I find that many business owners who are beginning advertising online focus on building the ad for the platform and then think about what they can promote vs what they need to promote and how will that fit on the platform. Links Mentioned In The Show https://www.bluecowmarketing.ca/tools/ https://www.bluecowmarketing.ca/ewebinar
Jul 15, 2022•45 min•Season 9Ep. 93
Today's guest is Tyler Hayden, he is a professional speaker, coach, and trainer who has self-published 26 books in 26 years. He is here to share his experience and tips on how you can leverage the power of self-publishing to grow your business and brand. Learn more from him at https://www.tylerhayden.com Learn more about eWebinar at https://www.bluecowmarketing.ca/ewebinar...
Jul 08, 2022•1 hr 3 min•Season 9Ep. 92
The overwhelm small business owners face when it comes to creating content for their business on social media is a real struggle. We are going to explain in the next 33 minutes that it doesn't have to be that way. Hannah Acosta from Ugly Mug Marketing is here to break down what you really need to focus on to show up consistently without being a prisoner to the platform. Learn More At: https://www.uglymugmarketing.com/ Watch Hannah's Webinar Replay - https://www.facebook.com/watch/live/?ref=watch...
Jun 24, 2022•1 hr 14 min•Season 9Ep. 91
Trust plays a major role in how your prospects see your brand and business. It's very easy to lose trust in your market by doing little things you probably aren't aware are hurting you. In this episode, we dive into what you can do to build trust and a stronger relationship with your audience. This podcast is sponsored by: eWebinar https://www.ewebinar.com/?via=shaunwhynacht
Jun 17, 2022•36 min•Season 9Ep. 90
Erika Zeigyte is the founder of Prosana, a consulting and recruitment firm that helps marketing and e-commerce brands find remote team members as well as build foundational systems for their business. https://theprosana.com/ https://www.linkedin.com/in/erika-zeigyte-7a9446122/
Jun 10, 2022•43 min•Season 8Ep. 89
eWebinar Cofounder and CEO, Melissa Kwan, has spent twelve years in startups and built three successful companies without venture capital backing. Her previous startup, a real estate tech company, was acquired in 2019. As a revenue-driven founder specializing in sales and business development, she has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm...
Jun 03, 2022•47 min•Season 8Ep. 88
Mark is a serial entrepreneur and lover of marketing, developer of thought leadership brands and founder of Content Callout, the B2B content marketing agency. He is the co-host of the two incredible podcasts The Content Callout (about B2B content marketing) and Negotiations Ninja Podcast (one of the top negotiations podcasts in the world). Mark is an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world and he has been...
May 27, 2022•49 min•Season 8Ep. 87
What is SEO and how do you start to understand all the pieces that go along with it. In this episode I speak with Brandon Leibowitz an SEO expert who breaks down what you need to know about SEO. Brandon Leibowitz runs and operate SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc. Get his free masterclass: https://seooptimizers.com/gift/...
May 20, 2022•48 min•Season 8Ep. 86
In this episode, I speak with Scott Moran, Co-founder of SamCart. We discuss the proper way to approach digital products in your business and what's holding you back from growing your bottom line without them. Get a demo of SamCart Here : https://shaunwhynacht.com/recommends/samcart-demo/ Check out CreatorU : https://shaunwhynacht.com/recommends/samcart-creatoru/ =================== This podcast is sponsored by eWebinar | Designed for customer success and marketing teams, eWebinar delivers the p...
May 13, 2022•1 hr 6 min•Season 8Ep. 85
Last week I helped a client set up and launch their virtual event. The results of the email nurture were interesting to me and I want to share them with you in this episode.
May 01, 2022•19 min•Season 8Ep. 84
In today's episode, there are 3 things that I come up against weekly that are pet peeves. You may either know of some of these, or you do some of these in your business.
Apr 22, 2022•19 min•Season 8Ep. 83
About my guest: Meera is an email marketing strategist and 3X Amazon Best-selling Author of the books The One Hour Content Plan, The Blog Startup & But I’m not an Expert!. She is also the publisher of MeeraKothand.Com, an award winning site listed as the Top 100 sites for solopreneurs in 2020, 2018 and 2017 and the popular CREATE Planners. Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small busi...
Apr 15, 2022•59 min•Season 8Ep. 82
Do you really know what the first footstep your prospects need to make to begin your sales journey? Many don't and that's where one of the biggest improvements in your business can come from.
Apr 01, 2022•18 min•Season 8Ep. 81
Consistency is key to everything you do in life. Buy why don't we do that with our content? We should. Our guest has taken this to a new level with emails. He sends out an email every single day to his list. https://www.andrewbryder.com
Mar 25, 2022•1 hr 7 min•Season 8Ep. 80
Money drives a lot of business decisions (both good and bad). That relationship and understanding of your money is key to your growth and success. Wendy Brookhouse, founder of Black Star Wealth and creator of The Total Wealth Accelerator breaks down this money topic today and shares how she has streamlined her business model with simplicity and content. Take the diagnostic that Wendy speaks about at https://www.totalwealthscore.com
Mar 18, 2022•1 hr•Season 7Ep. 79
There is not excuse these days for not understanding what your audience wants. Today's guest is Mike Maynard, founder of NapierB2B . Mike is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment.
