In Part 2 of this 3-part Simple Storytelling Strategies miniseries, we unpack how to craft relatable stories that build trust with your audience… in a way that feels safe for you – without creating a vulnerability hangover or fuzzy boundaries! I created this miniseries because it’s crucial to connect with your audience and stand out in a highly AI-generated world. Stories are a fantastic way to do this. AND…this shift toward relatability in online marketing means your audience is always looking ...
Dec 14, 2023•15 min•Season 3Ep. 224
Using storytelling is a content approach that will only become more & more important as AI tools & technology becomes faster, better, & more prevalent. We can absolutely use AI tools to help us, but... Your audience is STILL looking for a connection to you, a dose of YOU - as a personal brand. So, as you try to market your program, services, books, and courses in the online world, learning to tell great stories is vital because: 1. Your audience wants to know they’re engaging with a ...
Dec 07, 2023•20 min•Season 3Ep. 223
The goal of your content is to reach more people so you can make a positive impact, connect with your audience, and eventually convert them to customers. But you are likely missing out on connecting with 25% of your audience… Simply because your content is NOT ACCESSIBLE TO THEM! Did you know over 25 million Americans have a disability? And many have disabilities that are a) Invisible to you b) Keeping them from engaging with your content! How can you take simple & straightforward steps to m...
Nov 09, 2023•32 min•Season 3Ep. 222
Do you struggle to come up with ideas for your emails? If you feel like no one cares what you have to say OR you’re uncomfortable using story-based email content… OR you don’t like the “selling” vibe that a lot of email marketers use… You’re gonna LOVE Amber Petty’s concept of approaching your emails as a newsletter: a platform to share valuable content rather than a sales-driven tool! Get ready to transform your own newsletter strategy. Amber is a talented writer and writing coach who made a na...
Oct 26, 2023•30 min•Season 3Ep. 221
In this insightful & practical conversation, the multi-talented Toyin Alli takes us into her world of evergreen content & effective email strategies! Toyin, a mathematics professor and entrepreneur, shares her expertise in planning & creating evergreen content that captivates your audience loooooong after you've created it! Basically, how would it change your life to repurpose your early emails, save ‘em for future use, and maintain momentum of building a relationship with your audie...
Oct 12, 2023•28 min•Season 3Ep. 220
You know how sometimes a word loses its meaning when you hear it over & over again? That’s how I feel about the word “brand”. What IS a brand? What does it REALLY mean? How do you create your brand? And…how does your brand play with your content & copy? These are questions it’s time to get clear answers to! Since words are MY superpower but visual branding is my Kryptonite, I brought in an expert to talk about this topic! Meet Kristin Lawton, branding & marketing expert, aka the Mark...
Sep 28, 2023•31 min•Season 3Ep. 219
In the online world of marketing, Fall's NOT pumpkin spice latte season, my friend. It's LAUNCH season, a time to share your audience-building event, course promotion, or master class to help fill a program. Now, if during your promotional events you've ever experienced feeling... A sense of "getting lost" in the online pitch-fest A desire to do things differently, because our audiences are more savvy & you want to change things up... You're gonna want to listen to my conversation with a fav...
Sep 14, 2023•37 min•Season 3Ep. 218
This isn’t a secret: being introverted and/or having multi-faceted interests can make you feel a little bonkers in the world of online marketing. Conforming to trends? Uh. No. The Do! Do! Do! More! More! More! Mentality? I literally can’t anymore. Comparisonitis & Shoulds? Please, stop. All of it leads to the “I’m gonna burn it down & walk away” marketing fantasy… Today I'm speaking with an expert about how to make marketing work for introverts and multi-passionates. Tara Reid to the res...
Aug 24, 2023•29 min•Season 3Ep. 217
If the truth is that no one grows a business by working alone in a bubble… Then why do we do exactly THAT when it comes to our marketing? Marketing is vital to our business growth - no matter what kind of marketing & content you prefer to create! But we tend to work in our silos, tapping away at our keyboards, which creates both burnout AND ineffective marketing! That’s why today’s episode unpacks details about creating support & partnerships to EFFECTIVELY making “doing content” a LOT f...
Aug 10, 2023•43 min•Season 3Ep. 216
All year, I’ve shared experts on this podcast who have helped us understand our personality better – so we can infuse it into our content… AND “do marketing” that feels easier, better, simpler, “good-er” for us! One of the most impactful personality tests I ever took was in my 30s… (Long after those Seventeen magazine ones asking, “What does your lip gloss color say about your soul” 🙄). It was…The Myers-Briggs. This one was life changing for me because it was the first time I understood truly w...
