Join us on an insightful podcast journey as we delve into the fascinating world of customer experiences. In each episode, we explore the various touchpoints where your potential customers intersect with your business and brand. Get ready to uncover the secrets behind these collisions and discover how they shape your customer journey. From initial awareness to the final purchase decision, we’ll embark on this exploration together, unveiling key insights and strategies to enhance your customer int...
Aug 22, 2023•35 min•Season 12Ep. 125
In this episode, we delve into the significance of identifying the various stages of the customer journey. We emphasize the importance of tailoring messaging, content, and communication to effectively engage and nurture leads throughout their journey. This insightful discussion serves as the first part of a compelling six-part series. Stay tuned for next week’s episode, where we explore the topic of recognizing touchpoints and interactions along the customer journey.
Aug 11, 2023•39 min•Season 12Ep. 124
12 years ago I signed up for Infusionsoft as a customer and built a single nurture sequence. That doubled my business in the first year. Fast forward to today and I'm now helping clients do the same thing. In this episode, I explain the mindset you need to achieve this and the dedication it takes to make it happen.
Aug 02, 2023•33 min•Season 12Ep. 123
In this podcast episode, the host discusses the importance of backlinks for online visibility and search engine optimization (SEO). The term 'backlink' is explained as a link from another website pointing to your website. The host highlights the importance of quality over quantity in backlinks, explaining that having numerous low-quality or spammy backlinks can negatively affect your online reputation. Ways to gain high-quality backlinks are explored, such as listing on directories, guest appear...
Jul 07, 2023•27 min•Season 12Ep. 121
Join us for an insightful conversation on the podcast episode “How to Increase the Value of Your Business,” where our guest, Wendy Brookhouse, shares her expertise as the creator of the Business Value Amplifier program. Whether you have plans to sell your business within the next 10 years or simply want to maximize its worth, this episode is a must-listen. Wendy dives deep into strategies and actionable tips that can help you enhance your business value. From identifying key factors that could b...
Jun 29, 2023•48 min•Season 12Ep. 120
In this podcast episode, Shaun Whynacht interviews Dana Ritchie, the founder of PaladinID, a company that helps businesses with their labeling needs. They discuss the importance of labels in various aspects of a business and the challenges associated with them. Dana shares his expertise in the labeling industry, emphasizing the need to consider factors like durability, application methods, and color requirements when choosing labels. He recounts a story where his team developed a specialized ink...
Jun 23, 2023•36 min•Season 11Ep. 119
In this episode, we had the pleasure of sitting down with Andy Allen, the cofounder of HikeSEO, to discuss how their platform is empowering average business owners to conquer the world of SEO. As many entrepreneurs know, Search Engine Optimization (SEO) plays a crucial role in driving organic traffic to websites and improving online visibility. However, for the average business owner, navigating the complexities of SEO can be daunting and time-consuming. Andy shares insightful strategies and tip...
Jun 20, 2023•53 min•Season 11Ep. 118
Welcome to "The Content Amplification Podcast," hosted by Shaun Whynacht. In this episode, titled "Shake The Snowglobe & Stand Out In Your Content," we dive into the challenges of creating impactful content in the digital age. Join us as we explore strategies to overcome discomfort and spark meaningful discussions in the online world. Shaun Whynacht, a seasoned content creator, shares his personal experiences and insights on navigating the ever-changing landscape of online platforms. He unde...
Jun 12, 2023•27 min•Season 11Ep. 117
In this episode, we dive into the world of Web3 trends and how businesses can adapt to it by leveraging the power of NFTs. Our guest Patric Chan shares insights on understanding NFTs beyond the speculation market and discovering opportunities as a creator. Most people have the impression that NFT is purely a financial instrument for speculating, but we explore how it is also a technology that can be used as “content”. As a creator, you’ll learn how to create your own NFTs and monetize your digit...
Jun 02, 2023•1 hr 46 min•Season 11Ep. 116
Welcome to this episode of the Content Amplification podcast titled "The Human Advantage: Unleashing the Power of Story in Business," In this episode, your host Shaun Whynacht sits down with a special guest, Mark Carpenter, acclaimed author of "Master Storytelling," to delve into the profound impact of storytelling on business success. In a world where the focus often drifts toward productivity and efficiency, we tend to overlook the significance of human connection and engagement. However, Mark...