Mar 11, 2022•52 min•Season 7Ep. 78
Dr. Amanda Barrientez - known as "The Money Healer" - is the founder of NFA - No F^%$ing Around - Money, the host of the NFA Money YouTube Channel, the creator of The Money Blocks Profile™, and has been featured on over 100 podcasts. Dr. Amanda’s 3-step NFA Money Formula™ gives entrepreneurs the roadmap to confidently attract easier money into their business. After going from food stamps to building a 6-figure business fast, she’s been on a quest to teach entrepreneurs how to uplevel their money...
Mar 04, 2022•1 hr•Season 7Ep. 77
The world is under attack!!! The Russians are coming. Well, we hope not but it's a realistic concern. In this episode, I speak about how you can secure your online accounts to minimize your security risk. I mention Sucuri Two Factor Authentication SSL (Security Certificates) LastPass
Feb 25, 2022•26 min•Season 7Ep. 76
These days, there are almost too many tools and ways to market your business. Finding out what actually works to grow your customer base, automate as much as possible, and spend more time doing what you love (in your job or life) is critical. Kelsey Johnson is the product marketing manager at AWeber, which offers email marketing, landing pages, and automation. Kelsey is a self-proclaimed technology nerd who loves finding easy ways to help businesses sell more with the right marketing. Grab a fre...
Feb 18, 2022•56 min•Season 7Ep. 75
Kristin is an entrepreneur-enthusiast who lives by the mantra "work less + make more". She enjoys helping entrepreneurs ditch vanity metrics for true, profitable connections. She's the CEO of YesBoss, a agency that helps entrepreneurs elevate their visibility + influence as a podcast guest, so they can scale their business without becoming a full time marketer.
Feb 11, 2022•1 hr 9 min•Season 7Ep. 74
Stop overcomplicating the work you do. The more steps you add to your process, the harder it is for your audience to understand. This causes them to have comprehension burnout.
Feb 04, 2022•23 min•Season 7Ep. 73
You've heard the word mastermind before I'm sure. However, do you really know what that means? What can it do for you personally and professionally and also could it help you generate more to your bottomline. This episode I have Liz Scully as my guest. She is a mastermind of masterminds and is EXTREMELY passionate on the topic. If you want to learn more about how to develop your own mastermind, she has set us up with our own page for her program at https://www.rethinkcentral.com/bluecow...
Jan 28, 2022•1 hr 15 min•Season 7Ep. 72
In 1989 Madonna released her single "express yourself". Here in 2022, it's time for you to do the same in how you present your message online. Here is then link to the video I mentioned in the show: https://www.youtube.com/watch?v=d2wrsgEMXro
Jan 21, 2022•19 min•Season 7Ep. 71
You've created an amazing piece of content, now what? How do you get the most reach out of it? In this episode, I speak about a video by Ross Simmonds where he shares what you should be doing with your content to promote it. Get the checklist at https://www.bluecowmarketing.ca/contentchecklist
Jan 14, 2022•32 min•Season 7Ep. 70
You've heard it many times that content is king. While this is true, it's not the only thing that makes it king. Quality content is the ultimate king. James Scherer is the VP of Growth of Codeless, a content marketing agency working with unicorns like monday.com to drive growth through content at a huge scale. James and I had a great conversation about this very topic on today's episode.
Jan 07, 2022•55 min•Season 7Ep. 69
This is the last episode of 2021 and next year is right around the corner. In this episode we break down the trends you need to be aware of in 2022.
Dec 31, 2021•41 min•Season 6Ep. 68
This is our Christmas episode, so we each have 5 gifts of the best free tools you can use in your business to help you grow.
Dec 24, 2021•54 min•Season 6Ep. 67
Just because you are busy doesn't mean you are being productive. This is a common feeling people associate with productivity. Then it's time management skills. We cover all this in today's episode also a little PC vs Mac banter at the end. Learn more here: https://www.bluecowmarketing.ca/learn/
Dec 17, 2021•43 min•Season 6Ep. 66
Simply put, a sales process is a series of repeatable task used to move a prospect from a lead to a customer. We had a great discussion about how you can develop your own sales process and what to include. More great articles here: https://www.bluecowmarketing.ca/learn/
Dec 10, 2021•32 min•Season 3Ep. 65
Youtube has huge potential for brand awareness and effectiveness when it comes to nurturing your audience. In this episode we discuss the key elements you need to consider when using Youtube to drive sales for you business. Find more helpful articles at https://bluecowmarketing.ca/learn
Dec 03, 2021•34 min•Season 6Ep. 64