Ben Gallagher has had stops at Nike, the NFL, House of Highlights, and is now the COO and co-founder of Full Squad Gaming. Ben oversees Full Squad Gaming's social strategy and has amassed millions of followers across platforms. Needless to say, he's been around the block. On this episode of Business of Social, we talked with Ben about what it takes to build a brand, grow its following, and keep consumers entertained and coming back for more.
Nov 30, 2021•46 min•Season 1Ep. 98
David is joined by Devin Dismang, Director of Athlete Partnerships, at STN Digital. In this episode of Business of Social, David and Devin discuss how athletes can learn to build their own brand and begin to monetize their social channels. They also outline steps that any brand, athlete, influencer or agent can take to begin making money off of social media full time. Devin has been in the sports world his entire career and has worked with several professional sports teams; most notably as the m...
Nov 16, 2021•39 min•Season 1Ep. 97
David appeared on the On Brand Podcast to discuss the following: “People want to interact with people—not brands.” David Brickley has been helping brands interact with their people through his agency STN Digital and his two podcasts Business of Social and Entrepreneur Wrap. How mega-brands like Disney can use their various brands and sub-brands’ social channels to amplify their message. However, David was quick to note that smaller brands can embrace this mindset by working through brand ambassa...
Nov 09, 2021•26 min•Season 1Ep. 96
On this episode, David is joined by Sheena Dougher, Senior Director of Marketing and Communications, and Morgan Higgins, Senior Manager of Social Media and PR, at Jack in the Box. The duo shares valuable insights on Jack in the Box's winning social strategy and how they prioritize both "brand over time" and "sales overnight". During their discussion, Sheena and Morgan touch upon the importance of creating successful partnerships and the immense power of influencer marketing. They also delve into...
Oct 19, 2021•51 min•Season 1Ep. 95
In this Mini Episode of Business of Social, David and Producer Will discuss this Monday's Facebook, Instagram, and WhatsApp crash. They take a look at the short and long-term effects from it and what might happen if Facebook was permanently deleted. They also discuss the "Manning Cast," ESPN's new Monday Night Football broadcast structure, why it works so well, what other events could benefit from this type of structure, and why it is easier than ever to try something like this. Finally, they ta...
Oct 06, 2021•31 min•Season 1Ep. 94
On this episode of Business of Social, David is joined by Skip Wilson, Director of Global Brand and Communication for Peloton Commercial. Skip discusses how Peloton made working out at home cool and where he sees the brand headed in the future. David and Skip also talk about the importance of diversity, equity and inclusion in the workplace and look into some of the incredible ways Peloton has become a leader in the space.
Sep 14, 2021•40 min•Season 1Ep. 93
Have you heard of Liquid Death Mountain Water? Did you know that in only 4 years Liquid Death amassed more Instagram followers than Fiji, Voss, Smartwater, and every other water brand in the market? In this episode of Business of Social, David is joined by Hamid Saify, VP of e-commerce, at Liquid Death Mountain Water, to go over all the brilliant marketing campaigns and strategies that have helped Liquid Death become one of the most recognized brands in the game. Hamid dropped a ton of knowledge...
Aug 30, 2021•54 min•Season 1Ep. 92
In this episode of Business of Social, David is joined by Ryan Prager, Head of Social at Team Liquid, to talk about the massive rise of Esports and how brands can become more involved and reach new audiences. Team Liquid is one of the largest Esports organizations in the world and has partnerships with Verizon, Monster, Honda, Twitch, Jersey Mike's. When it comes to Gen Z there is no better way to get their attention than through Esports, and Ryan joined us to talk through all of those details. ...
Aug 16, 2021•28 min•Season 1Ep. 91
On this episode of Business of Social, Sean Dennison, Director of Social Media at the NHL, joins David to discuss the NHL Seattle franchise's social strategy and the organization's plans for continued growth. The conversation highlights the significance social media has on marketing and how the distinctiveness of hockey can be utilized to generate exceptional content while bringing live game highlights to social media. Additionally, they delve into the NHL's commitment to promoting diversity and...
Aug 03, 2021•50 min•Season 1Ep. 90
If you want your brand to stand out in the crowded field of social, how do you need to approach putting your team together to work best in the modern social age? What strategy & more importantly, staffing do you need to win in 2021? David Brickley, owner and CEO of STN Digital, and Tania Yuki, founder and CEO of Shareablee, walk you through how to create an effective social team in 2021.
