#193: The Hook Point: How To Make Your Brand Stand Out Amidst The Digital Noise With Brendan Kane

Attention spans are at a historical all-time low. The first three to five seconds of any marketing piece you post on social media determine whether it is going to get engagement or not. These first few seconds are the focus of social media expert and digital strategist, Brendan Kane in his new book, Hook Point: How to Stand Out in a 3-Second World. In this seminal work, he talks about the core pillars of grabbing and maintaining people’s attention to your brand or message. For many years, Brendan has been empowering brands to stand out in oversaturated markets. He is best known for being the author of the bestselling book called One Million Followers. Join in as he explains how the hook point works in this conversation with Adam Markel.

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DOING THIS for 10 Seconds Can Change Your Life! Click here to watch Adam’s Inspiring TEDx Talk!