Ryan Sorley is releasing a book! So we had him on to talk about it. And a whole lot more than just that – he shares his expertise in the Win-Loss space and he shares some secrets about what's in store for his book launch... 👀 Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots Register for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspots Check out more compete conte...
Mar 21, 2025•26 min•Season 4Ep. 20
Adding surveys to your Win-Loss program will unlock an entire treasure trove of intel you'd otherwise miss. It's a quicker and more efficient way of getting a maximum amount of responses, and Kevin McLean has been the one at Klue driving the ship when it comes to enabling our customers to send more surveys. Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots Register for Win-Loss workshops with Ryan ...
Mar 14, 2025•24 min•Season 4Ep. 19
This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots Register for Win-Loss workshops with Ryan in Boston and London...
Mar 12, 2025•30 min
You've run your Win-Loss program, you've added surveys, you've got your results... now what? Valerie Bonaldo, Director of Product Marketing at Seismic, takes us through how her grade A program enables the entire organization from seller to executive with the insights gained from their Win-Loss analysis. Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots Register for Win-Loss workshops with Ryan in B...
Mar 07, 2025•29 min•Season 4Ep. 18
Listening to your customers is the most powerful form of intelligence. They're buying your product – you think you'd want to hear from them as much as possible. Today, we had Tamara Grominsky, founder of PMM Camp, on to talk about two times when some of the biggest companies in the world listened to their customers (and maybe a little too late) and turned those insights into big profit-making plays. Sign up for Tamara's Day Camp: https://events.pmmcamp.com/daycamp/ Register for our upcoming comm...
Feb 28, 2025•27 min•Season 4Ep. 17
Win-Loss analysis isn't just with buyers – while it is buyer intelligence at the end of the day, your sellers are a major part of the sales process that can't be dismissed. Interviewing your sellers paints the ENTIRE picture of the deal. And nobody knows this better than Dan Hamilton, VP of Corporate Strategy at Salesforce. They've built an incredible Win-Loss program and have been interviewing sellers for years... because they have so many sellers and they know how valuable it is. Register for ...
Feb 21, 2025•26 min•Season 4Ep. 16
We wanted to talk about competitive marketing examples, and there's nobody who can pull ANY marketing example better than Jason Oakley. Hunter isn't here, so Adam and Jason cover PostHog's 'Why Us' page and why it builds trust and brand reputation, and Adam takes us through how the King took down the arches in a crazy marketing stunt that gave you a Whopper for the lowest possible price. Sign up for Jason's newsletter: https://productivepmm.com/newsletter Register for Klue Quarterly: klue.com/kl...
Feb 14, 2025•32 min•Season 4Ep. 15
This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Sign up for future community sessions here: https://community.thecompetenetwork.com/home/events (00:00:00) Welcome Josh Gladstone (00:01:19) Introduction to Battlecards with Josh (00:01:35) Challenges in Creatin...
Feb 11, 2025•25 min
It's time to start interviewing your buyers to get the TRUTH about your wins and losses, straight from the horse's mouth. And who better to take us through this than Klue's very own Andre Csapo. He's been running interviews for years, and he knows a thing or two about how to prep for your interview, probing for deeper insights and what to do as a beginner in Win-Loss. Register for Klue Quarterly: klue.com/klue-quarterly Contribute to the industry's largest win-loss report: https://9g7jis37w8y.ty...
Feb 07, 2025•21 min•Season 4Ep. 14
The AI world blew up when DeepSeek dropped... but the story is still unfolding around us. ChatGPT showed love, but then is now threatening a lawsuit? It's giving mixed signals. We break down the whole story and talk about one of the wildest competitive shake-ups that's hit the AI industry since its inception. Sign up for the February Power Half Hour session about building deal-winning battlecards: https://community.thecompetenetwork.com/home/events/how-to-build-a-deal-winning-battlecard-1kh6rkr6...
Jan 31, 2025•18 min•Season 4Ep. 13
Something we get asked about the MOST about Win-Loss is how to source interviews. How do you ask, and when do you ask them? It's anxiety-inducing. But we're here to help you increase your pipeline for Win-Loss interviews tenfold. (00:00:00) Alexis Yeh is on the Pod! (00:02:02) Generating Interview Pipeline (00:02:48) Identifying Interview Candidates (00:06:27) Getting Sales Buy-In (00:09:25) Outreach Strategies (00:10:41) Best Practices for Interview Recruitment (00:12:59) Leveraging CRM for Win...
