You have a lot of ideas - and you just want them out of your head. But instead of it all coming together, you can’t seem to get them out into the world. Whatever it is: a program, a course, some content, a lead magnet - it’s all living in a swirl inside your mind… Why is this so hard? Why does it take so freakin’ long? This is the problem Jen explores today on Content Creation Made Easy - what to do when you’re filled up with ideas and they seemingly have NOWHERE to go! You’ll learn one of her f...
Mar 10, 2022•12 min•Season 3Ep. 161
Have you ever felt like hiding from your content because it feels too invasive or scary to share yourself with your audience? Are we supposed to give our audience a front row seat into EVERYTHING we do in our lives? What if we’re PRIVATE? What if we want a BREAK? Should we just give up, hide, or rage against the machine? No need. Today we talk about how to be both transparently ourselves - without losing our boundaries! Let’s talk about how it’s HELL YES possible to have both transparency AND bo...
Mar 03, 2022•12 min•Season 3Ep. 160
What’s the point of putting all your delicious content out in the world if no one’s gonna take a bite? You create content to CONNECT with your audience so you can EVENTUALLY convert them to customers… Let’s not pretend this isn’t a Big Freakin’ Deal - conversions are the REASON we’re in business. Making money from clients is necessary - otherwise we have, you know, an expensive hobby! So, today you’ll hear Jen as she coaches Matilda Buffum, a member of the Content Creator’s Studio membership. Ma...
Feb 24, 2022•31 min•Season 3Ep. 159
“I’m just not a good writer! So I hate creating content…” Ummmmm. Sound like anyone you know? Copywriting is not optional for creating content of any type - so if you lack confidence in this area, no wonder you find it all such a challenge! Is it possible to learn this stuff - without another certification or degree? And what if you’re not ready to hire a copywriter? Should you just give up? Come ON! No way! We’ve only got GOOD NEWS for you on this front… Meet Jazmine West, copywriter & stor...
Feb 17, 2022•39 min•Season 3Ep. 158
After suffering through the first half of winter FREEZING in her home office - complaining…frustrated…angry…and finally resentful… Jen finally went searching for a solution that didn’t cost too much and did the trick to solve the problem. She learned 3 lessons that - upon examination - she realized ALSO work with the top 3 content marketing problems she sees her clients struggling with all the time. Tune in today to get your hands on these 3 SMALL shifts that will create a HUGE, positive impact ...
Feb 10, 2022•16 min•Season 3Ep. 157
The outcome of our marketing content is far reaching and - unfortunately - often not immediately evident! We know we've gotta show up with our words, ideas, & insights…but too often it feels like a waste of time. How do we create positive ripple effects - for both ourselves & our audiences - and REDUCE negative ripple effects made by our choices when we feel like we're 'doing it wrong' or wasting time? Let’s be honest, sometimes we don’t making choices that work in OUR FAVOR. [We're huma...
Feb 03, 2022•12 min•Season 3Ep. 156
Two problems arise when trying to take action on your content: "I don’t know how to CONCISELY articulate what I do." "I don’t know how to say it in a way that ALSO gets my audience excited." No wonder creating content feels so tough! When it feels impossible to clearly express what you do, who you help, and why people should follow & hire you - well - you'd naturally want to avoid that! So how to stop feeling like you’re all over the place - OR that you say too much - or too little? Stop thi...
Jan 27, 2022•25 min•Season 3Ep. 155
Creating content INSIDE your programs? WHAAAA? When you finally launch your course, membership, or program - and you get the clients IN there… The need for content is STILL vital - but it changes a bit. Inside your programs, you need to build trust & relationships while communicating a LOT of information. It's very possible you might forget or assume something - and miss a chance to help your audience. The need for great content does not end at the checkout counter. This is why I asked digit...
Jan 20, 2022•43 min•Season 3Ep. 154
Do you feel invisible - like putting content out isn't even worth it? And...when someone asks you, "What do you do?" - do you stutter OR have a five-minute explanation? If feel like you're so generic that you're lost in the ocean of a million other YOUs... Then your brand message is too MEH! How do you go from MEH to YEAH!!! Messaging? That's what we're talkin' about today on Content Creation Made Easy: CRYSTALLIZING your brand message so you stop blending into the wall & being ignored by yo...
Jan 13, 2022•12 min•Season 3Ep. 153
There’s NO one right way to “do content”. We create a goal, decide on a strategy, and choose the tactics that feel best for us. But what happens when you get stuck in a vortex of “I don’t wanna!!”? When marketing + content feels like it’s too hard, too much work, and not working anyway? What about when you’re overwhelmed by all of the options & possibilities? This week, Jen explores how that wanting to give up is very real - and what to do about it instead of… **Burning down the business… **...
