Are you running your business, or is it running you? Today, Michael Zipursky discusses the importance of getting very clear on your priorities—to work ‘on’ your business and not ‘in’ your business. Many entrepreneurs fall into this bad habit, causing them to become inefficient and less productive. Learn the value of finding where you can deliver the best. Set up systems that allow you to create more leverage and deliver more value to your clients. Tune into this short, yet very insightful episod...
Mar 20, 2020•56 min
No matter which career, business, or industry we are in, we become a salesperson. Whether we sell products, services, or ourselves, it is imperative to be able to grasp the best approach to selling to your ideal clients. In this episode, host Michael Zipursky guests mentor and sales growth advisor, Ari Galper . Ari is experienced in trust-based selling and shares with us some valuable tips about increasing and growing sales to your valued customers or clients, and also maintaining a level of tru...
Mar 16, 2020•33 min•Ep. 130
Success is very hard to come by for those who don't carry the right mindset for it. Creating a good mindset is all about setting yourself straight, and focusing on what you need to do. Eric Kapitulik is a former United State Marine Corps and the founder of The Program LLC , a consultancy group that focuses on experiential training. Joining Michael Zipursky, Eric discusses the need to develop a good mindset for the ultimate good of the work you're trying to achieve. Otherwise, without this good m...
Mar 09, 2020•41 min•Ep. 129
Do not be deceived with the appearance of success because there are always struggles associated with it. Michael Zipursky digs deeper into success and shares his realization of its other face or angle, showing what it really looks like. Don’t be intimidated by some successful personalities, rather keep your eyes on our own targets and focus on getting things right for your business while having a solid system in place. Love the show? Subscribe, rate, review, and share! Join the Consulting Succes...
Mar 06, 2020•11 min
Business branding is such an essential part of setting up a company because this is what'll set you apart from all the other firms running in the same industry as you are. Your branding is the public face of your company, so it has to present as strong enough to carry the weight of all the companies you want to be getting business from. Dave Ramos , author, speaker, and CEO of SHIFTPOINTS, Inc. , talks to Michael Zipursky about the importance of business branding in establishing a strong company...
Mar 02, 2020•35 min•Ep. 128
Everyone is a leader. Whether it's implicit or explicit, you have a leadership responsibility in life. In this episode, host Michael Zipursky interviews talent retention expert Dr. Troy Hall about his expertise on attracting and retaining top talent and global leadership. Don’t miss today’s show as Dr. Hall takes a deep dive into talent retention, building a high-performing consulting team, and creating an environment to become the best places to work. He also shares some fundamental principles ...
Feb 24, 2020•36 min•Ep. 127
Growing a consulting business means having the ability and knowledge to propel business operations and help the company get to the next level. As a consultant, you have to develop a level of trust to your clients that you will bring value and impact In this episode, host Michael Zipursky interviews podcast host and executive consultant Connie Steele . Connie talks about how she used her background in math and statistics to transition into marketing and consulting business and shares what it take...
Feb 17, 2020•27 min•Ep. 126
When we want to sell something, we have to consider not just selling the product, but to also make ourselves or our company sellable. We have to make an impact to our potential customers if we want to fully sell our whole package, especially if we are to market ourselves as consultants. In this episode, host Michael Zipursky talks with The Pitch Whisperer John Livesay about his winning sales strategy - telling better stories. Don’t miss this episode to learn more about selling yourself effective...
Feb 10, 2020•30 min•Ep. 125
Running a business or organization is always better when we have the right mentors, coaches, and trainers to improve our processes, sales, and workforce quality. That is why it’s crucial to remember and acknowledge the value a coach brings to a business. In this episode, host Michael Zipursky interviews author and the Chief Culture Officer of Forrest Performance Group, Jason Forrest about his career journey in consultancy and how his consultancy is improving company cultures, redefining training...
Feb 03, 2020•36 min•Ep. 124
When we buy products, we normally assess the things we buy for their value and if it aligns with our necessities. In this episode, host Michael Zipursky interviews author and sales enablement consultant Anita Nielsen about her career in sales consultancy for big and small businesses. Improving sales in your business is very important to any business owner. Anita shares her experiences on how she is catering to customers' needs and improves sales in the process. Love the show? Subscribe, rate, re...
