Send us a text Board leader and former CEO Chelsea Grayson joins Lara Schmoisman on Coffee Nº5 to break down what actually drives business growth. From managing iconic brands to scaling through economic turbulence, this episode is packed with insights on strategy, governance, and real leadership. We'll talk about : Why hiring too fast after one "good season" could tank your brand. The real cost of expanding your footprint—and how to avoid lease regret. What founders must understand about content...
Jul 01, 2025•23 min•Season 6Ep. 21
Send us a text eCommerce connector and community builder Sara Pereda joins Lara Schmoisman on Coffee Nº5 to unpack how Smarterships became a global force, what makes partnerships actually work, and how to scale with strategy, integrity, and connection. We'll talk about : Why Sara built a global Slack community—and made it paid on purpose. The real difference between connecting and collecting contacts. How to tell if your partners are helping you grow—or slowing you down. The #1 rule of being a s...
Jun 24, 2025•27 min•Season 6Ep. 20
Send us a text Beauty industry leader Liza Rapay joins Lara Schmoisman on Coffee Nº5 to unpack the strategy behind Cosmoprof’s global success, how brands can actually win at trade shows, and why purpose-driven leadership always scales better. We'll talk about : Why building a show like Cosmoprof takes strategy—not just sparkle. What most beauty brands get wrong about trade shows. The mindset shift every founder needs before exhibiting. What Beauty New York is—and why it’s being called the Fashio...
Jun 17, 2025•32 min•Season 6Ep. 19
Send us a text Lara Schmoisman sits down with Elizabeth Robillard, eTail Portfolio Director, to talk retail strategy, evolving search trends, content that connects, and how to avoid falling for industry buzz. This episode of Coffee Nº 5 is packed with insight for retail marketers, brand leaders, and founders navigating the future of omnichannel commerce. We'll talk about : Why AI fatigue is real—and how to shift the conversation. What consumers are actually searching for (and what they’re ignori...
Jun 10, 2025•27 min•Season 6Ep. 18
Send us a text Communications strategist Jeanne Meyer joins Lara Schmoisman on Coffee Nº 5 to talk brand voice, reputation management, and crisis comms—from her work at EMI Music to major brand turnarounds at Toys R Us and Unilever. Learn how to build brand trust, adapt messaging across platforms, and lead with clarity in a noisy, fast-moving media landscape. We'll talk about : Why consistency across platforms is make-or-break for brand trust Crisis comms vs. PR: What’s the difference and why it...
Jun 03, 2025•35 min•Season 6Ep. 17
Send us a text In the 200th episode of Coffee N° 5 , Sampo Parkkinen, CEO of Revieve, joins Lara Schmoisman to talk AI in beauty, brand positioning, and the power of solving real problems—not chasing trends. Learn why clarity beats gimmicks, how to build consumer trust with smart beauty tech, and what it really takes to grow a modern beauty brand. Perfect for beauty founders, marketers, and innovation leaders.| We'll talk about : Stop leading with tech. Start solving real problems. Beauty’s not ...
May 27, 2025•38 min
Send us a text Leadership expert Kevin Eikenberry joins Lara Schmoisman on Coffee N° 5 to unpack what real leadership looks like: responsibility, adaptability, and learning as you go. If you’re building a team—or building yourself as a leader—this one’s for you. We'll talk about : Why leadership is not the same as being the boss The hardest shift: from doing the work to leading the people What “leading by example” really means—and when it backfires How to stay strategic without losing sight of t...
May 20, 2025•29 min•Season 6Ep. 15
Send us a text Copywriter Carmine Montalto joins Lara Schmoisman on Coffee N° 5 to talk about the power of words, the importance of brand voice, and why good writing is non-negotiable across every touchpoint, from packaging to email. If your copy isn’t converting, this episode’s your wake-up call. We'll talk about : Why your consumer, not your brand, is the main character The difference between nice copy and copy that sells What agencies get wrong about brand voice (and how to fix it) From email...
May 13, 2025•28 min•Season 6Ep. 14
Send us a text Andrea Moore joins Lara Schmoisman on Coffee N° 5 to talk real leadership, smart hiring, and the strategy behind a truly connected omnichannel brand. If you're tired of chaos and ready to lead with clarity, this episode delivers. We'll talk about : Boss vs. leader: Why the title means nothing without vision How Andrea scaled omnichannel from the ground up Hiring for growth: Skill, grit, and long-game thinking What mentorship really means—and what it doesn’t Building strategy acros...
May 06, 2025•27 min•Season 6Ep. 13
Send us a text Publishing a book? Learn the truth behind self-publishing, hybrid models, and traditional book deals with expert Meghan Stevenson. From securing an agent to building your platform, get industry-level insight in this episode of Coffee N° 5 . We'll talk about : Meghan’s journey from Big Five publishing to independent author advocacy The three paths to publishing: self-publishing, hybrid, and traditional Why audience size and platform are non-negotiables in traditional publishing Com...
