Business Of Social

David Brickley•businessofsocial.libsyn.com

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world. Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We’ve had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.

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Episodes

Sports Bubbles & Netflix's Amazing 2020

On this Mini Episode of Business of Social, David and Producer Will take a look at how the return of sports is going so far. The NBA seems to be handling everything perfectly, the NFL is up in the air and MLB is trying to figure everything out on the fly. They also discuss how Netflix continues to dominate all of streaming, and wrap up with talking about the recent hack of some very notable Twitter accounts.

Jul 31, 2020•26 min•Season 1Ep. 67

Panel: How Business Has Changed Forever and Whats Next with Nick Woodhouse and Sean Robertson

Welcome to another edition of the Business of Social podcast, Panel edition! In the 3rd episode of our Panel series David was joined by Nick Woodhouse, President and CMO of Authentic Brands Group and Sean Robertson, Director of Partnerships at Dish Media. The whole goal behind this panel series that we decided to create is to find the silver lining and positivity. There has been a lot of heartache and a lot of troubling news out there when it comes to the pandemic, and we wanted to hear from oth...

Jun 25, 2020•1 hr 17 min•Season 1Ep. 66

Black Lives Matter: How Brands Can Take Action

On this episode of Business of Social, David is joined by Lori Hall, Jessica Lane and Tatiana Holifield to discuss the #BlackLivesMatter movement and action steps that people/brands can take to enact change. The panel provides insights on how to go beyond brand statements to empower followers and take part in actionable change. Guests: Lori Hall - Co-Founder & Head of Creative at Pop’N Creative Jessica Lane - Co-Founder & Head of Digital Content + Marketing at Pop’N Creative Tatiana Holi...

Jun 18, 2020•1 hr 30 min•Season 1Ep. 65

Panel: What The Largest Food & Beverage Brands Are Doing Right Now

Welcome to another edition of The Business of Social Podcast, panel edition! In the 2nd episode of our panel series David was joined by 3 leaders who work at some of the largest brands in the food and beverage space: Luiz Barros - Global VP, Data and Media @ AB-Inbev Nicole Portwood - VP, Marketing @ PepsiCo Mike Manzo - COO @ Jersey Mikes The whole goal behind this panel series that we decided to create is to find the silver lining and positivity. There has been a lot of heartache and a lot of ...

Jun 15, 2020•1 hr 6 min•Season 1Ep. 64

Panel: What The Largest Apparel & Products Brands Are Doing Right Now

Welcome to another edition of The Business of Social Podcast, panel edition! On this episode David was joined by 4 fantastic guests, who are all leaders at some of the largest brands in the apparel and products space: Don Lane - CMO @ Saucony Steve Lesnard - VP, Mktg and Product Creation @ The North Face Nate Checketts - Nate Checketts - CEO @ Rhone Hilary Hartley - President, North America @ Victorinox Swiss Army The whole goal behind this panel series that we decided to create is to find the s...

May 29, 2020•1 hr 3 min•Season 1Ep. 63

Events Going Virtual and How Rapidly The Industry Is Changing

On this Mini Episode of Business of Social, David and producer Will take a look how organizations are innovating now and for the foreseeable future. They discuss what brands can do to break through the noise and incentivize audiences to participate.

May 19, 2020•37 min•Season 1Ep. 62

Predicting The Future of Media & Sports with Bonnie Bernstein

On this episode of Business of Social, David is joined by Bonnie Bernstein. Bonnie is a veteran broadcaster and now owns her our production company, Walk Swiftly Productions, her latest endeavor in a career that has spanned nearly two decades on-air with ESPN and CBS covering the NFL, NBA, MLB and college football and basketball. She has been recognized by the American Sportscasters Association as one of the most accomplished female journalists in her field. David and Bonnie discuss the current ...

Apr 24, 2020•1 hr 7 min•Season 1Ep. 61

Bonus Episode: Real Time Summit Panel

Bonus Episode! David joined a Real Time Summit panel with 4 other industry experts to discuss marketing tactics, best practices, leadership strategies and more! If you're looking for advice/tips/tricks for marketing strategy and overall best practices this panel has some great discussion from industry experts to help guide you through the current climate. To buy the full replay go to: https://therealtimesummit.com/ Thanks to @Rvrbagency for all of their help organizing and producing the panel!...

Apr 14, 2020•21 min•Season 1Ep. 60

What Strategies Are Working During COVID-19?

On this episode of the Business of Social we are going to a panel style discussion to talk to a few of the department heads at STN Digital about the current social/digital climate, how things are continuing to change and some best practices for brands given the current state. The panel is a robust discussion covering topics from live streaming 101 to paid media strategy to content creation. This discussion is packed with tips and tricks to not only help you navigate the current climate but to im...

Apr 09, 2020•45 min•Season 1Ep. 59

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