Why These Words Make Copywriting Experts Cringe
Feb 04, 2015•19 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
Copy is an important part of persuading prospects to convert... so then why do marketers toss around cliche terms like "world-class" and "breakthrough" on their landing pages?
On this episode of the Call to Action podcast, we chat with Henneke Duistermaat of Enchanting Marketing about her disdain for certain overplayed terms in the marketing space.
No one wants to feel like they're being sold to - Henneke discloses which words you're better off avoiding if you want to write copy that converts.
For the best experience, listen in Metacast app for iOS or Android