An online brand personality helps build an authentic connection with your market. That’s according to Joel Gerschman, CEO of Digital Pilot and The Change Coach, who’s identified 12 personality archetypes to help businesses achieve growth online. Joel outlines the six components to build a successful brand strategy. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Jun 29, 2022•8 min•Ep. 554
Is your business an all-round nice-guy Tom Hanks type, a fun Adam Sandler, or maybe an elegant Cate Blanchett? Business coach and digital marketing guru, Joel Gerschman, reckons that adopting a Hollywood archetype can help you differentiate yourself from the competitive online world. Joel Gerschman is a leading business coach, best-selling author, co-founder of Digital Autopilot and CEO of The Change Coach, one of Australia's leading digital marketing agencies. He runs through 12 archetypes, all...
Jun 28, 2022•12 min•Ep. 553
One of the biggest factors holding businesses back from expanding overseas is not knowing where to start. Well, according to Cynthia Dearin of Dearin Associates, you could be missing out on massive opportunities if you don’t give it a go. Don’t rely on your gut feel. To be successful overseas, she says, you need crystal clear vision, a powerful plan and the momentum and resources to make it happen. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnys...
Jun 27, 2022•10 min•Ep. 552
With thousands of government and other grants being offered at any one time, applying for funds can be a fast way to expand small businesses, or keep them thriving. However, with thousands of businesses applying for each available grant, the process can seem intimidating. The Founder and CEO of The Launchpad Co, Ruchi Gupta, says the key to success is to know where to look for available grants, and then seeking advice and help when it is required. Business Essentials Daily is produced by: SoundC...
Jun 26, 2022•9 min•Ep. 551
The Commonwealth Bank, which has about one million small business customers, has come up with what it calls an industry-leading new technology, that allows owners to draw credit from their unpaid invoices. The new product, called Stream Working Capital, promises to unlock capital so that businesses can put extra cash to work. The bank’s Executive General Manager for Small Business, Clare Morgan, explains how drawing immediately on unpaid invoices could revolutionise the way small businesses mana...
Jun 23, 2022•10 min•Ep. 550
As a businessman, John Wood built Fleetwood Corporation – the largest integrated company of its type in Australia, with caravan parks, park homes, lifestyle villages and much else in between. Then he walked away. Disillusionment set in, followed by a hiatus in John’s life as he explored what really matters in business and life. John discovered a transformative way of thinking. It opened his eyes to what’s really possible, and now he’s helping others in business open their eyes too. Business Esse...
Jun 22, 2022•14 min•Ep. 549
If you are looking to sell your business, you need to build it to a stage that it can run without you. Even if you don’t want to sell, it’s still a worthwhile goal to shoot for. So says Tony Gattari, who has joined one of the world’s largest business coaching franchises, ActionCOACH. Tony takes us through a 6-step process to build growth, a formula which has been tried and tested by ActionCOACH and its thousands of client companies. Business Essentials Daily is produced by: SoundCartel soundcart...
Jun 21, 2022•10 min•Ep. 547
How can you turn the fantastic customer experience you offer into a goldmine? We’ve heard from Darrell Hardidge, CEO of Saguity before, about striving to provide a 10 out of 10 client experience. So, when it comes to selling your business, he says that accurately documenting the results of extreme client loyalty can make a significant impact. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Jun 20, 2022•9 min•Ep. 547
Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information.
Jun 19, 2022•10 min•Ep. 546
Barriers to growth are many - none more so than finding capital. Small businesses in particular struggle to find extra money to fund growth because of a lack of time and resources. Business mentor, John Di Natale offers some interesting alternatives to the traditional means to raising capital. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Jun 16, 2022•8 min•Ep. 545
It’s a new world of communication for small businesses, with customers demanding time and attention on their own platforms and on their own terms. And according to Elise Balsillie, Australian Head of the Thryv business software company, any owner or manager who doesn’t do the work to quickly talk to their customers is being left behind. She says businesses today need to build channels so that communicating with customers becomes seamless, and that businesses need to embrace change if they want t...
Jun 15, 2022•9 min•Ep. 544
It’s much tougher to get your message heard these days among all the other messages vying for customers’ attention. Harry Mills, CEO of The Aha! Advantage, says your messages must pass the SAUCE test to pack the punch needed in these days of information overload. It’s detailed in his book, ‘Secret Sauce: How to Pack Your Messages with Persuasive Punch’. Your sales message must be simple, appealing, unexpected, credible, and elicit an emotional response. Business Essentials Daily is produced by: ...
Jun 14, 2022•8 min•Ep. 543
A manager needs to embody a group of distinct archetypes if they are to reach their full potential, according to recruitment expert and Director of the Talent X agency, Marnie Jones. From the pusher to the mentor, the trainer to the policeman, Marnie Jones explains her seven management archetypes and why embracing them all can lead to a better workplace, the retention of staff, and higher profits. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnyst...
Jun 13, 2022•8 min•Ep. 542
Culture is often regarded as an advantage of world-class organisations. But, how do you build a great culture and how much does it rest on the person at the top? Business coach Shane Hatton addresses this in his new book, ‘Let’s Talk Culture: the conversations you need to create the team you want’. He discusses five types of conversations leaders should have with their team to help bring their culture to life. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 83...
Jun 12, 2022•11 min•Ep. 541
Discretionary trusts have been popular structures among family businesses and other groups because of their flexibility, their protection against assets, and their limited tax consequences. Evan Beissel of Mazars says you need to be aware of a new guidance proposed by the Australian Tax Office, which has set its sights on trustees. Evan explains what this all means and what trustees should be thinking about when planning distributions. Business Essentials Daily is produced by: SoundCartel soundc...
