Today's the last episode of CCME for a while as we go on hiatus so I can work on some other projects in my business! BUT! I plan to be back :) I'd love for you to stay in touch, and the best way to do that is via my email list. Do that by grabbing my Backstage Brilliance Marketing Toolkit—normally $27—for $0! This toolkit includes 21 customizable prompts designed to help you create content that connects without putting yourself center stage. 🎁 Grab your toolkit at www.jenliddy.com/backstage and...
Jan 30, 2025•24 min•Season 3Ep. 254
Feeling burned out by “me-centric” marketing? You’re not alone. Many service providers want to grow their business without feeling like they’re constantly on display, waving jazz hands in front of an audience 24/7. That’s why Audience-Centric Marketing is such a game changer—it allows you to build trust and connection while centering your content on your audience, not on you. In today’s episode, I’m diving into one powerful Audience-Centric Marketing strategy: The Phases of Awareness. This appro...
Jan 16, 2025•18 min•Season 3Ep. 253
We're talking about a topic today that miiiiiight seem a little… Um. Unsexy? Boring? But stay with me, friend, because I promise you… We're talking about the unsung superhero of the content marketing world! It's the thing MOST of us are not thinking about when we create content, write our newsletters, and post that blog: HOW EDITING IS REALLY A SEXY BEAST. Okay, maybe not a sexy BEAST. But it's a vital part of keeping your readers from losing interest and ignoring you. Pssst - This is not Mrs. F...
Dec 19, 2024•33 min•Season 3Ep. 252
MMmmm, The Orgasmic Potato Technique made you curious, right? Leave it to a seasoned copywriter to make you look! Kim Kiel, a seasoned copywriter & brand voice expert with over 17 years of experience, unleashes her expertise today. Because... Even though AI has become our friend and may keep us from starting at a blank page… Writing GREAT copy still requires your brain. And there's no need to feel intimidated or put it off one more minute. Kim shares her recipe for writing tantalizing sales ...
Dec 05, 2024•26 min•Season 3Ep. 251
If you feel like sharing your ideas is way harder than it needs to be… Or you’re not sure how to sound like you instead of some compilation of everyone else... Then this episode of Content Creation Made Easy is gonna be your new bff. First up, I'm celebrating my 250th episode!!! <
Nov 21, 2024•24 min•Season 3Ep. 250
It's not like you need me to tell you how nurturing your audience develops trust & relationships. How it creates connection & value. And (dolla dolla bills...) it's the thing people often need before they hit the "BUY NOW" button. And. So. But. ALL THE TIME people tell me how much they struggle to nurture their EMAIL audiences… (Cuz this shit isn't easy!) I'm delivering you an expert who's got real-life ACTIONABLE advice to help you do exactly that! Meet Breanna Owen, an email expert &am...
Nov 14, 2024•37 min•Season 3Ep. 249
It can't only be ME who's felt exhausted by the constant need to create content, right? We all know it's something we 'need' to do & 'should' do - to grow our business, create trust with our audience, blah blah blah. But what happens when you feel BLAH about creating content? Whaddya do you do when you're on the edge of "I just don't wanna anymore"? It's a reality for anyone marketing their business. Because sometimes it's incredibly hard to stay motivated and keep going. This is why I invit...
Nov 07, 2024•32 min•Season 3Ep. 248
What is it about SEO that makes me want to run and hide? Just me then? So here's the thing: Turns out the Google machine is onto all of the humans using AI-generated content to churn SEO-rich material onto the internets. And they don't like it. So there's "new rules" you wanna weave into your content creation efforts to make SEO work for you - Today on Content Creation Made Easy, Laura Jawad, SEO specialist, reveals how to transform boring SEO into a personalized, human-centric strategy. (You kn...
Oct 31, 2024•30 min•Season 3Ep. 247
When you're an expert in your field who's done a LOT o' things to get where you are now… It's surprisingly hard to articulate what you do so other people 'get' it. That good ol' curse of the expert holds us back from being able to -Introduce ourselves at networking events (or even the freakin' grocery store)... -Write the "promise statements" for our programs -Sell our offers with clarity & ease -Make it easy for people to refer others to us… This is exactly what Kate VandenBos struggled wit...
Oct 17, 2024•32 min•Season 3Ep. 246
In one way or another, everyday I hear entrepreneurs say something like, "That's not working for me. I'm not gonna do it that way. I don't like it." You've probably already tweaked things in your own marketing approaches to fit you better. But after I recently I heard my friend Caryn Gillen speak about weaving values into your business… you KNOW my brain went to, "Hey! What about our marketing specifically?" So here we are. Caryn, a seasoned life & business coach helping coaches create freed...
