Why is the visual side more compelling? In this episode, Simon Bowen, Creator of The Models Method , joins Michael Zipursky as they talk about improving sales and helping businesses communicate a winning strategy by using visual thinking and models. From a career in electronics to developing models, Simon shares his journey to becoming the Models guy who helps the primary buyer sell the solution to his organization. Learn how to win in the consulting sales games using visual thinking and models ...
Sep 07, 2020•45 min•Ep. 153
Many of us write but fail to get the traction we want for our business or brand to thrive. In this episode, Michael Zipursky talks with Dan Rockwell , the author and owner of Leadership Freak , to share with us his success story of building a world-class leadership consulting practice from writing. He talks about his writing process, how he consistently creates content, and how he drives people to view and consume his content. On the other side of it, Dan then shares his view on leadership, coac...
Aug 31, 2020•27 min•Ep. 152
Planning to scale and grow your consulting firm? You might as well prepare to undergo all the changes that go with it, especially when it comes to your role as a leader. In this conversation between Michael Zipursky and management consultant and strategic business coach, Bruce Eckfeldt , you will find that scaling your company means recognizing and addressing the limiting constraints to growth – even if that constraint is you. Educated as an architect, Bruce took his designer’s brain out of the ...
Aug 24, 2020•29 min•Ep. 151
Do you own a business, but finding it hard to break past revenue plateaus? A lot of business strategies claim to make your business grow and increase your profit margins. Unfortunately, most of them don't work, wasting your time and money. Josh Long joins Michael Zipursky on today’s show to share his Bottleneck Breakthrough Method. A self-labeled coachsultant, Josh helps businesses identify the bottlenecks in their businesses and cross that seven-figure mark. Tune in to this episode to learn how...
Aug 17, 2020•37 min•Ep. 150
The right words at the right places can win you the right clients for your business. This is what copywriting is all about, and Alex Cattoni , the Founder of The Copy Posse , is an expert in it. Through her unique skills in lead generation and writing high-converting sales copy, Alex has helped scale multimillion-dollar brands, including such names as Shopify, Mindvalley, and Numerologist.com. Ditching law school, Alex went to Malaysia in 2008 to accept a gig at Mindvalley, one of the world’s le...
Aug 10, 2020•36 min•Ep. 149
It is one thing to build a network; it is another to make it world-class. In this episode, Michael Zipursky sits down with keynote speaker and author, Kaihan Krippendorff , to share with us his journey from working at McKinsey & Company to founding his own growth strategy and innovation consulting firm, Outthinker . At the core of his story, Kaihan shares some strategies that helped him build his world-class network, Outthinker Strategy Network . He talks about the models they have in place ...
Aug 03, 2020•24 min•Ep. 148
With stiff online competition, one of the ways you could rise above is by showing up at the top of search engines. Nevertheless, this goal has been proven by many to be really tough to achieve. While that is the case, it does not mean it is impossible. In fact, in this episode, Michael Zipursky brings someone who can help you rank on the first page of Google. He interviews Stephan Spencer —a top SEO consultant and expert—to give an SEO 101 for consultants, sharing some great tips and tricks to b...
Jul 27, 2020•53 min•Ep. 147
Every business has a voice – a unique and complex message, a way that message is delivered, and the target receivers of that message. The way you communicate can make or break your relationship with your customers. Finding your business’s voice is a sure way towards consistent, effective communication. Business voice coaching is the forte of Ken Welsh , who has been working as a professional communicator for three decades and as a coach since 1999. His rich experience in this field has given him...
Jul 20, 2020•29 min•Ep. 146
As consultants, we want to not only achieve our potential but to exceed it. We want to create great results, success, wealth, and have a real impact and serve at the highest levels. However, there is often a disconnect between our thoughts and actions. We want greater wealth and higher levels of success, yet act from a place of scarcity, and that’s one of the things that really hold us back from achieving all that we want. In today’s episode, Michael Zipursky shares how you can become aware of t...
Jul 16, 2020•16 min
People look at adversities as mere problems that hold us back from getting to where we want to be. But really, these obstacles and challenges are what build us as better people. Joining Michael Zipursky on the show today is Tony Hughes to talk about how adversities build resilience in people and lead them to be better businessmen. Tony is a leading professional selling educator and is highly recognized in sales leadership. Listen in as he talks more about achieving consulting sales success durin...