May 19, 2023•1 hr 6 min•Season 11Ep. 115
In this episode, we dive into the world of client retention and explore effective strategies for keeping customers coming back to your business. We'll discuss the importance of building strong relationships with your clients, understanding their needs and preferences, and delivering exceptional customer service.
May 05, 2023•34 min•Season 11Ep. 114
As an author of five business books, the host of multiple podcasts, and the co-founder of an international digital marketing firm, Matt Rouse is a leading expert in the field of digital marketing. In this podcast episode, Matt shares his insights on how businesses can improve their marketing strategies in today's digital landscape. Specifically, he discusses how social networks are constantly changing their algorithms to determine what content to spread and how businesses can leverage these chan...
Apr 20, 2023•1 hr 17 min•Season 11Ep. 113
In this captivating episode, we sit down with Ashley de Tello, the founder and CEO of de Tello Publishing, to discuss the critical role your message plays in building a powerful brand. With her extensive background in international relations, economics, and political science, Ashley is passionate about making complex topics accessible and enjoyable for everyone. Her team of exceptional writers and editors shares this passion, working tirelessly to help entrepreneurs and aspiring authors transfor...
Apr 14, 2023•1 hr 5 min•Season 11Ep. 112
Are you looking for ways to boost your business growth? Are you considering paid advertising as a means to increase your reach and sales? Look no further! In this episode, we've got The Ads Tutor (Josh Lothman), a digital marketing expert with years of experience in helping businesses effectively use paid ads to achieve their goals. Join us as we dive deep into the world of paid advertising and learn the dos and don'ts of using paid ads to grow your business. The Ads Tutor will share valuable in...
Mar 31, 2023•56 min•Season 11Ep. 111
As a mother do you feel like your household is chaotic? Do you feel like you're losing control? Heather Greco felt the same way. When a personal issue unfolded she was forced to face this challenge head on and develop systems and processes in her life to overcome them. Since then she has made this info a business and has helped mothers do the same in their lives. Her website: https://chaosncookies.com/ About Heather: Following the crumbs in the chaos is a full-time job as a Productivity Coach. A...
Mar 25, 2023•1 hr 5 min•Season 11Ep. 110
The first 7 days you get a new client is absolutely key to making them love their experience with you. Plus it greatly impacts the chances they refer you and stick around long term. In this episode, I share an experience I recently had with my chamber of commerce and how they missed a huge opportunity to make my new member experience great.
Mar 02, 2023•57 min•Season 10Ep. 109
Join us as we dive into the topic of Artificial Intelligence and its impact on the world of marketing. With advancements in technology, there is a growing concern that AI generated content may soon overtake traditional marketing methods. But what does this mean for brands, marketers and consumers? In this episode of Will AI Content Take Over The World , we will discuss the pros and cons of AI in marketing, explore the current state of AI content creation, and examine the future of this rapidly d...
Feb 05, 2023•33 min•Season 10Ep. 108
Consumers are very savvy these days when it comes to seeing through marketing BS. It's becoming harder and harder to get them to feel like you are being authentic. In this episode, I talk about the importance of reviews and how to approach your outreach in a way that doesn't feel like a sleezy used car salesman (sorry to all the sleezy used car salespeople...) Link to E-Webinar: https://www.ewebinar.com?via=shaunwhynacht Link to NiceJob: https://nicejob.grsm.io/ShaunWhynacht Link to Keap Demo: h...
Jan 30, 2023•1 hr•Season 10Ep. 107
When asked what should you focus on for 2023, my guest Dmitrii Kustov quickly said, "understanding your data". His Houston based marketing firm only works with clients who is willing to put data before feelings. We discussed that you should do in 2023, what to avoid and how this data can really make a big difference in your marketing this year. Check out his company at: https://www.regexseo.com/ Resources Mentioned In The Show: https://www.bluecowmarketing.ca/ewebinar https://www.bluecowmarketin...
