Call to Action

Unbounce•www.unbounce.com

Call to Action is a show about remarkable online marketing success stories and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals and thought leaders featured on the Unbounce blog, actionable tips, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate Optimization, Pay Per Click Marketing, A/B Testing, Social Media Marketing, Content Marketing, Copywriting, Landing Page Optimization and more!

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Episodes

A Simple Formula for Writing Super Clickable Button Copy

Successful landing pages tell stories that build in momentum and culminate with a super persuasive call to action. It doesn't matter how awesome the rest of your landing page is - a poorly-written CTA button can bring all that conversion momentum to a halt. In this episode of the Call to Action podcast, we spoke with John Bonini, Director of Marketing at IMPACT BnD about the extraordinary results the company achieved from an A/B test - and what they learned about the anatomy of a compelling CTA....

Apr 15, 2015•23 min

Want More Leads? Design Your Landing Pages Form First

When you created your last lead gen landing page, did you start by writing a punchy, benefits-driven headline? Yes? Not so fast. There might be a more effective place to start. As Oli Gardner explained in our most recent episode of the Call to Action podcast , starting with your opt-in form can help you generate more leads. In his free 7-Day Lead Gen Landing Page Course (and this podcast!) Oli teaches some tricks for growing your leads list like a boss....

Apr 08, 2015•19 min

A Simple Solution For Generating More Leads

The process of generating leads can be time consuming and even a little frustrating. If this problem resonates with you, then do I have some exciting news for you! In this episode, we speak with Tim Tyson, Unbounce's landing page futurist, to chat about our newest (and groundbreaking) feature - Unbounce X. Unbounce X will allow you to partner up with other businesses so that you can maximize traffic to your landing pages, run more effective A/B tests and ultimately, get more conversions....

Apr 01, 2015•12 min

How to Growth Hack Your Content Marketing

Growth hacking has become a bit of a marketing buzz word in recent years, and for good reason - the strategy has helped many marketers accelerate the growth of their business at what seems like an impossible rate. By identifying and focusing on what works, marketers everywhere are generating bigger wins with less effort. If "hacking" can help you grow your business, can it also help your content marketing efforts? In this episode, we speak to Garrett Moon, co-founder of CoSchedule, about easy-to...

Mar 25, 2015•28 min

How Ron Swanson Can Help You Find A/B Testing Ideas

Have you ever spent time setting up an A/B test only to see a marginal increase in your conversion rate (or even worse - a drop)? You can test all the best practices on your landing page and still not get that conversion boost you were hoping for. Sometimes, the best A/B testing ideas come from unexpected places. What if you were able to learn your prospect's favorite TV show and then use that information to formulate smarter A/B testing hypotheses? In this episode, we speak to Allison Otting, D...

Mar 18, 2015•18 min

Social Listening Tactics Every Marketer Should Know

With so much noise on Twitter and Facebook, it can feel impossible to get your company noticed. But it doesn't have to feel like pulling teeth. There are simple strategies you can implement to be heard - without flat-out shoving your brand down people's throats. In this episode of Call to Action, Shannon Byrne, formerly of Mention and current Director of Content at CloudPeeps, explained why getting noticed (and generating leads) on social media all starts with listening ....

Mar 11, 2015•18 min

Test Your Way to Personalized Welcome Emails That Convert

Your email marketing funnel has a lot of work to do. It has to continue the conversation you started on your landing page. It has to woo prospects and nudge them gently toward conversion - all without being overbearing or spamming them 'til they unsubscribe. So how do you find that happy medium? The perfect timing and phrasing to inspire action (without pissing people off)? In this episode, Peter Tanham, CEO of Sparkpage, breaks down a series of A/B tests you can run on your welcome emails to ki...

Mar 04, 2015•26 min

The Psychology of Landing Page Design

There's a reason that so many conversion rate optimization "best practices" we learn about stem from the field of psychology. If you understand human behavior - the desires and motivations of your audience - then you're better equipped to give people what they want. In this episode, Neil Patel of KISSMetrics and Quick Sprout explains how anticipation works in a user's brain and how you can leverage it to create more enjoyable user experiences… all while increasing your conversions....

Feb 25, 2015•19 min

How Reading Your Prospect's Mind Will Make You Better at AdWords

If you want to run AdWords campaigns that convert, you need to know what's on your prospect's mind. I'm not talking about some crystal ball stuff. In the latest episode of Call to Action, Tiffany da Silva, Director of Digital Strategy at Powered by Search, explained that no supernatural powers are required. In fact, you can tell a whole of a lot just from what people are searching for. By learning more about user intent - their stage in the buying cycle and what they're looking for - you'll crea...

Feb 18, 2015•21 min

Can Exit Overlays Increase Conversions Without Pissing People Off?

When we recently published a guest post about exit overlays , we expected it would cause a bit of controversy... And boy were we right. But as Angus Lynch , Director of Marketing at Rooster explained in the post, there's a reason that this marketing tactic is so polarizing: Exit overlays convert - but not without pissing some of your prospects off. In this episode, Angus tackles some of the comments he received on his post and outlines how exit overlays can score you conversions without negative...

Feb 11, 2015•13 min

Why These Words Make Copywriting Experts Cringe

Copy is an important part of persuading prospects to convert... so then why do marketers toss around cliche terms like "world-class" and "breakthrough" on their landing pages? On this episode of the Call to Action podcast, we chat with Henneke Duistermaat of Enchanting Marketing about her disdain for certain overplayed terms in the marketing space. No one wants to feel like they're being sold to - Henneke discloses which words you're better off avoiding if you want to write copy that converts. h...

Feb 04, 2015•19 min

Every Piece of Content Marketing Needs to Serve One of These 4 Goals

With everyone and their grandma pumping out blog posts and ebooks galore, it takes a lot of effort to get your content in front of the right people. On this episode of Call To Action, we speak to Shopify's Tommy Walker, about his open letter to content marketers. Tommy had a bone to pick with content marketers over producing tons of content without a clear strategy. As he explains in the podcast, every piece of content you create needs to fit into a larger strategy – and have one clearly defined...

Jan 23, 2015•20 min

Why You Shouldn't Bother A/B Testing (Until You Get This One Thing Straight)

"Always be testing" has become a mantra in the conversion marketing world, and we're as guilty as anyone. But the truth is that running valid tests that actually have an impact on your bottom line is easier said than done. On this episode of the Call To Action podcast, we talk to conversion rate optimization "junkie" Michael Aagaard of Content Verve and he explained that your A/B tests are only as good as your hypotheses. Michael explains that if you don't quite understand why you're running a t...

Jan 23, 2015•22 min

What Online Dating Can Teach You About Your PPC Campaigns

On the debut episode of Call To Action, we delve into the world of pay per click advertising, which can be a bit overwhelming if you're just starting out. To get off to a solid start, it never hurts to look to veteran marketers who have already done their time in the PPC trenches. We speak to Elizabeth Marsten, Vice President of Search at Portent, Inc. about the common mistakes that marketers are making with their PPC campaigns. In the interview, Elizabeth explains why PPC marketing and online d...

Jan 22, 2015•19 min

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