Hey. Hey y'all. Welcome back to another episode of Content for Brunch. I hope that you are starving because I'm ready to serve you. Okay. Content for brunch is the meal your marketing plan has been missing. Let's get into it. So I think it's time we start having more conversations about what really matters in our businesses. Okay. So often we get caught up in following the blueprint of what somebody else had than did that we find ourselves becoming those people.
And that's why their blueprint is not working for you. Now, I wanna be. By no means am I saying to just ignore or not listen to some of the advice and stories and strategies that have come from the people who have done the thing that you wanna do. You should definitely take he to the experiences and the advice of those who have accomplished the thing you want to accomplish.
But there's a certain level of discernment you need to have when figuring out what strategies are for you and which strategies are not. Now I want to be clear again cuz I don't want y'all twisting my. I do believe that if you hire someone as a coach or a consultant and you pay them money, I do believe that that.
Coach to client relationship or that service provider to client relationship should indeed be one where you listen to them, you trusted them enough to pay them money to help you take your business to the next level so you absolutely should listen to them. But I do think that that relationship should allow for a certain level of pushback, right?
For you to be able to go with your gut, trust some of your instincts, and even some of your own experiences so that you can decide what feels authentic and aligned for your business. I once had a client exhale, a sigh of relief after we put together her content strategy and she was so excited because the strategy included zero, reels, orts that involve you to have to dance point, act or sing, and.
I thought it was so funny because I was like, I don't, you know, why would you think that I would make you do that? And no shade to anybody who creates that type of content because some people are really, really good at it and it works for some people. Hell, I love a good voiceover reel myself. Like when it's time to, you know, voice over something from the Housewives or something like that, I jump on it because I love that stuff. So no shade to people who create that type of content.
This type of content isn't for everybody, right? Some people are really good at singing, dancing, acting, and making those types of reels and ticks apply to their content marketing for their business. Other people just aren't that great at it. but they are killing it when it comes to carousel posts, email marketing, long form video. And so if those are your strong suits, that's where you should focus, right? You shouldn't have to jump on something because everyone else is doing it.
Content marketing is simply not a one size fits all. Type of thing. It's just as suspicious as a one size fits all t-shirt. You know, when you see that online at those boutiques and it be like one size fits all, you don't trust that. That's how you should feel about having to do what everybody else is doing in regards to your content. Right. And so when I asked my client, I was like, Why did you expect those things to be included? And she said, Because everyone else is doing it.
And it seems like that's what's working. That seems to be the only thing that works. And I stopped her right there and I. Keywords seems to be okay. Seems I said, Girl, this is the internet. 80% of what you see ain't what it seems to be like if you know, You know? Okay. And so, yes, it may seem like your competitor. It's really growing their reach and building their audience by leveraging trends and different things like reels and all of those things.
But there's a lot of work that you don't see, right? So what you don't see is the funnels that they have set up, the emails that they're sending out every day, sometimes multiple times a day, and everything else that they have set up on the back end to actually nurture and then ultimately convert that client.
And I bring up those things specifically because all of those things should be a part of your content marketing strategy, your emails, your funnels, how you're speaking to people in your website language. All of those things are a part of it. Social media is just a shiny object that attracts people to your business or your. This is the first stop on the train where they get to figure out who you are, what you do, how you serve, and frankly, if you can help them.
Because if you're not communicating that, then they move on. Right? We're selfish. But what happens next after they discover you on social media? What's the next stop? And that's the part that's not being discussed enough. We are not talking about what happens next enough. And that's where I have honestly the most fun helping my clients create for their business, right? Helping them create those strategies for their business. And I like to call it a fully loaded.
Load the clip, empty the clip, right? I like to call it a fully loaded content strategy that takes your audience on a journey through the complete sales cycle, right? So I wanna take them from lurkers to content lovers, and then ultimately long lasting clients. That's the 360 of your content marketing strategy. And so in business, sometimes I think it's very easy for the lines to get blurred. Okay?