Oct 10, 2024•33 min•Season 3Ep. 245
Ever wonder why your "Work with Me" page isn't getting any bites? Today we dive into this verrrryyy specific nugget on your website. Tracie Patterson, an experienced Sales & Offer coach, not only explains why most Work With Me pages don't work… She also offers a roadmap to turn yours into a client magnet. Trust me, Tracie's tips will save you a lotta frustration & help you crack the code to make your 'services page' irresistible. We dig into: Flipping the script: Work With Me pages are e...
Sep 26, 2024•38 min•Season 3Ep. 244
I've tried LOTS of things in this online business journey of mine, but when I heard about AstroStrategic Marketing & Planning… I LEANED IN. Being a curious nerd, I'm fascinated by new ways to make our marketing more easy, fun, and effective. So when I learned Sheri Moise uses astrological data to make business decisions more tactical and practical? I needed to understand. And, of course, bring it to you. Sheri's 25+ years' background in corporate product sales & marketing taught her that...
Sep 19, 2024•34 min•Season 3Ep. 243
**This is the second part of the conversation. If you missed Part 1, start there! What happens when the marketing of a program is so good that you can't resist it… Then you BUY the thing… But it wasn't what you actually needed? Or it didn't deliver what you thought it would? Or you didn't get the promised results? *This is real issue in today's online world and as marketers is what we're breaking down today on Content Creation Made Easy. To help us make sense of and process this issue, it's impo...
Sep 05, 2024•32 min•Season 3Ep. 242
What happens when the marketing of a program is so good that you can't resist it… Then you BUY the thing… But it wasn't what you actually needed? Or it didn't deliver what you thought it would? Or you didn't get the promised results? *This is real issue in today's online world and as marketers is what we're breaking down today on Content Creation Made Easy. To help us make sense of and process this issue, it's important to talk openly and cleanly about it, without slamming any program or person....
Aug 29, 2024•30 min•Season 3Ep. 241
Is it time to finally get that book out of your head and onto paper? You've got the idea, the IP, the framework, the drive, the desire to impact… BUT. If the whole "publishing world" feels like some vague, overwhelming, confusing place… How do you proceed? Enter: The New VOICE of Nonfiction. Because it’s no longer enough to tell a true story. Audiences need to be moved by your VOICE - aka, how you tell it. Now the question is… how will you use your voice to make an impact? Catherine’s Nikkel's V...
Aug 08, 2024•32 min•Season 3Ep. 240
Gotta admit, today my mind got shaken up a bit. Because Melissa Mitchell, YouTube strategist & coach, set me straight about this platform. A) I never thought of YouTube as a business asset. (Spoiler alert: it IS.) B) I equated being on YouTube with having to be a "YouTuber". (That's wrong.) C) I have a dusty YT channel and "no time" to use it. (Melissa debunked all my BS around the realities of this.) Here's the thing: making YouTube videos and using this platform is not for everyone, but is...
Jul 25, 2024•30 min•Season 3Ep. 239
Ever stayed at a party too long? When you know it's kinda over but it's been going great and so much fun that you don't wanna admit it's over? Yeah - this happens in marketing when a new trend or interesting tactic loses its novelty, then loses its effectiveness. It's bound to happen, right? The cool, innovative, new thing gets adopted by *everyone* and stops working. So, how do you get out before it's too late? Before it stops working and you're pulling your hair out (again), tryin' to figure o...
Jul 11, 2024•30 min•Season 3Ep. 238
What if you're boring? Wait! No, that came out wrong. What if YOU THINK you're boring? And you HAVE NO STORIES to tell? OR - what if you think your story is too "weird" or "unrelatable" What if it's too out there? And even if you had any stories, what if you're not good at telling them anyway? Yeah - welcome to the mind of most experts & service providers I meet. They all get the advice, "Just tell more stories". That's how you connect with your audience. That's how you grow your business. T...
Jun 27, 2024•33 min•Season 3Ep. 237
What if you don't have a M A S S I V E audience? Is creating content a waste of time? Do you need to keep building, building, building your audience before you can expect to make any money? NOPE. It's not impossible to create big profits when you don't have big audience numbers. Sooooo, okay. How do we do it if we don't have huuuuuuuge numbers? Stacey Brass Russell, business & life transformation coach, offers her point of view on this topic in today's episode of Content Creation Made Easy. ...
Jun 13, 2024•43 min•Season 3Ep. 236
Guest podcasting, teaching, & speaking are excellent approaches to your visibility strategy… And to be effective, you've gotta pitch yourself. Personally, I've received hundreds of terrible, horrible, no good, very bad pitches - and so has every other podcast host I've ever spoken with! And most pitch approaches are about sending BIG volumes for big results, but today's guest has an approach that's about sending FEWER pitches for more interviews! Let's ensure YOUR pitch is a great one with t...