Jul 13, 2021•31 min•Season 1Ep. 88
On this episode of Business of Social, David is joined by Julia Spillman, CEO of EklundGomes, to discuss how Julia and her team switched their sales and marketing strategy in the midst of the pandemic. She explains how they’ve fully embraced digital media in the real estate world and shares how they achieved results from this strategy. Prior to the pandemic, real estate relied on showing homes and walking potential clients through properties. What happens when all of that gets turned off? What t...
Jun 28, 2021•47 min•Season 1Ep. 87
On this episode of Business of Social, David is joined by Crystal Ivey, Brand Manager at Diet Coke. They discuss all things product marketing and dive into the ideas and strategy behind launching a product on social. “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”- Seth Godin
Jun 14, 2021•50 min•Season 1Ep. 86
On this episode of Business of Social, David hosts Preston McClellan, the PGA Tour's Director of Player Content, to delve into the world of athlete marketing and content strategy. Discover how to unlock more opportunities for your stars and establish a winning approach to set them up for success. Learn from Preston's expertise on creating effective content and implementing it into a winning content strategy for athletes.
Jun 02, 2021•21 min•Season 1Ep. 85
On this episode of Business of Social, Tania Yuki, the CEO and founder of Shareablee, joins David to talk about the essential aspects of running a business in 2021. They delve into leadership strategies, metrics that matter, and nurturing a thriving company culture. Tania shares her expert tips on effective hiring practices, cultivating a healthy work environment, and navigating investor relationships. They also explore the importance of crafting content that resonates with your target audience ...
May 18, 2021•1 hr 4 min•Season 1Ep. 84
On this episode of Business of Social, David is joined by Christine Wixted (@wixxy), Sr. Partnerships Manager at Twitter Sports, to discuss all things Twitter! Christine gives her thoughts on the newest updates to the platform, how brands can get the most out of their partnerships, and how to utilize Twitter correctly during real time events like the NFL Draft.
May 11, 2021•47 min•Season 1Ep. 83
On this episode of Business of Social, David is joined by Alec Palmer, Head of Product at Momentum, to discuss athletes owning their own message, the future of player/celebrity/influencer content and how to get ahead of the curve. Momentum was founded in 2019 with the goal of sharing authentic player stories and ultimately affecting the public perception of baseball. Momentum is changing the way baseball players and fans connect, and ultimately, how the sport is marketed. Alec talks about how ba...
Apr 27, 2021•40 min•Season 1Ep. 82
Whats the best way to market and a promote a new show for a streaming service? Should you release the episodes all at once or week to week? How does the release strategy affect your marketing tactics before, during and after release? On this episode of Business of Social, we are joined by Henry Ong, Former Sr. Global Marketing Manager, at Marvel and Disney to discuss how the largest streaming companies promote their shows and grow their audience. Henry also touches on the future of streaming, ho...
Mar 23, 2021•55 min•Season 1Ep. 81
Kaitee Daley, VP of Social Media at ESPN, returns to the Business of Social podcast to discuss the current state of social media and how it has evolved since she was last on the show in April 2019. Kaitee shares how you can change your social habits to match the algorithm and speaks to the importance of having a well-rounded social team. "The difference of posting a highlight by itself vs. making it a carousel and posting 2 highlights with unique angles could be the difference between 2000 views...
Mar 16, 2021•59 min•Season 1Ep. 80
Scott Carrington joins the Business of Social podcast to discuss the importance of authenticity and storytelling for organizations. Scott leads the Digital Marketing, Media and Advocacy team at Patagonia and shares why they put such an emphasis on their work within communities and organizations. Patagonia is all about putting action behind words and leading by example. Scott shares stories of how Patagonia has inspired change in the world and how they continue to innovate and push the brand forw...
Mar 10, 2021•50 min•Season 1Ep. 79
Courtney Bagby, CEO of Little Red Management, joins the Business of Social Podcast to discuss all things influencer marketing. She covers the differences between short-term and long-term deals, the importance of authenticity and consistency, and how to find the right influencer for your target demographic. Courtney also dives into the strategy behind working with one larger versus 10 smaller influencers and determining the best influencer marketing practices for your brand.
Feb 23, 2021•29 min•Season 1Ep. 78
Monica Rigali, Global Head of Marketing and e-commerce at JanSport and Eagle Creek, joined the Business of Social podcast. She talks about the fundamentals of marketing and how she balances marketing to two different demographics on a daily basis. Monica gives advice on building brand loyalty and trust, and explains the importance of having core values, purpose and authenticity in your brand strategy. "Put your consumers first and then bring something interesting, cool and relevant to their live...