Jan 25, 2025•19 min•Season 4Ep. 12
WE'RE BACK. It's 2025, and we're talking about everything Win-Loss, starting with how to start your own Win-Loss program. We get asked all the time about how to run interviews, where to source them and everything in between, but what about those who are just starting their Win-Loss journey? We thought the best person to help you launch your first program is Dylan D'Urso, Senior Competitive Intelligence Manager at Autodesk, because he has built a BEST in-class Win-Loss program there over the past...
Jan 17, 2025•31 min•Season 4Ep. 11
You're off for the holidays, we're off for the holidays, so let's kick back and enjoy some of our favourite moments from 2024. TIMESTAMPS: (00:00:00) Thank you for an amazing year! (00:00:56) Nick Cegelski talks about badmouthing competitors (00:07:48) Building Klue’s Competitive Landscape Analysis (00:14:33) How are AI companies staying competitive? (00:22:16) Air.Inc ’s amazing competitive marketing CREDITS: Guest: Anthony Pierri Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit E...
Jan 06, 2025•30 min•Season 4Ep. 10
IT'S GUEST TIME... Co-Founder of FletchPMM, Anthony Pierri, joins us to break down one of our favourite examples of competitive positioning (positioning he worked on!) with Freckle.io against their top competitor, the well-established Clay. We also talk about a ton of other stuff, like how companies should think about positioning as the grow. It's a good one. Learn about how competitive your deals actually are from 3,400 buyers: https://www.linkedin.com/pulse/truth-how-competitive-your-deals-acc...
Dec 12, 2024•36 min•Season 4Ep. 9
This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Sign up for future community sessions here: https://community.thecompetenetwork.com/home/events CREDITS: Guest: Mara Konrad Host: Adam McQueen Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Net...
Dec 10, 2024•27 min
Hunter nerds out with Ryan Sorley, VP of Win-Loss at Klue, about Win-Loss – where it's going, and where it's been. And Ryan shares his spicy new way of framing Win-Loss, the ReadyGO Assessment. Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05 TIMESTAMPS: (00:00:00) Coffee & Compete (00:01:53) Welcome Ryan Sorley (00:02:30) Why Ryan pursued a Win-Loss Analysis business (00:05:23) The current state of Win-Loss Analysis...
Nov 28, 2024•21 min•Season 4Ep. 8
This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Sign up for future community sessions here: https://community.thecompetenetwork.com/home/events CREDITS: Guest: Clara Smyth & Jon Itkin Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Networ...
Nov 15, 2024•29 min
Hunter and Katie talk about building and presenting a competitive landscape for the executive team and we talk about EVERYTHING you missed at Compete Week. Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05 TIMESTAMPS: (00:00:00) Chillin’ and killin’ (00:01:42) Compete Week 2024 (00:03:19) Hunter’s favourite thing you missed at Compete Week (00:06:32) Katie’s favourite thing you missed at Compete Week (00:08:29) Adam’s fav...
Nov 14, 2024•31 min•Season 4Ep. 7
Beehiiv took Kit's (previously known as ConvertKit) rebrand to task and did one of the best competitive campaigns we've seen... and Hunter shares his first experience at a Win-Loss committee meeting. Watch Compete Week sessions on-demand: https://community.thecompetenetwork.com/home/collections/compete-week-2024-2024-11-05 TIMESTAMPS: (00:00:00) Welcome to Coffee and Compete (00:01:23) Compete Week Highlights and Announcements (00:02:32) Introducing Klue’s 360° Win-Loss Product (00:04:16) Beehii...
Nov 07, 2024•30 min•Season 4Ep. 6
This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Sign up for future community sessions here: https://community.thecompetenetwork.com/home/events CREDITS: Guest: Eric Holland Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is yo...
Oct 17, 2024•24 min
In this special birthday episode of "Coffee and Compete," hosts Adam McQueen and Hunter celebrate another year around the sun with some surprise belated COMPETE birthday wishes. Register for Compete Week: https://klue.com/compete-week TIMESTAMPS: (00:00:00) A Birthday Surprise (00:02:16) Compete Week 2024 (00:05:52) Conducting Competitive Landscape Analysis (00:11:10) Hunter's Win-Loss and Competitive Enablement Schedule (00:18:32) How ESPN's Strategy Created Ankle Biter Competitors CREDITS: Hos...