Jan 06, 2022•9 min•Season 3Ep. 151
Whether you’re inundated with content ideas or finding a topic to talk about feels like looking for water in the desert… we need to talk about making WHAT TO TALK ABOUT a lot freakin’ easier. Your words matter. What you say to your audience matters. And if you’re struggling with this aspect, it’s a part of your marketing + content strategy that will stop you from showing up fully & consistently. So! Wrap up December 2021’s theme of “Stay out of Burn Out” with 3 things to help you know WHAT t...
Dec 16, 2021•9 min•Season 3Ep. 151
This is one of the biggest marketing questions & struggles out there. Some entrepreneurs have SO much to say, ideas pouring out. The downside? Content topics crush them because there’s just TOO much to say… and not enough time to say it. The opposite situation is a very real problem: “I don’t know WHAT to say!” These people only see an empty pool and stress out because they can’t come up with anything to share & can’t develop their audience. No matter which one you are, today’s podcast w...
Dec 09, 2021•12 min•Season 3Ep. 150
When you become an entrepreneur, you quickly realize that no one is sitting in an office waiting to give you permission to try something new. So we wind up seeking insight, feedback, & validation for our ideas. Spending TONS of time & money on courses or systems that work for other people...but maybe not for us! This contributes to feeling exhausted in our businesses! That’s why this month, I’m diving into ways to stop burning yourself out, especially when it comes to content creation in...
Dec 02, 2021•13 min•Season 3Ep. 149
Your whole life, you've been told be more quiet. You're too much. TOO LOUD. To opinionated. No one wants to hear it...shhhhhh. STOP IT. You've never looked "quite right", haven't really fit in, & didn't sound like everyone else. But now - you have a business and you're SUPPOSED TO SHOW UP in public? With a persona and a brand and an opinion? "Create a platform!" they said. "Start your own show!" they said. Um. After a life of being told to pipe down, how are we supposed to do this? Especiall...
Nov 25, 2021•27 min•Season 3Ep. 148
Kristin always excelled at everything in her life: from grades to sports to law school to parenting. Next up: growing a business! When she joined Jen’s Content Creator’s Mastermind last year, she had no idea why this content thing was so freakin’ hard for her! She created clear goals, but Kristin was incredibly frustrated by not being able to activate on & achieve them. Why was marketing, content, and - as she called it - “doing the do” so damn hard for her? Turns out something deeper was go...
Nov 18, 2021•13 min•Season 3Ep. 147
I don’t want to ‘do’ marketing I hate social media I don’t want to make time for content If you feel tired simply thinking about marketing & content creation: Jen wants you to know: “I KNOW. I’m SORRY. It’s REAL.” When you’re in this place, YOU NEED A BREAK. Listen to today’s podcast for realistic small shifts to make marketing more HUMAN for you - so you can move beyond this exhaustion, overwhelm, resentment, & confusion! Learn more about your ad choices. Visit megaphone.fm/adchoices...
Nov 11, 2021•15 min•Season 3Ep. 146
Can you "do content" if you're highly introverted, think marketing feels performative, & are reserved or private? YES - but HOW? Today Jen talks to Ariana Joy, a copywriter who teaches us how to create copy, content, & messaging that's 100% customized & specific to YOU. YOUR specific personality, way of being in the world, and orientation to marketing! She uses Human Design, a kind of personal inventory or way of knowing yourself even better -to drive a marketing plan that feels righ...
Nov 04, 2021•45 min•Season 3Ep. 145
Have you ever jotted an email to your list while waiting for dinner to heat up? Or recorded an Instagram story in the car at school pick up? Don’t get me wrong - these tactics are NOT a problem unless you’re thinking this is your content marketing STRATEGY. But in order to get your audience to connect with - and eventually buy from you - throwing out a post, email, or podcast every now & again will not get you there. We have to make ROOM for content. Learn more about your ad choices. Visit m...
Oct 28, 2021•11 min•Season 3Ep. 144
What are the mistakes Jen made during her last launch? Well - she’ll tell you on today's episode of Content Creation Made Easy! She tried a leisurely, 6 week launch to make it easier - and that was the LAST thing it actually was. With her usual realistic, no BS style, Jen breaks down 3 things you MOST need to know to make sure your launch doesn’t exhaust you or deplete you. Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 21, 2021•16 min•Season 3Ep. 143
It’s scary to go from having an itch, desire, or dream to bring a THING - a course - a book - a product - into the world… It can feel ALIVE for you - a ball of energy asking to be brought into the world… SO you MUST DO IT, right? AND it’s incredibly scary - requiring courage that you might think you don’t have… If you’ve ever been there, you’re going to love this week’s podcast - an interview with author & intuitive coach Patty Lennon. Learn more about your ad choices. Visit megaphone.fm/adc...
