Whew! Ok. Your audience has come to know, like, & trust you. Now what? Ohhhh. Have we got a treat for YOU today! What normally happens is we often jump to “BUY OUR STUFF” – because, let’s be honest: conversions are why we’re in business. But there’s actually some other great stuff that helps the audience move there with more ease – to feel good for both you AND them! Try. Buy. Repeat & Refer. We need to continue creating content that moooooves our audience along the customer journey… AND...
Nov 17, 2022•27 min•Season 3Ep. 191
When you create content, a LOT’s going on. Cohesive messaging that’s relevant & on brand for you. Copy that grabs your audience by the collar & makes ‘em take note. Planning & repurposing. Writing & recording. Tactics, strategies, scheduling, OH MY GOD NO WONDER YOU’RE EXHAUSTED. This is why having someone on your team to support you is VITAL. Today I’m speaking with Tyreen Taylor of Wise Walk Virtual Solutions. We break down how to realistically think about getting a virtual ass...
Nov 10, 2022•23 min•Season 3Ep. 190
The planning part of content creation is a place a LOT of people get stuck. But if you think strategically, and use some time-saving tactics, it gets a TON easier! Let’s continue to the last 2 parts of the simple 5-step system I use myself and teach to all my clients! So, today I unpack the actual PLANNING, scheduling, & creation problems & how to approach this for yourself… PLUS: REPURPOSING!! We’re talking about how to make this system work for you, your brain, your style, your schedul...
Nov 03, 2022•15 min•Season 3Ep. 189
When putting nurture content out there, do you sometimes: Do it just to get it crossed off the list? Feel unsure whether you have a strategy – and if so, is it working? Get energetically & mentally depleted by this work? ALL THAT is normal. AND it’s not helping you! So, today I unpack the first 3 steps in creating more strategic content. Meaning: create nurturing content THAT DOES THE HEAVY LIFTING FOR YOU! So- no more spaghetti, linguini, and rigatoni thrown against the wall. No more shrugg...
Oct 27, 2022•13 min•Season 3Ep. 188
Why, on a podcast about content marketing, would we be talking NETWORKING? ‘Cuz ev.ree.thing converges! Think about how your message & brand personality shows up online. That’s easy to imagine, right? But anytime you go ANYWHERE and you meet people…formally or informally - You are networking. Connecting. Building relationships - and if you're not clear in your content & messing.. EYES will glaze. Opportunities will be missed. And as my guest today - networking expert & coach Siobhán ...
Oct 20, 2022•38 min•Season 3Ep. 187
You know your people are struggling with a problem, but they won’t engage with you in any of the content you create about it. They don’t comment. They don’t share. They don’t DM. On this episode of Content Creation Made Easy, we're unpacking WHY this happens & what to do about it. You'll learn the top 3 reasons this continues to be a struggle and how to get out of the endless "I'm creating but all I get are tumbleweeds & crickets!". We talk about: 1. The one mistake that's making you fee...
Oct 06, 2022•15 min•Season 3Ep. 186
You want to do a podcast, but you think... "There are SO MANY podcasts already out there! Who wants to hear what I have to say?" or... "It seems pretty time consuming. How do I do it anyway?" "Should I BOTHER?" So, I’ve invited Rosemarie Callender, podcast launch & systems strategist, to chat with me today to unpack alllllll the questions: Especially - drum roll please – the biggie: "Why does the world need my podcast!?" Rosemarie & I talk everything from tech to mindset to help you jump...
Sep 29, 2022•39 min•Season 3Ep. 185
Are you exhausted trying to keep up a MORE! MORE! MORE! content pace? A lot of what we're told about marketing is unrealistic & unsustainable! If you're suffocating under the pressure to keep up, then you can’t nurture your audience. And frankly, your audience can’t absorb everything you have to teach at one time. Soooo, if you’re a self-described “overthinker” with a LOT to share with your audience… But you're losing bandwidth & energy - wondering if this is all worth it... How can you ...
Sep 22, 2022•10 min•Season 3Ep. 184
Ever feel like you create something absolutely PERFECT to publish… Then “Whoosh!” It’s gone? Your Instagram story disappears after 24 hours… Your TikToks get lost inside the internet… Your emails never see the light of day once they're opened? Imagine if your content could stick around longer, be found by people easily, and attract people, no matter what’s happening with the algorithm gods? Ahhhh, sounds good! That’s why today on Content Creation Made Easy, we’re talking about getting more bang ...
Sep 15, 2022•35 min•Season 3Ep. 183
This content stuff is freakin’ hard for a LOT of peeps out there - “I can’t do what you do!” “I’m not organized.” “I’m a terrible writer/hate my voice/dislike video.” It’s easy to feel this way because there’s a LOT of information floating around out there… Sometimes it’s conflicting, or you don’t know who or what the hell to trust… We start to fall into this belief of, “I can’t do this.” Or, “I’m no content creator. I can’t keep up. I don’t know what I’m doing.” Today we explore how these thoug...