Jan 27, 2020•33 min•Ep. 123
The journey to scaling your business can be quite complex, but with the right guidance, you will eventually get to the top. Today, Michael Zipursky chats with Jennifer Brown of Jennifer Brown Consulting about running her multi-million-dollar consultancy and working with clients like Adobe, Samsung, and Coca-Cola, to name a few. She shares how she shifted from delivering her expertise to building and scaling her own business. Learn from Jennifer as she explains her best practices in building a te...
Jan 20, 2020•42 min•Ep. 122
If you into being a consultant and advisor, you need to know how to provide services to your clients. Our guest for today is business owner and consultant David Jenyns . David started his SEO business fourteen years ago providing done-for-you services to clients in the areas of video production, SEO services, and systems and processes. In this episode, host Michael Zipursky talks with David about his shift from a services business to a product-based business and why selling consultation work is ...
Jan 13, 2020•40 min•Ep. 121
What does it take to attain consulting success? A lot of factors go into it, but at the end of the day, it's really about what you offer to your clients. Michael Zipursky joins Sam Schutte on the Unstoppable Talk podcast for the episode, "What I Learned About Successful Consulting After 4 Years With The Master - Michael Zipursky." Michael pulls on his years of consulting experience in order to break down the elements at the very core of consulting, and make it easy to understand. If you're looki...
Jan 11, 2020•56 min
Appointment setting still remains a complex step in client acquisition. In this episode, Michael Zipursky interviews Joe Pici of Pici & Pici , a sales trainer and speaker who has helped organizations book more appointments and close more deals. From a football coach to a business consultant, he shows us his and his wife Dawn’s road to becoming one of the most sought-after business consultants. Join Joe as he enlightens us on cold calling, outreaching through LinkedIn, material development fo...
Jan 06, 2020•41 min•Ep. 120
Finding leads can be time consuming and oftentimes costly. With the help of a software and the right people, you can actually do away with your worries about generating quality inbound consulting leads. Today, Michael Zipursky interviews Sam Schutte , the CEO and Chief Software Architect at Unstoppable Software, Inc about how he started his company and is leading billion-dollar companies to the right path through his consultancy business. Sam also shares how he leverages his experience in starti...
Dec 16, 2019•35 min•Ep. 119
Hiring key people for your business determines the height of its success. In this episode, Michael Zipursky interviews HR management, policy, and training expert Kim Silvers on the essence of hiring the right employees. The big boss of SilversHR , Kim narrates how she started her HR consultancy firm as well as speaking engagements. Through the help of a trusted marketer, she has delivered all the right topics to influence many business owners to focus more on earning and leave the hiring to them...
Dec 09, 2019•33 min•Ep. 118
In a growing consulting space, it can be very difficult to make a name for yourself and stand out from the crowd. Founder of Jono Bacon Consulting and Community and Collaboration Strategy Consultant, Jono Bacon shares wisdom from his vast experience on how you can become in-demand as a consultant. He spills some great advice on how you can present and establish yourself in the industry—from putting out content to building relationships. Letting us in on his new book, People Powered, Jono then di...
Dec 02, 2019•37 min•Ep. 117
In this episode, Oren Klaff, the author of the books Pitch Anything and Flip the Script , talks about the art of deal-making. Oren is known as the go-to guy to get deals done when someone needs $10 million or $25 million for their startup business idea. Today, he narrates how he got into deal-making and the importance of presenting your idea in a way that people think it is theirs. He also dives into the ideal script for consultants and the three W’s that people can start to use to overcome the ...
Nov 25, 2019•50 min•Ep. 116
For anybody thinking of selling their business down the road, they want to see check deposits, copies of checks, copies of invoices, and make sure that everything matches up. HR expert Lori Kleiman joins host Michael Zipursky in this episode to talk about selling your consulting business and starting over. Lori walks us through her transition from running HR in a family company to becoming an HR consultant and starting her own HR business. Sharing her valuable insights on selling a business, she...
Nov 18, 2019•34 min•Ep. 115
Getting human leverage can be a time-consuming process. In this podcast episode, host Michael Zipursky talks with the Founder and CEO of Hire Education Consulting Group , Katie McConnell Olson , about how to get referrals for your business and the true meaning of talent optimization. Sharing her journey from being a tax auditor, a VP of assurance, doing financial audits, then recruiting, Katie walks us through how she started off and got to where she is now with consulting and starting her own b...
