How Ron Swanson Can Help You Find A/B Testing Ideas

Have you ever spent time setting up an A/B test only to see a marginal increase in your conversion rate (or even worse - a drop)? You can test all the best practices on your landing page and still not get that conversion boost you were hoping for. Sometimes, the best A/B testing ideas come from unexpected places. What if you were able to learn your prospect's favorite TV show and then use that information to formulate smarter A/B testing hypotheses? In this episode, we speak to Allison Otting, Disruptive Advertising's Head CRO Designer, about how to let your prospects guide your landing page optimization efforts.