I can't trust you. Okay. Um, but when you think about what gumbo is, the reason why it's so good is because it's a mixture of all type of goodness, right? So you put your shrimp.

Whew, you I'm just, Lord Jesus, I'm just think about it. You put your shrimp, you put your crab, you put your sausage. Some people put chicken, like it's literally a melting pot of whatever you want it to be. But the core factor of a pot of gumbo is the rule, right? And the rule is slow cooked to perfect. You take your time with making the room. My mama made her as homemade. Some people have other mechanisms I ain't judging, but the rule is the core of the gumbo.

I don't care how much sausage you put, I don't care how many shrimp you put, how many crab legs you add, It is the rule that makes the gumbo good. And so if you don't focus on getting the rule, perfect. Then you might as well just throw the whole pot of gumbo away. And this is how I need you to think of your content strategy, right? You can add all of the reals, um, ticks, blog posts, emails, all of the dances you want to.

But if your messaging, your goals and your target audience isn't aligned and clear, then throw the whole business. Throw it away. And I also want you guys to understand that content extends far beyond just what you post on social media. Content is on your website. Content is within your email posts, right? Um, content is in the messaging that you use. And so if at the foundation of your business that isn't tight, throw the whole business. Now I get it. That is easier said than done sometimes.

And so I wanna help you and give you a few things that you can do the next time you feel stuck in regards to your content. So the first thing I want you to do is audit your consumption because content is every. sometimes we overly consume. You ever just find yourself picking up your phone for no reason, You just done picked it up and you done found yourself in a scroll hole and you were supposed to be paying your credit card bill. It's crazy, right?

And so you have to be very mindful of what you consume so that you can weed out the things that are not serving you in this season. So when you start to compare, when you start to over. I want you to stop and audit the pages, the blogs, the podcasts, the emails that you would subscribe to, audit the content that you consume regularly. and I need you to hit unsubscribe. Okay. The next thing I want you to do is create how you consume.

Now, this is one of my favorite things to do because I get on a creative rut too, right? I am no exception. but I love to look at some of the content that I consume that has made an impact, right? So that it make me laugh, that it make me cry, that it make me, uh, make a purchase, um, that I make a buying decision, that I share it with someone else. Those things make an impact, right when it encourages you to do some type of action.

And so I kind of audit that content when I'm in a rut and I think of different ways that I can, you know, remake it with my own twist, make it my own. I start to brainstorm ways I can create similar content because that was content that filled me up and ultimately made. Act and that's what we want our content to do. Make a person take an action. Right? Um, and so then the third thing that I want you to do is implement documentation daily.

I want you to get in the habit of picking up your phone and recording, right? It's super simple. You don't have to have on makeup, you don't have to have on clothes if you don't want to. I mean, don't be naked cuz that's another show. Um, but, you know, pajamas, whatever it is, pull out your. set up a tripod or prop it up old school style with some books, and I want you to document your activities and I don't care how big or small they are. So if you are. Picking the kids up from school.

If you're taking client calls, if you're responding to emails, if you're in and outta meetings, if you're cooking, if you're washing clothes, whatever it is, content is everywhere and it's all around you. So once you start to document, you start to what? Build your content bank and nothing is too small. So once you start to get in the habit of casually record, What it is that you're doing, you will find yourself with a pool of content to select from when you're stuck, right?

When you need to rely on yourself for your own inspiration. So once you do that, I want you to save that content to a Google, A Google Drive store. It. Make sure you add some notes in a date about what it was for organization purposes, and then I want you to release it, set a schedule, and release it episodically. And each time you release like a montage, kind of like a day in the life or whatever you did, I want you to share via a voiceover something that.

Your audience can take away from it, right? So some type of tip within your niche. Um, maybe it's simply, you know, whatever your day was like and what you learned that day. Like there's value in the transparency and unapologetic sharing. So I want you to start documenting and duplicating, excuse me, documenting every day so that you can. Make sure you're building your content bank. Okay. All right. So of course I wanna hear it from you.

I want you to slide in my dms cause it goes down in my dms. Mm-hmm. So I would love, love, love to hear from you. What is, what is the number one thing you feel stuck? Right now as it as it relates to your content creation and content marketing strategy, sliding my dms, that's at Kayla Riggins on Instagram, k a l a r i g g i n S. And I would love to hear what you're stuck with and of course, help you get unstuck. Okay? Cuz that's what I'm here for. So, As usual.

Until next time, I want you to do the work that creates the content that never leaves your audience starving. Okay? No matter whether it's 10:00 AM, 2:00 PM or six o'clock in the evening, it's always a good time for content for brunch. Now go on and serve it up. Bye you guys.