Blurred when it comes to doing more of what you wanna do and what feels aligned and authentic versus doing what you're told to do or what you see seems to be working for everybody else. And that's one of the things that causes us to lack clarity and. Within our marketing and how we show up very quickly is when you feel like you have to do what seems to be working for other people. Okay?
And so when you start to let clarity and you start to let confidence about how you're showing up online, guess what happens? You start to give up before you give. When you start to let clarity and confidence about how you're showing up online, you start to give up before you give in. Most people already start to think about. What they will do if this doesn't work, What new strategy can they try? What hack, Y'all know, I hate that word. Okay, But I digress.
What hack can they try if this doesn't get the results that they're looking for? And sometimes we get so focused on what things will cost us, be it monetary or energy or effort, right? We get so fixated on the work that has to be done, that we bring that energy with. When executing the strategy, when executing the plan. And so with that type of mindset, you've already manifested the end result.
You've already decided subconsciously that this isn't gonna work and that you're gonna need to try something else. Now, let's stay here for a second and unpack the cost of doing business. We're gonna talk. Monetary costs, physical costs, mental costs, right? Listen, there is no way around having to invest. You're either going to invest in someone to do it for you or teach you how to do it, or you're gonna invest the time in learning how to do it your damn self.
But either way, you're gonna have to invest. One of my favorite. bloggers, YouTubers funky down Eva. He likes to say either way, you gonna have to pay, you gonna pay on the front or you gonna pay on the back. But either way, you're gonna have to pay Um, and it's so like applicable to this as well. I think as business owners we have to be more prepared to pay. Let's be more prepared to pay. You either pay with your.
You pay with your time or you pay with what you lose out on for not wanting to pay. Okay, so let's stop worrying so much about how much it's gonna cost us an actual coin in energy or effort, right? And let's switch. Let's shift the focus. Think about it when we go to brunch. Y'all know I had to go there. when we go to brunch sometimes we just want to eat and drink and have a good old time and we don't give a damn about how much the bill gonna be.
I didn't say that brunch with girlfriends a bunch of times, and we just said, Racket, Give us another one, another one, another one. And we're going round for round. For round because we wanted to eat, drink, and have a good time, and we knew that it would be worth. That's how I need you to treat your business, okay? I need you to not worry about what is going to cost you and understand that it's gonna be worth it. We have to make sure that our expectations match our level of execution.
We have to make sure that our expectations and our execution are aligned. Okay? You cannot expect to get 200 new clients, but only been posting consistently for two little weeks. Make it make sense. you cannot expect for people to want to work with you if you're not showing up and telling them why they should. Okay? You can not expect to have the success of someone who's on their year 10, and you're at your year two, or even your month nine.
I mean, sometimes our expectations are out of this world. Okay? And you also cannot expect to consistently grow your audience and attract new clients on autopilot you don't have a solid content strategy. Y'all knew I was going there. It's so important for it to not only be solid, but for it to be custom, something that fits your business and is aligned with your goals. Because remember, this is not a one size fits all industry.
You can also not expect any strategy, advice, or even prayer to work unless you. So I'm gonna let you marinate on that overnight, and I want you to DM me. That's at Kayla Riggins on Instagram, and I want you to share with me the biggest problem that you're having right now in regards to your content strategy. And guess what I'm gonna do for you?
I'm going to give you a complimentary audit and I'm gonna provide you with some action steps that you can take to start to turn it around and level up that content strategy. Okay? So dme, I'll be looking out for your dm. It goes down in my dms. That's at Kayla Riggins, K a L A R I G G I N S. All right, so. Until next time, I want you to do the work to create the content that never leaves your audience starving. Okay? So whether it's 10:00 AM 2:00 PM 6:00 PM it don't matter.
It's always a good time for content for brunch. Now go on. Serve it up. Bye y'all.