#84: Growing Your Audience Through Podcast Interview Marketing with Tom Schwab
Episode description
Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and e-commerce inbound marketing experience, Tom Schwab is an expert on building online businesses. Tom is the author of Podcast Guest Profits: Grow your business with a targeted interview strategy, the founder of Interview Valet, and the category king of podcast interview marketing. He helps thought leaders, coaches, authors, speaker, and emerging brands get featured on leading podcasts their ideal prospects are already listening to, and then helps them to turn listeners into customers. Tom says the world is changing and that potential customers are using the internet more and more to find solutions to their problems. Tom speaks on how podcast interview marketing could be used much like guest blogs to reach targeted audiences and gain the know, like, and trust to convert their listeners into customers.
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