Built to Scale: Strategy That Performs with Chelsea Grayson

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Board leader and former CEO Chelsea Grayson joins Lara Schmoisman on Coffee Nº5 to break down what actually drives business growth. From managing iconic brands to scaling through economic turbulence, this episode is packed with insights on strategy, governance, and real leadership.

We'll talk about:

• Why hiring too fast after one "good season" could tank your brand.
• The real cost of expanding your footprint—and how to avoid lease regret.
• What founders must understand about content creation in 2025.
• The influencer vs. content creator vs. brand ambassador debate—what actually works.
• Why celebrity brands flop (even with millions of followers).
• What a real board does—and why you need one sooner than you think.

For more information, visit Chelsea Grayson's LinkedIn.

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