Jun 09, 2022•9 min•Ep. 540
The old rules of selling won’t cut it any more as consumers become more savvy and far more cynical. CEO and sales guru, Harry Mills of The Aha! Advantage offers a technique which aims to have consumers persuade themselves to buy. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Jun 08, 2022•11 min•Ep. 539
The labour crisis gripping the small business sector is putting many owners on edge. Not only can they not find new workers, but there is also a constant concern that top talent could be poached at any time. Recruitment expert Marnie Jones says it’s not just a matter of offering higher wages, and that the best staff can be retained if a company is willing to look at its policies and make changes. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystu...
Jun 07, 2022•8 min•Ep. 538
All the best intentions in the world won’t fix problems down the track if you’ve failed to do proper due diligence. As a lawyer, Jennifer Irwin-Persson has seen a lot of business relationships left in messy and costly break-ups — most of which were avoidable if proper planning was considered in the first place. Jennifer is Principal of JIP Legal, and she explains what small business owners should think about and discuss with a potential business partner before committing — and the list is a long...
Jun 06, 2022•10 min•Ep. 537
If you haven’t already, it’s time to automate the repetitive tasks in your business. That’s according to Elise Balsillie, Australian Head of the Thryv business software company. She says most Australian businesses are missing out on sales and growth because they spend too much time on tasks that could be automated. And she says that although the thought of automating might be daunting, the costs of not doing it can be significant. Business Essentials Daily is produced by: SoundCartel soundcartel...
Jun 05, 2022•9 min•Ep. 536
The labour crisis being experienced across Australia appears to be getting worse. Marnie Jones, who is an expert in the field and director of the Talent-X agency, calls the current predicament a “vicious cycle.” But she says clever business owners can still stand out from the crowd and attract top staff, with an audit of current employees being the best place to start. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy...
Jun 02, 2022•8 min•Ep. 535
Those mavericks in your business who do their own thing might be just the people who make changes for the better. Darrell Hardidge of SAGUITY calls them 'positive deviants' and if you think you don’t have any in your business, you might be surprised. Once you find them, Darrell says, you first need to properly engage them to make the most of their talent. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
Jun 01, 2022•9 min•Ep. 534
With staff shortages a big issue in recent times, it’s important to keep your staff happy and motivated so they don’t walk out the door. One thing we’ve learnt during COVID is that working from home has been beneficial to a lot of employees. Many want to continue with that arrangement. But how do you do it well, so it’s a positive for the staff, the boss and the business? Workplace expert, Jo Alilovic discusses her six-step ‘REMOTE’ framework to support a thriving and distributed team. Reference...
May 31, 2022•10 min•Ep. 533
The bigger the project, the harder it can be to stay focused – but there are strategies to tackle procrastination. Productivity expert, Dermot Crowley, walks us through those exercises. He says learning how to reduce or eliminate distractions will help keep you focused. Dermot insists on having a plan, otherwise you might be tempted to react to whatever or whoever comes your way. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener ...
May 30, 2022•9 min•Ep. 532
Labor is facing some huge external economic challenges that will help to define the new government, according to Melbourne University economics professor Neville Norman. COVID lockdowns are now over, and the economy is recovering with healthy growth, but with the spectre of higher inflation and interest rates, as well as demands for wage increases, it’s a rocky road ahead for the Albanese government. And Neville Norman says investors need not worry about tax reform, because the ALP is gun-shy af...
May 29, 2022•11 min•Ep. 531
They said they wouldn’t, but we all knew they would. So, it didn’t come as a big surprise when the RBA announced its cash rate increase from 0.1% to 0.35%. Still low by historical standards, Greg Keady of APW Partners explains what the hike means to investments, including bonds, deposits, and property. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
May 26, 2022•11 min•Ep. 530
Business leaders need to find better ways to influence others to navigate the world these days, but how? Gone are the days of ‘hard power’ of command and control – it just doesn’t work in business. ‘Soft power’ of engaging and consulting is better, but takes time. Author Yamini Naidu says a powerful way to influence and inspire staff and customers is through story-telling, by grabbing emotion and connecting with the heart. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au ...
May 25, 2022•9 min•Ep. 529
Small business owners who haven’t yet gone digital are wasting more than a day in every week. That’s according to the Head of the Thryv business software company, Elise Balsillie. She says that although the thought of digitizing tasks is incredibly intimidating for some, even taking the first steps can save time and money. She says the trick is to do it in stages — starting off with your company’s biggest “pain points.” Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61...
May 24, 2022•8 min•Ep. 528
A little doubt can be a good thing, but too much can stop growth and cripple your business. Coach and keynote speaker, Terry Barridge says confidence comes from doing things you’re familiar with, but if you’re taken out of your comfort zone, do you lose all confidence? In a changing business environment, future leaders need to move out of their comfort zone more often and learn to handle their doubts. Terry has some tricks on how to battle the negative self-talk, build confidence and exorcise th...
May 23, 2022•9 min•Ep. 527
Differentiation is fundamental in an increasingly commoditised marketplace, insists consumer behaviour analyst Barry Urquhart. COVID has led consumers to be more socially isolated, which has resulted in more scrutiny of the choices available. You need positive cashflow to reinvest in marketing your product’s point-of-difference in order to succeed long-term. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy informatio...
May 22, 2022•12 min•Ep. 526
An increasing number of business owners are realising that a good workplace culture is important for business health and success. Problem is, they’re not sure what they can do to improve their company culture. To help is culture change specialist, Colin Ellis, who shares a whole range of ideas from his latest book, ‘Culture Hacks’. Business Essentials Daily is produced by: SoundCartel soundcartel.com.au +61 3 9882 8333 See omnystudio.com/listener for privacy information....
May 19, 2022•12 min•Ep. 525