Jul 13, 2020•38 min•Ep. 145
As an organization grows, so does the need for a whole army of leadership positions that need to be filled with capable individuals who can work with independence and initiative. Leadership consulting helps people develop their management and leadership skills and thrive in fast-paced environments. Award-winning coach, speaker, consultant, and author Melanie Parish has been in this business for many years, working with organizations ranging from a Fortune 50 company to IT startups. Joining Micha...
Jul 06, 2020•35 min•Ep. 144
Building a successful consulting business may seem tricky for many, but that shouldn't be the case. Most of the time, what lies behind achieving that goal can be as simple as having a good understanding of the fundamentals. With the right things in place and focusing on the right areas at the right time with the right people, success could never be far off. Sharing his wisdom and experience on business development, Jim Barnish Jr. , managing partner at Morgan Hill Partners , joins Michael Zipurs...
Jun 29, 2020•39 min•Ep. 143
Many of us tend to think of success as a far-off thing. We look at it like it is only confined within the future, with a bunch of short-term goals that we still have to get through first. But what if you could actually get to your long-term and future goals faster than that? In this episode, Michael Zipursky goes solo to share with us how you can do that with great strides. He shares how you can optimize your business model to start seeing results significantly faster. Accelerate success by gett...
Jun 22, 2020•17 min
When you have a successful consulting business, the first thing you learn is that you and your business always have to be top of mind. This is the importance of marketing methods in the way you do you work. Simon Cambiar is the Managing Partner at Cambiar LLC . He joins Michael Zipursky to talk about marketing methods that keep consulting businesses top of mind. Grow your business with these valuable methods and techniques that Simon discusses with Michael! Love the show? Subscribe, rate, review...
Jun 15, 2020•34 min•Ep. 142
A book can be your business card, your ultimate branding tool which can help you take off in your career or business. In today’s episode, Michael Zipursky and Martin Lindstrom talk about branding tips for consultants. Martin is a brand and culture transformation expert and the Founder of Lindstrom Company. He shares his fascinating story, starting from being a 12-year old kid from Denmark hired by Lego to becoming a world-class author and branding expert. Leveraging your personal brand to grow y...
Jun 08, 2020•37 min•Ep. 141
Business consultancy relies on your ability to have your audience believe that you can help them scale their businesses. An irresistible consulting sales presentation can be a powerful tool to deliver that impact. In this episode, Michael Zipursky interviews the persuasion expert and the CEO of Duarte, Inc ., Nancy Duarte . Nancy, an author of five bestselling books, is also a communications expert who has been featured in Fortune, Times Magazine, and other notable publications. Hear her story a...
Jun 01, 2020•40 min•Ep. 140
In order to have a successful consulting business, you need to be able to properly evaluate your sales pipeline. This sales pipeline is divided into different phases that you must examine one by one to see if there's anything causing a bottleneck and if so, you have to be able to determine what actions to take. Michael Zipursky teaches you how to evaluate your sales pipeline. From lead to win, Michael has it all handily outlined and ready so that you can do your own assessment. Are you ready to ...
May 25, 2020•15 min
What are the most common mistakes business owners are doing when selecting new employees? How do you match new hires to the right jobs? In this episode, Michael Zipursky has "The Turnover Terminator," Art Snarzyk III , on the show. Art is the President of InnerView Advisors, Inc . and is also an employee and management specialist. With his expertise, he shares some tips on job matching, hiring your first employee, and the core areas involved in bringing in the right talent. He also tackles marke...
May 18, 2020•35 min•Ep. 139
The idea of working with the government can sometimes be daunting. While that is the case, it is nevertheless not impossible. In this episode, Michael Zipursky interviews Abhijit Verekar , President and CEO of Avèro Advisors —an end-to-end information technology advisory firm that works with local governments all around the US to implement new IT infrastructures and systems. Abhijit shares with us the process and techniques that enabled him to get a seat at the table. He lays down some of the to...
May 11, 2020•30 min•Ep. 138
Among the many types of consulting jobs out there, freelance jobs are among the most coveted because they offer you a certain measure of freedom and independence in the way you go about things. However, these spots, coveted as they are, can also be difficult to come by because many enterprises prefer to keep consultants around. Justin Nassiri is an entrepreneur and a consultant. Together with Michael Zipursky, Justin discusses the process of finding and winning freelance consulting jobs. For man...