Feb 15, 2021•51 min•Season 1Ep. 77
On this Mini Episode of Business of Social, David and Producer Will discuss how the "Big Game" ads have shifted and how brands will be effected in the future. They also take a look into the Gamestop and Reddit news, Elon Musk's Clubhouse debut and how virtual and live events will continue to evolve.
Feb 10, 2021•30 min•Season 1Ep. 76
On this episode of Business of Social, join David and Ash Dunn, the Brand Strategy Lead at Reddit, for a comprehensive Master Class on all things Reddit, marketing, and social strategy. Ash shares invaluable insights on marketing and social strategy on Reddit, and how brands can leverage Reddit successfully. Ash also delves into leadership and the essential role of companies in promoting diversity and inclusion. Don't miss out on this episode's expert tips and advice for mastering Reddit and imp...
Dec 29, 2020•1 hr 1 min•Season 1Ep. 75
2020 Wrap Up! In the last year we interviewed 25 of the brightest marketing minds in the industry so for this episode we have compiled all of the advice they provided on Marketing, Leadership, Culture, Awareness and Social Media jam packed into a 1 hour episode. We look through each guest's best piece of advice and then do a quick dive into all 25 clips. Whether you're a seasoned marketer or brand new to the industry you're guaranteed to have a few take aways after this one. The guest list and b...
Dec 17, 2020•1 hr 10 min•Season 1Ep. 74
From your grandparents learning how and what zoom is for digital happy hours, to restaurants going to only delivery only, the world changed on a dime and brands/restaurants/corporations all had to make adjustments on the fly. Do we need to send employees on long distance flights + hotels for meetings now that Zoom is normalized? Do we need to pay millions of dollars in rent for expensive NYC offices? Taking a look at how the population was educated at scale and how the marketing world is forever...
Nov 09, 2020•38 min•Season 1Ep. 73
On this episode of Business of Social, Rachel Porges joins David to talk everything marketing! Rachel has a background in CPG, personal care, travel, hospitality, and retail. She has worked for brands like JetSuiteX, Kriser's Natural Pet, P.F. Chang's, I Can't Believe It's Not Butter!, Hellmann's, Neutrogena and is current advisor and former CMO at Levain Bakery. Rachel breaks down today's marketing landscape and shares strategies on how new and established brands can grow and build a loyal audi...
Oct 12, 2020•1 hr 2 min•Season 1Ep. 72
On this episode of Business of Social, we were joined by STN's Director of Data and Strategy, Liz Ninivaggi, to have a roundtable discussion about the Social Dilemma documentary on Netflix. Mental health, Algorithms and Screen Time. We discuss how the documentary "The Social Dilemma". What stood out, what we liked/disliked, and where to go from here. As our society continues to use our phones and social media more and more by the day, what are some things we should be aware of as we continue to ...
Sep 30, 2020•48 min•Season 1Ep. 71
On this episode of Business of Social, David is joined by Karin Kildow and Lindsey Vonn to discuss "the business of social". How should athletes/entertainers manage their social feeds? What type of content should you be posting? How much is too much? How should you approach partnership deals? "You hire a lawyer for legal work, a financial advisor to handle your money, so why wouldn't you hire a social media expert to run your platform and manage your feeds?" Karin and Lindsey share what its like...
Sep 03, 2020•1 hr 3 min•Season 1Ep. 70
Welcome to another edition of the Business of Social podcast, Panel edition! On the 6th episode of our Panel series, David was joined by 2 leaders in the beauty industry. Hannah Beals, VP, Brand Marketing and Erin Dwyer, VP, Digital, at OUAI provide insightful knowledge into the business of beauty, their strategy when it comes to social and how they build a loyal community around their brand.
Aug 26, 2020•1 hr 6 min•Season 1Ep. 69
Welcome to another edition of The Business of Social Podcast, panel edition! Did you know the League of Legends World Championship had more viewers than the Super Bowl? Did you know that the gaming industry is estimated to produce 159 billion dollars in 2020? That's 4 times Box Office Revenue and 3 times Music Industry Revenue! In the 5th episode of our panel series David was joined by 3 leaders in the gaming and e-sports industry to take a high level look into the business of video games. Guest...
Aug 11, 2020•1 hr 8 min•Season 1Ep. 68
