Leading with Grit & Gloss, with Marina Kirschner

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From Argentina to the C-suite: Global Head of Marketing Marina Kirschner joins Lara Schmoisman on Coffee N° 5 to talk about brand growth, beauty industry shifts, the power of resilience, and building legacy with innovation. Don’t miss this global marketing masterclass!

We'll talk about:

• Marina’s journey from Argentina to Moroccanoil
• The immigrant mindset: resilience, reinvention, and leadership
• How Moroccanoil adapts products globally—from packaging to fragrance
• The role of TikTok and influencer authenticity in prestige beauty
• Managing generational brand loyalty and innovation simultaneously
• Why content creation is a top challenge (and opportunity!) today

For more information, visit Marina Kirschner's LinkedIn.

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Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

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