May 04, 2020•46 min•Ep. 137
Attracting new clients and customers is one thing; retaining them is another. Many successful entrepreneurs know this as a big separator between them and those who are struggling to grow their business. The name of the game is not how you attract people but how you keep them loyal to you. Known as The Loyalty Guy, today's guest, Adam Posner , has been an expert in this area for well over a decade. He joins host, Michael Zipursky, to discuss how consultants can build a customer loyalty program. B...
Apr 27, 2020•34 min•Ep. 136
Extraordinarily turbulent times force people to take measures that they normally would not. Part of being a consultant is having the foresight and flexibility for getting ahead of problems, and finding a way to make things work as they are, whatever the situation. Michael Zipursky talks about taking action during fraught times in order to find yourself on the other side stronger than ever. It's all about the mindset you place yourself in. Let Michael show you how you can be your best by acting t...
Apr 23, 2020•16 min
In identifying prospective buyers, you have to narrow down your choices in an efficient manner so as not to waste time, energy, and resources. In this episode, Michael Zipursky dives deep the importance of focusing on real buyers. He also addresses the question on why many people being reached out to do not convert into clients. With this, he stresses the importance of creating relationships through relaying impactful communication. Do not consider yourself as just another salesperson, someone w...
Apr 22, 2020•12 min
With almost everyone online, the digital world has undeniably become very competitive for businesses. That is why for you to stay afloat in this day and age, you need to be on people's radar. In this episode, Michael Zipursky introduces us to Sara Wilson , the founder of SW Projects , where they craft content strategies and unique creative ideas for brands and digital publishers. Sara shares her experience and expertise with us, leading the way towards her journey of starting her own consulting ...
Apr 20, 2020•33 min•Ep. 135
Better leaders are those who adapt to change and use the right resources to promote success for their employees and organization. Here to talk about change management consulting with host Michael Zipursky is keynote speaker Paul Gibbons . An expert on the crossover of business science, ethics, and change, Paul has authored multiple books, including the Amazon bestseller, The Science Of Successful Organizational Change . He and his team aim at producing better leaders for better businesses and a ...
Apr 13, 2020•34 min•Ep. 134
Most people want instant results which is almost impossible, and they usually give up too early when they don’t get the results they need. Do not give up! Do not abandon ship! In this episode, Michael Zipursky urges us to keep testing and pushing on when we are at the brink of giving up. When it comes to marketing and consultancy, it is all about mindset, persistence, and patience. Love the show? Subscribe, rate, review, and share! Join the Consulting Success Community today: Mentioned in this e...
Apr 10, 2020•12 min
A lot of consultants are hired for their expertise in a certain field and their familiarity with specific subject matters or jargon, but one of the more underrepresented aspects of consulting is building mastery over oneself. Developing self-mastery in consulting is important because self-mastery is the one secret you can hold on to when you're building up your business, whatever field you’re in. Joining Michael Zipursky is Mike Kitko , an executive self-mastery coach. Mike talks about helping h...
Apr 06, 2020•36 min•Ep. 133
Consulting is a two-way transaction. While people know this, not many take it to heart. A consultant goes beyond merely telling their clients what to do; rather, they listen and build trust in one another. This episode’s guest is a leading authority on driving consistent revenue growth through client loyalty and business relationships for over 35 years. Host, Michael Zipursky, sits down with Andrew Sobel , author, speaker, and coach. Here, Andrew shares how we can master the art of consulting sa...
Mar 30, 2020•42 min•Ep. 132
Presentations are an essential part of any business. It is where ideas are brought to light, potential connections are established, and even customers are marketed. That is why it is crucial to deliver your presentations the best you can. In this episode, Michael Zipursky asks Leah Bonvissuto for her expertise in this matter. Leah began her career as a theater director and eventually found her coaching and consulting business called PresentVoices . Having been helping teams improve their present...
Mar 23, 2020•36 min•Ep. 131
We are in a time of great uncertainty right now. The markets are turbulent, and the Coronavirus pandemic is reaching every crevice of the world, impacting almost everyone on the planet. Yet, we must not lose hope. Host, Michael Zipursky, shows us the light at the end of the tunnel by sharing how we can thrive during these turbulent times. Learn in this episode the best practices, strategies, and mindsets you can take as a consultant that will have you build and maintain relationships with your i...
Mar 21, 2020•14 min