Sep 08, 2022•13 min•Season 3Ep. 182
It's inevitable: you WILL feel overdone with creating your content - no matter how many people you have on your team or how easy it is for you to create! This summer, my team realized we needed OXYGEN! So we intentionally decided to take halt creating new content: No social media, podcasting, blogging, or email. Today I'm pulling back the curtain on WHY this churn & burn happens to us, what to do about it - realistically - and how to trust yourself that you WILL get back on track... feeling ...
Sep 01, 2022•11 min•Season 3Ep. 181
You probably USE Pinterest for your real life – recipes, designs, outfits… It’s ideas, ideas, ideas all day long over there. But are you using it to wring the HELL out of your content capital + get a long-term results for your efforts? Enter stage left, Presh Rodgers of The Pinning Oasis! She shares ALL the gems in this conversation on Content Creation Made Easy! Listen to learn: *3 things to know to make Pinterest more effective **Why Pinterest doesn’t even care about YOU – and why that’s a goo...
Aug 11, 2022•36 min•Season 3Ep. 180
Since there’s no one right way to “do marketing” and no one right formula for creating good content that your particular audience craves, Creating good content for your marketing can feel slippery because nothing stays still & it’s all constantly evolving. However, one thing that doesn’t change in the marketing world is that people buy from people they know, like & trust… Which makes your goal with content marketing to connect with your audience – so they’ll come to know, like, & tru...
Jul 28, 2022•19 min•Season 3Ep. 178
Whatever kind of content you're creating…. Whatever networking, pitching, marketing, speaking you're doing.... None of it will work if you have a murky, fuzzed up brand messaging… Anything that’s unclear, takes too long to say or has people walking away from you going, “WHAT does she do?!” THAT is a foundational problem holding back your success! THIS is why you’re gonna be so excited after today’s podcast, when Jen speaks with Dr. Michelle Mazur. Michelle works with brilliant business owners wh...
Jul 21, 2022•33 min•Season 3Ep. 178
When Jen looked at her business hard in 2020, she saw a white woman talking primarily to white people. Creating an anti-racist, inclusive, diverse community was a priority for Jen – but if you looked at her business, you’d NEVER have known that. In 2021, Jen joined a 6-month coaching program on anti-racist leadership to examine her biases learn how to create more inclusive, diverse community. What she learned was: • inclusivity is a HUGE topic ranging BEYOND race & skin color – • she wasn’t ...
Jun 30, 2022•35 min•Season 3Ep. 177
Do you ever feel frustrated or unclear about WHO you’re talking to in your content? Is this group too narrow? That group too broad? This audience too specific? That one too general? Sometimes you wonder, “Does the audience I’m dreaming of even EXIST and do they care about what I have to say?!” The struggle is SO REAL when you’re trying to find that Exact Right Audience member - and it trips people up! That’s exactly why Jen invited Content Creator’s Studio client Sherry Harrod onto the Content C...
Jun 23, 2022•35 min•Season 3Ep. 176
You’ve got a marketing strategy, right? Maybe you’re going to do a FB ad campaign, write 2 blogs/week, and try & get 10 new clients into your program by next quarter. Sounds like a strategy, yes? No. Part of why marketing remains difficult is that people confuse marketing strategy with marketing tactics with marketing plans. They are NOT the same, and when we don’t understand the nuances, it hurts our efforts- no matter how much WORK we’re putting in! If you’ve felt exhausted by your marketi...
Jun 16, 2022•27 min•Season 3Ep. 175
Ugggg don't make me do those ideal client exercises everrrrr again! You already know your ICA, have a fictional character representing your people, and DO NOT EVER WANT TO LOOK BACK at that freakin’ thing again. Welp. We’ve got some unsexy news for you: There are MYTHS around the whole Ideal Client Avatar, Niche, Target Market – whatever you want to call it – And we need to talk about it. In fact – NOT talking about is keeping you in absolute marketing HELL. Here’s the thing: your audience, your...
Jun 09, 2022•23 min•Season 3Ep. 174
Let’s talk about how to speak to your audience so they will LISTEN.., We start by understanding what they want & need at deep-dive, scuba gear level - and then convey it with clarity. Our job is to share examples, stories, & words that speak directly to what your audience NEEDS & WANTS to hear… Sure, sure, Ok ok. But how do we do that? In this episode of Content Creation Made Easy, you'll learn: what to do to know your audience even better what they need to hear from you ways to turn...
Jun 02, 2022•23 min•Season 3Ep. 173
“IS ANYONE EVEN LISTENING TO ME?!” When we start our businesses – and even when we’re seasoned veterans – this is a questions everyone has asked themselves at some point in their marketing efforts! In a candid conversation on Content Creation Made Easy, life coach Allie Hill & I explore what to do when you’re wondering, “Am I talking to the right people? Are THESE my people? Who’s listening? Where are the RIGHT people??” Allie allowed me to interview her about the honest pain and ultimate po...