Jul 27, 2023•35 min•Season 3Ep. 215
Let’s remember that the purpose of creating free, nurturing, engaging content is to CONNECT with your audience… AND to lead them towards something valuable so you can earn money from your brilliance & expertise! Monetizing your content doesn’t come easily to everyone, which is why the focus of today’s episode of Content Creation Made Easy is exploring ways to do that without feeling pushy or gross about sales. To help us dive in, I brought on Patty Farmer, a marketing & media strategist ...
Jul 13, 2023•33 min•Season 3Ep. 214
You’ve heard me say it a bajillion times: knowing yourself is crucial to successfully creating content, copy, & messaging that works FOR you + your business! [This isn't a hobby & you're not doing it for giggles. It has to serve YOU and your audience...] Which is why for today's episode of Content Creation Made Easy, I’ve brought in Jackie Brewster, certified Enneagram coach and experiential specialist, to shed light on how the Enneagram can guide us in this aspect of marketing our busin...
Jun 22, 2023•43 min•Season 3Ep. 213
I’m gonna be honest with you – I know AI is here and I know its power is undisputable. And certainly it can make our life easier. But I’ve only dipped my toe into using AI tools (especially ChatGPT) because I have concerns about it: I don’t want it to become a crutch. And I want my content to be MINE. To sound like ME. To be in my VOICE. Being real is a huge part of who I am and it’s a giant part of my Content Creation Made Easy brand. But I’ve been wondering… How much faith to put in AI? How to...
Jun 08, 2023•37 min•Season 3Ep. 212
When people want to learn more about you, they often go to your socials first... And whether that's Instagram or something else... And whether you're using video or something else.. You need to content that's easy for you to make and easy for your audience to find you! This is where Natasha Pierre comes in: as a content expert & video marketing coach, she helps small businesses build their brand confidently with a video marketing strategy. BUT! If you’ve felt overwhelmed by creating or feel ...
May 25, 2023•35 min•Season 3Ep. 211
Copywriting is often the thing that trips up small business owners & entrepreneurs when they need to start creating marketing content. It can feel pushy, market-y, or manipulative. Sometimes it can even feel like you’re “dumbing down” your words & writing when you “try to write in marketing language”. The good news is copywriting a) Can be learned b) Does not have to be gross or pushy c) Can convey your personality and work with your strengths! But it feels hard and complicated, which is...
May 11, 2023•32 min•Season 3Ep. 210
Video isn’t going anywhere, whether we like it or not. The good news is that once you learn a few approaches AND you get comfortable, using video is an incredibly powerful way to connect with your audience. Today we're talking about how to improve your videos AND your confidence…so you can leverage YouTube as part of your content approach! Our guest Edie Clarke is a remote video producer & a YouTube Strategist who shares a TON of wisdom so you can decide if YouTube is the right road for you…...
Apr 27, 2023•35 min•Season 3Ep. 209
Every time you get into your car, you know where you’re going – whether it’s a routine destination or an adventurous road trip! Very rarely do we just hop in the car and wander around, driving until we decide to stop. But this is often what we do with our content! Put it out there, not really knowing where we’ll end up… Which means sometimes we wind up going circles or not getting where we wanted to go. THIS is why designing your own content roadmap is a smart idea to help you get clear on: Wher...
Apr 13, 2023•19 min•Season 3Ep. 208
This is Part 2 of my interview with The Online Legal Guy, Bobby Klinck (though we're not talking much about legal stuff!) I wanted Bobby to share his story because he's a creative, intelligent guy who's brain never turns off! And in the middle of his business growing, growing, growing, he realized he was over capacity. He'd built a business that was successful, but it was taking everything out of him & his team. In Part 2, we pick up in March 2020, when his business is about to explode in po...
Mar 23, 2023•32 min•Season 3Ep. 207
You know those people whose brains never turn off? Who see every problem and come up with a solution? They know their strengths & can serve a LOT of different types of people? (I'd bet this might even describe YOU! Your brain won't stop creating!) Well - today I'm interviewing one of these people. Bobby Klinck is a colleague of mine in the online business space, and I highly respect him. He is a lawyer-turned-entrepreneur-turned-marketer-turned- business coach - turned back to lawyer. I want...
Mar 23, 2023•32 min•Season 3Ep. 206
Have you heard about shifting your Instagram profile grid to something called "The 9-Grid" What does this mean? It means that instead of constantly updating the feed posts on your IG profile, you create kind of a "home" page with 9 posts that are static. NINE POSTS. Then you don't post anymore. Is this as easy as it sounds? Wellllll. If you understand how to do it STRATEGICALLY & purposefully, it can lift a LOT of stuff off your plate! Since I'm a) not an Instagram expert and b) not a design...