May 23, 2024•42 min•Season 3Ep. 235
Sending emails to your list is about soooooo much more than simply sending emails. It requires strategy & craft. Is it taking you WAY too long & providing WAY too little ROI? Then today's episode is for you. Remember: the ultimate point of crafting & sending your emails is to SELL YOUR STUFF… Is that happening for you? When you're tired of writing & sending emails that don't help you meet your business goals and keep you in the 'friend zone' with your list… Then listen to Allison...
May 09, 2024•33 min•Season 3Ep. 234
Dallas Travers had a GREAT freakin' idea for a VERY large initiative she wanted to put into the world… It was an e-magazine that a bit of a 'disruptor' in the online space, with 3 main goals: 1. Offer coaches alternatives to outdated approaches 2. Provide space for underrepresented voices to be heard 3. Raise money to donate funds to a meaningful cause When I got my eyes on it, the first thing I thought while it was, "DAMN. This is a fantastic piece of content." The second thing I thought was, "...
Apr 25, 2024•30 min•Season 3Ep. 233
Did you have a teacher or professor who wrote all over your papers, leaving comments that made you think you're a terrible writer? Speaking to many, many business owners, I've learned soooooo many of us harbor a deep resistance to writing. For some it borders on a trauma that keeps them from putting their ideas out in the world. Especially when it comes to blogging - which is a great freakin' way to make the Google machine happy, attract your audience, and evergreen-ify your content… Blogging's ...
Apr 11, 2024•32 min•Season 3Ep. 232
Has LinkedIn made you yawn with its slog of dry job postings and phony baloney "congratulations" messages? (Just me then? Okay.) Well, in case you're LinkedIn curious but aren't sure whether it's worth it… Listen to this episode of Content Creation Made Easy where guest Tania Bhattacharyya shares her insights as a LinkedIn strategist, personal brand messaging expert & storytelling enthusiast who owns Lumos Marketing. 1. Tania saves us from the LI snooze factor with storytelling that breaks a...
Mar 28, 2024•32 min•Season 3Ep. 231
You've probably heard before that your About Page is about YOU…but it's not really about you AND it's FOR your audience/reader. WHAAAA? Yeah - it can be a little confusing. But! Don't ignore your About Page because it's where your website visitors spend MOST of their time! Let's ease-ify updating your About Page! Today, Brittany Herzberg, a SEO expert & copywriter shares her expertise in today's Content Creation Made Easy episode… After listening, you'll be able to: Craft a strategic About P...
Mar 14, 2024•32 min•Season 3Ep. 230
How long has "update website" been on your to-do list? Months? Years? It feels like a beast, right? It's an "I need an entire weekend to fix it" tasks that never leaves the list. You might think, "Ehhhh. How important IS a website in the age of social media and LinkedIn?" Ahem. It IS still important to have a great freakin' website, and it DOES NOT need to suck the life outta your life to make yours spectacular! Let the amazing Heather Frechette-Crowley, owner of Root Marketing, unpack EXACTLY h...
Feb 22, 2024•37 min•Season 3Ep. 229
When you can do "your thing" in your industry so easily that it's like it's breathing because it's just THAT natural to you… There's a mistake you're likely making. Here's the scoop: Experts it hard to convey the VALUE of what they do. Why? 'Cuz as an expert, YOU know exactly WHY your stuff is so valuable. NEWS FLASH: Your audience DOES NOT. I don't wanna be a jerk, but they don't care about what your service can do. They care about what your product or service can do FOR THEM. This episode is a...
Feb 08, 2024•18 min•Season 3Ep. 228
If "Write That Book"is on your list this year, you need to know something RIGHTNOW: a) it's a fantastic tool for business growth b) getting it onto the shelf requires support from editors and possibly a book coach. So, meet triple threat Ricki Heller, an accomplished author, developmental editor, and book coach! She sheds light on what you need to know to get your book into the hands of readers AND grow your business. We talk about the 1. crucial differences between developmental editing & b...
Jan 25, 2024•33 min•Season 3Ep. 227
With all your expertise, experience, & education, you have a LOT to say! Your goals are to impact & help many many many people with your insights, thought leadership, and body of knowledge. SO…that means, it's HIGHLY likely that at some point you've pondered this question: "Should I take everything I've got and turn it into a book?" GREAT Q! Today's episode of Content Creation Made Easy will help you navigate the reality of bringing a non-fiction book to life. In a delightfully honest co...
Jan 11, 2024•37 min•Season 3Ep. 226
Today we're taking storytelling one step further beyond the whys: we're going into the HOWS! Dive into a gold mine of actionable, tactical storytelling approaches so you can level up in your content game. I've got 4 "how-to" focused simple storytelling tactics that: 1. Make stories more FUN and SIMPLE and EASY for you to craft. Let's be honest: sometimes creating content feels like too much work and it's boring to talk about the same stuff on repeat. Fun & interesting content approaches are ...
Dec 28, 2023•18 min•Season 3Ep. 225