Nov 11, 2019•35 min•Ep. 114
Onboarding your clients is the first step in their journey with your product or service. In this episode, host Michael Zipursky talks with Kristen Gallagher about onboarding consulting clients and projects the right way. Having worked with companies like SurveyMonkey, AWS Elemental, Puppet, and many other technology companies and helping them with technical onboarding, Kristen gives the true definition of technical onboarding. She gets into how she got started in the industry, finding opportunit...
Nov 04, 2019•42 min•Ep. 113
If you want to succeed as a consultant, you have to decide to do something that you don’t exactly think is perfect. In this episode, the author of four bestselling sales books and speaker Jill Konrath talks about achieving success in business despite having products that aren’t exactly the best nor the cheapest. Sharing the story behind the scenes of her successful practice, she ties it with a messaging that actually works. Narrating her amazing experiences at Xerox, she also shares the lessons ...
Oct 28, 2019•50 min•Ep. 112
The more that you can think of new creative ways to do business, the less likely you are to be exposed to volatility. In this episode, host Michael Zipursky interviews Nigel Green , a sales strategy advisor for B2B companies and the CEO of StoryBrand , about how he got into the world of sales and strategy. Nigel started out as a sales rep out of college and worked his way into becoming an executive sales strategist, sales team architect, and sales leadership coach. Today, he talks about balancin...
Oct 20, 2019•32 min•Ep. 111
Consulting is a significant and growing business in this day and age. Founder and CEO of Barnes Sales Institute , Cynthia Barnes shares her experience in sales and how her consulting firm specializes in the principal issues and enhances the success of women in sales. Helping you land and keep your consulting clients, she discusses the formulas in marketing and knowing your target markets. Join Cynthia in this episode to learn more about how to efficiently keep your consulting clients and also ef...
Oct 14, 2019•32 min•Ep. 110
These days, technology has offered so many opportunities for businesses to grow at a much cheaper way. In the midst of this is outsourcing and automation. Steve Glaveski , the CEO of Collective Campus , outlines some tips on how you can employ these new strategies for growth effectively. Working with big organizations like Microsoft and IBM, Steve shares the most effective marketing strategy and approach that will get you high caliber clients. As he lays out his sales process along with the best...
Oct 07, 2019•33 min•Ep. 109
Independent strategy consultant Tom Critchlow was at the right place and the right time when he started working alongside his brother who founded a digital agency called Distilled . Doing SEO for national chains in the UK, Amazon UK, and big retailers, they quickly scaled and moved to New York, opening up his eyes to digital marketing and the broader digital landscape that was happening. With the increasingly changing digital landscape, Tom made the leap to go work at Google and eventually start...
Sep 30, 2019•44 min•Ep. 108
When you’ve transitioned from corporate to consulting, you would have income highs and lows. You also face the challenge of pricing your services as a newcomer. Paul Klein , the host of Pricing is Positioning podcast and Cofounder of BlueDAG LLC , talks about the three pillars of revenue as a consultant. He also talks about the nitty-gritty details of running a consulting business, getting your first Fortune 500 client, and running your business on autopilot. Success doesn’t come overnight but w...
Sep 23, 2019•34 min•Ep. 107
In the consulting business, nothing gets people to connect with you more than telling your stories. Yuri Kruman of Master The Talk Consulting leveraged his talent for storytelling to do that. In this episode, Yuri shares how he got into building his consulting business, taking us into his transition from the startup world. He talks about doing his own PR work to get more clients by reaching out for publications to write, and later on becoming a contributor himself that has allowed him to underst...
Sep 16, 2019•32 min•Ep. 106
Consulting is a job for the strong and organized, especially when it comes to dealing with multiple companies. Jeff Hahn, the founding partner of Apron Food PR, shares why he decided to go out on his own and start his own consulting business. He talks about how he was able to pull off leading and managing different companies without compromising their potential toward growth. Building a high-performance consulting team can also boost a company, and with this, Jeff promotes and explains the win-w...
Sep 09, 2019•34 min•Ep. 105
Advocating to create an image of trust is one of the key things any consultant must strongly do in the process of starting or continuing a consultations business. Harrison Monarth, one of the most sought-after leadership development and executive coaches, shares the contributing factors to his consulting success. He guides us through the key steps in building a personal brand that everyone can trust and leveraging it to land Fortune 50 consulting clients. Harrison offers some advice and steps on...
Sep 02, 2019•38 min•Ep. 104