Oct 14, 2021•35 min•Season 3Ep. 142
Today, Jen talks about the strategies she employs herself and what she teaches her clients: SUSTAINABLE, realistic content creation isn’t a fantasy. Sustainable content creation that actually works can be a reality for you! In this episode of Content Creation Made Easy, you’ll learn some easy shifts to make right away that’ll bring you into content alignment… So you can crush your content, instead of IT crushing YOU… Learn more about your ad choices. Visit megaphone.fm/adchoices
Oct 07, 2021•13 min•Season 3Ep. 141
You could learn everything there is to know about content, messaging, copy, and marketing - but no matter how much people learn or how many tools they have, they remain in STRUGGLE because planning is really hard for them! I'm talking to Nicole Culver, CEO of The Quantum Launch Program - and she's sharing with us how to move past the blocks around planning to move you quickly into a habit that helps to build business success. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 24, 2021•27 min•Season 2Ep. 140
If you feel like your words don't land with your audience - that you're invisible, they scroll by you, or don't open your emails - then there's probably a very easy solution: You're not 'speaking their language'. Let's talk about two foundational shifts you can make that will help not only content creation be easier - but all of your marketing & sales efforts too! Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 17, 2021•12 min•Season 2Ep. 139
People will tell you to “be authentic” in your content - but how do you do that - and how do you do it WELL? The thing is - “authenticity" is one of those words that means NOTHING if you don't know what your voice is. How are you supposed to show up “authentic” - meaning - like YOURSELF - if you're still flailing to find WHO YOU ARE in your content? Learn more about your ad choices. Visit megaphone.fm/adchoices
Jun 10, 2021•29 min•Season 2Ep. 138
We want to be visible online, but we just don't want people to see US. That's how Jen felt - and she used stock photos, memes, & Canva visuals in her content so her audience wouldn't have to see her. Keeping herself invisible online was slowing down business - but she was so afraid to put herself out there. What if people judged her? It was terrifying to learn how to be visible, to show up in photos that let her audience come to know her - but once she did, her business soared! Learn more ab...
Jun 03, 2021•14 min•Season 2Ep. 137
When you’re really good at a LOT of things in your business, you wind up doing ALL the things in your business… Because you think, “Oh, I can do this.” Or “It’s just easier for me to do it rather than hire or train someone”. And then one day you wake up & you’re exhausted from doing it ALL. And you wonder, how the hell can I grow if I’m already doing SO much & can’t keep up! This definitely is an exhaustion or depletion point that can help us fall OUT OF LOVE with our business! Learn mor...
May 27, 2021•34 min•Season 2Ep. 136
Today we're talking about the MOTHER of all things in our business… PRICING. If you criiiiinge when it's time to talk about pricing - because you're winging it…going by gut instinct, or looking around the market wondering what "you're worth" Then I'll bet you've struggled with this important aspect of loving your business! So - let’s get into it. I’m talking today with Jacquette Timmons, Financial Behaviorist - to find out why is pricing so hard? Learn more about your ad choices. Visit megaphone...
May 20, 2021•32 min•Season 2Ep. 135
When it comes to loving your business, we can’t forget this ONE huge strategy that makes ALL the difference: Getting the RIGHT testimonials & reviews! Too often, people leave us reviews that don’t actually help potential customers want to work with us. So here’s a mini-training from inside my Content Creators Studio membership program - called “Get the Right Reviews: How to let your audience love on your business”. Learn more about your ad choices. Visit megaphone.fm/adchoices
May 13, 2021•16 min•Season 2Ep. 134
“They” say that you’ve made it when you get your first hater - but what if your haters come from inside your friend or family group?! It happens - and the fear of haters & naysayers & eyerollers may be holding YOU back from growing your business and BEING SEEN! That’s why I interviewed Mary Kay Kemper - a woman who went from zero to millions, inside an industry that people LOVE TO HATE. Direct Marketing. AKA direct sales - or even network marketing or MLM (multi-level-marketing). Learn m...
May 06, 2021•31 min•Season 2Ep. 133
As entrepreneurs, there’s SO MUCH TO DO…even if you have a team behind you! The workload & mental weight can be crushing. PLUS the external noise about where we “should” be in our business… It can cause us to fall a little out of love with our businesses - or even a LOT out of love… Who’s setting the pace inside your business? What’s pushing you - and is it keeping you a little overworked? Do you have all the peace & time & energy you dreamed of? Learn more about your ad choices. Vis...
Apr 29, 2021•13 min•Season 2Ep. 132
