When Should You Use Your Brand To Support Social Opinions?
Aug 27, 2022•39 min•Season 9Ep. 96
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Episode description
If you've been following the dialog in Canada this week around the dismissal of Lisa Laflamme, you will know there is a strong public support for her and that CTV's decision was sexist.
This is a huge movement and a few Canadian brands have jumped on board for support.
I felt it was worth talking about it from the side of when should you use your brand to support messaging and movements.
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