Oct 03, 2024•27 min•Season 4Ep. 5
AI companies are killing it... but are they killing their profits? We dive into how OpenAI, Google, Antrhopic and other companies are competing themselves into a zero profit margin business model. How will these companies stay competitive? We asked Klue's CTO, Sarathy Naicker and he had some stuff to say... Register for Compete Week: https://klue.com/compete-week TIMESTAMPS: (00:00:00) Introducing Sarathy Naicker (00:01:56) The Competitive Dynamics of AI Companies (00:03:43) The Importance of Da...
Sep 20, 2024•27 min•Season 4Ep. 4
Air Inc. is doing some of the best marketing we've seen in... ever. We break down what they've done recently, from fake protests to mockumentaries and then Hunter breaks down his experience bringing Win-Loss Analysis to his executive team. TIMESTAMPS: (00:00:00) The history of Klue podcasting (00:03:50) Air Inc.'s masterclass in marketing (00:07:03) The role of controversy in marketing (00:11:46) Big companies vs. scrappy startups (00:14:51) Air's influencer marketing strategy (00:18:27) Diving ...
Sep 05, 2024•36 min•Season 4Ep. 3
This is from our monthly community sessions in The Compete Network where we sit down with Product Marketers and Comete pros to learn tactical lessons quick and fast and quick and.... fast. No wasted time, questions from the community members, all about one topic - it's a power half hour. Sign up for future community sessions here: https://community.thecompetenetwork.com/home/events CREDITS: Guest: Hunter Sones Host: Adam McQueen Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Ne...
Aug 29, 2024•24 min
Things got HEATED on the LinkedIn socials as CEOs were going after each other as a competitive deck was put on blast... and we were visited by Trevor Evans, Global Head of Competitive Intelligence at Qualtrics (and now Marketing Operations Director at Awardco), to talk about how he built his best in-class Win-Loss program. TIMESTAMPS: (00:00:20) Chillin' and what? (00:01:51) What's Brewing: CEOs BEEFING on LinkedIn (00:17:51) Cup of Wisdom with Trevor Evans (00:18:25) Best in-class Win-Loss Anal...
Aug 22, 2024•38 min•Season 4Ep. 2
It's Olympics season, and when it's Olympics season, competition is running high - we've got a JUICY story about when Nike beat Adidas at the 2012 London Olympics (even though Adidas had a huge head start), and we had a chat with the sales legend Nick Cegelski who went toe-to-toe with Hunter sharing four ways you can knock a competitor out of an early-stage deal. TIMESTAMPS: (00:00:00) Welcome to the show! (00:02:55) What's Brewing: Nike vs. Adidas at the 2012 London Olympics (00:16:00) Cup of W...
Aug 08, 2024•52 min•Season 4Ep. 1
It's a rebrand, it's amazing, we are so excited. Say 👋 to the Competitive Enablement Show and welcome to Coffee & Compete. Coffee & Compete is the show that breaks down the news, gossip, and tactics of competitive business strategy - who is winning, who is losing, and everything in between. Subscribe to The Compete Network for 100+ hours of compete content: https://thecompetenetwork.com/ CREDITS: Hosts: Adam McQueen , Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The...
Jul 31, 2024•51 sec
Clickbait title? Nope. We pitted ChatGPT against Klue AI to build battlecards and things got… interesting. In this episode, Hunter Sones, Competitive Enablement Services Consultant at Klue, shares his findings after creating battlecards with ChatGPT, and how Klue’s sales team reacted after he sent them the results. TIMESTAMPS: (00:00:00) Introduction (00:00:45) The experiment: putting ChatGPT vs. Klue (00:02:38) How well did ChatGPT build battlecards? (00:04:12) How do you build a competitive ba...
Mar 08, 2024•20 min•Season 3Ep. 100
The title says it all - we answer your questions about AI and Competitive Intelligence. We ran an AMA all about the biggest trends in AI and Competitive Intelligence in 2024 and we received almost 70 questions... too many to answer in one episode, so we decided to film another episode where we answer your unanswered questions. Want to know how compete pros and product marketers are using and thinking about AI today? Read the 'AI in CI' report here on the Compete Network: https://thecompetenetwor...
Feb 23, 2024•23 min•Season 3Ep. 99
This is a recording from a community event in the Compete Network 'The Biggest AI Trends in Competitive Intelligence in 2024'. Brandon Bedford hosted James Raffield, answering questions from the community about AI tactics they've mastered, how AI will impact competitive jobs, and much much more. Want to know how compete pros and product marketers are using and thinking about AI today? Read the 'AI in CI' report here on the Compete Network: https://thecompetenetwork.com/ai-in-competitive-intellig...
Jan 26, 2024•53 min•Season 3Ep. 98