Apr 29, 2025•36 min•Season 6Ep. 12
Send us a text From Argentina to the C-suite: Global Head of Marketing Marina Kirschner joins Lara Schmoisman on Coffee N° 5 to talk about brand growth, beauty industry shifts, the power of resilience, and building legacy with innovation. Don’t miss this global marketing masterclass! We'll talk about : Marina’s journey from Argentina to Moroccanoil The immigrant mindset: resilience, reinvention, and leadership How Moroccanoil adapts products globally—from packaging to fragrance The role of TikTo...
Apr 22, 2025•43 min
Send us a text Join Lara Schmoisman on Coffee N° 5 as she chats with global event strategist Christian Muche, co-founder of POSSIBLE. Discover how this Miami-based event is redefining the future of marketing conferences through real connections, AI integration, and powerful brand collaboration. Tune in for insight into event innovation, the creator economy, and the art of curating meaningful moments. We'll talk about : Why in-person events still matter in a tech-heavy world The story behind laun...
Apr 15, 2025•28 min•Season 6Ep. 10
Send us a text Discover the intersection of creativity and business in this episode of Coffee N° 5 with designer and entrepreneur Patrick. Learn about brand-building, storytelling in fashion, and the keys to long-term success in the industry. Tune in for a stylishly insightful conversation! We'll talk about : Patrick’s journey from designer to entrepreneur The role of storytelling in building a fashion brand Challenges and strategies for success in the fashion industry Balancing creativity with ...
Apr 01, 2025•34 min•Season 6Ep. 9
Send us a text In this episode of Coffee N° 5 , host Lara Schmoisman sits down with Lena Moriarty, Head of Marketing at eTail, to uncover the latest trends in retail, e-commerce, and technology. From AI-driven personalization to video content dominance, Lena shares key insights on how brands can stay ahead in an ever-evolving digital landscape. Tune in now! We'll talk about : How AI is revolutionizing retail and e-commerce marketing The growing dominance of video content in brand strategy Why at...
Mar 18, 2025•26 min•Season 5Ep. 8
Send us a text In this episode of Coffee N° 5 , host Lara Schmoisman sits down with Ewelina Aiossa, an expert in scientific and clinical beauty with over 15 years in the industry. From working with leading dermatologists and cosmetic chemists to navigating clinical research and product development, Ewelina shares invaluable insights on how skincare brands can stand out in today’s competitive market. Don't miss this insightful episode! We'll talk about : The truth about clinical skincare studies ...
Mar 12, 2025•28 min•Season 5Ep. 7
Send us a text On this episode of Coffee N° 5 , Lara chats with Nyakio Grieco, founder of Thirteen Lune and Relevant, about reshaping beauty retail. Learn how inclusivity, storytelling, and innovation are redefining the industry. Don’t miss this deep dive into the future of beauty! We'll talk about : How Nyakio Grieco went from beauty founder to retail innovator The power of inclusive beauty and why it matters in retail The biggest challenges of scaling a beauty brand How storytelling builds cus...
Mar 04, 2025•29 min•Season 5Ep. 6
Send us a text On this episode of Coffee N° 5 , Lara chats with Wayne Liu, CEO of Perfect Corp, about how AI is revolutionizing the beauty industry. Learn how virtual try-ons, AI-powered skin analysis, and digital fashion are shaping the future of beauty and retail. Don’t miss this deep dive into beauty tech innovation! We'll talk about : How AI is transforming beauty and fashion The evolution of virtual try-ons and digital skin analysis The biggest challenges of creating realistic beauty tech H...
Feb 25, 2025•26 min•Season 5Ep. 5
Send us a text In this episode of Coffee N° 5 , Lara Schmoisman and David Aquino discuss smart strategies for scaling a business, avoiding costly mistakes, and ensuring sustainable growth. Lara and David explore the most common mistakes entrepreneurs make, from wasting money on the wrong service providers to struggling with desperation-driven decisions. They discuss the importance of strategic planning, choosing the right partners, and ensuring your brand is ready before jumping into retail or l...
Feb 18, 2025•28 min•Season 5Ep. 4
Send us a text In this episode of Coffee N° 5, Lara chats with Kate Fannin, a retail and marketing expert, about how to build a brand that connects with consumers through meaningful experiences, the importance of storytelling, and why traditional marketing strategies don’t work anymore. We'll talk about : How marketing has developed from a one-way to two-way communication channel. What channel-agnostic means for consumers and brands. What it means to sell an experience to consumers. The art of l...
Feb 11, 2025•46 min•Season 5Ep. 3
Send us a text In this episode of Coffee N° 5, Lara chats with David Silbergleit, CEO of PIMS, a leader in logistics solutions for the beauty and wellness industries. Discover his journey, leadership philosophy, and how giving back plays a crucial role in his business approach. We'll talk about : How rising through the ranks teaches valuable leadership lessons. The role of custom logistics in transforming beauty and wellness. The importance of giving back to build a purpose-driven company. Why c...