May 26, 2022•31 min•Season 3Ep. 172
Coupla things you need to know about using email as part of your marketing plan... (Whether you like email personally or not): It’s NOT dead. You’re not BOTHERING people with your emails It might be hard to believe, given the huge push of short-form video video video, but emails still a VITAL part of building a relationship with your audience. How’s your email approach working? How’s the relationship you have with your email community? In case you needed an email expert in your life, Jen’s got y...
May 19, 2022•32 min•Season 3Ep. 171
Whether you have zero ideas or you’re an endless fountain of them, you’ll benefit from listening to today’s episode. Today Jen unpacks 2 different type of idea generators - those who have ALL the ideas and those who have NONE of the ideas… No matter which you are, you’ll learn how to capture & use your ideas more easily & effectively… You’ll ALSO understand how to take those ideas & make 'em go further for you in your marketing - no matter which platforms you prefer to use. Listen in...
May 12, 2022•17 min•Season 3Ep. 170
Even though Jen is always searching for the Easy Button, she’s not always very good at finding it. (Are you?) If you'd like to create more ease with your content marketing...today's episode is up your alley. Since we NEED to create content & 'do' marketing... we've got to make it as simple & uncomplicated as possible to keep going! That's why in this week’s episode of Content Creation Made Easy, Jen explores WHY it’s so hard to find - much less HIT the Easy Button… HOW to think about you...
May 05, 2022•15 min•Season 3Ep. 169
Sheryl is filled with TONS of content ideas, but they ‘hover in her brain” - then, another thought floods in & then another… EVERYTHING seems important to write about - so before she can take action on the idea she’s already had, it winds up sitting in her brain, replaced by the idea that comes after it! This creates overwhelm & panic - knowing she’s NOT doing anything with the ideas is frustrating because ultimately, Sheryl isn’t serving her audience. In today’s Content Creation Made Ea...
Apr 28, 2022•32 min•Season 3Ep. 168
There are things I don’t like doing in my own content: creating REELS and pitching myself to the media. The dislike comes from pure fear - so I put myself through two experiments: Can I learn how to like Reels? Do I need to? And if so, will it have an impact on my business? Can I find a way to pitch & tell my story to media, journalists, & other content creators? And if so, can I do it in a way that feels good to me? In today’s Content Creation Made Easy podcast, I walk you through the d...
Apr 21, 2022•18 min•Season 3Ep. 167
Building an audience can take a looooong time, which is why you want to consider adding using other people’s platforms (OPP) to your marketing strategy! Remember - you’re an expert with a unique perspective - even if you can’t see it for yourself. That’s why today Jen interviews pitching strategist & expert Adela Hussain! Adela’s expertise & laser-sharp thinking will have your brain firing all the ideas of ways you can use what you’re already doing to pitch to the press - and beyond! Lis...
Apr 14, 2022•41 min•Season 3Ep. 166
What would make someone abandon a launch content marketing formula everyone knows “works”? If content, marketing, launching, funnels, & sales have you wondering about “Is this IT? Is this the way it HAS to be?” Today’s episode is gonna soothe your soul! Because - NO. It’s not the way it HAS to be. In Episode 164, Patty Lennon, intuitive coach, & Jen take a stroll down an honest, unpaved path talking about all things Imperfect Launching. Why Patty stepped off the “perfect” funnel path, fo...
Apr 07, 2022•43 min•Season 3Ep. 165
You've been there? The EXHAUSTION after you launch a new product or service? The absolute "I'm SO SICK of this THING" by the time you get to the open cart phase? Let's not even talk about the stress, the fear, and the waiting that you're dealing with! Here's the BIG question: Is it possible to make LAUNCHING easier, simpler? YES! When we put our CONTENT into play and let it do the heavy lifting for us! Meet launch strategist & copywriter Brenna McGowan. Today she's talking to us about ALL TH...
Mar 31, 2022•34 min•Season 3Ep. 164
Am I doing this right? Is this OK? I should.. What if... Maybe I need to think about... If you are OVER the OVERthinking that keeps you from taking action, getting your sh*T done, and living the life you dream about... Today's episode is for YOU. You will walk away knowing: Whether it's overthinking or perfectionism that's getting in your way (or is it something ELSE?) Ways to stop beating yourself up - and learn how to lean more into being YOU (in a way that feels really good.) How to "do conte...
Mar 24, 2022•36 min•Season 3Ep. 163
Like it or not, it’s not going away: short-form content! Reels, TikTok, YouTube Shorts are here to stay. Get used to it. But what if you hate dancing? Lip synching? Think you're too old for the nonsense? Can you still use this extremely popular content delivery method - which people spend HOURS consuming? YES. Let's talk about HOW & if it's RIGHT for you. Meet Short Form Video Content Expert, Nika Stewart! She & Jen dive into what to do if you’ve been avoiding this stuff forever… And how...
Mar 17, 2022•34 min•Season 3Ep. 162
