The Content Amplification Podcast is focused on you and giving you tangible and real life advice for your business content marketing. If you're doing a podcast, webinars, videos or blogging or live events then this podcast should be on your subscription list.
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To learn more about what we do and get more helpful resources, check out https://www.bluecowmarketing.ca/learn
You have an Instagram account and you want to use it to grow your sales? Do you keep posting about a sale? NO. In this episode, Shaun talks about ways to build interest in your product, service and brand without being a cheesy salesperson on Instagram.
People are impatient and they want information immediately If that's an answer to their questions about a product or service, or a tech support request. The use of Chatbots & Live Chat has been increasingly popular in small business. This episode we look at these two topics.
Selling products both online and in person is different these days. There are many different factors that come into play when someone decides to commit to a purchase. In this episode, we speak exactly about this topic.
It's important that you educate your audience with the content they consume. This episode will help make sure you're doing it right! We discuss the challenges most people face when coming up with content or their marketing.
If you've been on a sales call with a prospect for any amount of time, you know that they will have objections. In this episode, we look at the most common objections and how to overcome them.
Is print dead? We discuss the pros and cons of using printed material and advertising in your business.
What are you waiting for? Get your sh*t together, and get to work. Do you want to be more productive? Productivity can seem like a really hard thing to achieve. But there are some simple steps that will make it easier for you! 1) Write down your goals and work on them every day, no matter what! 2) Make a schedule and stick to it as much as possible so you know when all of your tasks are due. 3) Reward yourself after accomplishing something big with something small (like taking five minutes off o...
When developing a product whether it be a service, product, or course, you should look at an MVP format. Minimal Viable Product will help you not waste time but allow your customers to shape the direction and need for what you "think" they want. In this episode, we speak with Adrian Tobey from Groundhogg.io about this very process.
The time it takes you to respond to an inquiry to your business could very well be one of the biggest reasons your business is not growing. In this episode, we talk about the importance of response times.
A business is infected with the cancer of 2-minute tasks whenever a business owner finds themselves thinking, or saying: “I’ll do that. It’ll only take 2 minutes.” The topic "Cure the cancer of two-minute tasks" will help business owners minimize the cancer of 2-minute tasks and give their business a fighting chance against it spreading. Check out Macanta at https://macantacrm.com/ Peter's Book: https://www.amazon.ca/Barefoot-Business-Systems-Attract-Customers/dp/1781332584...
The AIDA framework (Attention, Interest, Desire & Action) is a foundational way to approach your marketing. We talk in-depth about this in this episode.
Your business can live or die from reviews. So how do you get them? When is the right time to ask? What do you do when you get a negative one? This episode is all about this very important topic.
Let's face it. Not all clients are a fit for you. Sometimes, it's not until you start working with them that you realize this. All too often, people wait too long to end that relationship, sometimes never at all. In this episode, we talk about understanding the red flags and when should you fire your client?
Delegation is a task that will be helpful in you being able to streamline and scale your business. In this episode, we talk about this and how you can implement it.
There are. variety of mistakes we see business owners making over and over that they are not aware of and they have a negative impact on their business. In this episode, we talk about those in detail. To learn more about automating your business go to https://www.bluecowmarketing.ca/automate
Summer is just about over and it's now time to begin to think about December. Many businesses owners wait too long to plan their holiday promotions and that leads to less than creative ideas, rush and stress. In this episode we talk about this very topic. To automate your business go to: https://www.bluecowmarketing.ca/automate
It's OK to use other people's content on your social channels. I know it feels like cheating, but in reality you're just doing what everyone else is doing and the only difference is that you're being honest about it. Do you think any of those big companies are making their own videos? No way! They all buy them from stock footage sites. You can too, and nobody will ever know unless they do a deep dive into your YouTube channel. In this episode we talk about how to use OPC (Other People's Content)...
You're not alone. You've been trying to stand out in the business world for years, but you just can't seem to do it (or at least you think you can't) You want people to know your name and not forget what you do or who you are, but instead of that happening, they just don't even notice you at all. They see other companies with flashy logos and products that wow them as much as a new iPhone every day, so why would they care about yours? It's time for something different because those days when you...
You might be thinking, "oh I'm not really the type of person to take risks." But let me tell you something, if you are an entrepreneur then you have taken a risk. It's time for us all to stop being afraid and start taking risks because that is what will make us grow in business. It's hard to believe but there was once a time when people were too scared to try new things and this fearfulness led them into poverty. Nowadays, we can't afford that anymore so it's up to each one of us as individuals ...
Follow Up, Follow Up, Follow Up. These are essentially the 3 steps to success in growing your business. In this episode, we talk about how you should focus on follow up with your clients and prospects. https://www.bluecowmarketing.ca/automate/
Do you feel disorganized in your business, in your marketing. Can't find out where you are at with your projects? This disorganization is killing your productivity and your bottom line.
Are you struggling with what to invest in your marketing. How much money should you spend? What's the time commitment? These are all very much great questions that are answered in this episode.
We see it all too often, business owners are ignoring their social media. Not putting enough attention into it because they don't think it has value or will give them a return. This is a BIG MISTAKE. You NEED to have a social presence. Book Your Social Consult Here: https://keap.app/booking/jodyreid/social-media-onboarding
Scaling your small business doesn't have to be hard, it just needs to be smart. In this episode, Jody and Shaun speak about the important factors that play into scaling your business.
We all know those difficult clients that we've had in our business. This episode is about the lessons we have learned to make working with clients "less difficult".
Failure is a part of life, business, and the world. In order to have success, there needs to be a failure. Otherwise, what is success but not the opposite of failure? This episode Jody & Shaun dive into how failure can shape the what you do in your business.
Allan Miles is a serial entrepreneur 5,6 & 7 fig business builder, Dad to 5 incredible children. Organic marketing, sales and process lover. Committed to helping 20,000 entrepreneurs grow, stabilize and scale their online businesses this year. Learn more at: https://Allanmiles.com
Matthew Turner is a British author who wrote his latest book, ‘Beyond The Pale’ on the back of interviewing hundreds of successful entrepreneurs, authors, investors, and thought-leaders. As well as writing his own books, Matthew ghostwrites both articles and books for other successful entrepreneurs and thought-leaders, in-between spending time with his two children. https://beyondbook.co/
There are many tasks you're doing in your business each and every day, week and month that can be automated. Once automated you will gain back that time to focus on more revenue-generating activities. Want to talk about getting automation to work for your business? Go to: https://www.bluecowmarketing.ca/automate
We had a last minute reschedule of our guest for today's episode, so Jody decided, why not interview the host of the show. We flipped roles and Shaun was the guest as Jody asked all the questions. We talked about the Blue Cow Marketing Journey and what challenges Shaun had to overcome in business over the last 40 years. (There was also a bald joke in there too - Thanks Jody)
