Quizzes do WAY more than attract new leads! EP 202

Suuure - quizzes are fun and light and airy... They are fan-freakin'-tabulous at attracting new leads, and they can even help you segment your audience to serve them better. But here's something I bet you don't know (because I didn't until I created a quiz from the inside of my business. and HO LEE CRAP...) Creating a quiz as part of your content strategy is like a VITAMIN for your business! When you craft a well-designed, reverse-engineered quiz, you will FER SHER attract an audience that's much more aligned for you.. BUT ALSO...You will learn soooo much that will serve your business in deep & long-lasting ways. Today, listen as Linda Sidhu, my favorite quiz expert, unpacks for us with GREAT generosity how to: Not only understand the different personalities of the people in your audience but also to... talk to them in a way that makes them feel at-home - so they become... muuuuuch more likely to convert to customers & students & clients! Beyond that - Linda & I discuss how creating a quiz makes you CLARIFY your business and your offers in an incredibly useful way so you can have more impact and longevity in your work. NOT ONLY ALL THAT - Linda shares the 3 mistakes she sees quiz creators make - and she breaks down WITH DETAILS how to avoid them!! There is sooooo much goodness inside this deep dive into how to create & use quizzes... It's SO much more than "just a great lead magnet" - which it is ;) Get into Linda's world with her Nail Your Quiz Idea here - https://www.lindasidhu.com/ And join her active & helpful Facebook group here: https://www.facebook.com/groups/813848232379718 **If you've found this podcast conversation helpful please leave a review on your podcast app of choice! It's your referrals and social sharing that truly helps us reach many more people - and save them from overly complicated content strategies!! THANK YOU! Learn more about your ad choices. Visit megaphone.fm/adchoices