Jan 13, 2023•53 min•Season 10Ep. 106
I found an amazing tool called Motion that has blown my mind this week in how it keeps me on task and I don't lose track of items I need to complete.
Jan 06, 2023•23 min•Season 10Ep. 105
Wow, it's been almost a month since I had an episode to publish. Why? because I have been sick from Covid to the Flu and was really feeling down and out. Both physically and also with motivation. Then this week something happened within one of my client's Keap accounts that sparked some excitement back in me and turned my outlook around.
Dec 16, 2022•31 min•Season 10Ep. 104
In this episode, I had an in-depth interview to learn how Amy Murphy from www.everythingamy.ca was able to grow her business over the years. From network marketing, publishing a book, audiobook, and course, to acting and even paranormal investigating. During this episode, you'll be inspired and understand that life is a journey and there are many ups and downs. To learn more go to https://www.everythingamy.ca
Nov 25, 2022•1 hr 35 min•Season 10Ep. 103
You may be wondering how you pitch your free webinar. If that's the case, then this episode is for you. I will break down a concept called content staircasing that will help you understand where you might be going wrong in your podcast promotions.
Oct 27, 2022•50 min•Season 10Ep. 102
An experience with my son this morning got me thinking about beliefs and what they mean in your content and your business. Do you truly believe that what you are putting out into the world is or can make a difference? Do you believe that when you wake up and put your feet on the floor each and every day that you are positively impacting the lives of others? In this episode we dive into your beliefs as well as how you should view the content that you are creating. Resources mentioned: https://you...
Oct 13, 2022•54 min•Season 10Ep. 101
The biggest breakdown that happens in the growing of an email list is....THE EMAILS. Yeah I know right! you have all the intentions of building your list and you then have an auto reply thanking them for subscribing but then what...nothing. You draw a blank, you don't know what to say and it leaves you standing around like "Steve Urkel" from the 90's sitcom Family Matters saying "Did I Do That?" Well in fact you didn't do that...you did nothing. Let's change that right now and spend the next 23 ...
Sep 30, 2022•54 min•Season 10Ep. 100
The everlasting debate about SEO is that, does it make a difference with the way the internet is working. Do you really have control to make a difference in how your content shows up unless you have a super crazy budget and a team of stealth ninjas behind you? Great question. Today's guest is Jason Berkowitz from breaktheweb.agency and we dive into some very valuable SEO topics in the show. Resources mentioned in the show. Our sponsor: EWebinar - https://www.ewebinar.com Our Tools https://www.bl...
Sep 23, 2022•1 hr 1 min•Season 9Ep. 99
In this episode, I'm going to share my process for selecting guests for my podcast. Also give you tips on what you can do to ensure a smooth transition from interest to booking. We also talk about a cool tool called "Rabbit Loader" Find more tools at https://www.bluecowmarketing.ca/tools
Sep 05, 2022•29 min•Season 9Ep. 97
If you've been following the dialog in Canada this week around the dismissal of Lisa Laflamme, you will know there is a strong public support for her and that CTV's decision was sexist. This is a huge movement and a few Canadian brands have jumped on board for support. I felt it was worth talking about it from the side of when should you use your brand to support messaging and movements.
Aug 27, 2022•39 min•Season 9Ep. 96
In this episode, I share a story about taking my son to the fair and how that experience has a lot of lessons parallel to running your business. Also the importance of doing something you're still passionate about. This episode is sponsored by: EWebinar - Learn more at https://www.bluecowmarketing.ca/ewebinar Want to see the tools we use in our own business? Go to https://www.bluecowmarketing.ca/tools
Aug 04, 2022•40 min•Season 9Ep. 95
For most business owners you have the basic google analytics on your website so you can see how many people have come to your site and what pages they have visited. You're only scratching the surface of what this can do for you. The key is how you plan and set it up. Chris Mercer from Measurement Marketing is here to share his process on what you should be doing to improve the power of your data. Free Toolkit: https://MeasurementMarketing.io/amplify Our Tools: https://www.bluecowmarketing.ca/too...
Jul 22, 2022•1 hr 17 min•Season 9Ep. 94
