A Look Inside the PGA Tour's Content Strategy with Preston McClellan
Jun 02, 2021•21 min•Season 1Ep. 85
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Episode description
On this episode of Business of Social, David hosts Preston McClellan, the PGA Tour's Director of Player Content, to delve into the world of athlete marketing and content strategy. Discover how to unlock more opportunities for your stars and establish a winning approach to set them up for success. Learn from Preston's expertise on creating effective content and implementing it into a winning content strategy for athletes.
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