Mar 16, 2023•33 min•Season 3Ep. 205
You’d never create a piece of content only to bury it in the sand on purpose. You created it to GET MORE VISIBLE. Establish your expertise & authority. To help your audience! If no one can find it, writing it was a waste of your time. This is why being search-able is VITAL, and why being FOUND is an important part of your content strategy. Whether you’re blogging, podcasting, using YouTube, Pinterest, or any social platform – If you’re not searchable, no one can find you. This is a pretty st...
Mar 09, 2023•29 min•Season 3Ep. 204
You don’t want to sound like anyone else. You know you’re supposed to “use your voice” and put your unique spin on your ideas… BUT what does that mean? And HOW do you do it! We’ve got you covered. On this episode of Content Creation Made Easy, we break down how to write with YOUR VOICE! Thanks to Justin Blackman, a brand voice expert, you’re gonna learn: What “voice” really is – Why using incredibly simple “rules” gives you freedom to be YOU. How to sound like yourself – and watch your engagemen...
Mar 02, 2023•42 min•Season 3Ep. 203
Suuure - quizzes are fun and light and airy... They are fan-freakin'-tabulous at attracting new leads, and they can even help you segment your audience to serve them better. But here's something I bet you don't know (because I didn't until I created a quiz from the inside of my business. and HO LEE CRAP...) Creating a quiz as part of your content strategy is like a VITAMIN for your business! When you craft a well-designed, reverse-engineered quiz, you will FER SHER attract an audience that's muc...
Feb 23, 2023•41 min•Season 3Ep. 202
If you're a creating any kind of content, you are lookin' at a screen! Doesn't matter if you're planning, editing, writing, recording, podcasting, interviewing... Your eyes are doing a LOT of work! No matter our age, our eyes are under great strain - which affects our ability to be clear & creative in our brain, AND it affects our energy to actually create... So when I met today's guest, I knew I HAD TO have her on the Content Creation Made Easy podcast to help us all save our eyesight and g...
Feb 16, 2023•26 min•Season 3Ep. 201
When you make it to TWO HUNDRED of anything, you celebrate that! And today is the 200th episode of the Content Creation Made Easy podcast! How do you get to 200 podcast episodes? You have to figure out how to take the pressure off so you don't burn out. That's why today's podcast is filled with 4 "lessons" to help you: Stop feeling like you're feeding the endlessly hungry content monster Put an end the critical thoughts that hold you back Know where to focus your attention (and what to ignore) J...
Feb 09, 2023•17 min•Season 3Ep. 200
Ever tried hiring someone to deal with your content before? If it’s been a nightmare…or a series of frustrating, ineffective collaborations… Or you just have NO idea how to actually (tactically – like, for realsies) find & hire your Perfect-Match VA... so you can get some FREAKIN’ help with that Content Machine… You’ve GOT TO check out today’s episode! I'm introducing you to the great Jen Lehner, a digital strategist and all around information genius! She created a program called FrontRow CE...
Feb 02, 2023•33 min•Season 3Ep. 199
How can you create content that SERVES your 2023 Business? And why do we need to even think about this? Well...It’s undeniable: the world is a different place. It’s moving faster & expectations keep shifting & increasing. Also: YOU are different. Your needs & your capacity have shifted. This is a good thing! So how can we harness what’s special, different, and interesting about YOU so you can DO LESS… While creating better, more effective content — efficiently — to serve a modern aud...
Jan 05, 2023•16 min•Season 3Ep. 195
How do entrepreneurs & small business owners decide WHICH interesting, amazing, lucrative, and creative ideas to focus on? Beyond the nurturing content you create regularly for your audience, what about ALL the other content you want to put out there? The podcast to launch? The website to update? The course to create? The book to write? You get it... On this episode of Content Creation Made Easy, you'll learn a 3-step method to help you stop overthinking and START prioritizing where to focus...
Dec 15, 2022•21 min•Season 3Ep. 194
You're probably not in business to be a full-time content creator! The efforts you put forth are supposed to get you a return on investment - whether that's time, money, effort, energy, creativity! WHATEVER! Where is the ROI? If you're spending a lot of time spinning your wheels making content - or you feel like you put stuff out there to check it off the list, but it doesn't feel strategic or purposeful... THIS is the episode you want to listen to! This episode of Content Creation Made Easy is ...
Dec 08, 2022•17 min•Season 3Ep. 193
Content and Offers go hand in hand: the reason we create content is not just for shits & giggles! It's to connect with our audience & eventually covert them to customers and clients... SO WE CAN HELP THEM and/or provide them an experience! Which is why it's important to align our offers with our: Business & financial goals Personal style, personality, & energy, Marketing content! (I always bring it back to content, don't I?)! In this episode of Content Creation Made Easy, I share...
Dec 01, 2022•19 min•Season 3Ep. 192