Feb 05, 2025•37 min•Season 5Ep. 2
Send us a text In this episode of Coffee N° 5, host Lara sits down with Leslie Ann Hall, CEO and Founder of Iced Media, to learn about the fascinating world of TikTok, TikTok Shop, and the intersection of content and conversions. Leslie takes us behind the scenes of her agency’s groundbreaking partnership with TikTok, sharing how it all started, and why it’s such a game-changer for beauty, lifestyle, and wellness brands. We'll talk about : The business of TikTok and its discovery potential for b...
Jan 29, 2025•41 min•Season 5Ep. 1
Send us a text Join Lara on Coffee N° 5 as she chats with Tim Shea, CEO of Latticework Insights, about how domain expertise fuels AI success, the importance of failing forward, and aligning brands with AI training data. Perfect for entrepreneurs and tech enthusiasts! We'll talk about : The importance of a community that shares, life-long learning, and finding your fit as an entrepreneur. Tim’s journey into the cutting-edge world of Artificial Intelligence (AI). Predictions for AI’s role in brand...
Dec 17, 2024•31 min•Season 4Ep. 68
Send us a text In this episode of Coffee N° 5, Lara chats with Corey Weiss about his groundbreaking career in digital marketing. Learn how educating customers, personalization, and influencer marketing are shaping the future of retail, and get expert insights on navigating the legal side of SMS marketing. We'll talk about : The challenges brands faced back when the internet was the new kid on the block. How educating customers can lead to purchases. How to use educated guesses to answer consumer...
Dec 10, 2024•34 min•Season 4Ep. 67
Send us a text Join Lara on Coffee N° 5 as she chats with Dr. Ofer Mintz about marketing must-knows for startups. From understanding your brand's ecosystem to navigating TikTok's influence on retail and K-Beauty, this episode is packed with insights on metrics, omnichannel strategies, and building a brand that thrives. We´ll talk about: Addressing marketing knowledge gaps in B2C and B2B startups. Why understanding your target audience’s ecosystem is vital in brand research. Exploring what it tru...
Dec 04, 2024•40 min•Season 4Ep. 66
Send us a text In this episode of Coffee N° 5, Lara chats with Marcha Isabelle Chaudry about the intersection of advocacy, branding, and law in the beauty industry. They explore the link between consumer advocacy and brand building, dive into the evolving standards of "clean" products, and discuss the impact of MoCRA legislation on beauty brands. Learn how regulations are shaping product development, why limiting your brand’s target audience can be risky, and how to navigate the complexities of ...
Nov 26, 2024•30 min•Season 4Ep. 65
Send us a text In this episode of Coffee N° 5, Lara talks to branding expert Rebecca Bartlett about the essentials of building cohesive, impactful brands. Rebecca shares insights on how to align a brand with its founder’s vision, prioritize cohesion, and navigate retailer feedback without losing identity. They also discuss how brands can evolve their narrative, decipher ‘sexiness’ for their unique audience, and tackle the challenges of creating a multi-generational brand. Tune in for expert advi...
Nov 20, 2024•35 min•Season 4Ep. 64
Send us a text In this episode of Coffee N° 5, Lara chats with Lorne Lucree , founder of Quiet Coyote, about how curiosity fueled his journey from product junkie to industry expert. They discuss breaking through in the beauty world, finding the right balance for emerging brands, and the impact of TikTok Shop on consumer behavior. Lorne also shares insights on how technology is shaping sustainable product development and why the little things matter when it comes to formulation. Tune in for exper...
Nov 13, 2024•39 min•Season 4Ep. 63
Send us a text In this episode of Coffee N°5, Lara sits down with Annie Meyer, founder of Untoxicated, who shares how she transitioned from brand management to creating skincare solutions for sensitive skin. Learn from her about how she creates clean and efficient products and how embracing a sense of community and creativity have helped build her breakout brand. We’ll talk about: Understanding the difference between migraines and headaches. How navigating the organizational operations and beaut...
Nov 06, 2024•30 min•Season 4Ep. 62
Send us a text Tune in to hear Dominique Gagnon, a visionary in the beauty industry, discuss the future of skincare. Learn how biotechnology is revolutionizing the industry, the power of design thinking in creating innovative solutions, and the challenges of translating complex science into consumer-friendly products. Discover the latest breakthrough ingredient that's taking the beauty world by storm and the emerging trends that inspired the concept of "inflammaging." We’ll talk about: What biot...
Oct 30, 2024•27 min•Season 4Ep. 61
Send us a text Learn how to create a wildly successful community and leverage that community for industry leaders. Hear from industry veteran April Uchitel on the power of connection, why you have to move past the scarcity mindset, and why a community mentality works. Tune into this inspiring episode and discover how to drive business growth through organic connections and lasting relationships. We’ll talk about: How to build a community by bridging isolating silos. The power of community and ho...
Oct 23, 2024•37 min•Season 4Ep. 60
