Why your marketing strategy isn’t working EP 175

You’ve got a marketing strategy, right? Maybe you’re going to do a FB ad campaign, write 2 blogs/week, and try & get 10 new clients into your program by next quarter. Sounds like a strategy, yes? No. Part of why marketing remains difficult is that people confuse marketing strategy with marketing tactics with marketing plans. They are NOT the same, and when we don’t understand the nuances, it hurts our efforts- no matter how much WORK we’re putting in! If you’ve felt exhausted by your marketing and it’s not working, it may be that you don’t have a strategy that’s aligned, tactics that work, or a plan that makes sense! Jen & her business bestie – marketing expert Claudia Schalkx – break down all the nuances of this topic in this episode of Content Creation Made Easy. You’ll get tons of examples to help you walk away understanding whether you need to focus on strategy, tactics, or plan – And create more ease in your marketing! www.jenliddy.com/toolbox Learn more about your ad choices. Visit megaphone.fm/adchoices